BSSM developed a bulletin for CRB, the Swiss Central Office for Construction Rationalization, which is published quarterly. The agency is also responsible for the design of the 2010 annual report. Both publications are sent out to members.
As part of the new look of Basellandschaftliche Kantonalbank (BLKB), BSSM is giving the customer magazine "thema" a new editorial concept and a facelift. The BLKB magazine is published three times a year and has a circulation of almost 40,000 copies. The first "new" customer magazine is dedicated to "middle agers".
BSSM has relaunched the customer magazine "Focus" for Franke Küchentechnik and adapted it to the new look. The publication appears twice a year and is used to inform partners and customers.
Another issue of the "Kestenholz Magazine" was produced for the Kestenholz Group, the leading Mercedes dealer in north-western Switzerland. The customer magazine is published twice a year and is sent to over 20,000 customers. BSSM is responsible for editing, design and realization.

In Swiss cinema, domestic films have fallen from around 10 percent in the good old days of "grounding" to just 4 percent in 2009. However, this is due more to the films currently (still) being promoted than to the promotional work of Swiss Films. With an annual budget of CHF 3.5 million, 11 full-time positions and a lower-than-average administration budget for an NGO, the promotion agency has been "very successful", as Foundation President Josefa Haas was able to point out at the media conference.
As of today, the relaunch of a new website is sure to attract positive attention Swissfilms.ch. After eleven years, the database has been restructured, expanded with lots of valuable information and, above all, linked in a very practical and user-friendly way. It only takes a few clicks to find out: Which films are currently showing where? At which festivals have they won prizes? Which credits are behind the more than 3,000 titles listed? There are also programs, biographies and photos to download, and all available trailers for Swiss films are now also included in the archive. The website and database form a working tool that is already used by over 1,000 visitors a day, as Ursula Hartenstein, who is responsible for communication, was able to explain.
Increased demand for Swiss films abroad
With "moving movies", Swiss Films has also found a new claim that was not only legally free, but could also actually achieve a lot, especially in terms of promotion work abroad. Thanks to the mediation and support of Swiss Films, over 50 long and over 70 short Swiss films were invited to 37 important international film festivals in 2009. Since the middle of the year, various Swiss films have shone at A-list festivals: "Coeur animal" in Montreal, "Pepperminta" and "Hugo en Afrique" in Venice, "Space Tourists" in Amsterdam and Sundance, which also screened "Pepperminta". In Berlin, Swiss filmmaking celebrated its comeback with "Cosa voglio di più", "Daniel Schmid - Le chat qui pense" and "Aisheen (Still Alive In Gaza)", while in Cannes it attracted attention with "Film Socialisme", "Cleveland Versus Wall Street" and the short animated film "Miramare". "Rarely have so many Swiss films been shown at foreign film festivals, and for the first time a Swiss documentary has won the European Film Award," summarizes director Micha Zhivov. These are cineastes and films that are continuously supported by Swiss Films. Peter Liechti not only received the European Film Award for "The Sound Of Insects", he also received great recognition with retrospectives in Europe, America and Asia. In Cannes, he was invited together with Jean-Stéphane Bron to the "Documentary Brunch", which brings together the most outstanding representatives of documentary film. Switzerland is once again living up to its excellent international reputation in this field. Such business cards abroad are made possible, for example, thanks to CHF 38,000 from Swiss Films for the appropriate copies and promotion of Pippi Lotti Rist's "Pepperminta" in Venice or CHF 33,000 for paving the way for "The Sound Of Insects" to win the European Film Prize.
Other important components of the successful promotion of Swiss films abroad are advising filmmakers and promoting exports. Twelve Swiss films received distribution support in 2009. The CHF 300,000 awarded supported theatrical releases in Germany (5), France (4), the Netherlands, Austria and Poland (1 each), Argentina (1) and the USA (2). "Home" in the USA, "Die Standesbeamtin" in Germany and "Letter To Anna" in France received a great deal of media coverage abroad.
For the placement of film programs, Swiss Films cooperated with a total of 19 organizers abroad, the majority of them festivals. The promotion agency realized 32 programmes itself, 23 of them in Europe. A major retrospective to mark Alain Tanner's 80th birthday was organized together with the Cinémathèque Française in Paris, while three others took place at international festivals in Poland, Thailand and France. Peter Liechti, Ursula Meier, Lional Baier and Fernand Melgar were the focus of film programs initiated by Swiss Films. With a focus on China, which Swiss Films has been organizing together with Pro Helvetia since 2008, the promotion agency is laying the foundations for a sustainable presence of Swiss films in China. This also includes workshops with Swiss filmmakers for young Chinese filmmakers.
Swiss Films is increasing its visibility in Switzerland with high-profile events: the Appellations Suisse series curated by Swiss Films at the Locarno Film Festival attracted 6,500 admissions. That's around 600 per film shown. Unfortunately, the event cannot be repeated this year for cost reasons. There were so many invitations to international festivals that it was necessary to postpone investments. However, the short film night tour has been secured. This attracted 17,000 viewers.
Swiss Films also constantly plays a central role in the organization of the Swiss Film Awards. During the last edition at the KKL, it successfully moderated the compromise between the BAK and the new Academy. Swiss Films now also acts as the Academy's permanent office, which nominates the films for awards.
Digitized short films and official praise
Swiss Films is taking a further step in electronic communication with the digitization of short films, which will expand the traditional distribution of short films from this year as part of the "E-Cinema" pilot project. At the 2009 Winterthur Short Film Festival, Swiss Films presented the new project, which feeds digitized films directly onto cinemas' hard drives via a Cinecom server. Six cinemas have already signed up for the pilot project and purchased an annual subscription from Swiss Films. This allows them to show short films digitally as often as they like for a year. In this way, Swiss Films wants to help cultural supporting films in cinemas make a comeback.
Swiss Films had an evaluation of its activities carried out for all of this. The study, conducted by cultural expert Tina Wodiunig, confirms an efficient organization and an effective impact: "The expansion of information and documentation services fully benefits the visibility of Swiss filmmaking in general as well as the specific needs of Swiss Films' stakeholders for information, documentation, networking and mediation." Josefa Haas, President of the Swiss Films Foundation Board, states: "The results of the evaluation confirm the important role of Swiss Films for Swiss filmmaking. The foundation analyzes the needs with great attention and continuously adapts its services."
Swiss Films promotes the presence of Swiss films at international festivals, supports their distribution in foreign cinemas, organizes retrospectives and film series all over the world, provides information about Swiss films in all their diversity, whether short or feature-length, fictional or documentary, experimental or animated. The promotion agency uses its experience, ideas and contacts to draw the attention of foreign festival directors, cinema distributors and television buyers to Swiss films, to encourage media people to tell stories about Swiss film and to open doors to international recognition for new talents and experienced film professionals.
Editing: Andreas Panzeri
> To the annual report 2009

The USA is a forbidden zone for Smarties. In the States, it is not the Vaud-based food multinational Nestlé that holds the rights to the brand name, but the family business Ce De Candy. And its Smarties are sweets. "We want them to stop selling them online," Ce De Candy lawyer Amy Goldsmith told the financial news agency Bloomberg on Tuesday, according to SDA. Ce De Candy filed a lawsuit in federal court in Newark near New York. The company accuses Amazon not only of infringing trademark law, but also of unfair competition and misleading advertising. Amazon did not wish to comment on the allegations.

There had already been trouble over Nestlé Smarties on American soil at the end of 2008. At that time, Amazon removed the product from its range. "We want them to keep their word," demanded Goldsmith.

The solution is called Online Wardrobe. As the name suggests, the core of the system is an internet connection. This enables the intelligent wardrobe to predict the weather development of the current day and make a suitable recommendation. However, the wardrobe can't do it all by itself: you have to hang up your clothes in an orderly fashion, from dry to fine and changeable to rainy and stormy. If the clothes are hanging in the right place, the analog barometer display shows us what to wear. Interesting. Whether the world has been waiting for this, however, is questionable. And whether it really saves time...

According to the press release, the campaign is primarily intended to highlight the benefits of the Travel Cash card - but also to spread a carefree vacation mood: After the first few bars of music, you could imagine yourself on a sunny dream beach in the Caribbean. The TV commercial will be broadcast for the first time around the Swiss football team's World Cup matches.

Swiss Bankers Travel Cash "Swimming trunks" from Contexta AG Advertising Agency BSW on Vimeo.

Responsible at Swiss Bankers Prepaid Services AG: Thomas Beck (Managing Director) Christian Wirth (Head of Marketing), Christian Bütikofer (Marketing Project Manager). Responsible agency: Contexta AG, advertising agency BSW, Bern. Production: WirzFraefelPaal Productions, Zurich, Ernst Wirz (director).

The Swiss online job portal Jobs.ch is celebrating its 10th anniversary this year. The Zurich-based live communication agency Grünbaum Koblasa Livingmedia won a pitch against eight other agencies and has been commissioned to implement Jobs.ch's anniversary activities.

According to SDA, the Federal Supreme Court (BGH) on Tuesday rejected an appeal by the publisher of Bild against a landmark decision by the Düsseldorf Higher Regional Court, which two years ago had prohibited Springer from taking over the Pro Sieben Sat.1 television group. The court thus followed the reasoning of its lower court, according to which the two companies together would have become too powerful on the German media market. The German Cartel Office, which had prohibited the planned merger in 2006, can therefore claim a complete success.
On the stock market, the ruling weighed on the shares of both companies. While Springer closed only slightly worse than the market as a whole, down 0.8 percent, the ProSiebenSat.1 share fell by 6.4 percent.

About the book's content: reporter Daniel Ryser receives anonymous photos showing the president of the Swiss Football League's security committee in the middle of a hooligan party. Ryser's subsequent research leads him into the Zurich hooligan scene. Among other things, he meets men who have formed a group called "Zurich's Sick Horde" and want to fight. In fields, meadows and forests. This book is a report on an invisible world into which the hooligans have retreated.
The motif with the eye-catching football scar head appears as a full-page advertisement and on billboards in Zurich and Basel.
Responsible at Echtzeit-Verlag, Basel: Wendelin Hess, Daniel Ryser. Responsible at Ruf Lanz, Zurich: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle, Grit Wolany, Lorenz Clormann (AD), Markus Ruf (text), Kristina Burch (consulting). Photography and image editing: Felix Streuli.

The entire page is slightly darkened. Using an interactive dimmer, the user can switch off the light completely or move the slider in the opposite direction to brighten the page. In this way, Neuco gives visitors to the Hochparterre site a one-to-one understanding of what their passion is all about: designing with light.
> To the website
Responsible at Neuco: Matthias Gebert (Managing Director). Responsible at Walder,Werber: Sandro Walder (overall management), Tanja Büsser (consulting), Tobias Fluck (CD), Michael Döös (graphics), Teil.ch (Flash programming).

The decision was made by the Business Unit Sport (BUS), which is responsible for implementing SRG's sports strategy. It coordinates and organizes major projects such as the Football World Cup for the national radio and television broadcasters. During an interview with national coach Ottmar Hitzfeld, Ceroni allegedly disregarded the modalities and times negotiated between the Swiss Football Association (SFV) and the BUS.
Hitzfeld was apparently not bothered by Ceroni's approach. Otherwise he would hardly have answered the journalist from Radiotelevisione Svizzera di lingua italiana (RSI), writes Comedia in a communiqué, according to SDA. Due to the alleged breach of the code of conduct, the BUS withdrew the accreditation for the World Cup in South Africa from Ceroni, who had commented on the Swiss national football team's matches for RSI in recent years. This did nothing to diminish Ceroni's popularity. On Facebook, for example, thousands of users are calling on RSI to rehabilitate Ceroni. Many Ceroni fans are threatening to watch the World Cup matches on Italy's RAI instead of RSI.

As a proven expert, Jean-Orphée Reuter has many years of experience in the publishing industry, according to a statement from AZ Medien. He was Head of Publishing for Glückspost at Ringier and Head of Publishing for the television magazines of the former Jean Frey AG. Since 2008, he has been Head of Advertising Market and a member of the Executive Board at P.A. Media AG, publisher of HomeElectronic.
Wir Eltern is published monthly and reaches 307,0000 readers.

The concept of Mec, formerly Mediaedge:cia Switzerland, includes a national event presence during breakfast time in the commuter newspaper and on the 20 Minuten website to bring the new fruit juice closer to consumers, according to the press release.
On a Micro website Eckes-Granini suggests testing the new product and sending out e-cards. The campaign was created by JWT for the print part and Argonauten for the Internet part. The campaign was launched on June 8 and will run for a total of three weeks.