The corresponding campaign has been running since the beginning of April 2010 and should attract many more shoppers to the largest
shopping center in Eastern Switzerland. In its campaign, the St.Gallen-based agency is implementing the statement that anyone who has ever been to the Shopping Arena will inevitably become an enthusiastic shopper. With this new species, shopping is dramatized and positively charged as a central part of the Shopping Arena's brand essence. This is supported by clear statements from consumers in which they link their commitment to the shopping center with all its unique advantages. This reveals a
A woman is delighted by the variety and openly admits: "I'm a Shoppinger". Or a family knows that every individual family member is happy in the shopping arena and expresses this with a bold "We are shoppers".
The campaign will be seen and heard from April 6, 2010. It will kick off with large-scale image advertisements in national and regional media as well as 5 different radio spots. The latter will be on air several times a day until April 24. The wave of tactical advertisements will then begin on April 16.
Responsible at the Shopping Arena St.Gallen: Marc Schäfer (Center Manager), Fabienne Diez (Marketing Manager). Responsible at Ammarkt: Marcel Odermatt, Lucia Burtscher (Account Direction),
Michael Schmid (Creative Direction), Nicole Bernhardsgrütter, Severino Clerici (Art Direction), Martin Fuchs (Concept/Text).

Fäh was previously employed by F. Hoffmann-La Roche for seven years as Head of Events & Seminars. Thanks to her many years of experience, she is familiar with the entire spectrum of the industry and the associated quality requirements placed on corporate event mandates, according to a statement from the agency. The boutique agency for marketing and events is thus responding to the constantly increasing demand and the expanded client portfolio.

The campaign has internalized the message of the new furniture center and Pro Baby: babies in their most appealing form combined with furniture design. A regional poster campaign and the TV commercial are at the heart of the campaign. This is accompanied by advertisements in the local press, media work and a mailing to existing customers.
Just in time for the opening, the furniture center is presenting itself with a new CI/CD and Pro Baby with a newly updated logo - both of which also bear the signature of the Zurich agency Art & Work. The reopening will be celebrated from April 23 to April 25.
Responsible at Möbelzentrum MZ: Bruno Vogt (CEO). Responsible at Grieder Pro Baby: Peter Grieder (CEO), Judith Kathriner (COO). Responsible at Art & Work: Carmen M. Schiltknecht (CEO, CD text, consulting), Anka Refghi (consulting, project management), Marianne Kieser (graphics). TV commercial: Leguan Production. Printing: Offsetdruck Goetz, JCM Offset Druck.

The abbreviation stands for an automobile that is available in a strictly limited number of units. Only 500 individually numbered Ford Focus RS500 models exist worldwide. In Switzerland, there will be just 50 of them offered for sale by Ford. Ford is making it correspondingly exciting: anyone who wants to own one of the coveted special models must react quickly and register on the microsite created for this purpose.
Since last Saturday, interested parties have only 96 hours in total to become one of the 50 owners by Wednesday, April 14, 2010, exactly 12:00 noon. The right to purchase will be raffled off among all those who have registered by then. More than 470 people have already registered since the launch.
Responsible at Ford Motor Company Switzerland: Georg Kundert (Brand Manager), Daniel Djihic (Head of Marketing). Responsible at Futurecom: Jean-Philippe Persico (consulting and project management), Daniel Schranz (AD), David Schellenberg (graphics), Isabelle Bischoff (screen design), Patrick Bucher (text/concept), Marcel Berberich, Paolo Brocco, Rigobert Mihle, Robert Seidl (all IT).

The company operates in the compression apparel sector. «Wearing Skins naturally boosts your performance»—that’s the campaign’s slogan. In sports where, unfortunately, peptides, hormone injections, and EPO are often part of the game, top performance can quickly raise suspicions. This is where /Department’s “Cheat Legal” campaign comes in.
The ads will begin appearing in sports magazines worldwide immediately.
Contact at Skins International: Jamie Fuller (CEO), Stefan Vollbach (Global Brand Director), J’aime Brierty (International Brand Manager), Kezia Everson (Marketing Project Manager). Person in charge at /Department: Julia Brun, Natalja Romine, Deborah Enzmann, Toma Perret, Reto Vogler, TimTom (Tim Boin and Tom Schicker), Johannes Eisenhut, and Oliver Brunschwiler. Photography and image editing: Scheffold.Vizner.

The Fair Trading Commission has upheld a complaint against this advertising message for a men's shoe collection. The cultural background was not recognizable to the average addressee. As the shoe manufacturer argued, bondage is a traditional Japanese art form. The advertising message was intended to express that women are tied up by beautiful men's shoes.
However, the Fairness Commission took a different view. There was no conceptual link between the image, the cultural background and the statement "tied up by beautiful men's shoes". According to its own statements on Wednesday, the Commission came to the conclusion that the shackled woman is perceived solely as an eye-catcher and therefore has no connection to the advertised product.

The picture is the same - black pupils with a white cross on a red background. The motif appears again in the free newspaper 20Minuten. Only this time, the text "Die Schweizer Macher" is emblazoned in the middle. However, those responsible are not a strongly patriotic interest group. They are promoting the musical, which will premiere on September 16 at the Maag Music Hall in Zurich. We would not have expected a musical to be advertised for this subject. Did you?

Leuenberger is expecting a regulation regarding presenters' income payments to SRG, as his spokesperson Dominique Bugnon confirmed to Beobachter.ch. News presenters in particular are hired by companies for PR events that they would otherwise report on as journalists. The question now is whether the presenters derive personal benefit from the market value they build up through their TV presence, the observer continued. After all, the market value of the presenters is added value financed by the license fee. Now the presenters should no longer be allowed to put their additional income in their own pockets.

True to the polarizing motto "Long live different", the current show belongs to the pioneers and lateral thinkers.

The innovative spot of the week, including the making of and interview with the main actor, can be seen on Star TV or streamed at any time on www.startv.ch.
Advertising week on Star TV: New every Thursday at 19:30 on Star TV.

The core benefit of the product - fresh feet, all day long - is presented in the campaign with a wink. The key visual is used over the long term in advertisements, shop window posters, on POS material and trade fair stands as a communication constant and attention-getter.

After completing her apprenticeship at the TBWA advertising agency in Zurich, she worked as an art director, graphic artist, creator and designer in international advertising agencies and freelance for various companies before designing Medianovis products for the last eight years.

Although Apple shipped more than 500,000 iPads in the first week, demand was significantly stronger than expected. Apple wrote this in a press release on Wednesday. A large number of pre-orders for the iPad 3G have also been taken for delivery at the end of April. Apple has now made the decision to postpone the international market launch of the iPad by one month to the end of May. International prices will be announced on May 10. Pre-ordering will also begin.