Large posters in Pfäffikon ZH are currently advertising the new Lidl store in Altendorf SZ. One or two passers-by may have wondered about this. Why drive to Altendorf, 30 kilometers away, when there is a Lidl store in nearby Wetzikon? The explanation is obvious: the posters should actually be in Pfäffikon SZ. It remains unclear who is responsible for the faux pas. Lidl does not want to disclose which advertising agency and poster company are working for the German discounter. It merely told the Tagesanzeiger that it works with Swiss companies. It can happen. But it is certainly embarrassing.

(Image: Nathalie Guinand, source: Tagesanzeiger.ch)

The various watch lines - Aquatimer, Pilot's Watches, Ingenieur, Da Vinci and Portugieser - were presented emotionally in the online catalog. A full-screen version as well as a zoom function have been integrated to make it possible to discover as many details of the flagship boutique as possible. Anyone who wants to can print out a publication or recommend the e-book to their friends using the Send-To-A-Friend function.

> To the e-book

Responsible at IWC Schaffhausen: Jasmin Beirer (project management), Letizia Parrotto (project management). Responsible at Futurecom: Marc Maresch (project management), Christos Margaris (Flash, animation, audio), Marcel Berberich (IT).

Jäckli and Seitz customers are given the opportunity to come into the store with their running shoes for a service inspection. Customers are invited to make an appointment by means of mailing cards staging the topic.

Responsible at Jäckli and Seitz: Werner Ledergerber. Responsible at Tangram: Willy Tanner (consulting), Ares Arn (graphics), Armin Hoop (text).

The print media crisis has sharpened our focus on survival strategies, at least in theory. It is becoming increasingly clear that two tracks are diverging: the free publicity of the quickly made and quickly discarded consumer papers - and the immersion in the local and/or the qualitative. The market confirms that both have a chance. The continuing success of 20 Minuten and the progress of Blick am Abend confirm the one assertion, while the stable situation of many B titles in the regions, as well as conspicuous success stories such as Hamburger Zeit, confirm the other.
In an uncomfortable position are the papers that until now have wanted to be for everyone: the larger A titles, daily newspapers that have felt responsible for both the universe and the immediate surroundings plus the most important (i.e. most newsworthy) subject areas, from cars to fashion to vacations and real estate, with the same claim to exclusivity. Here, the cost-cutting measures that the editorial offices are forced to implement already look like acts of desperation, and they are primarily at the expense of freelance journalists - not because this is where the biggest problem or the most savings potential lies, but because this is where savings can be made most easily and, above all, most quickly. Even in the best houses, fees have been cut by up to two thirds!
How is this supposed to go together? On the one hand, the insight that only deepening and individualization are suitable in the long term to differentiate the convenience product from the quality paper, on the other hand, the clear-cutting in the very places where the paper would be particularly strong and storm-proof.

You can read Karl Lüönd's full commentary in the current issue of Advertising Week print edition.

Criticism has come from the international cancer research organization WCRF, for example. If FIFA were to set a good example and announce that in future it would not accept sponsors who promote unhealthy products, this could give a strong boost to human health, Teresa Nightingale, CEO of the organization, told the BBC. She also receives support from the Association of Dietitians. Football reaches precisely the target group that is otherwise difficult to reach with health messages, she told Pressetext. Little is likely to change for the 2014 World Cup in Brazil, however, as the contracts of the three sponsors criticized will last until then.

The new brand presences for Medi, the provider of medical aids, for the energy provider Entega, for Younicos, the specialist for solar drives and for the exhibition "Babylon: Myth and Truth" have been nominated.
The Design Award of the Federal Republic of Germany is the highest official German award for design. It is awarded by the Federal Minister of Economics and Technology and organized by the German Design Council. It is not possible to apply for the award. Only projects that have already won national or international awards are invited to take part. A further prerequisite is nomination by the ministries and senators for economic affairs of the federal states and by the German Design Council, the most important German design institution.

Lovely demonstrates light-footedly that milk is "really strong". She dribbles the ball like a virtuoso Ronaldinho and then crosses powerfully from the Swiss pasture around the globe directly into the South African steppe - right onto the head of a lion dozing under the sun. The commercial was conceived by Ruf Lanz and realized by Ruf Lanz in close collaboration with Markenfilm Schweiz under the direction of Tibor Glage and the post-production specialists from UPP.

> To the spot

Responsible at the Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Advertising Milk). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Grit Wolany (AD), Andreas Hornung (text), Dennis Maitzen (consulting). Production: Markenfilm Switzerland. Tibor Glage (director), Holger Diener (camera), Marko Strihic (editor), Uli Scheper (producer). Postproduction: UPP. Sound design: Kirschnermusic.

The agency has created a commercial for the Argentine sports channel Tyc that shows how Argentinians celebrate their football heroes and sport. The 2-minute film is about culture and customs. The Argentinians are surprised by the various customs of the Europeans. The Europeans, in turn, wonder why Argentinians rain shreds of paper on their footballers - even when they lose...

Further contributions:
World Cup special: The Dutch version of the South African World Cup fan article
World Cup special: Global Nike campaign launched

The event will take place on Tuesday, June 15, 12:15 pm at Cabaret Voltaire in Zurich. The event is free of charge. Registrations should be sent by June 11 to: [email protected].

Edi Estermann, Head of Corporate Communications at Ringier, confirmed a corresponding report in the Tages-Anzeiger newspaper on Saturday. The former employee of the Marketing Services division is said to have placed fictitious orders with a market research company in the name of Ringier over a long period of time. He then demanded the fees paid back and put them in his own pocket. Estermann told the SDA news agency that this involved a high six-figure sum.
The accounting department only noticed the irregularities after the employee had already left the company. He resigned in November 2009 and left his job in February 2010. At the beginning of May, Ringier filed a complaint with the Zurich public prosecutor's office. According to Estermann, this is a "serious case". Nothing like this had ever happened at Ringier before. Estermann did not provide any information about the period of the fee payments, citing the ongoing proceedings.

Council debates from the Federal Parliament, press conferences on the national football team, broadcasts from the Swiss Economic Forum, next week's Tour de Swiss: SF info is not just showing reruns of "Tagesschau" or "10 vor 10". Under the terms of its license, SF info is allowed to show first broadcasts "exceptionally" when "events of national importance" are involved. However, it is questionable whether the funeral of Michael Jackson or football matches without Swiss participation are included. This is also the criticism of Dominik Kaiser, head of the private broadcaster 3+. "Showing expensive sports programs on SF info and thus further expanding the program is the wrong way to go," he told the NZZ am Sonntag. It would make more sense to show them on SF1 or two and, against the backdrop of a possible fee increase, to bring the budget back into balance.
SF spokesman David Affentranger defends himself against the accusations. There is no strategy to expand SF info into a full program. It is correct that there is currently a certain accumulation of live broadcasts on SF info. According to Affentranger, this will change again after the World Cup. The live broadcasts have been agreed with the Federal Office of Communications. In financial terms, there would be practically no additional expense for Swiss television.

The plot is quickly told: A German is sitting at a table with three visitors from Greece. When he wants to pick up the bill, the Greeks wave him off: "You've already paid enough," says one of them. "We Greeks do that," agrees another. Well, the commercial isn't really funny. It's probably a bit primitive to simplify the debt crisis in this way. In any case, there is no sign of displeasure in the Paulaner beer garden. The round of beer we ordered arrives, we toast and everyone is happy. "Samma liquid again!"