With these contributions, the station reaches an audience of around 1.1 million listeners. From June 11, football expert David Nadig will be reporting daily from the host country of the 2010 World Cup, and listeners will be able to find out the latest news from the Hitzfeld team's camp in the "Zürisee-Morgenshow" and in the information magazines "Mittag-" and "Abend-Extra".

Valérie Bodenmüller has been with Valiant since the beginning of 2008. She completed her studies at the University of Fribourg in media and communication sciences, journalism and political science.

The vegetable landscapes were created by art director Barbara Hartmann, food stylist Karin Messerli and photographer David Willen. The headline "There are no animals in this paradise" is intended to spice things up with a pinch of humor.

Responsible at Tibits: Anna M. Di Maio (advertising management), Reto Frei, Daniel Frei (overall responsibility). Responsible at Wirz Advertising: Barbara Hartmann (AD), Tom Zürcher (copywriter), Matthias Freuler, Thomas Kurzmeyer (CD), Nicole Suter, Sasa Loepfe (art buying), Mirco Cardinale, Petra Dreyfus (consulting).

The Nike campaign started with a three-minute TV commercial. This was initially presented to users on Facebook, YouTube and other social networks, but can now also be seen on TV. The commercial illustrates the consequences that a single decisive match situation can have in the world of football - and also off the pitch. The campaign will feature footballers Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribéry, Andrés Iniesta, Cesc Fàbregas, Theo Walcott, Gerard Piqué and Ronaldinho, among others. There are also guest appearances by tennis legend Roger Federer and basketball superstar Kobe Bryant. The star cast is completed by cartoon hero Homer Simpson.

> To the spot

Production: Independent Films London/Anonymous Content: Alejandro G. Iñarritu (director). Creative agency: W+K, Amsterdam.

The pretty logo does not fit in with BP's dirty business, so the reasoning goes. Greenpeace is therefore calling on users on its website to redesign the logo and send in their own creations. Many modified versions are already on display. The users were not only particularly creative when it came to the graphic design. The participants also enjoyed playing with the abbreviation BP, which could ultimately stand for anything...

> More creations

In future, Twitter will reserve paid tweets for its own advertising system "Promoted Tweets", which was launched in April. The company justified the move by stating that the "user experience" should be preserved. However, there is also talk of costs - security, user support, etc. - that the company has to bear in order to keep the advertising system running. Twitter clearly does not want to bear these costs for third-party advertising networks.

The subtitled formats mainly include programs in the main evening program, which are broadcast between 7 and 10 pm. The subtitles are produced by Swiss TXT on behalf of SRG. So-called respeakers translate dialect programs into High German. A special software program then converts the language into subtitles.

(Image: SF)

UBS has created the new units Corporate Communications UBS Switzerland and Corporate Communications UBS Wealth Management in the Communications & Branding division. Hartmeier's new function as Head of Corporate Communications Switzerland covers internal and external communications for the international wealth management business and international media relations from Switzerland. The second unit, Corporate Communications UBS Wealth Management, will be headed by Christoph Meier, previously Head Corporate Communications Switzerland. Both Hartmeier and Meier will report directly to Michael Willi, Chief Communication Officer of UBS.

Upheaval at TZ
Until the integration of TZ into Tagblatt Medien at the beginning of 2011, the current deputy editor-in-chief Andreas Bauer will head the editorial team ad interim. He will report to the Editor-in-Chief of the St. Galler Tagblatt, Philipp Landmark. Once the integration program has been completed, Bauer will take on a new role in the St. Gallen central editorial office.
Urs Bucher, the former Publishing Director of TZ and Huber & Co. will be appointed as the new Publishing and Marketing Director of St. Galler Tagblatt AG as of January 1, 2011. He will succeed Daniel Ehrat, who will take over the overall management of the company following the retirement of Hans-Peter Klauser.

In the "AdSense for Content" model, in which advertisements are placed on the website to match words, the website owner typically receives 68 percent of the revenue, as Google reported in a company blog on Monday. The situation is different with the "AdSense for Search" variant. In this model, the website operator installs a Google search window - and the ads that appear are adapted to the search terms. The website normally only receives 51 percent of the revenue. Google explains the higher discount with the fact that search engine technology has to be constantly developed further.
The disclosure was probably triggered by a competition investigation in Italy, where newspaper publishers accused Google of abusing its dominant market position. Observers also saw this as a preparation for the upcoming launch of Apple's advertising platform iAds, where partners are to receive 60 percent of the revenue.

The messages give a foretaste of the complicated, sometimes funny, sometimes sad and sometimes simply beautiful relationship between the two protagonists Em and Dex in the novel "Two in a Day" by David Nicholls. The subjects appeared as handwritten teaser posters and advertisements. And now as a resolution. Over 400 people have already called the published cell phone number 076 247 99 54, listened to Em's message and left messages.

Responsible at Kein & Aber: Peter Haag (publisher). Responsible at Walker: Pius Walker (CD), Heinz Helle, Martin Arnold (text), Stefanie Huber (AD), Signe Fleischmann, Rahel Witschi, Stefan Jandl (graphics), Cornelia Nünlist (consulting)

To show that buying a used vehicle from ROC is not a matter of luck, the campaign plays with symbols that at first glance have nothing to do with safety and reliability: a slot machine and dice. The image campaign "Top used cars are no matter of luck" starts with posters, TV and radio commercials and Internet banners.

> To the radio spot 1
> To the radio spot 2
> To the radio spot 3

Responsible at Amag: Herber Oeller (Managing Director ROC Switzerland), Dino Graf (Head of Group Communication), Tülin Hanimann (Coordinator, Group Advertising). Responsible at Stahelpartner: Nick Schoberth, Franco Elsener (consulting), Reto Zollinger (AD), Raphael Koller (DTP), Mark Stahel (CD/overall responsibility). Strategy & Planning Media: Lars Hoffmann and Bianika Wiese, MediaCom. At Solid&Hallerfilm: Rudi Haller (3-D animation), Dany Bittel, Elefant Studios. At Selmi Tonstudio: Renzo Selmi, Chris Grunder (composition, sound engineering, sound design).

The aim is to inspire the Swiss abroad with Switzerland Tourism's messages about Switzerland as a vacation destination, spokeswoman Véronique Kanel is quoted as saying in the Sonntag newspaper. The aim is to promote the interest of the Swiss abroad in their home country and at the same time offer them the opportunity to advertise Switzerland to their professional, family and friends.
Swiss abroad who sign up for the campaign receive a free suitcase with posters, postcards, brochures, stickers and Swiss flags as well as a DVD with photos and PowerPoint presentations about Switzerland. In return, the tourism ambassadors receive monthly information and news from Switzerland. They can also benefit from exclusive travel offers.
The campaign has obviously been a success: according to Sonntag, 1,500 people have already registered since January 1, 2009. Every week, 25 new ones join. According to Kanel, the aim is to reach 4,000 members by the end of the year. The spokesperson does not reveal how much the campaign costs.