The festival concept has been revised and improved for this year's festival, but the basic idea remains the same: Attending the Argovia Fäscht is free of charge. Radio Argovia has engaged Swiss artists and bands for the open-air concerts on Saturday.
As is tradition, the Argovia birthday party begins on Friday evening with the Beizli-Fäscht. Over 80 clubs and stall holders provide food, drink and entertainment for visitors. On Saturday, the Argovia Fäscht open-air festival offers concerts with top national acts to suit all tastes. From 4.30 p.m. until after midnight, various Swiss bands and artists will be performing, which will not be revealed today.
There will be an additional stage from Coca Cola / Mycokemusic in 2010. National up-and-coming artists will be demonstrating their talent there during the breaks and entertaining visitors during the breaks. 50 extra buses from the regional transport companies will take visitors from all over the canton to the festival site in Birrfeld and back again.
The Argovia Fäscht is largely financed by sponsorship income. Brack Electronics is the presenting sponsor, and other sponsors include Green.ch, Neue Aargauer Bank, Schüwo Trink-Kultur and Emil Frey, Autocenter Safenwil, with Suzuki.

Presenter Patrick Hässig talked to prominent guests about rock, next door listener Brigitte had a tattoo of the rock show "On the Rocks" and the band The Vibes played their hits. It got loud when a road crew of several people rode up to the editorial office on their motorcycles and brought the aperitif over. The invited guests all agreed: rock is a megatrend. Regula Fecker, Advertiser of the Year 2010, is also aware of this in her industry: "We all help ourselves from the rock chest. Especially now that people want to feel real emotions again. The time is definitely here."
The next channels planned are news and service channels, as well as further music channels.

Expert talk on the subject of rock

Listener Brigitte gets "On the Rocks" tattooed

Radio 24 editor-in-chief Karin Müller on a Harley with the Roadcrew rockers .

(Photos: Marcel Sauder)

The study provides marketing experts, agencies and publishers with information on the positioning of products, brands, services, purchasing channels and print media. Mach Radar also enables target group analysis: in addition to education, income, professional status and consumer behavior, the values of consumers are also recorded. In terms of methodology, the study is based on data from Mach Basic and Mach Consumer. It is published every six months, in spring and fall.

> More information and how to obtain the study

Under the new RTVA, Swiss television was given the opportunity to use the first channel in cooperation with private providers for program planning from 2009. Previously, private windows were not permitted on SF 1. In addition, the programs of SF 1 and SF 2 were coordinated for specific target groups. In other words, it was avoided that formats aimed at the same target audience were shown on both channels at the same time.
The strategy seems to be working: For example, since the program "Gesundheit Sprechstunde" was moved from SF zwei to SF1, ratings have risen by 22 percent to 225,000. "NZZ Format" increased by over 40 percent to 106,000 viewers after the reprogramming.

Data incomplete
These figures do not include viewers who use internet applications such as Zattoo, Wilmaa or other internet-based TV providers. Downloads via iTunes have also not been taken into account. However, it will be necessary to include these viewer figures in the surveys in future, the joint venture announced in a press release on Tuesday. The statisticians at Publica Data are currently working on the corresponding models.
The Presse TV program comprises a total of ten shows, four of which are from Ringier, three from NZZ, one from Basler Zeitung, one from Axel Springer Switzerland and one from the independent producer dctp with Alexander Kluge.

> To the table: Press TV ratings

"Pedro & Maria" is the first multicultural and interactive series specifically designed and developed for the digital age. The format planned by MTV and the multimedia studio Electus is a youthful Latino romance - a kind of modern Romeo and Juliet. The only difference is that the two main characters don't have to die if the viewers don't want them to. Via digital platforms such as Facebook, Twitter and other social networks, they have the opportunity to influence the development of the characters and the plot by voting. A nice idea. But whether the viewers' input will make the telenovela worth watching remains to be seen.

Among the first companies to market their products in this way are the coffee house chain Starbucks, the largest US electronics retailer Best Buy and the airline Virgin America. "The idea of 'Promoted Tweets' is to expand the communication that companies already have with their customers on Twitter," Twitter manager Dick Costolo, who is responsible for day-to-day operations, told the New York Times on Tuesday.

The WePad not only has access to all apps. According to Neofonie, the new tablet computer will also run all Linux programs, including image editing and StarOffice. In contrast to the iPad, WePad also supports Adobe's Air technology. This should make the device particularly interesting for business customers. According to the makers, over 20,000 pre-orders have already been received. The sales launch is planned for June.
Two media partners have pledged their support for the project: The Ringier publishing group will distribute a "WeMagazine" version of Schweizer Illustrierte and Cicero, which is published in Germany, in a first wave, according to the industry service Meedia. Gruner + Jahr, publisher of Stern, has already developed a corresponding eMagazine.

A total of more than 340 million visits were measured for all published websites in March. This corresponds to an increase in the volume of visits of a good 16% compared to the previous year. The traffic figures for Guide-bleu.ch, Mtv.ch and Radiomunot.ch were recorded for the first time. In total, data from 194 sites and 13 pools were published. The entire Net-Metrix-Audit publication is published on the 6th working day after the end of each month and is free of charge accessible.

The agency designed and implemented a commercial and various other communication tools. At the heart of the campaign is a group of friends who have always done everything together. Now one member of the group is in hospital with a broken leg. But thanks to a small gift and the flat rates from Sunrise, the fourth man stays connected to his friends the whole time.

Always connected. from SFLB on Vimeo.

Responsible at Sunrise: Priska Heger (Director Marketing Communication), Peter Schilde, Silvana Suverato (Marketing Communication Manager). Responsible at SFLB: Sebastian Krayer (AD), Christian Schäfer (Text), Peter Brönnimann, Martin Spillmann, Simon Staub (CD), Andrea Staub, Rebecca Krausse (Consulting), Suzana Kovacevic (TV Production/Art Buying). Director: Rainer Binz. Film production: Solid & Haller, Rudi Haller, Nicole Schroeder (Producer). Photography: Mara Truog. Media: Mediatonic.

Martin Utz, previously deputy editor-in-chief of Fränkischer Tag in Bavaria, will coach the editorial team of ONZ Obwalden and Nidwalden Zeitung as project manager for journalism. The 31-year-old was responsible for a total circulation of around 100,000 copies at Mediengruppe Oberfranken for five years. He developed the journalistic concept for redefining the content and design of the newspaper and organized the editorial team according to the newsdesk principle.
To further strengthen the micro newspaper department Jörg Salzmann Publishing Project Manager. He will manage the publishing house of ONZ Obwalden and Nidwalden Zeitung on an ad interim basis. The former radio presenter at Radio Rottu worked as advertising manager at Rhone Zeitung from 1998. After four years, the 44-year-old moved to the Mengis advertising agency as agency manager. Since 2004, the federally certified publishing manager has managed the Visp-based publishing company Mengis Druck und Verlag AG, which publishes the daily newspaper Walliser Bote. In this role, he was involved in setting up his own distribution organization and introducing large print runs.
The new Head of Communications at Mikrozeitung is Raffael Wüthrich. After completing his degree in Organizational Communication and Journalism at the ZHAW in Winterthur, he worked as a video journalist and editor at Keystone. Before his studies, the 24-year-old worked in the communications department of Claro Fair Trade in Biel and gained experience in television journalism as an intern at Swiss Television and as a participant in further training courses.

Picture (from left to right): Jörg Salzmann, Martin Utz and Raffael Wüthrich. (Photo: Mike Balmer)

The new website no longer uses classic corporate language, but storytelling instead. The new tonality is underlined by a generous visual language and further links to articles and information. Jung von Matt/Limmat is responsible for the entire design of the new website, the programming of the front end and support with content development. The website was implemented in close cooperation with the backend specialists at Clickability in San Francisco.

Responsible at Swiss Re: Nia Joynson-Romanzina (Project Lead), Stephen Harvison (Senior E-Communications Specialist). Responsible at Jung von Matt/Limmat: Wim Roelfs, Bruno Manser (AD), Alexander Schradt (Screen Design), Matthias Adolf (Consulting), Notarmon Buchli (Flash Development), Pascal Beyeler (Frontend Development). Responsible at Clickability: Akshobhya Mann (Lead Solutions Architect), Martin J. Kuepker (Senior Technical Project Manager).

Sublime images are shown that are reminiscent of distant lands, were it not for one small detail: a western or German-Swiss element - depending on the market - that anchors the exotic scenery in local reality. The campaign, which focuses on four new models, is currently running in the national press.

Responsible at Honda Motorclycles (Suisse): Thomas Moureau. Responsible at Agence Trio: Olivier Pasche (project management), Guido Masson (CD), Yvo Hählen (graphics), David von Ritter (text). Photography: Carisma Photographers.