In addition to the annual financial statements, particular attention was paid to communicating the foundation's key principles: Effective help for self-help, which is financed 100 percent from donations. In addition, independence, transparency and the large network of volunteer experts are part of Schweizer Berghilfe's motto.
Responsible at Swiss Mountain Aid: Ivo Torelli (Head of Communications). Responsible at Exxtra Kommunikation, Zurich: Christoph Hänsli, Fabienne Marcolin (Art Direction), Edi Walker (Consulting), Yannick Andrea, Thomas Schuppisser (Photography).

A moving annual report for the Migros Group now online, and only online. Since annual reports in printed form are often dry fare, the agency Frame Eleven was engaged to realize the report on film. In the spirit of the ever fresh and innovative products of the wide-ranging retailer, these are actively in the foreground as the main protagonists and come up with a few surprises.
A-b.ch Brügger and Schmid, Phorbis Communicates, Orange 8 Interactive, Hirzel, Neef, Schmid were responsible for the conception and implementation of the first annual report of a major Swiss company to be published exclusively on the Internet on behalf of the General Secretariat of the FMC.
Graphics, facts and figures are brought to life in a playful way and the entire year is entertainingly illuminated in reverse gear. The story takes us through a normal Swiss household that uses the wide range of offers and services on a daily basis. Technically, many tricks such as super slow motion, stop motion and unusual reversals are used. At the end of the journey through the Migros Group's range of products and services, the individual sequences come together to form a surprising origin: a shopping bag that has just been left in the kitchen.

Responsible at Migros: Reto Waidacher (overall responsibility), Annina Arpagaus, Isabel Specker, Tobias Gremaud, Barbara Darani, Marie-France Charpentier, Ruth Poletti (to name but a few). Responsible at Frame Eleven: Marc Haas, Christoph Müller (Creative Direction), Oliver Aemisegger (Art Direction), Lilan Lüthy (Production Management). Responsible at A-b.ch: Bernhard Schmid(overall responsibility and creative direction). Responsible at Phorbis Communications: Walter Stähli(Design Supervision), Martin Eckert (Consulting, Production). Responsible at Orange 8 Interactive: Phil Suter (consulting), Jan Steffen and Patric Martin (programming). Videos of the presidents: Patrick Rohr (director), Simon Ming (production management), Patrick Rohr Communications. Editorial collaboration: Matthias Knill, Hirzel, Neef, Schmid; Barbara Schmutz; Eva Neugebauer; Jörg Schmill, Locher, Schmill, Van Wezemael & Partner. Music/sound design: Michel Ricar.ch / Hastings.

Peta's new motif shows the FDP politician undressed as part of the organization's April Fool's joke. Minks, foxes and the like should not be abused for fashion purposes any more than pets, Westerwelle told Peta. So much for the April press release. The campaign slogan: "Better naked than in fur". Guido is shown on the poster in fur, or rather in the skin of an advertising model. His head is obviously superimposed on the rest of the motif, making it look almost funny for an April Fool's joke. This brings us to the next group to be protected from fashion purposes: model bodies misused to improve a politician's image.

The two banks employ a total of around 240 people, manage cumulative client assets of 11.3 billion Swiss francs and can look back on over 120 years of experience. Walker is delighted with the new jewel in its brand portfolio.
Following a strategy and creation phase, the first campaign in the history of the private bank will be launched in the second half of the year.

The analyzed campaign comprised radio spots for 3 flavors of a frozen product for 4 weeks in 482 Coop stores in German and French-speaking Switzerland. A further 75 stores without radio spots served as a control market. Using a regression analysis, Nielsen was able to determine the influence of Coop radio on sales. The effect of price and promotional measures as well as trend and seasonal influences were isolated from the result using statistical methods.
In order to lend the study the greatest possible credibility, Nielsen based its analysis on the scanning data collected by the retail panel. The study proves that in-store radio resulted in a significant boost in sales for the frozen food products examined, as the agency writes in a press release. An increase in sales of 7 to 9 percent was measured for the advertised products in the retail outlets that were exposed to sound. The manufacturer's other flavors generated additional sales of 11 to 18 percent.
Instore radios are digitally networked music programs aimed at customers at points of sale. Similar to traditional radios, advertisers have the opportunity to communicate with their customers in advertising islands.
About the study

ONZ Obwalden und Nidwalden Zeitung is broadly supported. The local initiators subscribed the share capital of three million francs in record time. More than 390 shareholders from both cantons and all sections of the population support the new newspaper. It has already met with great acceptance among the population, local businesses and associations.
The Board of Directors elected journalist Francesco Welti as Editor-in-Chief of ONZ Obwalden und Nidwalden Zeitung. He was editor-in-chief of the German-language Ticino newspaper, editor of the SDA and correspondent for various Swiss-German newspapers and magazines in Ticino.
After Easter, ONZ Obwalden und Nidwalden Zeitung will start operations with 15 full-time positions in the editorial and publishing offices at micro Park in Alpnach. Additional editors, authors and correspondents are being sought for the new newspaper. The website with all its content will be officially launched on April 22. The following day, all households in both cantons will receive the first official edition of the new newspaper. The ONZ Obwalden and Nidwalden newspaper will be published on paper on Tuesdays and Fridays. All content is also available free of charge on the Internet at any time. The initiators of ONZ are relying on the concept of the micro-newspaper, which has already been successfully implemented in the Bernese Oberland with the Jungfrau Zeitung. This makes ONZ the second micro-newspaper in Switzerland alongside the Jungfrau Zeitung.
Today, the Neue Obwaldner Zeitung and the Neue Nidwaldner Zeitung, both of which are the head papers of the Neue Luzerner Zeitung, are published in the ONZ area.

Google's adjustment was made a week ago. This rules out a cause of the blockade, as Google reported to the Wall Street Journal. Rather, the cause must have been an adjustment to the Chinese firewall. However, Wang Lijian, spokesperson for the Chinese Internet Regulatory Authority, stated that he had no knowledge of a blockade against Google.
Google ended its self-censorship a week ago and has since been serving Chinese users via Google.hk.

He changes sides for 10 programs and thus behind the microphone. The top ten soul singer from Männedorf presents exciting guests and his favorite music on his home station Radio Zürisee every Tuesday from 8 p.m. to 9 p.m. in his show "Tuesday Songs" and sometimes even picks up the guitar himself. The first guest on April 6, 2010 will be Toni Brunner, farmer, National Councillor and party president of the SVP.

In February, around 30 employees of the New York business magazine Inc tested whether virtual offices are really any good. For a month, they worked without an office infrastructure and only met once. How efficient the editorial team was during this time will become clear on April 6. That's when the product will be released from the virtual editorial office. This should answer the question of the need for office space - at least from an economic point of view.
What remains unclear, however, is what benefits the presence or absence brings to employees. After all, there is also a social component. One employee, for example, found that he was "more productive but less happy" during this time. He said he lacked interpersonal interaction. Doubts remain as to whether the latter argument will convince cool-headed strategists. At Ringier, the question is probably superfluous anyway due to the high investments for the new newsroom. However, should the virtual newsroom become established elsewhere, there would still be the option of relocating the editorial office to the nearest café.

AZ publisher Peter Wanner said in an interview with the Aargauer Zeitung that the company is determined to return to profit this year. The aim is to return to profit in 2011 and 2012. In addition, the equity ratio, which has currently fallen to 37 percent, should then be back at 50 percent. In addition to implementing a savings program, the integration of Vogt-Schild and Basellandschaftliche Zeitung must also be completed. "We can still achieve synergies here." Back-office services such as accounting, typesetting and IT are to be relocated to Aarau. Only the editorial offices and the publishing and sales departments will remain on site. "In order to achieve a balanced result", Wanner expects that around 30 jobs will have to be cut.

New online strategy sought - cooperation with other publishers
As for other media companies, it is also challenging for AZ Medien to develop an online strategy that pays off. Internet advertising generates much less money than newspaper advertising. "But we have ideas," says Wanner. First, however, the costs have to be reduced. Only in the second phase would the necessary investments be made - but probably only with partners. A partnership with the Basler Zeitung BaZ is conceivable. But there is also no fear of contact with NZZ or Tamedia.
Talks with partners are ongoing - and not just for online projects. "We are sounding out further-reaching cooperations, both for the newspaper jacket, the Sonntag newspaper and for printing." In these four areas, cooperations could be entered into without having to give up independence. In the case of the regional newspaper, it would be necessary to work together with others on the jacket so that the regional sections could be financed with local advertisements.

In 2008, the Federal Department of the Environment, Transport, Energy and Communications (DETEC) awarded the license for the Jura Arc region to Arc FM. The unsuccessful applicant Premiére Lune (in formation) appealed to the Federal Administrative Court, which has now rejected its appeal. According to the judges in Bern, the investigations into the two candidates were correct. With Arc FM, the license was awarded to the provider that best fulfilled the statutory service mandate. The decision is final and can no longer be appealed to the Federal Supreme Court.

The presentation will continue in the following weeks from billboards to POS and in the company's print, DM and online measures. The national display will support around 50 points of sale.

Responsible at PKZ Burger Kehl & Co: Ph. Olivier Burger (owner), Simone Schäfer (communications manager). Responsible at By Heart, Zurich: Hans Siegwart (CD), Markus Bircher (strategy/text), Simone Oppong (AD), Maya Baumgartner (consulting and production management), Natascha Breu (realization). Photo: Rankin. Litho: RTK. Poster printing: JCM. Media: ZipMedia: ZipMedia.