The Swiss Broadcasting Corporation SRG shows the 10-second "Time Information" before the news and information programs "Schweiz Aktuell", "Tagesschau" and "10vor10". A clock is displayed together with a sponsor. Last June, OFCOM came to the conclusion that SRG was in breach of the provisions on sponsorship. The Federal Administrative Court has now rejected the SRG's appeal against this decision. In their ruling, the judges in Bern initially supported the view of Bakom that the permanent insertion of the sponsor led to unauthorized advertising emphasis. Furthermore, it was not clear whether the actual "time information" was being sponsored or the subsequent information programs.
However, according to the Radio and Television Act (RTVA), sponsorship of information programs is prohibited. As SRG spokesperson Daniel Steiner told the news agency SDA on request, SRG will not appeal the decision to the Federal Supreme Court. The sponsored "Zeitinformation" will no longer exist in this form in future. Steiner points out that according to the amended Radio and Television Ordinance, commercials up to 10 seconds in length may be broadcast with immediate effect without a recognition signal or commercial break. By the middle of this year, a form should be found to replace the "time information" in this way.
SRG has been sponsoring watches for 16 years. In 1998, the SRG won its dispute with Bakom. In 2007, the revised RTVA came into force, on the basis of which the currently rejected complaint was now to be assessed. (Judgement A-4521/2009 of 19.3.2010)

The campaign has internalized the message of the new vehicle, the agency writes in a press release: dynamism in its most beautiful form. The centerpiece of this campaign is a large, eight-page newspaper supplement in the Sunday press. This medium is accompanied by advertisements in the national and local press, a mega poster at Zurich Airport and radio spots. And because BMW is also celebrating the premieres of the new BMW 3 Series Coupé and BMW 3 Series Convertible at the same time, a big launch weekend with all the new models is being held at BMW partners throughout Switzerland from March 19-21.
Responsible at BMW (Switzerland) AG: Roger Calisi (Head of Marketing Communications). Responsible at Lowe: Daniel Comte (ECD), Samuel Knaus (text), Céline Dillier, Tino Sand (AD), Rolf Jeger, Christina Koch, Adrian Zuber (consulting), Jasmin Keiser (DTP).

The Rokpa association (which means "help" in Tibetan) was founded in 1980 by the former Zurich theater actress Lea Wyler, her father Dr. Veit Wyler and the Tibetan doctor and lama Dr. Akong Tulku Rinpoche. Today, hundreds of volunteers work for the numerous aid projects in eighteen countries. Every year, the Zurich-based aid organization provides medical care, family protection and education to over 10,000 orphans and street children. In the priority countries of Nepal, Tibet, Zimbabwe and South Africa, Rokpa provides concrete help and prospects for more than 100,000 people living in abject poverty every year.
Lea Wyler, the tireless "Mother Courage of Ropka", has prepared something special for the 30th anniversary of her aid organization. Together with a group of former street children from Kathmandu and with the support of Polish star director Grzegorz Bral, she has created an impressive play. The children tell their own moving story in a touching way, accompanied by the music of world-famous harpist Andreas Vollenweider. Alongside presenter Sandra Studer, Bral and Vollenweider have both been active ambassadors for the aid organization for many years. Recently
Hollywood director Marc Forster comments.
The evenings are presented by well-known Swiss media personalities:
May 18 Zurich (Premiere) Kaufleuten Moderation: Sandra Studer
May 19 Lucerne Casino Moderation: Andreas Vollenweider
May 20 Bern Aula des Progr Moderation: Claudia Weber (t.b.c.)
May 22 Zug Chollerhalle Moderation: Röbi Koller
May 25 Basel Elisabethenkirche Moderation: Reto Brennwald
May 26 Schaffhausen Kammgarn Moderation: Daniela Lager
May 27 Winterthur Alte Kaserne Moderation: Christine Maier

The 42-year-old journalist has been working in the media for a good 18 years, mainly in Central Switzerland, according to a press release issued on Thursday. He has worked for the Neue Luzerner Zeitung (sport), Neue Nidwaldner Zeitung, Sportinformation SI, Radio Sunshine and most recently the online portal News1.ch.
The Central Swiss television station Tele 1 went on air for the first time on February 1. The station's program focuses on information and culture as well as regional reports.

The procedure: Snap an ad with your cell phone, smile at the feedback and take part in a big competition. This is how to overcome the media disruption, according to the association's newsletter. What sounds like a game has a serious and future-oriented background: print will become an interactive medium and even more attractive for readers and advertisers.

Goldbach Media has presented the Crossmedia Award for the sixth time. Once again this year, around 30 entries were submitted for the coveted award. According to a press release, many of the campaigns submitted were worthy of a place on the shortlist. This made it all the more difficult for the 11-member jury, headed by Marco Taborelli, to draw up a deserving shortlist. For the first time, an industry barometer was also used to allow the advertising industry to vote for their favorite, which was actively used with over 1100 votes.
The main prize went to the campaign "Slow down. Take it easy.", which was developed by Rod Kommunikation AG on behalf of the Swiss Insurance Association SIA. Second and third place went to the projects "Felsenputzer - Wir tun alles" by Spillmann/Felser/Leo Burnett on behalf of Switzerland Tourism and "Edi Manser - der Lottomillionär" by the Contexta Group for the Swisslos Interkantonale Landeslotterie / Euro Millions. The best ad by the public was "Academica - open and withdraw a student account" by the Streuplan agency on behalf of Credit Suisse.
The award winner was presented with a certificate and a cheque for CHF 10,000 by Klaus Kappeler, CEO of Goldbach Media. Presenter Melanie Winiger hosted the festive event at the Hürlimann Areal, which was attended as every year by numerous guests from the media and advertising world.

The award winners:
Campaign: Slow down. Take it easy.
Agency: Rod Kommunikation. 1st place
Client: Swiss Insurance Association SIA
Campaign: Rock cleaners - We do everything
Agency: Spillmann/Felser/Leo Burnett. 2nd place
Client: Switzerland Tourism
Campaign: Edi Manser - The lottery millionaire
Agency: Contexta Group 3rd place
Client: Swisslos Intercantonal National Lottery / Euro Millions
Other campaigns on the shortlist:
Campaign: Migros. One M better.
Agency: Jung von Matt/Limmat
Client: Federation of Migros Cooperatives
Campaign: Love life stop Aids - Did it go too fast to think about rubbers?
Agency: Euro RSCG Zurich
Client: Federal Office of Public Health
Campaign: Everything skis
Agency: Jung von Matt/Limmat
Client: Grisons vacations
Campaign: Living room concerts
Agency: Jung von Matt/Limmat
Client: SRG; SR DRS
Best placed in the industry barometer:
Campaign: Academica - Open and withdraw a student account.
Agency: Streuplan
Client: Credit Suisse

Radio BE1 will cease operations at midnight on Easter Monday and will broadcast its new program under the new name Energy Bern from Friday, 9 April. The station's team will remain largely the same, according to Ringier Radio Director Dani Büchi. The program and musical taste in Bern will not be a copy of Radio Energy Zurich. Ringier Switzerland is thus launching the second radio station in German-speaking Switzerland under the Energy brand. The international Energy brand broadcasts in fifteen countries on 400 frequencies.
Nik Eugster will be the new Program and Managing Director of Energy Bern. The 31-year-old from Bern studied communications management and was program director of Capital FM for the last two years and previously program director of Canal3 for five years. The previous Managing Director of Radio BE1, Bernhard Krättli, and Program Director Dominique Hofer are leaving the station.
The Bernese local station Radio BE1 originally went on air in 1983 under the name Radio Förderband and saw itself as a minority cultural station. Three years later, this concept was abandoned as it ultimately attracted too few listeners to ensure the station's economic survival. The radio producers therefore turned more towards the mainstream. In 2001, the station was relaunched under the name BE1.

Attracting new customers is one of the main goals that Bausparkasse Schwäbisch Hall is pursuing with its website. Namics lays the foundation for turning visitors to www.schwaebisch-hall.de into building society foxes with a conclusion-oriented design: Regardless of what leads prospective customers to the website, they can arrange a consultation, request an information package or make personal contact with advisors or banks with a maximum of three, often even two mouse clicks.

The organizers are already drawing attention to themselves in the run-up to the 18th Swiss Brass Band Meeting - with the announcement that IT girl Paris Hilton will be announcing the ranking list. If she actually turns up. After all, around 1,000 musicians and around 20,000 visitors are expected to attend the event.

The Sympany Insurance Group's customer magazine focuses on its readers. Crafft Kommunikation developed the concept for the new "live" together with Sympany after winning a pitch and completely redesigned the magazine.
Each issue contains a main topic, in magazine 1/10 it is the trend sport of bouldering. In addition, there are customer portraits, service offers, entertaining and informative articles. The design is based on a memorable design language and easy orientation. "live" is published four times a year in two languages and has a circulation of 140,000 copies.

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Star TV reveals the secret of the martial arts clip with a look behind the scenes.

And as usual, the latest TV spots and a highlight from the Cannes reel can be seen. Exclusively on Star TV or stream at any time on www.startv.ch.
Advertising week on Star TV: New every Thursday at 19:30 on Star TV.

Springer wants to be the first German publisher to be represented on the Apple tablet, which will be launched in the USA on April 3. According to Horizont.net, Jan Bayer, CEO of the Welt Group, Berliner Morgenpost and Hamburger Abendblatt, has decided to initially launch a simple application without frills such as videos or articles set to music. Essentially, the offer has PDF functions like the e-paper. Only the presentation of the content and navigation has changed slightly.
After a 30-day free trial period, the subscription prices for digital items are 29.99 euros for Die Welt, 12.99 euros for Welt Kompakt and 7.99 euros for the WamS tabloid. In terms of price, the apps are therefore only slightly below the level of the printed version.
According to Bayer, major branded companies have also approached Axel Springer. They want to place their campaign for the German launch of the iPad in the Welt Group's kiosk app.