Tagesschau at noon extended by 10 minutes

Swiss Television (SF)'s midday news program will be extended by 10 minutes starting August 30. It will now last between 25 and 28 minutes.

This should primarily benefit Swiss topics and reporting from the Federal Parliament. The reason for the extension of the program is the increased need for information among viewers, as SF spokesman David Affentranger confirmed in a report by the Sonntag newspaper, according to SDA. There has also been a change in the broadcasting time. The new Tagesschau at midday will start at 12.45 p.m. instead of 1 p.m. as before.

Guessing about the super director: Will the favorites be overtaken by a woman?

The Board of Directors of SRG German-speaking Switzerland will elect the Super Director on June 21. Or will the new SRG Director General bring movement to the candidate carousel with a woman?

There are currently five candidates in the running for the job of combined radio/TV director. This was reported by the NZZ am Sonntag a week ago. The election seems to revolve around FDP National Councillor Filippo Leutenegger, Radio DRS Director Iso Rechsteiner, Radio DRS Editor-in-Chief Ruedi Matter and SF Director Ueli Haldimann. According to the Sonntag newspaper, a woman could now be the fifth candidate. This is because Roger de Weck, the newly elected SRG Director General, not only has an excellent network of contacts, but is also a promoter of women.

Leuenberger criticizes the media

Federal Councillor Moritz Leuenberger sharply criticized the media at the SP Switzerland delegates' meeting. They were stirring up public outrage in a mutual struggle for ratings.

This can be seen, for example, in the burqa debate. As the Sonntagszeitung writes, the media are thus actively intervening in political events, with fatal consequences. The Federal Council has been particularly harsh in its criticism of the SRG, the Sonntagszeitung continues. The "Arena" had always invited the SVP and thus helped it to succeed. In this way, television takes over the political agenda of a small minority and inflates it with its media power. Even if showmanship does increase viewing figures, this is extremely questionable, according to Leuenberger.

New Swiss TV channel Joiz

A new television channel will begin broadcasting in German-speaking Switzerland on February 1, 2011. It is called «Joiz» and is aimed at viewers aged 15 to 30.

The channel combines its program with applications on the Internet and cell phones. Many young people use the Internet and TV in parallel, and "Joiz" is now intended to bring the two media closer together. For example, viewers will be able to record a presentation on the channel's homepage. The initiators are Kurt Schaad and Alexander Mazzara, as the NZZ am Sonntag writes. The company was co-founded by multimedia expert Peter Schulz, who now acts as Technical Director.
The Federal Office of Communications will decide in the next few months whether the cable network operator Cablecom must include the station in the analog network. Cablecom does not want to include the channel in the analog network. The company 7 Screens has therefore submitted an application to the Federal Office of Communications (OFCOM) for a switch-on order.

New CEO at Clear Channel Outdoor

The outdoor advertising company Clear Channel Outdoor has appointed Jürg Rötheli as the new CEO of its Swiss operations. Jürg Rötheli previously served as CEO of Swisscom Participations and as a member of Swisscom’s Executive Board.

As CEO of Swisscom Participations, he was responsible for the strategic and financial management as well as the value-oriented development of numerous Swisscom subsidiaries. Rötheli will take up his new position on June 1, 2010.
The Clear Channel Outdoor Group operates traditional billposting, airport advertising and the marketing of megaposters. The following companies serve the Swiss outdoor advertising market under the umbrella of Clear Channel Holding: Clear Channel Plakanda, Plakanda, Plakanda AWI, Plakanda Ofex, Plakanda Management, Plakatron, Infotrak, Interpubli Werbe AG, Clear Channel Felice and CAC City Advertising Company. Clear Channel Holding is a subsidiary of Clear Channel Outdoor Holdings, based in San Antonio, Texas, one of the world's leading outdoor advertising companies with more than 870,000 outdoor advertising spaces in over 50 countries on 6 continents.

SFLB: The way up is to the left

The message of the latest SFLB campaign for HWZ, Switzerland’s largest university for business studies designed for working professionals, is immediately clear: HWZ is the fastest way to the top.

The current posters, which show passers-by in Zurich the way up, show just how quickly. This leads first of all to the HWZ classrooms. The poster sites were selected individually and provided with the respective directions to the HWZ building. The posters are accompanied by advertisements that promote the HWZ with new headlines.
Responsible at HWZ: Prof. Dr. Jacques F. Bischoff (Rector), Marc Stutz (Communication). Responsible at Spillmann/Felser/Leo Burnett: Friederike Coninx (art), Christian Schäfer (text), Peter Brönnimann (CD), Dominik Mätzener, Eveline Mathis (consulting).
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Clio Awards: And the winners are

The winners of the Clio Awards were announced at the awards ceremony in New York on May 26. Several Swiss agencies were also on the shortlist for the Clio Awards.

The Zurich-based Y&R Group won a Silver Clio for its "The Insight Story" campaign for the Sonntagszeitung newspaper. Euro RSCG Zurich won a bronze Clio in the "Poster Campaign" category for the "Heartbeat" motif and the "Tear" motif for the Zurich Chamber Orchestra.
All winners under: www.clioawards.com/winners.

Only the media enjoy less trust than the Federal Council and Parliament

On a scale of 1 to 10, the media score only 4.9. Political parties score 5.1, while the Federal Council and Parliament score 5.9—lower than the previous year.

These are the findings of the "Security 2010" study published by ETH Zurich on Friday. It is based on a survey in which 1200 voters in all language regions were questioned at the beginning of the year. The study was conducted by the Military Academy and the Center for Security Studies.

The new iPad is here

Today, Friday, the new iPad will be unveiled. Media experts expect the launch of the iPad and other tablet PCs to create a new business model and a new business channel.

On Friday morning, the iPad sales launch drew large numbers of people to the Apple Store on Zurich's Bahnhofstrasse. Given the extensive media coverage of the past week, a queue of several hundred meters would have been expected. But just 100 people were waiting outside the Apple Store an hour after the start of sales.
The iPad has so far only been available in the USA, where it is selling like hot cakes. Apple has sold over one million units there since the launch almost two months ago. Due to the high demand, worldwide sales could not begin as planned at the end of April.
Media experts expect the launch of the iPad and other tablet PCs to primarily create a new business model and a new business channel. However, the latest study by Transaction Consulting from Zurich shows that new hardware does not yet provide the publishing industry with a new business model. Transaction Consulting surveyed 131 media experts with the help of Facit Digital, W&V and Werbewoche and also conducted 30 expert interviews with publishers.
Currently, publishers' revenues from digital channels average just 5 to 12 percent. According to the study participants, content categories such as specialist information, special interest and elaborate background stories are best suited for paid content business models. In particular, new content concepts and multimedia-linked content as well as location-based services are decisive for the success of paid content offerings.
Of those surveyed, two thirds want to use existing digital platforms such as iTunes to distribute their content, half plan to work with a partner from the industry and 38% want to set up their own infrastructure. For two thirds of respondents, platforms without access to customer data are not acceptable.

Former DRS3 boss Manu Wüst dies

Journalist and former DRS3 director Manu Wüst has died at the age of 56. Most recently, she was a freelance communications specialist.

Manu Wüst worked at Condor Film from 1979 to 1981 and then as a freelance recording director. From 1984, she held various positions at Radio DRS. In 1991, she became program director of DRS 3 and the first woman on the top management board of Swiss Radio DRS. Various program concepts were developed and implemented under her responsibility.
Five years later, Wüst left radio and set up her own consultancy in the field of media relations, sponsorship and promotion. However, she also worked as a freelancer for newspapers and magazines on various occasions. From 2005 to 2007, she was once again employed as a newspaper editor for the regional edition on the right bank of Lake Zurich of the Tages-Anzeiger. According to the SDA, she then returned to her freelance work.

Prepaid customers caught in flagrante delicto

Prepaid cell phone balances can be reloaded directly via text message, among other methods. In Flagranti is promoting this in a new campaign for the financial institution Postfinance.

This is intended to appeal to the target group in waiting situations. "Instead of pursuing a boring activity, anyone can use the time and quickly and easily top up their conversation credit - anywhere and at any time," is the motto of the campaigns. The headlines address the viewer specifically and directly in their immediate situation: while waiting on trains, in train stations, at bus stops or while reading.
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Primus Communications receives mandate from Thüringer-Tourismus

Thüringer Tourismus has awarded Primus Communications in Zurich the PR contract for Switzerland. The Erfurt-based company aims to sustainably position and actively market the region with its diverse cultural and tourist attractions.

Primus Communications has taken over the media work for Thüringer Tourismus. The mandate includes the coordination of communication activities throughout Switzerland. The marketing and PR agency in Zurich, which specializes in tourism, is to support the goal of increasing and positively anchoring the perception of the tourist region of Thuringia among the public and in the Swiss travel industry.
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