The decline was particularly marked in the first half of the year. In the last quarter of 2009, the bottom line was positive again, as the market research company Nielsen announced on Tuesday. However, the figures were in comparison to the already poor figures at the end of 2008.
Television stations benefited the most from the upturn. Radio advertising remained at the previous year's level, while magazines suffered the most from the decline. There were also industry-specific differences: significantly less money was spent on advertising in the automotive, financial and textile sectors. Consumer goods manufacturers, companies in the healthcare sector and retailers in particular paid more money for advertisements and commercials.
The effects varied greatly from region to region: in Asia and the Pacific region, spending was already growing again in the second quarter. Europe was worse off than the average for the year as a whole, with a decline of 4.9%. The USA fared even worse at minus 9.4 percent.

The trailer captures the urban atmosphere and diversity of Geroldstrasse and refers to the new magazine. This consists of images and text as well as film and music and can be browsed digitally in a web browser. In future, all issues of the magazine will be advertised with a themed trailer on Ron Orp and other social media channels.

Responsible at Ron Orp: Ron Orp, Soraja Hagspiel, Christine Zimmerli, Romano Strebel, Christian Klinner. Responsible at Framix : Kurt Steffen (Production) Zoran Jablanovic (Art Direction) Roger Limacher (Photography).

To the current issue of Ron Orp's Digital Magazine

The aim of the publication is to provide authors, users, consumers and performers with a basic knowledge of copyright law and to inform them about their rights and obligations as well as the possibilities for enforcing them. Finally, it is also intended to show what the possible consequences of copyright infringements may be. The Swiss Federal Institute of Intellectual Property (IPI) is the federal government's competence center for all questions relating to patents, trademarks, designs, copyright and geographical indications.

Responsible Federal Institute of Intellectual Property: Nicole Wyss (Communication & Language Services, Legal & International Affairs Department). Responsible at Hofer Kommunikation BSW: Daniel Scheuzger (CD), Natalie Suter (consulting), Barbara Perriard (management).

In a pilot phase from May to July, 150 readers are to be equipped with an e-reader, according to a report in the Sonntagszeitung. It is not yet clear exactly which publishers' titles are included in the test offer. Payment will be made in a fictitious currency. The publishers want to understand what readers are prepared to pay for and how much. Definitive prices for the commercial launch in the fall have not yet been decided. The option of a personalized newspaper is also being discussed.

Preventing dependence on Apple
In the music business, Apple can now dictate prices thanks to the iPod and the iTunes online store. With the launch of the Codex platform, publishers are trying to prevent a similar dependency in the newspaper and book business: Although the plan is to sell their own e-readers, the Codex platform is intended to be compatible with third-party products. The iPad should therefore also be able to be served with digital Swiss newspapers in the fall.

It is a thorn in Giezendanner's side that the outgoing CVP Federal Councillor Ruth Metzler is the favorite for the position of SRG Director alongside Edipresse boss Tibère Adler and Publigroupe CEO Hans-Peter Rohner. After all, Metzler would be the fourth CVP member in a row to head the radio and television company. For the SVP politician, this smacks of "untenable party felt", as the Sonntagszeitung reports. In addition, the system allows Director General Armin Walpen to draw up dubious expense claims and handle fee money carelessly. To counteract this, he is calling for a public limited company with a federal majority along the lines of SBB. According to Giezendanner, this would protect regional interests while at the same time making personnel and financial policy more transparent. Parliament would retain sovereignty over fees. The Federal Council would have a seat on the Board of Directors and a right of veto.

With a market share of 4.4 percent, 3+ was ahead of all other Swiss private channels and was also ahead of Vox, RTL2, Kabel1, ARD, ZDF, ORF1 and ORF2 (source: GfK Switzerland/Publicadata AG/Telecontrol/3+ Medienforschung). In addition, a small profit of around CHF 30,000 was reported for the first time in 2009. This is an important signal, said station boss Dominik Kaiser in an interview with the Sonntagszeitung. "You can also make successful television in Switzerland, even in a very difficult year." First and foremost, however, he does not want to optimize profits, but rather grow and continue to invest in programming.

Swiss-German in-house productions important
In addition to US series such as "Criminal Minds", "Navy CIS" and "CSI Las Vegas", the channel relies on in-house productions such as "Bauer, ledig, sucht..." and "Restauranttester Bumann". "Bauer, ledig, sucht..." was also the most successful show in the fourth season. The fifth season starts in August. However, the matchmaking show is not profitable. "One season costs us around 1.7 million francs," continues Kaiser. However, the programs in Swiss German are very important for positioning the channel. They also bring in additional new viewers.

In the "Duell Aktuell" program on Tele M1 on 30 March, Martin Werlen stood up courageously and authentically and answered unpleasant questions objectively and honestly, the association said in a communiqué. Werlen also called for the abolition of compulsory celibacy, which is already possible under church law. Confidently launching a solution-oriented proposal in the midst of crisis communication alone deserves the title. In addition, Abbot Martin Werlen has already proven several times that he and "his" Einsiedeln Monastery also rely on modern means of communication. For example, the Pro Kloster Einsiedeln Foundation (klosterplatz.com) won first prize in this year's Marketing Trophy in the "Non-profit organizations" category at the beginning of March.

The new levy is intended to compensate music authors - Suisa represents 26,000 of them - for their works being copied onto USB sticks and hard disks for personal use. It makes no difference whether the consumer actually saves music or only text documents created by the author. The tariff is linked to the storage capacity of the medium. The amount and timing of the introduction are still open, as Suisa must first prove that copyright-protected works are actually being loaded onto such storage media. According to the Sonntag newspaper, it now wants to find this out with a representative survey. It seems that the introduction of the fee depends on how willing the survey participants are to provide information...

This is the first time Edipresse has outsourced its entire brand identity to a single agency in order to create a coherent global brand architecture for all market areas, as McCann Erickson writes in a press release.
In addition to the global brand architecture, the account includes the development and definition of the visual identity and the creation of various brand appearances. Among the numerous brands that McCann Erickson will be looking after are 24 Heures, La Tribune de Genève, Le Matin and Le Matin Dimanche.
Responsible at Edipresse: Olivier Cretton (Crossmedia & Project Manager), Karim Mahjoub (Marketing Edipresse Suisse). Responsible at McCann Erickson: Yannick Chevailler (Managing Director), Katharina Lohse (CEO).

The spot has been running since March 22 on SRG stations in D-CH, F-CH and I-CH as well as on various online stations.

Over the years, too many new functions had simply been added so that the site was no longer sustainable in its old form, explained YouTube designer Julian Frumar at the presentation of the new design in California, according to the press release. Too many features had made the site slower and slower.
The video player itself moves even more into the center of the page, but remains unchanged. The videos can now be expanded either to screen size or just to the width of the window. In addition, the popularity of videos can be tracked more easily. The counter showing how many views a video has can be expanded and then displays additional information. The rating system has also been simplified. Instead of the star system, there is now a "Like" and "Dislike" button, similar to Facebook. Positive ratings are saved in a separate list and can therefore be retrieved more easily. Videos can now also be shared via other online networks using a "Share" function.
One of the main aims of YouTube's new design is to keep users on the site. This means that occasional visitors are to be turned into so-called power users. On the one hand, the new clarity is intended to immediately appeal to new users, while on the other, YouTube also wants people to stay on the site longer and consume more videos. Currently, the average usage is 15 minutes per day per user.
At the end of 2009, YouTube first floated the idea of paid subscriptions to attract more professional content to the site. It remains to be seen whether such plans will become more feasible with the new control elements.

In this role, the 37-year-old will take over as Head of Marketing, Product & Quality Management as of April 1, 2010. Together with his team, he intends to further expand the leading online service and strengthen its roots in French-speaking Switzerland, according to a press release.
Christophe Leyvraz has many years of experience in marketing, sales and online business. The trained communications specialist worked for SRG as Sponsoring Account Manager, where he was in charge of national cross-media and account management. As Manager Sales & Customer Department at Marvel Communications, he looked after clients such as Nestlé and Nespresso. He also managed events such as the Montreux Jazz Festival.