It all started with a crazy idea. We could bring the cowbell to the iPhone for the World Cup, said some colleagues at a picnic next to the cow pasture, so that the Swiss would have their "Chue Glogge" with them at all times during the Swiss World Cup games. Within a short space of time, a concept was developed, a bell manufacturer was sought and a suitable implementation partner was found in the form of Goldbach Media On Emotion. The application can now be found in the App Store on iTunes under the name "Chue Glöggli".
In addition to the classic bells and bells, the app also offers an additional function for Swiss World Cup fans: a portrait can be taken using the iPhone's camera, which appears in front of a typical Swiss backdrop at the touch of a button. There are various motifs to choose from, from a mountain goat to a goat, and the picture can be saved in an album and sent later. When the picture is taken, a moo, a moo or even a whoop can be heard in true Swiss style.
www.clockwise.ch
www.onemotionag.com
www.goldbachmedia.com

Likewise, the POS material such as displays, shelf stoppers and posters were implemented by TBWA\. The album with tips, information and portraits of 37 different cat breeds from all over the world, ensures that the beloved house cat gets the attention it deserves during the World Cup. The cat also takes part in an online beauty contest via user-generated content, and if it becomes Whiskas World Champion, it can look forward to a year's supply of Whiskas cat food.
Responsible at Mars Switzerland: Stefan Krucker (Group Brand Manager), Marc Schmidlin (Category Director Petcare). Responsible TBWA\: Manuela Zwald (Client Unit Director), Lanny Cresta (Consulting). Magnus Sambo, Frederick Rossmann (Creative Direction), Ondrej Maczko, Seung Yun Oh, Johannes Dörig (Art), Simon Smit (Text). Christina Hengstmann (Art Buying). Dominik Woodtli, Stephanie Berz (PR). Simona Mink, Toni Rubera, Ruedi Oetiker, Dieter Schätti (DTP), Philipp Graf (Print Production). Henning von Vogelsang, Frank Schreiber (Online).

The shopping bag was made in the shape of a Lipton green tea bag. With a one pack of Lipton Clear Green Tea, the giveaway was distributed to the women in the stores.
The agency responsible for the campaign, which took place in May, is DDB Integrated in Jeddah, Saudi Arabia.

The core task of employer branding is the strategic and long-term positioning of a company as an attractive employer - both to potential and existing employees. This is not primarily about designing new job advertisements, but rather about developing a strategically sound employer brand.
Swiss Post has undergone a major transformation in recent years and offers its employees far more than is generally known. With over 58,000 employees from around 100 nations and more than 100 professions, the company has long since ceased to be a "dusty postal monopolist" and is now an international company with innovative solutions along the entire value chain. As a result, the tasks and development opportunities have become correspondingly diverse and even more challenging. PostFinance has developed particularly dynamically within the Group to become an important subsidiary with a strong performance brand.
The new financial services company has increasingly emerged as an attractive alternative in the market during the general banking crisis, now offers its customers a comprehensive service in the area of finance and has ambitious goals. Its employees must be suitably qualified to ensure that PostFinance can continue to grow successfully in the future. The fast-growing company already employs around 3,600 people, and around 180 new jobs will be created every year. In order to fill these positions in the "war for talent", the employer must position itself attractively and successfully differentiate itself from its competitors. Branders developed the new employer brand with PostFinance around this process: from the analysis to the positioning to the labor market appearance.
PostFinance as an employer differentiates itself through three core promises: its attitude, its success and its culture. As an employer that "understands that demanding also means encouraging," as Sabine Zeilinger, Head of Public Relations at PostFinance, explains, the company offers diverse development prospects and attractive personnel conditions. The company's shared success is based on the combination of performance and passion and an understanding of service that is lived out as a personal attitude. "The employer's unique culture is shaped by the personality of its employees, who are personally committed to making a difference together," says Strategy Director Pascal Geissbühler, summarizing Branders' analysis. Employer branding now conveys the essence of this positioning with the employer promise "Inspire together".
A new image concept is to make the positioning tangible. The focus is on committed employees captured in everyday situations. The spontaneous snapshots convey the employer brand's attitude to life and differentiate it from conventional image worlds. The images and messages are geared to specific target groups in order to appeal specifically to potential employees.
The presence will be experienced in the labor market across the entire experience chain: initially via job and image ads, by fall via the Jobs web portal, and in the long term in testimonials, various brochures, via recruitment campaigns, and social media platforms. The goal is to provide potential and existing employees with a consistent employer experience throughout the entire process - from job search to application to employment. Branders and PostFinance expect the entire experience chain to take around two to three years to standardize. Andreas Panzeri

What do you do when you can't decide where to go on your next trip? You ask a good colleague if they can recommend a destination. And if you don't know whether your next camera should be a Canon or a Nikon? Then ask someone in the know if they can recommend one of the two. It's simple. A study by Nielsen in 47 countries shows that 78 percent of consumers trust the recommendations of other consumers. And if you don't know anyone who can give you a good tip? Then ask a buzzer.
Buzzers are people like you and me who test products and share their opinions about them. Opinion does not mean adulation as in undercover marketing in blogs, but honestly: What is good? What is bad? What could be done better? The buzzers don't get paid for their ratings. This guarantees unbiased statements. However, the testers have the privilege of scrutinizing products and services that are not yet on the market. This allows them to help improve the product if necessary. In addition, their opinion is in demand, and that is always a good feeling. Because opinion is power.
More on this in the current Print edition the advertising week.

The castings will take place in several Swiss cities in the fall. Details will be published on the website swisstalent.sf.tv communicated. The jury casting will then take place in Zurich in December 2010. The five subsequent live shows will be broadcast from the Bodensee-Arena in Kreuzlingen on Sundays from the end of February 2011. Blick will support the new casting show as a media partner. The show will be produced by Ringier TV's holding company Grundy Schweiz in collaboration with Swiss television.

The campaign aims to show that the mobile internet is particularly easy to use via apps. The applications are therefore at the heart of the communication alongside the end devices. The testimonials used were historical personalities whose pioneering work would be child's play today with the help of the mobile internet. In the copy, the apps and their functions are presented to the reader from the point of view of the personalities and their use is explained. Mahatma Gandhi, Christopher Columbus, Wolfgang Amadeus Mozart and Giacomo Casanova, among others, explain the mobile Internet. The motifs have been on air throughout Switzerland as advertisements, posters, at the POS and as Internet banners since the end of May.

The two media outlets had published private information about a suspected perpetrator in a disproportionate manner, according to the Press Council's decision, which was published on Tuesday. It concerned the reports "Le meurtrier présumé est un chercheur de renom" by 24 heures and "Le suspect est un célèbre généticien" by Le Matin. It is true that in this particular case, the family connection between the victim and the accused meant that the people involved were recognizable from the outset beyond their immediate social and family environment. Nevertheless, the panel found that the two newspapers should not have published all the information about the accused.
The Press Council argues that each additional piece of information increases the circle of people who can identify a suspect. Even if some of the readership could recognize the suspected perpetrator anyway, the two newspapers would have been obliged to carefully weigh up the public interest in publication against the protection of privacy for each element of information.

"Unfortunately, we can't filter out the humming completely," said SF spokesman Marco Meroni on Tuesday at the request of SDA. It might be possible to tone it down a little, but we won't be able to achieve the quality of a Champions League match. At 120 decibels, the roar is simply too loud for that. The problem lies in the fact that the buzzing sound reaches the viewer via two channels: On the one hand via the world signal, which is made available to the whole world by broadcaster HBS, and on the other via the commentators' microphones.
Unfortunately, the commentators' booths are by no means soundproof. The buzzing, as if from a beehive, gets directly into the microphone and onto the transmitter. "We are currently trying to see if we can achieve something with other microphones." An analysis of the sound has also been carried out and it is being examined whether active filters could be used to eliminate the annoying buzzing sound. Swiss Television will implement any findings as quickly as possible, said Meroni. They are doing what they can, but "we probably won't be able to do it."

Just like you see in gangster movies or hip-hop videos. The only difference: the three main protagonists are cute rodents. And instead of driving through the neighborhood in a lowrider cart or a snobbish Hummer, the "Hamstars" show off in their Kia Soul. The audience can choose between a Kia Soul, a toaster, a cardboard box or a washing machine. Turn up the sound and enjoy!

The Swiss Prize for Local Journalism is awarded in the categories of print, TV, radio and online. It is aimed at media professionals who have made outstanding achievements in local journalism in one of the four national languages. The Swiss Press Photo Award honors freelance and staff photographers who have published individual photos or photo series in a Swiss press publication.
Works published in 2010 will be judged for the first award. The closing date for entries is January 7, 2011 and the winners will be announced and the award ceremony will take place on April 8, 2011 at the Stadttheater Bern. With prize money totaling CHF 110,000, the Fondation Reinhardt von Graffenried Media Prize is the most highly endowed award for media professionals in Switzerland.

The jury
The jury is made up of one president per category and three members from German-speaking Switzerland, three members from French-speaking Switzerland and two members from Italian-speaking Switzerland:

The Swiss Prize for Local Journalism
Print:
Sylvia Egli von Matt (Director of the Swiss School of Journalism MAZ).
TV:
Marc Friedli (Managing Director Tele M1)
Radio:
Rolf Hieringer (Head of Regional Editorial Department SR DRS)
Online:
Jodok Kobelt (freelance journalist)

The Swiss prize for press photography Swiss Press Foto:
Markus Schnetzer (Head of Photography Schweizer Illustrierte)

You can read more about this in the Werbewoche print edition, which will be published on June 17, 2010: Interview with Franziska von Weissenfluh, Managing Director of the Fondation Reinhardt von Graffenried.

In the run-up to the advertising congress, 200 students were selected by means of an idea test. On the first two days, the participants developed communication concepts under the guidance of an agency. This year it was for an online platform of the Frankfurter Allgemeine Zeitung. After intensive days of brainstorming, research, strategy and creative approaches, the campaign ideas were presented on the third day and evaluated by a panel of experts. The following awards were presented: Best Overall Concept, Best Creation, Best Strategy and Best Copy Test.

(Image: Startbahnwest)