In the current dialog, text messages are being sent more lavishly than ever. The line: "Sunrise remains Sunrise: you will continue to benefit from attractive offers in the future: For example, free SMS and MMS for 1 year." The advertisement appeared in various Sunday newspapers.

Responsible at Sunrise: Priska Cavelti-Heger (Director Marketing Communication), Peter Schilde (Marketing Communication Manager). Responsible at Spillmann/Felser/Leo Burnett: Johannes Raggio, Pablo Schencke (creation), Rebecca Krausse (consulting). Media: Mediatonic.

The conclusion was reached to dissolve the joint merger agreement. The appeal filed on May 20, 2010 will also be withdrawn, according to a Sunrise press release. Following the definitive failure of the merger, Sunrise and Orange emphasize that they intend to continue their existing business in Switzerland on their own. The investments will be continued, according to both companies.
Consumer advocates are pleased and, like the regulator, are calling for a revision of the Telecommunications Act. The Foundation for Consumer Protection SKS expressed its satisfaction at the collapse of the merger. Apparently, the two telecom providers were not prepared to make concessions in favor of consumers, said SKS Managing Director Sara Stalder.
The Chairman of the Federal Communications Commission ComCom, Marc Furrer, would support Sunrise and Orange merging key network components as an alternative to a merger. Although he regretted the ComCo's decision, he also said that he could understand the authority's legal justifications. The revision of the Telecommunications Act was necessary in certain areas, the ComCom boss continued.

Research on deforestation and environmental pollution remains risky. This is one of the conclusions of the second report on environmental reporting and press freedom just published by Reporters Without Borders ROG. The ROG report on Environment Day states that some media workers, such as the Brazilian editor of the magazine Jornal Pessoal, Lúcio Flávio Pinto, continue to be prosecuted or, like the Uzbek journalist Salidschon Abdurachmanow, are still in prison. In addition, there are a number of new cases of violent attacks, threats and harassment against journalists, legal persecution of media employees and censorship.
Many of the reporters investigated the environmentally destructive practices of oil, mining and timber companies. A major obstacle to independent, in-depth reporting on the causes of global environmental problems is the complicity between companies involved in resource extraction and local authorities. Industries worth billions, such as the mining, oil and timber industries, are often particularly protected by governments and the flow of information about scandalous, high-risk extraction techniques and environmentally damaging resource extraction is suppressed.
The problem of deforestation, which goes hand in hand with major corruption scandals in many countries, is also a challenge for independent journalists. Reporters in Indonesia, for example, who take a critical look at the
The current ROG report goes on to say that journalists who confront the reduction of forest areas - by 70 percent since 1950 - and illegal deforestation must expect repression. It is also common for timber companies in the Southeast Asian country to bribe journalists to refrain from writing critical articles.
In northern Argentina, a dispute over the environmentally damaging effects of copper mines on water quality has become so heated that reporters have also been caught between the fronts of supporters and opponents of copper mining.
mining project: In the provinces of Catamarca and Chaco, ROG recorded attacks on journalists both by security forces serving local politicians and by violent opponents of the mining industry.

The beers from the Meilen-based young brewers Striker Beer were added to the range in all Coop stores in German-speaking Switzerland a few days ago. The 5dl can of lager was given a facelift. Striker Beer was therefore still sitting on reserve stocks of beer with an outdated design, which were to be distributed to the target group within a short space of time.
Hipeak Corporate developed the Bierometer on Facebook and set up the Striker Beer page Facebook.com/strikerbeer. The more fans the page had, the lower the price for a tray of 24 5dl cans. The starting price was 10 francs per tray, to be picked up at the ramp in Meilen.
The campaign was picked up several times in the media and the number of fans shot up from zero to 5,000 within a week - the price dropped to CHF 4 per tray at this point. Dozens of fans queued up at the ramp in Meilen early in the morning. Within two days, 45,000 cans had been sold, making a total of over 60,000. The warehouse was emptied within a few days. The community now has over 8,000 active fans, as the many uploaded pictures and comments show.
Responsible at Striker Beer: Martin Padrutt (CEO), Claude Bravi (Marketing). Responsible at Hipeak Corporate: Linus Eidenbenz (overall management), Philip Eggenberger (concept). Responsible at 3C: Lisa Steger (PR).

In it, BP tries to limit the damage it has already suffered to its image. In it, Tony Hayward, CEO of BP, admits that the oil spill should never have happened, but then immediately emphasizes the company's own efforts: The company has taken full responsibility for combating the oil spill. Aircraft, more than 1,300 boats and thousands of helpers were deployed to protect the coast from the oil and clean up the beaches.
The commercial is running on US television. In addition, advertisements have been running for several days in titles such as the New York Times, Washington Post and Wall Street Journal, as Horizont.net writes. BP's leasing agency, Ogilvy & Mather, is responsible for the commercial film and advertisements.

The oil rig exploded on April 20. Since then, various attempts to seal the oil leak have failed. The extent of the disaster can only be estimated.

This involves an annual investment of 1.6 billion euros. In total, the turnover of the corporate publishing industry amounts to around 4.5 billion euros. This is the result of the baseline study II, which was carried out by the Swiss market research institute Zehnvier on behalf of the European Institute for Corporate Publishing EICP and the Forum Corporate Publishing FCP.
The average annual budget for digital CP media is EUR 132,000 per company, accounting for 38% of the average budget of EUR 350,000 for all customer and employee communication. At the same time, 80 percent of companies see digital CP media as an excellent complement to print media, while 76 percent coordinate the use of traditional CP media and digital corporate media. The true art of corporate communication lies in the fine-tuning of different instruments, as FCP Vice President Wilfried Lülsdorf explains.

Print as a navigation tool
According to the baseline study, such cross-media concepts will continue to gain in importance. Almost 70 percent of companies see cross-media communication strategies as one of the most important developments in corporate publishing. Printed media will continue to play a central role in the future. While more than half of the companies are planning increased investment in digital media, almost three quarters of those surveyed are convinced that the further growth of electronic formats will not be at the expense of print budgets. CP service providers are already offering tailor-made quality content for outstanding technologies such as the iPad, smartphones and the like, as FCP President Manfred Hasenbeck explains.

Overall, the range and importance of the digital media used varies considerably. Nine out of ten companies consider websites, e-newsletters or e-magazines to be important or very important. For example, more than 10,500 companies use websites in corporate publishing and around 8,800 different e-magazines.
Audiovisual media are another pillar of digital CP. Around 62 percent of companies consider it important or very important, and 40 percent in the DACH region already use videos. Moving image communication is one of the outstanding growth areas, as FCP Managing Director Michael Höflich says.

Social networks still play a subordinate role in digital corporate publishing. Just under a third of the companies surveyed use social media, two thirds of which consider this channel to be very important or important. 69% of the study participants rely on exchanges in B-to-B communities, while 48% use social media communication for end consumers.

Stephan Gartenmann joined Tamedia in 1991 as a salesman in the publishing and advertising industry. He worked in advertising sales, took over the
Head of Advertising and later Head of Publishing at Tagblatt der Stadt Zürich, respectively Express and Zürich Express. From 2006 to 2008, Gartenmann was Head of Regional Market in the Newspapers division at Tamedia. From 2008 to 2009 he was Managing
Director of Publicitas Publimedia.
The new Head of Advertising reports to the Head of Publishing at Migros Media, Bernt Maulaz.

Last year was very difficult for Ringier. The current year is slightly better, earnings are stabilizing and Ringier has cut significant costs, Unger told Swiss television's business magazine Eco. However, the CEO doubts whether money can be made in the short term with Apple's iPad. In the short term, the media industry must remain focused on its core business. Nevertheless, the iPad is promising - for the future.

The concept was developed and tailored to the various target groups and target markets in Europe. The promotion has been in use since April 3 in the form of POS material, advertisements, posters and banners.
Responsible at Amrein-Pieren Bern/Geneva: Cédric Bussmann, Roman D.C.Amrein (CD, consulting), Christoph Bolz, Corina Burkard (AD), Cédric Bussmann (Paparazzo). Design and iron cover: Multiple Design. Product design iron: Ateliers du Nord.

The system compares the faces, which are recorded with a simple webcam, with those in a database. This allows muscle movements to be tracked and facial expressions to be assigned to specific emotions. Jean-Philippe Thiran, Professor at the Laboratory for Signal Processing at ETH Zurich, explains this to 20 Minuten. Under his supervision, the dissertation topic of electrical engineering student Matteo Sorci grew into a start-up company which, together with aViso, is set to revolutionize the world of advertising on the Internet.
The launch is planned for this winter. The fact that the free will of the consumer is being increasingly undermined by such systems does not seem to concern the researchers. Regarding ethical objections, Thiran says according to 20 Minuten that the researchers are only responsible for the technologies, while society is responsible for what happens with them.

Last year, 60 presentations took place, with over 140 people presenting. The 10 best presenters have now been invited to the official award ceremony in Glattbrugg this week. The Managing Director of mm&b, Ueli Christen, presided over the award ceremony.
Gold for the best presentation in 2009 went to Belcom, Radio 24 and Tele Züri, represented by Raffael Leu. The presentation was particularly convincing thanks to the speakers, as mm&b-Media writes in a press release. Silver went to Media Focus, represented by Jens Windel. Bronze went to Axel Springer Switzerland, represented by Christian Grass. Axel Springer gave a presentation on the relaunch of the Beobachter.
In the anniversary year, two special prizes were awarded, one to Thomas Estermann from Tamedia, who has been in the top ten four times in five years, and the other to Jano Berni from Ringier, who was in the top ten three times this year.
The 6th award is already in full swing.

According to Michael Höflich, Managing Director of FCP, the introduction of the iPad and the rapid spread of social media offerings are challenging CP professionals to intelligently link and manage the various communication channels. This is why not only cross-media projects will be on show at the BCP in Hamburg, but also the first cases on the iPad.
In addition to Dr. Bernd Buchholz, Gruner & Jahr, Johan Peter Paludan, The Copenhagen Institute for Futures Studies, Simon Kelly from Story Worldwide in New York will also be speaking. In the CP case slot, companies such as Deutsche Post, Adobe, Infiniti and FC St. Pauli will present their communication projects. In the afternoon, there will also be a parallel series of lectures on printing and finishing as well as corporate TV.
Following the BCP Congress, the gold award winners of Europe's largest CP competition will be honored at the Corporate Publishers Night. The jury has selected a total of 34 gold prize winners from over 600 submitted publications. There are two winners in each of three categories.