Winner Category Lifetime Award: Walter Roderer
The highlight of the evening was the presentation of the Lifetime Award, according to a statement. The jury awarded the Swiss theater, film actor and cabaret artist Walder Roderer with the well-deserved prize for his life's work. Laudator Erich Vock presented the award to his revered role model to a standing ovation from the celebrities from show business and the economy in attendance.
Winner category Star: Nik Hartmann
The prize in the Star category went to SF presenter Nik Hartmann. Alongside Susanne Kunz and Reto Brennwald, who were also nominated, he "didn't think he had much of a chance," as he revealed in the run-up. Beni Thurnheer, himself a former winner in this category, presented the silver statue to his young colleague. In recent years, Nik Hartmann has impressively demonstrated what it means to present competently, sensitively, freshly, freely and sometimes even cheekily, according to the jury. At the same time, Nik has always remained himself. He could actually host any show and was probably the most suitable candidate for a big Saturday or Sunday evening show.
Winner category broadcast: "Eco
The readers of Tele, TV-Star, the two online platforms Tele.ch and TVStar.ch, and the viewers of Sat.1 Switzerland voted the business show "Eco" from Swiss TV as the best TV show. Also nominated in this cateogy were the live program "La Bohème im Hochhaus" from SF and "Bumann, der Restauranttester" from 3+. Actor and satirist Mike Müller, who received the Swiss Television Award in 2008 for "Giacobbo/Müller Late Service Public" in the same category, was the laudator.
Winner Category Film: "The Registrar".
Micha Lewinsky's comedy about a registrar who is supposed to marry off her school sweetheart and does everything in her power to prevent it, came out on top in the Film category. Director and screenwriter Lewinsky was unable to accept the trophy himself because he had traveled to Los Angeles with his family a few days earlier. However, he thanked his crew and the jury for the honor in a video message. The award was accepted on behalf of leading actor Dominque Jann and producer Anne-Catherine Lang-Majer from the hands of actress Sabina Schneebeli.
Regional category: "Lifestyle", Tele Züri
The jury examined three very different formats that run on Swiss regional stations: "Wildeisen's Cooking," "Automobile Review" and "Lifestyle. The "Lifestyle" magazine, hosted by Patty Boser, finally won out with the jury. Claudio Zuccholini made not only the Tele Züri crew laugh with his comedy interlude during the laudation.
The evening was presented by the SF presenter duo Sandra Studer and Rainer Maria Salzgeber.

"The Swiss as we know and love them," was the jury's opinion when the "Berghütte" commercial was discussed. In the SFLB film, the mountain people lovingly clean up their alp before the first tourists arrive at the start of the season. The idea for Switzerland Tourism was rewarded with a silver clapperboard. Michi Fueter's production for Condor only just missed out on gold in the final round. Grayling - until recently known as Trimedia - won another silver medal with three short commercials for Microsoft Switzerland and Windows 7.
A total of 327 works were submitted, 35 of which were awarded a hat. Apart from the award-winning films, there were almost no other films from Switzerland. The big winner of the competition for moving images - as it is called exactly - was an "anthem" for the Hornbach DIY store. The creatively illustrated poem won three out of four golden flaps. The film by Nico Beyer and Heimat Werbeagentur encourages people to follow through with projects they dream about. For example, remodeling your apartment. Gold was also awarded for a self-promotion by the agency Lukas Lindemann Rosinski. The film, rich in ideas across all eras, was made to mark the award for Newcomer Agency of the Year. The new agency LLR was founded by three former managing directors of the Jung von Matt Group. Silver was awarded for another self-promotion. Kolle Rebbe had 15-year-old and therefore rather pubescent teenagers read out the congratulatory cards that had arrived for the 15th anniversary of their agency, which led to funny comments and slips of the tongue.
During the two-day discussions of the international jury, it was felt that many productions lacked the courage to try something new. The somewhat tighter budgets in many places probably leave little room for experimentation. In the end, however, the audience at the award show on Friday was enthusiastic about "a great deal of quality craftsmanship". The jury was somewhat astonished by the fact that 80 percent of the works submitted in the "Social Media" category were entirely conventional films with charitable content. Some advertising agencies still need to get the message across that Facebook and the like are no longer the latest media for moving images...

To the list of award winners
Andreas Panzeri

The Chairman of the Board of Directors of ZAF, Jürg Rückert, does not want to rule out marketing abroad in the longer term. At the ZAF General Meeting in Frauenfeld on Friday, the Swiss sugar factories were able to report record results for the 2008/09 financial year.
For the time being, marketing and lobbying efforts in Switzerland are to be stepped up. On the one hand, the aim is to promote beet sugar as a Swiss and natural product. On the other hand, sugar producers are resisting the planned market liberalization for agricultural products.

www.sda.ch

The invitation was accepted by 150 bikers from motorcycle clubs from all over Switzerland, as well as one or two familiar faces. In addition to "tons of JC Black Drinks", the event offered meat from grill master René Schudel, rocking tunes on the turntable from writer Gion Mathias Cavelty and a powerful-voiced performance by Biel pop rockers Redwood.
Celebrity support was provided by singer Börni, actor Martin Rapold, photographer Stephan Schacher, 3+ Supermodel winner Bianca Bauer, and the current Penthouse cover model Anna Maria Schneider. The physical well-being was provided by chef René Schudel at the grill and the Hillbilly Girls, who poured plenty of Jose Cuervo Black.

www.camparigroup.com

The price of the publishers' new advertising space on the Apple tablet: 75,000 to 300,000 dollars. However, many technical issues are still unresolved, as well as distribution issues, according to Volker Nickel, spokesman for the German Advertising Association ZAW, speaking to Pressetext.ch. However, it is assumed that mobile communication tools will play a significant role in the future, but it cannot be expected that the development will work overnight.
Publishers are pushing for higher prices for electronic advertising than for print, while advertisers are hoping that electronic advertising can save costs in the future. Standardized billing models are not yet available. Up to now, payment has been based on how often an ad has been viewed online or on the reach of a newspaper. However, it is not yet possible to estimate the popularity and distribution of the iPad.

www.pressetext.ch

Online access will remain free for subscribers to the printed edition, as Rupert Murdoch's US company announced on Friday. In future, the online offerings of the tabloids Sun and The News of the World will also be subject to a charge. According to the statement, the newspapers' new websites are a decisive step towards
the news business into an economically exciting offer.
help.
Until now, business newspapers such as the Financial Times or the News Corp paper Wall Street Journal have already been charging money for the use of their online offerings. The New York Times is also planning to abolish free online access next year. However, broader-based publications have so far shied away from this.

Very specific guidelines have already been issued to media companies in China, which stipulate how reporting on this topic should look.
192913 Google stops self-censorship in China - authorities continue to censor
All websites should remove text, images, sounds and videos from their content that support Google, decorate it with flowers or ask Google to stay. This is what the online news portal China Digital Times quotes from the leaked media directive. The use of content and information found on the main pages of the central government is not permitted under a new title or in a different context. Furthermore, the country's journalists and media employees are also not allowed to publish any discussion pieces on the topic or conduct further in-depth reports.
According to Pressetext.ch, the Internet Affairs Bureau, which monitors news reporting on the Chinese internet on behalf of the Central Propaganda Department, is the originator of the stricter rules for the media's handling of the Google censorship issue. According to China Digital Times, it addresses all major operators of news websites in the country, which are said to have received the new regulations several times a day. Chinese bloggers and journalists are already comparing the current censorship guidelines with the directives of the Ministry of Truth in George Orwell's surveillance novel "1984".

http://www.pressetext.ch

The Public Council appreciates the broad range of topics and the reference to current affairs, it announced on Friday. Numerous council members have observed a stronger focus on political and economic topics in recent months. However, controversy, as in the "Arena", is not the aim of the "Club".
Rather, the survey should make a differentiated contribution to opinion-forming. The Council would like to see a greater focus on other social issues such as education and partnerships. In addition, women and younger guests are strongly underrepresented in the program. In general, however, the selection of guests is good and understandable. The Council welcomes the fact that the program brings together experts and those directly affected.
Audience Council takes a liking to pop stories
The council members appreciate the wide selection of songs and the background to them. The backgrounds and anecdotes to the songs are told by the artists themselves. For the Council, this is an important plus point of the radio series, as it writes in a press release on Friday.
The moderation receives a lot of praise. In the eyes of the audience council, it is clear, comprehensible, suitably relaxed and sometimes refreshingly cheeky. The Internet plays a major role in this series. The corresponding
Council members find the homepage appealing. They would like
but also a complete list of the titles played and the complete
Contributions and songs on the net.
www.srg.ch

On January 1, 2010, the new printing center for sustainable media production of the Neidhart + Schön Group, Druckerei Feldegg and Bühler-Druck, which focuses on high-quality offset printing and print finishing, opened its doors in Zurich-Schwerzenbach. Kalt-Bucher Druck from Zug is another cooperation partner that sees the printing center business model as a way of securing its long-term existence, as detailed in a Comprinta press release.
While Kalt-Bucher Druck will produce print jobs in Schwerzenbach, it will maintain its current location in Zug. All customer support, prepress, some printing services and logistics will continue to be provided from Zug. All four companies that have so far chosen the Comprinta printing center business model see this as securing their long-term existence, the press release continues. The consolidation of order volumes will result in optimum utilization of the production facilities. The spacious premises are set for growth. All companies are open to further cooperation partners who want to improve their cost structures and benefit from synergies.

www.comprinta.ch
www.kb-druck.ch
www.nsgroup.ch
www.feldegg.ch
www.buehler-druck.ch

The Easter bunnies have stolen the hens' eggs. Now it's time to throw eggs at the thieves and score points with the hens. Great prizes can be won.
The agency from Cham is promoting the Easter game with online banners, MSN take-overs and its own microsite, which in turn creates a link to the Ricardo.ch website and its spring offers.

Responsible at Ricardo.ch: Lukas Thoma (Head of Marketing & Communication, overall responsibility), Melanie Kurmann (Junior Campaign Manager, project management), Marlon Chng (Brand & Advertising Manager). Responsible at Dynamite: Roger Bosshart (overall responsibility), Siegfried Simader (AD), Jens Kallauch (consulting), ongoing GmbH (online strategy/programming).
www.ricardo.ch/ostern
www.fr.ricardo.ch/paques

The International Sponsoring Award ISA is presented to the best sponsoring projects of the year in the categories of sport, culture, media and public sponsoring. Projects from Germany, Austria and Switzerland were considered. The ISA is regarded as the most important sponsorship award in the German-speaking world and is a key indicator of quality and professionalism in sponsorship.
Axpo has been the title sponsor of the Swiss Football League since 2003. With the Axpo Fair Play Trophy, Axpo and the Swiss Football League reward fairness and sporting behavior in the Axpo Super League. As part of the Axpo Fair Play campaign, prominent exponents of Swiss football campaign for mutual respect between all participants in the Axpo Super League.
The Axpo Fair Play Initiative is also intended to support the efforts of politics, justice and sport to solve the problem of violence inside and outside the stadiums. With this in mind, the jury praised Axpo's approach of addressing a critical topic in society proactively but with the necessary neutrality and also taking responsibility as a league sponsor. The jury was also impressed by the media-integrated and dialog-oriented approach of the concept.

www.axpo.ch

The result is humorous stories, without verbs, without adjectives - just product names and a little imagination. From the yo-yo life of one woman to the married life of another, from the life of a manager to the surprising turnaround of a seducer. The radio spots will run on Radio 24 from Easter.
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (text), Peter Brönnimann, Martin Spillmann (CD), Isabelle Meier (consulting), Sabine Bechtel (art buying); Silver Spot (recording studio).
Spot 1
Spot 2
Spot 3
Spot 4

www.sflb.ch