"With Genesis, we want to show where the innovative power of industry and science lies dormant and where visionary ideas are turned into action," Remo Kuhn, publisher of UZ and CEO of Swiss Businesspress, is quoted as saying in a press release. The first issue on April 2 is dedicated to Bertrand Piccard, among others, who uses the Solar Impulse project to demonstrate the opportunities and limitations of solar technology. Genesis is published four times a year with a circulation of 20,000 copies as a supplement to the Unternehmerzeitung.

> Excerpt from the magazine

The total losses at Group level amounted to CHF 40 million, as AZ Medien announced on Monday. Turnover rose by 19.5 percent compared to the previous year to 240.7 million francs. However, the figures are not comparable with the previous year, as the Solothurn-based Vogt-Schild-Holding was included for the first time. AZ Medien acquired the publisher of the Solothurner Zeitung in the spring. This acquisition was the largest investment in the past year, as the company stated.
Money also flowed into the conversion of the old customer printing plant in Aarau Telli into a media center. Due to low earnings, AZ Medien initiated a round of savings in June. In the process, 65 jobs were cut at AZ Medien alone. No figures were published for cost-cutting measures at Vogt-Schild-Holding.
AZ Medien suffered its third profit slump in a row. In 2008, profits plummeted by 89 percent to 1.2 million francs. Even then, 30 jobs had been cut. In 2007, profits fell by 24.7 percent.

Changes to the Board of Directors
As planned for some time, Jürg Schärer, member since 1996, Chairman of the Board of Directors since 1998, and Georg Müller, member since 1996, will retire from the Board of Directors at the time of the Annual General Meeting. Publisher Peter Wanner will be proposed as the new Chairman, and attorney Kaspar Hemmeler, Aarau, will be proposed for election to the Board of Directors.

This means that the new offer would be presented just four days after the iPad was launched. This makes strategic sense, as the advertising industry has long since expressed keen interest in the new advertising space. More detailed information on Apple's new advertising platform is not yet known. However, Media Post assumes that iAd will be a kind of further development of the mobile advertising system of the ad seller Quattro Wireless, which was acquired in January for almost 300 million dollars. According to the industry service Pressetext.ch, special features could include, for example, advertisements that can be sent to users based on their current geographical location. However, Google currently holds the patent for the latter function in the mobile advertising sector. The internet company, which acquired Apple's direct competitor AdMob shortly before Apple took over Quattro, is also likely to be the iPad manufacturer's toughest opponent.

The electronic media marketer has already implemented the new form of advertising for its client Ricola. The Move advertising hit was broadcast for the first time in November 2009 on ProSieben, RTL, RTL II and VOX in Switzerland. The advertising bumper is blown up like a bubble of chewing gum and bursts, revealing the new spot for the herbal chewing gum from the background. The placement of the advertising burst move was carried out by selecting specific environments according to the customer's wishes. The entire ad had a length of 14 seconds.

> RTL II advertising hit
> RTL advertising hit
> Advertising hit VOX (1)
> Advertising hit VOX (2)

The new campaign also aims to achieve a clear differentiation from the competition. The concept for the global provider of temporary structures for events, trade fairs and exhibitions was designed flexibly so that the various company divisions can be placed in the spotlight.

Responsible at Nüssli: Daniel Cordey (Chief Marketing Officer), Karin Ruhland (Head of Marketing & Communications). Responsible at Evoq: Adrian Schaffner, Christian Sutter (overall responsibility), Corinne Basler (concept, design), Susanne Pfäffli (concept, text)

Stage and grandstand for Jesus Christ Superstar at the Thun Lakeside Festival

Monolith at the EXPO 02 in Murten

Temporary stadium in Berlin as part of the 2006 FIFA World Cup

Lake stage for AIDA at the Bregenz Festival.

Omega Pavilion at the Olympic Games in Beijing

Over the past few weeks, Simon Smit and Marco Rüegg have filled 32 pages with reading material with the help of volunteer writers, graphic designers, photographers and illustrators. For the time being, it's not about making money, but about implementing a good idea and making people happy, says editor Simon Smit. The first issue features topics such as "Alice in Rüebliland: We (re)search the nightlife of our favorite neighboring canton" or "An avowed racist ran for municipal council in Langnau. A visit to the Führerbunker". The publication has a print run of 3,000 copies, is printed on newsprint and will be delivered CO2-neutral to cafés throughout the city of Zurich during Maundy Thursday and Good Friday.

Customers in the USA have been able to pre-order the new computer from Apple for a good two weeks and either pick it up directly from a store or have it sent to them from April 3. The iPad will also go on sale in Switzerland at the end of April.

Anyone who thinks that crocheting has nothing to do with mathematics is wrong. Hyperbolic geometry is all about surfaces that are difficult to represent using conventional methods - unless you crochet them. Insanely promising! In any case, the bookseller is relieved that such a challenging work has won. Bookseller columnist Horace Bent already feared that in times of crisis, publishers would concentrate on book titles that sell particularly well - such as biographies of celebrities. Clearly, the competition has once again proven that the award-winning works - even if the focus is on the oddity - are always challenging reading material.

Here is a small selection of the titles that have won awards since 1978:

• 1983: The theory of longitudinal rolling
• 1996: Greek rural letter carriers and the numbers of their canceled postmarks
• 2004: Make your horse bombproof
• 2005: People who don't know they are dead: How they develop an affection for unsuspecting observers and what to do about it

This is what the Sonntag newspaper writes in its current edition. The media commission of the Swiss Bishops' Conference (SBK) is said to be behind the campaign. The large-scale media offensive is being launched with 5,000 posters throughout Switzerland. The posters will be sent to all 2,000 parishes and displayed in church showcases and at church gates until May 16. Daniel Kosch, General Secretary of the Roman Catholic Central Conference, told Sonntag that they are aware that the campaign could be sensitive and that they have to consider whether it could come across as cynical. But it is important to better convey the church's positive basic message to the public.
The motif was created by Swiss designer Beda Achermann. He works for the Catholic Church for God's reward, i.e. free of charge, as Sonntag knows. In addition to the poster campaign, the Catholic Church is also fighting for a better image on the Internet: the new website Mehr-good-news.ch will be launched in mid-April. Parishes and church members can post good news online there.
> To the subject on Sonntagonline.ch

More and more young people are meeting up online and then having unprotected fun with their Facebook acquaintances. The assumption is said to be based on a health expert from Teesside - Peter Kelly, Director of Public Health in the North East of England, believes he can establish a link between the increased number of sexually transmitted diseases and the popularity of Facebook. And, as you would expect, his claims have been further hyped by the British tabloid media with headlines such as "Facebook causes syphilis outbreak". At least Facebook users don't have to worry too much about who they are dating. Apparently, users on social networks show their true personality and not distorted ideal images - at least that's the conclusion reached by psychologists from the universities of Mainz and Münster in a study, according to Pressetext...whether personal medical history, including syphilis and the like, is also part of the true personality remains an open question.

The economic crisis and structural changes in the media have had consequences that jeopardize the independence, quality and social function of the media, Impressum notes with concern in a communiqué, according to SDA. Editorial budgets and budgets for assignments to freelancers are being slashed. This prevents high-quality and independent reporting. Cooperation between the media is restricting the diversity of opinion. There is a tendency to mix advertising and information for economic reasons. The delegates of Switzerland's largest journalists' organization are therefore calling on the editors-in-chief to assume their journalistic responsibility and enforce it against the media companies.
Cooperation between media - even within the same media groups -, convergence and the trend towards newsrooms should not lead to different media publishing the same opinions and perspectives.
Budgets for assignments to independent freelance journalists should not be cut any further. And multiple exploitation without compensation must be stopped. The "Declaration of Duties and Rights of Journalists" must be adhered to.

According to Gastro Suisse, this was decided by the Federal Arbitration Commission. The Arbitration Commission has extended the current tariff of the copyright company Suisa until the end of 2013, Gastro Suisse wrote in a statement on Friday evening, according to SDA. According to the industry association, it was defending itself against the massive increases demanded by the collecting societies.
The screens in the restaurants may not be larger than three meters diagonally. According to Gastro Suisse, the arbitration committee's decision was only available in verbal form on Friday. The 2010 FIFA World Cup will take place in South Africa from June 11 to July 11.