Nicole Meier achieved the best result this year with a final grade of 5.2. No fewer than five candidates tied for second place with a grade of 5.0: Sabrina Aeby, Patricia Fabbri, Stefanie Gloor, Corinne Jermann, and Norina Schwendener. None of the 25 candidates from French-speaking Switzerland made it onto the podium this year. The federal certificates will be awarded this year on June 25 at the Grand Casino Baden.
For the second time, the Examination Board of Swiss Advertising (SW) and the Fédération romande de publicité et de communication (FRP) has administered this professional examination in accordance with the new examination regulations. The former titles «Advertising Assistant» and «Marketing Communications Planner» have been known as «Communications Planner» since 2009. These titles are thus also aligned with the Advanced Professional Examination for «Federally Certified Communications Manager.» The names of all the successful young professionals and more information about continuing education in communication can be found at Sw-ps.ch.

The agency has created the "Swiss Power Woman" as a future identification figure for Groupe Mutuel. She should embody the brand's core values and stand as an unbeatable fighter for innovative solutions with a future. Lead generation is a central component of this combined online/offline campaign. Qualified leads are generated with over 100 banner formats and a competition.
In addition to acquiring new customers and increasing brand awareness, the aim is to raise Groupe Mutuel's profile as a dynamic, innovative and financially sound insurance company and health insurer, according to a press release. From today, the "Swiss Power Woman" will appear on TV, on posters, on a Microsite, in a competition and in various banners.
www.twfe.ch" target="_blank">> To the commercial
Responsible at Groupe Mutuel: André Grandjean (Head of Marketing), Pierre-André Fellay, Estelle Joliat (Marketing). Responsible at TWFE: Marco Fumasoli (overall responsibility), Sara Nenzi (head of creation), Markéta Breuerova (AD), Eva Friedli and Nadine Ticozzelli (consulting), Simon Piniel (animation), Frame Eleven (post-production), Details Riviera SA (lead management and programming).

The TV campaign for the prepaid product was launched on May 26, according to a press release from the agency. The commercial will be flanked by cinema spots, a spot in the baggage claim area at Zurich Airport, advertisements and online measures. This will be followed seamlessly by measures for the cheapest cell phone subscription in Switzerland and the prepaid Internet stick, which boasts an almost unbeatable price of 10 centimes per MB downloaded - as befits M-Budget products.
Inhalt&Form created the computer-animated parrot to promote the M-Budget Mobile family. The M-Budget parrot quickly and memorably demonstrates the advantages of the M-Budget Mobile offers.
> To the spot
Responsible at Migros: Frank Mades (Specialty Store Manager Melectronics), Dante Venafro (Category Manager Telecom Melectronics), Markus Bettler (Head of Market Development Specialty Stores), Giovanna Colucci (Project Manager Market Development Melectronics), Anna Korylewski (Junior Project Manager melectronics). Responsible for content & form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Jan Löchler (graphics), Jürg Meyer, Melanie Scheiling (consulting). TV spot, art work: Boutiq (film production), Mike Huber, Philipp Zünd (director), Margit Gassner, Semir Saleh (3D artists), Bettina Grünefeldt (3D animation), Pascal Schelbi (compositing), Pascal Schelbli, Sebastian Harms, Christoph Gabathuler (motion design), Luana Derungs (production), Jingle-Jungle (composition, sound).

The Bern-based agency's services will now only include media and corporate publishing, as detailed in a press release issued on Thursday. Managing Director Reto Wüthrich will be relinquishing PR assignments in future. The agency has resigned from the PR mandates of the Swiss Innovation Forum, Climate Forum, Bea/Pferd, the Wohn-raum trade fair and Das Zelt. At the beginning of June, Wüthrich will be working for the last time as media officer for the Swiss Economic Forum. According to the press release, the reason for the reduction in the portfolio is to sharpen the profile as a service provider with a clear journalistic focus.

Ernst Bachmann, President of Gastro Zürich, shakes his head at this. There are always new bans, Bachmann told SDA on Thursday in response to media reports about the no-sound rule. And he adds "it's starting to stink for me". The matches are not in the middle of the night and it is mainly the spectators who are noisy, he counters the city's arguments.
The latter claims that the broadcasts cause noise pollution in the neighborhoods, as Reto Casanova, spokesman for the police department, said on request. If a broadcast takes place outdoors without sound, then no one will watch. So, in the city's opinion, there will be no cries of "catch". However, Casanova said that the police would not intervene on their own initiative if a landlord did not follow the instructions or if the spectators of the silent game made do with commentary from radios and still cheered loudly.
"Where there is no plaintiff, there is no judge", he quoted a proverb - or to put it another way: the police only take action when a complaint is made. Then there would be a warning, and in the event of a repeat offense, a citation and a fine. Inside the restaurants, the matches can be broadcast with sound as normal. In contrast to garden restaurants, which according to Casanova are legally classified as "facilities", the city has no objections to broadcasts with sound in private gardens. Here too, however, the following applies: if a complaint is received, the police must be called out.

The struggling newspaper industry has long been discussing its future survival and new strategies in the digital age, and now the first media companies seem to be taking things seriously. Madi Solomon, Director Global Content Standards at the FT's parent company Pearson, confirmed to Paidcontent.org that the newspaper is currently preparing for the end of the print version. The FT is investing heavily in its online presence and although it is not clear whether the printed newspaper will ever really be taken off the market, a massive reduction in this division is at least to be expected, according to the report.
The British newspaper market is now also seen as a kind of testing ground for future survival strategies. Many titles are now relying on paid content - but it is still unclear where the journey will really take us and which models will ultimately prevail. There are differing opinions in the industry as to what will remain of the print versions of newspapers and when the haptic pleasure will actually come to an end. However, a possible end to the print era has become more likely for many. Some titles, such as The Seattle Post Intelligencer, have already parted ways with the print business.

This was announced by the daily newspaper on Thursday, according to SDA. The concept, the content of the Website according to personal preferences has never before been used for a news site. With the relaunch, Landbote aims to further expand its position as the most important news provider in the Winterthur region.
The website content is freely accessible during the launch phase. After the summer vacations, however, the exclusive local and regional content will only be available to subscribers or for a fee.

The study "Relevance of sponsoring" comes to two key conclusions: 1. sponsoring is the second highest budget item in the communication budget of Swiss companies. 2. if sponsorship activities are implemented professionally, their impact is very high.
Under the direction of Prof. Dr. Torsten Tomczak and Dr. Silke Mühlmeier, the "360-degree" study of the Swiss sponsorship market follows on from the first empirical study from 2006/2007 with current data. Between September 2009 and March 2010, 105 sponsorship managers, 186 consumers and 61 sales managers throughout Switzerland were surveyed on the subject of sponsorship.
Effect and prerequisites
The Swiss sponsorship market is very dynamic, says Dr. Daniel E. Gundelfin-ger, President of IG Sponsoring. It is also one of the most important instruments for Swiss companies to achieve their corporate and communication goals, as Torsten Tomczak confirms. Sponsorship is generally very well received and is perceived as appealing. Consumers tend to feel more attracted by sponsorship than by traditional advertising. It has a positive effect on the brand image, customer loyalty and the financial success of a company. And: consumers believe that sponsorship is positive for society. It also supports sales activities and thus has a sales-promoting effect.
Key prerequisites for the success of sponsoring are the share of the sponsoring budget in the communication budget, an organizationally independent sponsoring department, strong networking with other communication instruments (internal communication, event marketing, traditional advertising, public relations/PR, sales promotion, etc.) and extremely professional sponsoring management. The results of the study show a direct positive correlation between sponsorship performance and the financial success of a company. Sponsorship performance describes the perception of a company's sponsorship activities among the various stakeholder groups.
Sponsorship share of the communication budget
With an average share of 15 percent of the communication budget, sponsorship is the second highest budget share for Swiss companies after traditional advertising (28 percent), according to the study.
The Swiss sponsorship market can be estimated at around 700 million francs. Sports sponsorship accounts for the largest budget. As the study also shows, the focus is on football - also in the wake of the European Football Championships in Switzerland and Austria and in the run-up to this year's World Cup in South Africa - ice hockey and popular running sports. In addition, the social and environmental sectors are becoming increasingly important for sponsorship commitments.
The 10 key findings of the study:
1 In 2009/2010, sponsorship accounted for the second highest budget share for companies in Switzerland after traditional advertising.
2. consumers' positive attitude towards sponsorship has not changed significantly over the past three years.
3. the sales department values sponsorship as a useful and effective sales support tool.
4. sales tend to feel even better informed about the company's sponsorship objectives and sponsorship activities.
5 The stronger the integration of sponsorship with other communication instruments, the higher the sponsorship performance.
6 The results confirm that companies with a higher sponsorship budget share and their own sponsorship team are characterized by a higher sponsorship performance.
7 The high impact of "professional" sponsorship management on sponsorship performance was confirmed.
8 The analyses of the current survey confirm that sponsorship has a highly significant positive effect on financial success.
9. an "objectification" of the measure of success (from the customer's perspective) shows a positive influence of sponsorship performance on customer loyalty and brand image.
10 The results confirm that even with low product involvement, sponsorship has a positive effect on brand image.

"Hot salsa sound for real Cuban spirit" promises the temporary web radio station www.un-poquito.ch. Numéro 10 has found a creative way to use the trendy medium to advertise its client Havana Club and its alcoholic drinks. On the web radio, three music genres can be clicked on in a live stream: "Fiesta Cuba Clubbing", "Fiesta Cuba Salsa" and "Fiesta Cuba Reggaeton". The playlists have been put together by professional radio producers, as Gilles Aeby from Numéro 10 explains. The sounds are mixed with short reports and moods from today's Cuba. As with a "real" radio station, there is of course also a competition. Several times a day, listeners can win 100 francs via a telephone game. A casting competition was also held to find five salsa dancers. As the videos on the radio site show, they are already undergoing intensive training with a choreographer from Cuba. The troupe will be one of the attractions at the web radio's final fiesta on June 3 in Zurich's Kanzleiturnhalle. More background information on the cross-media campaign from the web via 20 Minuten to POS in the next Advertising Week.
Andreas Panzeri

At its meeting on May 26, 2010, the Federal Council approved the election of Jürg Schmid by the Board of Directors. His track record and his tangible motivation to continue in the role in the long term convinced the Board of Directors. This is what the marketing organization wrote in a press release on Wednesday. With the re-election of Jürg Schmid, the ST Board is relying on an experienced and crisis-tested tourism manager and on the continued innovative and dynamic marketing of Switzerland as a vacation, travel and convention destination, it continues.
The board's search committee had carefully prepared the search process for the new director and was practically on the finish line when Jürg Schmid's decision to leave his job at SBB within the probationary period created a fundamentally new situation, explains Jean-François Roth, President of Switzerland Tourism. Peter Vollmer, Vice President of the ST Board of Directors, comments: "Although it is a rather unusual and unexpected comeback, it is undoubtedly a stroke of luck for ST and the entire tourism industry.
Jürg Schmid will take over the management of ST again on June 1, 2010.

Renata Scherrer completed her training as a commercial clerk with further training as a marketing specialist at the Kaderschule St. Gallen and as a PR specialist at the SPRI in Zurich. She gained experience in PR at Richterich & Partner and as a PR assistant at Kuoni Travel Holding. Before joining Primus Communications, she spent two years traveling in Southeast Asia, New Zealand and Australia and worked as a diving instructor in the Maldives.

Sabine Biedermann studied business administration at Heilbronn University of Applied Sciences, specializing in marketing, human resources and travel management. After graduating in 1993, she joined Mangum Management in Munich. Other positions included Deutsche Reisebüro GmbH in Frankfurt, the Italian importer for Olympus, Konica and Leica cameras in Milan, the direct marketing agency Lowe Direct and the event and incentive travel agency Group Worldspan in Zurich, where she was most recently a member of the extended management team.

The Greenpeace campaign started with various actions in Switzerland. The highlight was an action at Bellevue. At 12:15 sharp, around 120 people suddenly fell to the ground. The campaign was broken up in a second phase on Tuesday with a commercial by feature film director Alain Gsponer. In collaboration with the Walker advertising agency, the director of Martin Suter's "Lila, lila" documents the events of the last 24 hours in an emotionally impressive way.
With this awareness-raising campaign, Greenpeace wants to remind people that nuclear energy is not the clean and safe option for future power supply that the energy companies are trying to portray it as. As a further dimension of the campaign, a "zone pass" tailored to the respective place of residence was sent simultaneously to 2,000 national and cantonal politicians and 140,000 Greenpeace members.

Responsible at Greenpeace: Urs Wittwer (Campaign Manager), Kaspar Schuler (Managing Director), Simone
Silbereisen (Marketing), Sibylle Zollinger (Media Officer). Responsible at Walker: Pius Walker (CD), Martin Arnold (text), Stefanie Huber (AD), Rahel Witschi, (graphics), Cornelia Nünlist (consulting). Film: Pumpkin Film & Cobblestone, Caro Büchel & Pieter Lony (Producer), Alain Gsponer (Director), Manuel Mack (DP), Alex Kut (Editor), Malte Hagemeister (Music).