Iranian blogger Zhila Bani Jaghob wins "Reporters Without Borders Award"

Iranian blogger, journalist, and women's rights activist Zhila Bani Jaghob has been awarded the «Reporters Without Borders Award» for her blog «We Are Journalists.».

With this award, Deutsche Welle DW and Reporters Without Borders ROG honor blogs that promote freedom of expression in a special way and highlight the importance of this human right. The award is one of a total of 17 prize categories in Deutsche Welle's international blog competition "Best Of The Blogs BOBs", which is now in its sixth year. The names of the winners were announced on April 15 in the evening at the blogger conference "re:publica" in Berlin.
Zhila Bani Jaghob's Persian-language blog contains up-to-date information on the situation in Iran and addresses social and women's issues in particular, said Lucie Morillon, head of the ROG "New Media" department and jury member for the BOBs, commenting on the award decision. Zhila is a champion of freedom of expression in her home country. Zhila Bani Jaghob is one of the first independent female reporters in Iran. Since the beginning of her journalistic career in the early 1990s, the journalist and blogger has taken up numerous controversial topics and accepted repression and prison sentences for doing so, according to a press release from ROG. Bani Jaghob reported on taboo subjects such as the murder of Iranian intellectuals by security forces, suicide among young people and the spread of AIDS. In her texts, the journalist also repeatedly addresses women-specific issues and problems such as girls' education, laws that discriminate against women and prostitution.
Zhila Bani Jaghob, who has published around 4,000 reports, worked for a long time mainly for reform-oriented newspapers. Most of them have since closed. The Internet has therefore become the most important platform for Bani Jaghob to continue informing the Iranian and international public about what is happening in her country, but the downside of her dedicated work is numerous interrogations by security forces and several arrests and imprisonments. Most recently, Baniyghoob was arrested together with her husband, the journalist Bahaman Ahamadi, and around 20 other journalists on June 20 after the disputed presidential election in Tehran. The feminist was released on August 24, but her husband, like many of her colleagues, remains imprisoned. He was sentenced to five years in prison.
"Best Of The Blogs"
In addition to the "Reporters Without Borders Award", prizes will also be awarded in the categories Best Videoblog, Best Podcast and in the Blogwurst Award category for the weirdest and most unusual blog. In addition, this year there is a special award for the best blog on the subject of
Climate change.
Internet users worldwide were able to submit suggestions for award-worthy blogs. A 14-member international jury of journalists, weblog experts and an ROG representative then made eleven nominations in each competition category. From March 15 to April 14, the winners were selected in a combined process of online voting and jury decision.
The "Reporters Without Borders Award" is being presented for the fifth time this year. Last year, two blogs were honored with the award: the Iranian "equality project", which fights against misogynistic laws in Iran, and the blog of Chinese dissident Zeng Jinyan, who writes
describes life under constant surveillance by the authorities.
The BOBs award ceremony will take place on June 22, 2010 as part of Deutsche Welle's Global Media Forum in Bonn.

LLA: Web-based, interactive corporate communication

Liechtenstein Life Assurance LLA has launched its first interactive virtual brochure. Cost and environmental considerations led to the creation of a web-based corporate brochure.

In the age of iPads, an interactive brochure is a logical consequence, as LLA CEO Dr. Michael Neubert describes the corporate communication philosophy. In addition to facts and figures and product information, the brochure focuses primarily on customers, their needs and situations, in line with the LLA philosophy "Designed by your Life". Visitors to the brochure accompany the fictitious customer Suzy Meier through her life, depicted in fast motion, and see which insurance and pension solutions LLA can offer in each phase and situation.
The brochure can be accessed via the website. Unlike conventional printed brochures, readers can move quickly between the content and chapters. What is also good for the environment: printing, shipping and transportation costs are completely eliminated.

Maxomedia promotes the new ePrivate Banking Magazine from Swissquote

Swissquote’s new ePrivate Banking Magazine proves that private banking doesn’t have to be a dry, stuffy business for old men. Maxomedia created a cross-media campaign for the magazine.

The periodical contains helpful articles on key topics such as trading and asset management, interviews with business personalities, as well as reports on topics such as travel, beauty and culture. Accordingly, Maxomedia has developed an introductory campaign. This is intended to show that private banking can be versatile and exciting, using a protagonist who can be seen in various poses. Postures that are representative of all the actions and decisions that have to be performed and made on a daily basis, the agency explains in a press release. The new ePrivate Banking Magazine offers decision-making aids and well-founded analyses.
In addition to advertisements, the magazine is presented cross-media on web banners, eAds and in radio spots. Swissquote's ePrivate Banking Magazine is also available at newsstands or directly on the Swissquote website. Maxomedia is responsible for the conception and implementation of all measures for this campaign.
To the spot
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Metadesign repositions titanium

As part of the relocation of its entire hard shell production back to Europe, Titan wants to reposition itself on the market. The luggage manufacturer has engaged the Zurich agency Metadesign for this purpose.

The aim of the process is to sharpen the profile on the basis of the corporate strategy and to achieve a benchmark positioning in the competitive environment. The focus is on developing a holistic brand experience. The brand specialists support Titan in areas such as product design, trade fair appearances, flagship stores and product diversification. The aim is a globally uniform brand presence.

Ruf Lanz: At Hiltl, even carnivores are vegetarians

Haus Hiltl is one of Europe's most traditional vegetarian restaurants. Ruf Lanz's latest campaign highlights this with plenty of visual wit.

On display are notorious carnivores such as lions, tigers, wolves and pumas. However, they deviate conspicuously from the norm, as they are all equipped with the teeth of a hare - the epitome of the herbivore.
The subjects appear throughout the year as advertisements, posters, POS displays and cards for free.
Responsible at Hiltl: Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Lorenz Clorman, Marcel Schläfle (Art Direction), Torsten Maas (Text), Kristina Burch (Consulting). Photography: Getty Images. Image processing: Süsstrunk + Jericke.
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Mainland wins ideas competition

The St. Gallen agency Festland has won the ideas competition for the 2011 Federal Music Festival.

In June 2011, the Federal Music Festival will take place in the city of St. Gallen. The organizers held a public ideas competition with the aim of anchoring the major event in the cityscape. The jury was most impressed by the "Auftakt" concept submitted by Festland: Two enormous eighth notes, constructed from an old double gas tank near the city center, are to become the city's new landmark during the music festival.
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Danone: backing away from criticized yoghurt advertising

Last year, the Foodwatch organization awarded Danone's marketing strategy for Actimel and Activia the title of "Golden Windbag" for the most audacious advertising lie. The yogurt manufacturer has now announced that it will abandon this advertising.

The food manufacturer Danone announced in Paris on Thursday that it was changing the marketing strategy for its yoghurt products Actimel and Activia. The advertising was aimed at the alleged health benefits of the dairy products. Consumer advocates had repeatedly objected to this. Actimel does not protect against colds - it only strengthens the immune system as well as a conventional natural yoghurt, but is four times as expensive and twice as sugary, criticized Foodwatch, for example.
Danone blithely promises health promotion from Acitmel in Switzerland
In addition, the world's largest yogurt manufacturer has now announced that it will withdraw two applications to the European Food Safety Authority (EFSA) in Parma. The company had actually wanted to use them to cover its advertising strategy. The EFSA's findings on product descriptions and their actual scientific basis are used by the EU Commission, which then makes a decision. However, the EU regulations on nutrition and health claims on food are unclear, Danone explained the withdrawal of the applications. The company first wanted to wait for further discussions on the matter.

Match Communications sends a thank you for Sunrise with a treat

Business Sunrise thanked its SME clients with a giant box of chocolates. Match Communications was commissioned to develop a mailing as part of a «churn prevention» campaign.

The mailing had to convey the appreciation of Business Sunrise in a sustainable way, benefit an entire team and generate a lot of talk. These were Sunrise's requirements. Shortly before Easter, several hundred customers received a huge box of chocolates by courier - personally signed by the management.
Responsible at Business SunriseKatja Wiesendanger (CRM Manager Marketing Business Customers;), Bianca Sieber (Production). Responsible at Match Communications: Christian Staub, Roland Sennhauser. Chocolates: Gysi, Chocolatier Suisse, Bern.
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New president of the AFP news agency

Emmanuel Hoog has been elected president of the AFP news agency. He succeeds Pierre Louette, who is moving to the telecommunications company France Télécom.

The Board of Directors of the global news agency Agence France-Presse AFP elected Emmanuel Hoog, the current head of the French Institute for Audiovisual Media INA, as President on Thursday in Paris.
AFP is one of the major world agencies, alongside Associated Press AP, DPA and Reuters. The company employs 2,900 people in 165 countries. The Swiss Press Agency SDA distributes a selection of AFP reports via its network.

Brain2: Fressnapf in game championship fever

Fressnapf Switzerland focuses on customer loyalty with emotions and cuddly rewards. Brain2 has implemented a concept called "Wildmeisterschaft 2010".

The aim is to reward loyal customers and increase footfall in the 33 Fressnapf stores. In keeping with the Football World Cup, young and old can get one of six cuddly toys for free with 40 loyalty points.
The campaign will be used at the POS, on the web and in Fressnapf flyers. The loyalty program runs until 31 July 2010 and was developed by TCC in Zug.
Responsible at Pet Vision, Fressnapf Switzerland: Barbara Fahrländer. Responsible at TCC: Max Widmer, Simone Seewer. Responsible at Brain2: Oliver Kindhauser, Piotr Müller, Urs Maurer (photo).
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Google increases profit and revenue

Despite strong headwinds from the Chinese government, competitors, and privacy advocates, Google managed to increase its profits and revenue in the first quarter. The internet giant exceeded analysts' forecasts.

Compared to the previous year, profit rose by 38% to 1.96 billion dollars. Turnover climbed by 23 percent to 6.78 billion dollars. Google mainly earns its money from advertising in the search results environment. Nevertheless, Google was spared massive slumps in the poor economic situation. The good result indicates a faster recovery of the online advertising market than is the case in other economic sectors. "Advertisers are coming back," says Patrick Pichette, CFO of the Internet giant based in Mountain View, California, according to Horizont.net.
The Group is in dispute with the Chinese government.
Google censorship in China: authorities to correct public opinion
Mobile Google services partially blocked
In addition, data protectionists in Germany have attacked the Street View project, which Google uses to photograph entire cities. The internet company is also under pressure from rivals such as Facebook with its growing fan base and Microsoft with its search engine Bing. As Pichette announced, the company will continue to "invest heavily in innovation to drive growth in our core business and new areas and to build the future of an open internet".

Zurich Tokyo: Interactive communication platform developed for Sony Switzerland and Austria

Since late 2009, Sony’s Swiss and Austrian markets have been working even more closely together for strategic reasons. The Zurich-Tokyo agency was commissioned to develop a location-independent communication platform.

The aim, according to the statement, was to be able to communicate changed structures and processes simply and quickly. The employees were not only to be informed about various business areas, but also to actively make known what they think about them. The "Fun Meter" measures what Sony employees really think.
Hannes Hug's moderation on the introductory page starts with a question whether the listener/viewer understands words like Kukurutz or Mistkratzerli. With this, he refers to the small differences between the two cultures and suggests that they should not only learn about the language differences or Sony internals in the future, but also actively participate in the newly created "Sony system".
The interactive solution allows management to inform employees personally via an integrated movie player. The latest news, such as company results or important corporate decisions, can thus be brought to the "man" quickly and at any time.
The navigation can be accessed in the same way as on an ordinary website, or the user can have a film about the entire content played via the specially developed "CHAT-O-MAT", which is accessed directly via the page. In addition to the "live moderations", animations were also integrated to breathe life into the various theme worlds.
Responsible at Sony Overseases SA: Manfred Haider (Manager Marketing Communications), Nadine Shaddock (Assistant to the Managing Director), Silvia Hagmann (Marketing Communications Officer). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Karin Glarner (Art Direction/Graphics), Niels Schäfer (Animation), Stefan Lemberger/Laura Donati (Consulting) Programmation (Beat Hoffstetter) Hugcares (Moderation) Einblick.ch (Film Production).
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