In total, the Migros Group earned CHF 748 million with the green-white-orange packaged cheap products, as Head of Marketing Oskar Sager explained to the media in Zurich on Tuesday. The decline in the cheapest items is probably due to the increasing influence of the German discounters Aldi and Lidl in Switzerland, among other things. However, Sager made it clear that the discounters are not solely responsible for the decline in sales of the previously successful line. The price reductions of an average of five percent on one third of the M-Budget range are also indirectly attributable to Aldi and Lidl. At the same time, however, the range has been reduced. According to Sager, there are only a few M-Budget products left, particularly in home electronics and interior design.
By contrast, sales of other Migros lines performed better last year than the low-cost line. For example, "M-Classic" with typical own products developed well, said the Head of Marketing. Anna's Best", the brand for fresh convenience products, also recorded high sales growth. Its sales increased by 16 percent. Eight percent more Heidi products from the mountain region were sold. Sales of the "I am" body care line multiplied.

> Link to the annual report

The iPhone app provides users with commentable news about Swiss celebrities, while the VIP encyclopedia contains pictures, biographies and information about the network. You can act as a juror in the VIP sympathy duel. A picture taken on the move is sent to the editorial team using the "Reporter" function. In addition to the interaction possibilities, the agency also had to include options for future extensions. These include the possibility of displaying various forms of advertising.

Advertising Art & Ideas produced the films completely in-house and in full HD under the direction of electronic media producer Jonas Kiefer. 3D artist David Purviance was responsible for the 3D visualization and compositing. Despite the existing concepts, the agency was able to give the film a special character with a playful visual style, the advertisers write in a press release. The film forms the framework for a further three productions.

enfinity nv "solar energy" from advertising, art & ideas ltd. on Vimeo.

Christopher Wehrli has held senior marketing and communications positions at Espace Media over the past 18 years. Most recently, the 41-year-old was Head of Communications and Crossmedia. The federally certified PR consultant was responsible for areas including sponsoring, media partnerships, advertising, events and corporate communications.
Ueli Schmocker (operations, marketing and communication), Thomas Eberle (infrastructure and catering), Ruth Zaugg (ticketing and administration) and Anton Rothen (finance and controlling, human resources) are members of the management team. The initiator and promoter of the Thun Festival, Andreas Stucki, remains committed to the further development, securing the location and the strategic direction.

The man "tortured" by electric shocks was an actor, but the participants did not know that. "For ethical reasons", therefore, Markus Waldvogel, a philosophy teacher from Biel, filed a complaint. The dignity of the perpetrators had been violated, he also argued in his letter to the ombudsman. The news agency SDA has a copy of the letter. In all textbooks it is pointed out that in psychological experiments all participants must be protected, even if they take the role of the tormentors, Waldvogel said.
He also criticized the fact that the participants had not been masked. "They were recognizable to all." The philosopher also criticized the fact that the candidates had not been informed that it was an experiment. He therefore demands that TSR publicly apologize or broadcast a correction. Ombudsman Emanuel Schmutz confirmed to SDA on Tuesday that he had received the complaint. He now has 40 days to deal with the issue.

Experiment from the 60s
The TV show "Jeu de la mort" ("Game of Death") takes up the idea of the famous Milgram experiment from the 1960s, in which psychologist Stanley Milgram ordered his test subjects to administer electric shocks to a man. In reality, the supposed victim was an actor. Milgram wanted to test the willingness of people to follow authoritarian instructions, even if they were in direct contradiction to their conscience. In the TV version, the presenter gave the corresponding instructions with the frightening result: 80 percent of the TV candidates were willing to administer lethal electric shocks to the "victim".

Until now, many articles that appeared in the printed newspaper were available for free on Lemonde.fr. Sometimes even before they were printed. This is now a thing of the past. Only those with a subscription have access to the content. The offer includes a combined subscription for the newspaper, website, iPhone application and soon also for the iPad. This will initially cost readers 19.90 euros per month, a promotional price for the first three months, according to a Tagesanzeiger report. After that, the subscription will cost 29.90 euros.

The French-speaking Swiss newspaper reported on a night-time police operation in the Pâquis district of Geneva. Of a total of 92 people stopped, 92 were released again, it said. The only "result" was an "acrid, heavy smell" in the rooms in the concrete basement of the police building: "The smell of the rabble" ("L'odeur de la racaille"). A reader then lodged a complaint against this attribution with the media industry's self-regulatory body.

Google announced this on a specially set up status page. However, web searches for texts, images or news are still running, but their results are filtered by the authorities. The Chinese also still have access to their email accounts at Gmail.
Google announced at the beginning of the year that it wanted to end the state-imposed censorship of its Chinese search engine. The government in Beijing had repeatedly made it clear that it would not tolerate Google's actions. For a week now, Google has been redirecting search queries from China to its uncensored search engine in Hong Kong. Although the Chinese can see hits on critical content in the Hong Kong version, the websites themselves are still blocked.
For example, Google's video portal YouTube does not work in China, nor does the Blogger service. The shutdown of mobile services had been expected. Cell phone manufacturer Motorola recently announced that it would be equipping its new smartphones for the Chinese market with Microsoft's Bing search engine.

The support from the music scene and from artists directly was enormous, said David Kaufmann, managing director and program director of Radio Inside, on Monday at the request of the news agency SDA. Hundreds of sound carriers had been sent. The station is financed exclusively by advertising revenue. Obtaining this is "hard work" in the DAB business, as Kaufmann admitted. However, the station is on a firm footing at the start of broadcasting.
The program is primarily produced by twelve broadcasters. There are also a number of freelance broadcasters. Four people are permanently employed at the radio station. Kaufmann is no stranger to the Aargau media scene. The 26-year-old journalist works as a news presenter for regional broadcaster Tele M1. He intends to continue in this role with a 30 percent workload.

Since March, four bloggers have been swarming out again and again on behalf of the Rothrist-based drinks manufacturer, looking for people from all over Switzerland who stand out with unusual actions and ideas. The "Rivellutionaries" board a Solex, play polo on bicycles or ride street style on a bike. Rivella shows what this looks like on its website Lang-lebe-anders.ch.
The "rivellutionaries" of the first hour are now taking the motto "lang lebe anders" (live differently) to the public: from Monday, they can not only be seen in action on the Internet, but also in TV commercials, advertisements and on billboards. Some of the motifs will be pasted guerrilla-style onto torn-down billboards and advertisements will cover other existing advertisements or editorial content. The soundtrack for the rivellution is provided by the Swiss band Modern Day Heroes with the song "I need a Rivellution".

Responsible at Rivella: Cornelia Marending (Head of Marketing), Patrik Marty (Group PM), Beatrix Geissmann (Senior PM). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid, Daniel Hesse, Anna Kiefer (AD), Arnd Lettmann, Oliver Krippahl (text), Daniel Kunz (photo and film), Felix Reidenbach (illustration), Jenny Caparelli (image editing), Sybille Erdmann, Selina Helbling, Bettina Korn (consulting). Online banner and microsite: Orange8, Biel. Viral marketing: vm people, Berlin. TV commercials: Snapfilm, Zurich. Media planning: OMD, Zurich. Prepress: Burki&Scherer, Oftringen.

It became clear that governments, companies, associations etc. consider the internet to be a very important communication tool, but often only make limited use of the interactive possibilities. The conference also showed that the Internet has not fundamentally changed the problems and issues associated with public communication. For example, Colin Porlezza and Stephan Russ-Mohl from the University of Lugano pointed out in their presentation "'Mistakes happen...' Accuracy and credibility. Neglected factors even in times of online communication" pointed out that dysfunctional factors from "traditional journalism" also occur in an editorial environment changed by online communication and influence credibility and impair the quality of journalistic reporting.
The conference program and presentations are available at Sgkm2010.ch can be downloaded.

The title sponsor of the Axpo Super League, the 1st Swiss Football League, won the award in the Public Sponsorship category. Axpo's commitment demonstrates a holistic sense of responsibility, according to the jury. The project succeeds in building a bridge from the behavior of the players and teams to the fans - from fairness on the pitch to fairness before and after the game. The Swiss Football League and Axpo award the "Axpo Fair Play Trophy" to the fairest teams. Two clubs are honored and receive CHF 70,000 (first place) and CHF 30,000 (second place). The prize money is to be used for youth development. The project is supported by prominent representatives of Swiss football, including Alain Sutter and Köbi Kuhn.

The jury of the 17th International Sponsoring Awards: Jean-Baptiste Felten (Chairman), Faspo Vice President (Felten & Cie., Winterthur); Christine Angenendt (Pilot Group); Marco Bernasconi (Wemf, Switzerland); Miriam Hebben (Horizont); Oskar Gut (Switzerland); Prof. Arnold Hermanns (Universität der Bundeswehr, Munich); Brigitte Kössner-Skoff (Initiativen Wirtschaft für Kunst, Vienna); Dr. Dieter Mussler (Mussler & Felten, Frankfurt); Bernd Reichstein (FASPO President); Lutz Weidner (Bureau Weidner); Yvonne Wodzak (New Business).