Greenpeace is at war with Nestlé. After the environmental organization had already confronted the food company with a Shock video on the subject of Kitkat, palm oil and deforestation, it is now going one better and turning consumers into web activists. Twitter messages from Germany, Austria and Switzerland were projected directly and live onto a large screen in front of Nestlé's corporate gates in Frankfurt. The messages can/could be here can be read live. The environmentalists also hung a 25×15 meter banner on the company's façade showing an orangutan being threatened with a Kitkat bar. The reason for the action: palm oil from the plantations of Indonesia's largest jungle destroyer, Sinar Mas, is still being used to manufacture Nestlé products. Although Nestlé terminated its direct contracts with Sinar Mas following Greenpeace protests in March, it continues to source the oil via intermediaries.

The Annual General Meeting confirmed the current composition of the Board of Directors for a further term of office of three years as follows, according to a statement issued on Thursday:
President: Gilles Marchand, Director RTS
Vice President: Paul Nyffeler, Chairman of the Board of Directors of the Association of Swiss Cantonal Banks
Members: Dino Balestra, Director RSI / Roger Basler, Managing Director Europe Dyson SA / Ueli Haldimann, Director SF / Nico Issenmann, Owner Issenmann AG / Daniel Jorio, Director Finance & Controlling SRG / Gérard Tschopp, Head of Overall Project Convergence & Efficiency SRG.
Publisuisse reported total net sales of just over CHF 295 million in the 2009 financial year. This falls short of the previous year's result (CHF 327 million) (-10%). Net sales from the marketing of traditional TV advertising for SRG SSR channels amounted to just over CHF 267 million (-9%). In the other business areas (TV and radio sponsorship, Tele Romandie Combi, Tele News Combi, "Espace TSR" screens), net revenue totaled CHF 28 million, which corresponds to a decline of 18% compared to the previous year. Operating income amounted to CHF 277 million (-10% compared to the previous year). Net profit after tax amounted to CHF 0.5 million. The negative effect on Publisuisse's result due to the significant drop in sales in the crisis year 2009 was kept within limits thanks to strict cost management.
> To the 2009 Annual Report

In his statement to the SDA news agency, Graf complains above all that Tamedia has not kept its promises. Tamedia had clearly and completely failed to fulfill its promises to the people of Thurgau. When it took over the Thurgauer Zeitung (TZ) from Huber Co. in 2005, Tamedia declared that this takeover would secure the independence of the Thurgauer Zeitung and media diversity in Thurgau, and that the Frauenfeld site would be retained.
Not much is left of Huber Co. in Frauenfeld: the bookshop has been sold to Orell Füssli, the book and magazine publishing house has been outsourced, the printing plant has been shut down and it has been known since Wednesday that the real estate has been sold. The editorial building is still leased for five years.
"Not just a sub-newspaper of the St. Galler Tagblatt"
The cantonal government hopes that the future only newspaper in Thurgau will endure and "not just be a sub-newspaper of the St. Galler Tagblatt", emphasized Graf. What is wanted is a newspaper that is "really a newspaper for Thurgau" and creates identity.
With the takeover of TZ by the NZZ Group in 2010, what had already seemed possible in the canton in 2005 became a reality: at that time, in the run-up to this change of ownership, there was speculation that the NZZ Group with the St. Galler Tagblatt could take over TZ. However, the management of Huber AG at the time was unable to come to terms with this, although it said it had also negotiated with this interested party. A few years earlier, the St. Galler Tagblatt had taken over the Schweizerische Bodensee-Zeitung (SBZ) in Arbon.
An attempt by the Tagblatt to expand into the Kreuzlingen and Weinfelden regions failed in 2006. Similarly, TZ's attempts to expand into the Oberthurgau region were unsuccessful for decades. In 2006, TZ and Tagblatt therefore agreed on a collaboration that is probably unique in Switzerland: they remained competitors in cantonal reporting. For regional reporting from the Oberthurgau, Kreuzlingen and Weinfelden regions, the two papers exchanged reports. In addition, the two newspapers became head pages, producing only the cantonal and local sections themselves. The TZ obtained its national section from the Winterthurer Landbote, while the Thurgauer Tagblatt obtained its from St. Gallen.

It is not yet clear who will take part. In addition to the regional newspapers, negotiations are also being held with the Winterthur paper Der Landbote and the Schaffhauser Nachrichten. Tamedia holds a 20 percent stake in Landbote. The partners must agree to the model, as Martin Kall, Chairman of the Management Board, told the media in Zurich on Thursday, according to SDA. Where these negotiations will lead is completely open. A decision should be made by the end of the year. Tamedia has two newspapers in mind that are journalistically different, as Kall went on to say. He described the "Bern model" as a "clever model". Something like this should also be possible in the canton of Zurich.
Tamedia does not want to change the regionalization of the Tages-Anzeiger, emphasized Kall. The splits had not been launched in the fight against the regional newspapers. The local information is important and interesting for readers. NZZ and Tamedia were not yet able to say anything about possible job cuts at either the Thurgauer Zeitung or the Zürcher Landzeitungen. There will be savings, but where and how is still open, said Kall.
The Competition Commission has nothing to say about the deal, as the notifiable turnover thresholds have not been reached. The deal is therefore effective immediately.

The posters show a sausage on a computer looking at the attractive mustards on a singles exchange. In the mayonnaise section, an egg sits in front of the screen and studies the mayonnaise singles.
The subjects are created in the same style as the 3D computer-animated films in the Thomy campaign. The posters in F4 and F12 format were displayed at the beginning of the week and will be supported by posters in the streetcars.
Responsible at Nestlé: Danièle Michel (Head of Corporate Communication), Corinne Gabler (Business Executive Manager Culinary Business), Agnès Lalanne (Marketing Manager Thomy), Sibylle Scherrer (Brand Manager). Responsible at Advico Young & Rubicam: Caspar Coppetti (overall responsibility), Philipp Skrabal (CD), Isabelle Hauser (AD), Annik Weber (graphics), Andi Portmann (text), Pablo Koerfer, Tanja Mezan (consulting), Manuel Egger, Elias Zurbuchen (production). Responsible for the 3D animation at NMTrix.com (NL): Patrick Nijman (Director), Johan Boekhoven, Michael Visser (AD).

The 20 best applicants will be invited to a workshop weekend in Hamburg to work together with the professionals from the Scholz & Friends Strategy Group on a brand strategy task. The deadline for applications is May 9, 2010.
Anyone with a passionate interest in brands, people and marketing communication can apply. The best 20 will experience the world of strategy up close on June 4 and 5, 2010 (in Hamburg), develop communication strategies in teamwork and implement them creatively - all to a briefing from a Scholz & Friends client. Two nights in a hotel in the Hanseatic city from Thursday to Saturday and an exciting supporting program are included.
> More information

The resulting series of advertisements is intended to show how easy the real estate business can be with the right partner, the agency writes in a press release. The subjects appear as 1/4 formats in the NZZ, NZZ am Sonntag and the Tages-Anzeiger.
Responsible at Rhombus Partner AG: Christa Bindella, Daniel and Heiner Plüer. Responsible at Walker: Pius Walker (CD), Nik Hodel (AD), Martin Arnold (text), Andrea Bissig (graphics), Patricia Meneghin, Sabine Roder (consulting)

The SGZ has been published for 127 years, while the Jam recently celebrated its 101st birthday. Both publications have undergone several "refreshes" during this long period. The SGZ weekly newspaper was last given a complete makeover in October 1996, while the monthly Jam followed suit a year later. This time, however, the formal aspects are not the main focus, according to a press release. The most important thing is the repositioning of the previously subscribed newspaper as an organ for all members of the local trade associations. This will automatically result in a massive increase in circulation: in the case of the SGZ from 15,000 to 108,000 and for the Jam from 8,000 to around 50,000 copies. In addition to SME bosses, the most important opinion leaders from business, politics and administration are also among the addressees. This means that - for the first time in the Swiss press landscape - both business leaders and opinion leaders in government and business are being targeted without wastage.
The new content and graphic concept is the work of a tried and tested team, according to the statement. Lucerne designer Clemens Barmettler and Lucca converted the Coop Zeitung from newspaper to tabloid format almost 30 years ago, heralding a real success story. For the SGV newspapers, however, the duo now preferred the newspaper format in order to clearly differentiate themselves from the free newspapers.
SGV CFO Urs Wyler will continue in his role as publisher. Publicitas Publimag is now responsible for advertising acquisition. The team, which operates from Bern and Zurich, will be managed by Alfred Blaser. From April 2010, printing and prepress will be the responsibility of St. Galler Tagblatt AG, a subsidiary of the NZZ Group.

Clemens Barmettler.

The motivational film for Swiss Life tells the story of a boxer. It is emblematic of Swiss Life, which looks back on two challenging years. The boxer suffers a heavy defeat. But he does not give up. And ultimately returns to the ring. The film opened the internal kick-off events throughout Europe at the beginning of 2010.
The awareness film "Unten" is a short feature film lasting around eight minutes that puts the viewer at eye level with tripping hazards: the main character of the film is a sneaker. He tells the story of the day his "boss" suffers a tragic accident. The film is part of Suva's Stumbling.ch campaign.
The World Media Festival in Hamburg is a festival that honors solutions in corporate film, TV, web and print on an international level.

In future, the branding experts will support the federal authority in the development of communication strategies, the conception and design of communication measures and the maintenance and further development of the federal government's corporate design. MetaDesign won the Europe-wide tender with the development of a communication strategy and the exemplary design of fictitious work samples.
Metadesign has been supporting the development and implementation process of the German government's corporate design since 1996. The Press and Information Office of the German Federal Government was founded in 1949 and, as the highest federal authority, reports directly to the Federal Chancellor. In addition to informing the Federal President and the Federal Government about the news situation in Germany and the world, its tasks include, above all, informing the population and the media about the policies of the Federal Government. It uses public relations and information policy to explain and represent the activities, plans and goals of the Federal Government.

As only now confirmed in an official announcement, this was unanimously decided by the members at the WFA Annual General Meeting on April 1 in Istanbul. Crhis Burggraeve, Chief Marketing Officer at brewing group Anheuser-Busch Inbev, was elected as the new President. He succeeds Bernhard Glock, former Head of Media at consumer goods giant Procter & Gamble.
The SWA sees Siegrist's re-election as confirmation of the SWA's successful work in Switzerland. According to the organization, it reflects the growing importance of the Swiss association at an international level.
The WFA comprises 58 national associations of advertising companies and over 50 of the world's largest advertisers. The associations and companies from five continents that are members of the WFA represent around 90 percent of global expenditure in the field of marketing communication. This corresponds to an annual volume of around 700 billion US dollars.

By becoming a member of the IVW, the social network increases its transparency for advertisers.
In March 2010, IVW reported over 28 million visits and over 248.6 million page impressions for the platform. In the first AGOF report in March 2010, Xing reached 2.1 million unique users, including over one million users in the category of professionals who are academics or have a monthly household income of at least EUR 3,500.