"Today, services are offered that are based on the lowest possible level of privacy protection. It must work the other way round," demanded the Federal Data Protection Commissioner in an interview with the Sonntag newspaper. Anyone offering services on the Internet must actually assume that people want the greatest possible protection of their privacy. The law is not only necessary for Google, but for all IT applications, Thür continued: "Anyone who goes onto the market with applications that endanger personal privacy must be certified.
In the conflict with the internet company Google over its Street View application, Thür is increasing the pressure on the US company: the aim now is to establish a counter-position at European level, he stated. Contact had been made with the European data protection authorities in order to coordinate action.
Around a week ago, Google admitted that it had recorded personal user data from wireless computer networks for years using camera vans for the controversial Street View service. The data had been stored inadvertently, according to SDA. Thür and the European data protection authorities are demanding that Google now make this data available. "My idea is that a group of experts reporting to us will then analyze what exactly happened and what data was recorded," said the data protection officer.

As the responsible authority, the FTC, announced on Friday according to SDA, there are concerns about the merger of two players with such a strong position in this advertising segment. However, Apple's entry into this market has covered these concerns. The iPhone manufacturer had swallowed up AdMob rival Quattro Wireless at the beginning of the year, after Google had snapped up the company, which places ads on cell phones, for 750 million dollars at the end of 2009.

There are many indications that Federal Councillor Moritz Leuenberger was behind de Weck's election to head SRG, writes the Sonntagszeitung in its latest edition. This is despite the fact that the Board of Directors is now solely responsible. Leuenberger is said to have met with Roger de Weck in the Schiffbau restaurant in Zurich. The Media Minister had previously told the Board of Directors that he wanted to meet the two remaining candidates, de Weck and Publigroupe CEO Hans-Peter Rohner. However, Rohner, who openly criticized the election process in the Mittelland newspaper, never received an invitation, even though the Board of Directors had announced it to him. According to the Sonntagszeitung newspaper, Leuenberger is said to have said "Now it's coming along nicely".
Requirements profile adapted
At that time, the requirements profile for the future SRG director was also changed. Armin Walpen's successor was actually supposed to be a classic manager, "a strong leader with broad-based business expertise". The requirements were then changed at the beginning of May: On the initiative of the four-member search committee and after internal discussion, the BoD agreed to soften the profile. "We made a certain shift in emphasis, the journalistic component was weighted higher compared to the tender," committee member Viktor Baumeler confirmed to the Sonntagszeitung.
Media minister denies interference
Leuenberger denied direct interference to the Sunday publication. However, spokesman Daniel Bach admits that the media minister was informed about the two latest candidates - this was "nothing but natural". And since both the Federal Councillor and his good acquaintance de Weck "regularly attend cultural events" in Zurich, they would "coincidentally meet again and again". SRG President Münch also insists: "Federal Councillor Leuenberger was neither directly nor indirectly involved in the proceedings."

According to NZZ am Sonntag, "QB" was recently presented by the US company Anybots. "QB" is a friendly guy on four wheels who can be sent to any important meeting. You can control him remotely, follow the meeting through his eyes and ears and exchange documents on a small display. The fun costs 15,000 dollars and the batteries last for eight hours... A robot in a brisk "human" meeting might just about pass as normal - at least you'll get used to it sooner or later. But what about a group made up of lots of funny robots and one or two humans? It must be a somehow, shall we say, special feeling to be one of the one or two humans...

(Image: Getrobo.com)

According to SDA, the Swiss Association for Visual Communication (Viscom) and the economic researchers at Bak Basel jointly announced on Whit Monday that the average value for the economy as a whole had increased by around 1 percent over the same period. In 2009 as a whole, the value in the graphic arts industry even fell by a record 9.9 percent.
Nevertheless, the improved economic environment in the coming months should also help the graphic arts industry out of the crisis, the report continued. However, in view of the sharp downturn in 2009, the path out of the deep valley will be longer and more difficult than for many other Swiss industries.

The operating result EBITDA 2009 amounted to 657,000 francs. Listener figures also developed positively, as Radio Zürisee writes on Friday. In the first quarter of 2010, the station ranked third in the national private radio rankings with 221,000 daily listeners. The private station based in Rapperswil-Jona described the result as "satisfactory".
Radio 105, a new station, has been operating on the Zurich FM market since mid-2009. In addition, a legal dispute delayed the implementation of Radio Zürisee's new license. Since the end of January 2010, the station has completely covered the Zurich-Glarus region with 1.5 million potential listeners.

Intel, Sony and Logitech, together with Best Buy, DISH Network and Adobe, are supporting Google with Google TV. Industry leaders announced the open platform for merging the Internet and television at the Google I/O development conference in San Francisco. Google TV is based on the Android platform and uses Google Chrome as its web browser. Users can access all their usual TV channels as well as information from the Internet and cloud-based information and applications, including content based on Adobe Flash.
Google TV expands the video selection from the hundreds of pay TV channels to include video content available via the Internet and streaming. In addition, it is now possible to watch streaming videos from leading content platforms, including Netflix, Amazon Video On Demand and YouTube. In future, Google TV will also be able to run applications from the Android Market. To navigate the multitude of content available on a single device and a single screen, Google TV introduces an integrated search function. This makes it easy for viewers to find relevant content, whether from free or pay TV channels, digital video recorders or the Internet. There is also a picture-in-picture option that allows consumers to view multiple windows simultaneously.
Android Froyo
The company also presented the new version of Android at the conference: Android 2.2 is codenamed Froyo - for "Frozen Yogurt. Froyo is the latest update of the first open and comprehensive platform for mobile devices. The version offers valuable new features for consumers, including device tethering, support for Adobe Flash within the Android browser and improvements to the Android Market.

Based on the guiding principle that the Swiss people are part of Ottmar Hitzfeld's squad, two TV commercials have been created. They show how the whole nation seizes every opportunity to warm up for the games: Arms are circled while working, a cab comes in handy for stretching legs and crosswalks are perfect for getting the circulation going. In recognition of this effort, you get a national team jersey - from the very top.
Michalel Fueter's film crew shot the spots in 15 different locations over the course of four days. The campaigns can be seen on television and in the press. Three subjects focus on team spirit and the promotion of young talent.
Responsible at Credit Suisse: Team Sponsorship, Team Advertising. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Axel Eckstein (creative director), Rob Hartmann (art director), Nemi Gajic, Urs Zwyssig (text/concept), Walter Tagliaferri (client service director), Dominic Hoegger (account director), Melanie Auerbach (agency producer/creative services) . Production: Uli Scheper (brand film), Michael Fueter (director), Manuel Mack (director of photography) Spacetrain (music composition), Jingle Jungle (sound), Oliver Nanzig (photography), Markus Graf (image editing).

For the Swiss Television Audience Council, the program "Kulturplatz" is a well-made magazine that awakens a desire for culture. The contributions are relevant, carefully researched and informative, the Council announced on Friday. They are also presented to the audience in an understandable and entertaining way. However, the Council members find the broadcasting time unsuitable. They would like to see the program brought forward.
For the Audience Council, the morning programs on DRS 3 are good entertainment and sufficiently informative. The moderation is appealing due to its authentic style. The sections are well received by the panel. DRS 3 Wirtschaft" was particularly praised. The moderation is also perceived as coherent. For some council members, a little more pizzazz and individuality would nevertheless do the program good.

Juventus in Zurich offers a wide range of courses and training programs designed to prepare young people for starting their careers. As part of the existing campaign, individual subjects now advertise specific training courses. To this end, Spillmann/Felser/Leo Burnett created advertisements that emphasize the advantages of the respective courses "International Matura" and "Day Commercial School with Vocational Matura".
Responsible at Juventus Schools Zurich: Matthias Rüegg (Director), Nicole Baumgartner (Marketing Assistant). Responsible at Spillmann/Felser/Leo Burnett: Maren Beck (text), Dana Wirz (AD), Peter Brönnimann (CD), Dominik Mätzener, Eveline Mathis (consulting), Suzana Kovacevic (art buying), photography and image editing: Rico Rosenberger.

Under the motto "Tele Züri gaht nöcher", Hochspannung has launched a campaign that is being used in various daily newspapers in the form of advertisements. The new main message, which is also the new claim, was implemented with VJs presenting themselves in unusual outfits. Dressed as firemen, ballerinas or divers, the VJs get closer to the action and bring the most important stories of the day to over 1.1 million Swiss households.
The new advertising campaign was designed and implemented by the Zurich advertising agency
High tension. The VJs René Birrer, Yvonne Eisenring and Michael Eisenring were responsible for the subjects.
The campaign has been running since the beginning of May.
Responsible at Belcom/TeleZüriAndrea Hämmerli, Monica Gomez, Carole Stultz. Responsible at Hochspannung Werbeagentur Zurich: Tom Fäh, Noemi Fraefel, Stefanie Fricker, Marco Huber, Matthew Katumba, Alex Taiganidis.

The first stage of the communication concept was to create the claim "Hygiene under control", the visual identity and color codes for each product range. The identity is intended to give the sales documents, brochures, company brochures and exhibition stands an unmistakable face. The agency also launched a website. Designed and realized by Trio, the new website is an easily accessible multilingual guide with intuitive navigation. A product comparator and a "profiler" provide customized solutions.
Responsible at Steiner System: Martina Losa Di Paolo. Responsible at Agence Trio: Amélie Kittel (consulting), Guido Masson (creative direction), Réa Christ (graphics), David von Ritter (text), Gregory Franco, Christophe Muller (multimedia). Photography: Davolo Steiner.