The aim is to take on the role of coach and put together the ideal national team for the World Cup. Users can select the World Cup squad as often as they like. At the end of the week, a new team will be selected from all the suggestions. The game seems to be popular with visitors to the website: 48 hours after going live, 10,000 had already taken part in the game.

Headbanger's multimedia campaign with advertisements in the NZZ, an animated film on eAd and Wilmaa.com as well as an online banner campaign can now be seen in the Swiss media. The Tweakfest will take place from April 23 to 24 at the Alte Börse in Zurich. Designers and VJs have the opportunity to submit their own visuals until April 23 at 4 p.m. via the Tweakfest website to feed in. The contributions will then be mixed into a collective VJ set. Each video submitter will receive a free ticket for the vernissage.

The company will be represented at the festival with Orange Citydisc stands and a video lounge, as well as organizing various events. Orange will also be inviting music fans to the concerts every day with a competition. The platform will also serve to cultivate customers in the Lucerne area, where Orange has had no comparable sponsorship to date. "We see many synergies and opportunities in the new partnership. Combining multimedia, music and mobile telephony is part of our strategy," says Markus Bütler, Vice President Marketing at Orange Switzerland.

As founder and co-owner of Wortwerk Medien GmbH, which was acquired by Metrocomm in 2008, Stefan Millius spent ten years developing media solutions for publishers and companies at a conceptual level and supporting subsequent implementation processes. Before that, the 38-year-old worked as an editor for various media companies.

Most of the works come from photographers who have never before made it into an edition of "200 Best Ad Photographers worldwide", as Lürzer's Archive announced on Monday. An international jury is responsible for selecting the content: John LaMacchia (Associate Creative Director, Ogilvy, New York), Hugues Pinguet (Art Director, BETC Euro RSCG, Paris), Yuij Tokuda (Creative Director, Canaria, Tokyo), Keiichi Uemura (Creative Director, Saatchi & Saatchi Fallon, Tokyo), Robin Dictenberg (Greenhouse Reps, New York), Dave Dye (Commissioning Editor, Dye Holloway Murray, London), Bob Miller (Photographer and co-founder of Lensmodern, London), Anne Telford (Editor-at-large, Communication Arts), Anne-Rose Schlutbohm (Former Editor, Profession Photographe, Paris) , Michael Weinzettl (Lürzer's Archive Editor-in-Chief).

More information and ordering at Luerzersarchive.com.

The Facebook page is managed by just one airline employee at a time, as Swiss spokesperson Andrea Kreuzer told the Tages-Anzeiger newspaper. In contrast, there are countless employees on the phone. Compared to the hotline, Facebook is only used a little as a source of information, Kreuzer continued. Inquiries can therefore be answered much more quickly via Facebook. However, it is not only the airline employees who do their best to keep customers happy on the platform. The travelers themselves also provide each other with tips.

The new members of the Board of Directors were elected by a large majority, according to a statement from the NZZ Group.
Carolina Müller-Möhl replaces Susanne Bernasconi-Aeppli, who did not stand for re-election. She has been President of the investment management company Müller-Möhl Group since 2000. From 1999 to 2000, she was Vice-Chairwoman of the Board of Directors of Müller-Möhl Holding AG. Today, Carolina Müller-Möhl is committed to socio-political issues in addition to her board memberships, including at Nestlé since 2004.
The 46-year-old German internet specialist Joachim Schoss was elected as the successor to Olivier Burger, who had resigned. Born in Germany, he became known for founding Scout24 in Hamburg and Zug in 1998. Until the end of 2003, he was Chairman of the Board of Directors of Scout24 and CEO of
Beisheim Holding Switzerland. In 2005, Joachim Schoss established the My Handicap Foundation, which operates the internet platform Myhandicap.com. Joachim Schoss is a member of the Board of Directors of the Georg von Holtzbrinck publishing group in Stuttgart and Goldbach Media Küsnacht, among others.
The NZZ Media Group also announced that one person has been added to the Board of Directors. Former Swisscom CEO Jens Alder was elected. From 2006 to 2008 he was CEO of
Danish TDC, which also owns Sunrise. Jens Alder holds a number of directorships, including Chairman of the Board of Directors of Sanitas Krankenversicherungen.

With this year's slogan "Let's lose our temper", the committee is playing with fire. According to a statement from the trade unions on Friday, this only suits the political opponents of May Day. According to the major Zurich trade unions Unia, VPOD, Kommunikation and Comedia, they will only work with organizations that explicitly distance themselves from violence. They expect the same from the May Day Committee. Ambiguities in the face of such riots are not acceptable, according to the statement. Employees and their families have a right to express their concerns in Zurich "without disturbing background noise". Remo Schädler from Unia told the news agency SDA when asked about the organization of future Labour Days. We will certainly no longer work with organizations that do not clearly and explicitly distance themselves from violence. This distance must also be expressed in a slogan. It is not acceptable to have to think and squirm in order to interpret it. But the real reason for distancing themselves from the May Day committee is that the trade unions and organizers could now be associated with violent riots. According to Schädler, the unions and organizers have so far managed to avoid being associated with the violent riots. This has been called into question with this year's committee slogan.
May Day 2010 is about protesting against the increasing injustice in society, as the trade unions write: A small caste of rip-off artists is snatching ever larger portions of the wealth they have earned, while a large majority of the population sees itself cheated out of the fruits of its labor. Social security is also being dismantled.

Up to now, the development editorial team has been producing its zero issues in Hamburg. According to information from the Kress Report on Friday, a move to Berlin is only an option if partners are involved. WAZ would rather have two other media companies on board than just one. The WAZ management and Aust have already negotiated with Springer managers, as well as with the Swiss Ringier Group, according to Kress.de. Both were confident that Aust could handle such a financially risky project.

In future, sponsor mentions may contain additional elements. Statements about the sponsor and the product are only inadmissible if they directly call for a purchase, are linked to price information or contain superlatives or comparisons. This was announced by the Federal Office of Communications Bakom on Friday. In addition, direct or indirect comparisons and superlatives - for example "the best pizza" - are still inadmissible. In addition, price information and calls to buy or visit directly are also prohibited. The previous practice applies to SRG radio programs.

At the first Aargauer Sechseläuten, Avanti is offering a 20 percent discount on spring and garden furniture from 6 pm. This promotion is advertised in print and online as well as with radio spots. Radio legend and native of Zurich Ueli Beck was recruited for the campaign. The Aargau Sechseläuten runs from April 19 to 24, 2010.
Responsible at Avanti: Mathias Faerber (Category Manager), Carlos Friedrich (Head of Marketing Communication), Roland Flückiger (Head of Production), Sylvana Grob (Project Manager). Responsible at Sulzer, Sutter: Thomas Ammann (Creative Direction, Text), Florian Bachofen (Art Director), Marcel Huwiler (Graphics), Lars Müller, Roland Sutter (Consulting).

The creatives from the agency at the airport were the only Swiss representatives to win an award. With around 220 entries, the Austrian Direct Marketing Award saw record participation. The international field in the DACH category, which in Austria is reserved for agencies from Germany and Switzerland, was highly competitive, which was also reflected in the above-average number of prizes awarded.