As the name suggests, "Notch Interactive" wants to make notches and leave traces for its customers on the Internet, according to a press release. Notch Interactive focuses on three areas: "Online Branding", "Online Promotion" and "Online Transaction".
After working as a management member at McCann Relationship Marketing, Euro RSCG and Maxomedia, the time had come for the 44-year-old van der Touw to take his career into his own hands and set up his own online agency. In addition to van der Touw, three other online professionals from Maxomedia have been on board since the launch in April: Marco Klein, Martin Pfeiffer and Tobias Fuhlroth. Pfeiffer and Klein, both from eastern Switzerland, have a master's degree in "Intermedia Communication Design". Their work has won several awards at "Best of Swiss Web". Klein has also been a member of the "Best of Swiss Web" jury in the Creation category since 2008. Tobias Fuhlroth specialized in the field of "Frontend" after completing his training as a mediamatician and joined Notch Interactive as Technical Director.

The new Performance is characterized by a reduction to the essentials, the agency writes in a press release - expressive images lead the user directly into the three-dimensional brand worlds implemented by Andreas Messerli for national and international clients. The website, which is optimized for search engines, combines modern technologies and can be completely edited by the client using the TYPO3 CMS.
According to a press release, Andreas Messerli AG is one of Europe's five largest companies in the exhibition stand construction sector. With over 55 years of experience, the company develops three-dimensional brand stagings for important exhibition venues.
Responsible at Andreas Messerli AG: Nadia Caruzzo (project management). Responsible at Future Connection: Martina Waser (project management), Reto Moebus (design and Flash programming) and Kilian Hann (frontend and backend development).

Thanks to the new focus, Web2com can now concentrate more specifically on consulting and implementing integrated marketing concepts that encompass all online channels, the agency writes in a press release. Performance marketing is a key component of the new range of services. In-house developments such as the recently launched premium performance network Ad4max and close cooperation with the Instanz Group, which recently became part of Publigroupe, will comprehensively expand the online sales promotion and lead generation offering.

Catherine Mühlemann was one of the founders of the first Swiss private broadcaster TV3, developed the TV channel MTV Networks (Viacom) in Germany from a music channel to a multimedia company with several strong brands and sits on the Board of Directors of Swisscom. The 44-year-old is now also a member of the Advisory Board of Rose d'Or, one of the most important festivals in the television and entertainment industry, as Ringier announced on Thursday. The Rose d'Or International Advisory Board now includes a total of 14 leading personalities from the international TV entertainment world. They support the Rose d'Or management and act as door openers and ambassadors for the festival worldwide.
The Rose d'Or Festival is celebrating its 50th anniversary this year and will take place from September 18 to 22 at the Hotel Schweizerhof in Lucerne.
(Image: Rosedor.com)

A BZM spokeswoman confirmed the report by the internet portal Onlinereports, according to SDA. In return, Martin Wagner, the new Chairman of the Board of Directors of BZM, has resigned from the Board of Directors of Radio Basilisk. This concludes the transition phase of the change of ownership between the two media companies, it added.
In January, the Hagemann family announced the purchase of all shares in the local radio station. The Hagemann family had been the majority shareholder of BZM for many years. They sold this company to the investors Tito Tettamanti and Martin Wagner in February 2010.

According to Publicis, the research by the Council for Research Excellence is based on data from the "Video Consumer Mapping" study. As part of this comprehensive study, the live TV consumption of 376 American adults was documented over a total of more than 750,000 minutes. The analyses show that TV advertising reaches an average of 85% of all adults and 94% of all TV viewers every day. Typically, viewers watch around 26 commercial breaks per day with an average length of 2 minutes and 46 seconds. This means that viewers watch a total of around 73 minutes of TV advertising every day - the equivalent of around 146 commercials.
Consumers appear to behave very similarly in various ways in the minutes before a commercial break, during the commercial break and after the break. According to the study, an average of 11% of viewers change channels in the four minutes before a commercial break. During the commercial break, only 14 percent change channels, while 13 percent change channels in the four minutes after the actual program restarts. In short: 86% of viewers stay tuned during the commercial break. A similar pattern of behavior can also be seen when looking at channel changes before, during and after commercials. Typically, 19 percent leave the room in the four minutes before a commercial break, 20 percent leave the room during the commercial and 21 percent in the four minutes after the end of the commercial break.

Due to the tense economic situation, various restructuring measures have already been implemented at Basler Zeitung Medien (BZM) in recent months, the company wrote in a press release on Thursday. However, further optimization steps are still necessary to overcome this situation.
Due to staff overcapacity, job cuts in the printing and prepress area are unavoidable at the present time. A total of 24 jobs will have to be eliminated. Talks with the affected employees are scheduled to take place in June. According to the press release, a balanced social plan will help to mitigate the effects of the decision as far as possible.
Basler Zeitung Medien was taken over by financier Tito Tettamanti and Basel lawyer Martin Wagner in February. Wagner stated at the time that there were no plans for further job cuts following the almost completed restructuring.

The service is available via mobile broadband and WiFi connections and costs nine francs per month. This price includes unlimited use and all data transfer costs within Switzerland. Additionally offers Orange TV a program guide, video clips and film trailers.

According to SDA, this can be seen in the Group's 2009 annual report. Operating profit (EBIT) amounted to CHF 0.35 million (previous year: CHF 4.39 million). At the bottom line, Group profit after tax fell sharply to CHF 0.86 (3.10) million. According to Chairman of the Board of Directors Hans Heinrich Coninx, the decline in earnings is primarily a consequence of the massive slump in free newspapers. The shakeout occurred faster and more severely than expected. The free papers .ch, News, Cash daily and Le Matin Bleu ceased publication in 2009. Operating expenses increased by 7.4 percent to CHF 37.1 million. According to Markus Schwab, Chairman of the Executive Board, the costs for news procurement were reduced, while those for transmission as well as material and space costs remained stable.
In contrast, personnel costs increased by 4.4 percent to CHF 28.2 million. However, it should be noted that personnel expenses in 2008 were around CHF 1.1 million lower due to the dissolution of the patronage foundation. On a comparable basis, the increase in personnel costs amounted to just CHF 0.1 million. The SDA Group is facing another difficult year in 2010, Coninx and Schwab write in the annual report. It will not be possible to close the current year with a profit. Restructuring and cost-saving measures have been initiated so that a positive result can be expected again by the end of 2011.
Balance sheet remains solid
Equity increased by 3.6% to CHF 24.8 million in the last financial year despite the significantly lower consolidated profit. The equity ratio is 78.7% (previous year: 63.5%). Goodwill fell by a further 14.6 percent to CHF 7.64 million. Due to these solid balance sheet figures, SDA AG has decided against the capital increase envisaged at the beginning of the year. Should greater liquidity be required in the short term, SDA can currently refinance itself on the money and capital markets at favorable terms.
The SDA Group includes the SDA news agency, Sportinformation, the Keystone picture agency, News aktuell (Switzerland) and AWP Finanznachrichten. SDA AG has a total of 218 (previous year: 220) full-time positions.

The 47-year-old Stephan Wyss knows the advertising market and the media monitoring business inside out thanks to his previous professional activities at Media Focus and Wemf, according to a press release issued on Thursday. He has been with ZMS for four years and is a member of the Executive Board.
ZMS Analytics is part of ZMS Monitoring Services, previously known as ZMS/PMA Media Monitoring, which was restructured and rebranded on June 1, 2010. The new division provides companies with a basis for decision-making in the form of media analyses from the fields of sport, business, politics and culture. ZMS Analytics also carries out sponsorship success checks for companies and evaluates sports and sponsor presence. As part of the ZMS Analytics Summit on June 8, 2010 in Zurich, ZMS Analytics will be presenting itself to a specialist audience for the first time and will introduce the new "sports database", among other things. It will also show how electronic image time measurement will be used for analyses in the future.

This is the message of the new Publicis campaign for Villiger Premium. The campaign will be used at many points of sale in Switzerland and other European countries this early summer, as the agency writes in a press release.
Responsible at Villiger Sons: Peter Witzke (CEO), Tina Nguyen (Brand Manager), Susanne Minder (Sponsoring, Events and Promotions). Responsible at Publicis: Peter Rettinghausen (CD), Lori Fischer (AD), Valentin Cheli (graphics), Albert Matzinger (copywriter), Isabelle Hettel (strategy), Margrit Weber (consulting), Deborah Herzig (art buying), Nathan Beck ( photos).

Generic advertising for Swiss cheese must, on the one hand, be clearly differentiated from advertising for varieties and, on the other hand, must not favor any individual brand, the agency writes in a press release. Neue LGK has implemented this with a symbol and a story that share the attributes of Swiss cheese: Quality, origin, tradition, craftsmanship. The Swiss cheese knife was invented for this purpose. It is shown in all new TV commercials and talks about Swiss cheese, its qualities, its production, its traditions and its naturalness.
The film was produced by Solid&Hallerfilm. The Swiss cheese knife is produced in collaboration with Victorinox. It will be on sale from September as part of promotions and campaigns.

Diversity from New Lgk on Vimeo.

Tradition from New Lgk on Vimeo.

Natural from New Lgk on Vimeo.

Pleasure from New Lgk on Vimeo.

Responsible at Switzerland Cheese Marketing: David Escher (Managing Director), Pierre Gwinner (Head of Marketing). Responsible at Neue Lgk: André Benker (CD), Lukas Schmid (text), Stephan Wittwer (AD), Stephan Nopper (graphics), Silvano Spezia, Manuel Schmid, Diana Geissbühler (consulting). Responsible at Solid&Hallerfilm: Rudi Haller (producer), Rainer Binz (director), Martin Fuhrer (cinematographer).