The reason: the commercial ends with a headbutt - an allusion to Zinedine Zidane's attack on Marco Materazzi in the 2006 World Cup final. A blonde reacts with such an act of violence to the stupid remark of a colleague. The commercial gives the impression that violence is a solution, says ORF. Isn't the message actually a little less crude, namely: women, even if you are blonde, defend yourselves against stupid remarks - with violence if necessary? Whatever the case, the commercial deserves to be broadcast - if not on ORF, then at least here:

Althaus has been working as a freelance author, concept developer and copywriter since March 2009, according to a press release from AZ Medien. The mother of two launched the much-discussed parents' forum "Mamablog" for Tagesanzeiger.ch and was awarded the Swiss Text Award 2009 for her work as editor-in-chief of Audi Magazine. From 2007 to 2009, she was deputy head of the reporting department at Annabelle. From 2004 to 2007 she wrote as a reporter for Facts. Nicole Althaus studied German and art history in Zurich and Berlin. After graduating in 1994, she managed the theater and dance program at Boa Lucerne and completed an internship at the Museum of Modern Art in New York in 1998.

If the background noise was muted, the commentary would no longer be audible, the receptionist of the Swiss broadcaster told the news agency SDA. Swiss television had received numerous protest emails about the noise of the horns, but could not do anything about it technically.
For its part, the German broadcaster ARD responded to complaints and turned down the stadium atmosphere "to the bare minimum" when mixing the sound. This was announced to Spiegel Online by the sports editorial department of Südwestrundfunk, which is responsible for ARD. In addition, the commentators would be equipped with lip microphones, which
closer to the mouth than the usual headsets.
The typical South African vuvuzela, which makes a deafening noise during matches, is now popular with football fans all over the world. It is banned in Swiss stadiums - not because of the noise pollution, but because it can be used as a baton at best.

This is due to differing strategic views on the future direction of the agency, according to a statement on Friday. Based on an agreement with Cosmic Zurich, his clients can continue to count on his services. Häfeli could not yet give any concrete information about his professional plans, he told Werbewoche. He is currently examining various alternatives.
(Image: Cosmic.ch)

The slogan "You can do that elsewhere!" is now being used to attract new Am Markt tenants. The subjects appear on posters and advertisements, on the Internet and radio as well as in mailings and brochures.
Responsible at IT3: Marcel Manser. Responsible at Kraftkom, St. Gallen: Pascale Hoch, Mario Siano (concept), Mario Siano (AD), Simone Bonilla, Mario Siano (graphics), Marcel Elsener (text).

The website was created in collaboration with the internet agency Divio from Zurich. The website is in line with the latest web trends and can be linked to all current social networks, according to a press release. In addition to web radio and the usual features, it also offers information about music and a unique music track search.

The ZPRG was able to attract Mike A. Weber, Head of Strategic Projects at Publigroupe, and Michel Juhasz, CEO of Assai Dialog + Digital, as expert speakers. In their presentations, Mike A. Weber and Michel Juhasz once again surprised the ZPRG members with astonishing insights into mobile and online communication, as was reported in a press release: iPhone, iPad, social networking platforms such as Facebook and Twitter are just a small selection of the many developments that have significantly changed and will continue to influence our communication behavior.
Today, cell phones are still mainly used to make phone calls, send text messages and take photos. But not for much longer: the speakers showed current examples of how a coffee can be selected, ordered and paid for by cell phone. Or how an address can be easily located and actually found.
One clear trend is the constant merging of different media into one: Reading interactive books online, selecting and watching movies, listening to music, navigating through foreign regions is already possible in some cases. For both speakers, it is clear that we are only at the beginning of the possibilities and that the now highly topical and sought-after iPad ... will soon be common property.
According to the press release, it also became clear that the two areas of mobile and online communication have grown together so much that it will soon be difficult to differentiate between them. It will therefore be exciting to meet up with Mike Weber and Michel Juhasz again in three years' time and see how the journey has progressed. If they still have to come together at all ...

Michael Juhasz (l.) and Mike A. Weber.

Shortly before the start of the World Cup in South Africa, the two professional footballers David and Philipp Degen can be seen in the Sport164 campaign. Although the twins will not be traveling to the Cape of Good Hope as national players, they want to be informed about the results everywhere and at all times, according to a press release. Other athletes will also be supporting the campaign. For example, Christina Surer will be featured in connection with motor sports and Renato Tosio in connection with ice hockey, as well as other sports personalities in the fall.
Client: Sportinformation Si, Zurich. Consulting: PPR Media Relations, Zurich. Creation/implementation : Spective Productions, Zurich.

Freestyle.ch Zurich has established itself as the largest freestyle sports event in Europe since it was founded in 1995, according to a press release. The event has become an annual meeting point for the industry and consumers. But who is the target group of Freestyle.ch? What media coverage does the event receive and on what terms does Freestyle.ch enter into cooperation agreements with sponsors and partners? A multimedia e-paper, which can be viewed immediately, answers these questions.
The e-paper contains detailed information about the visitors to Freestyle.ch, provides information about the great media response the event receives each year and shows the opportunities brands have to position themselves within the framework of Freestyle.ch. It is also important to communicate information that was previously withheld from Freestyle.ch and partners.
> To the e-paper

June 19 is National Refugee Day. To mark this date, Swiss Refugee Council SFH, in cooperation with the Federal Office for Migration (FOM) and the UN High Commissioner for Refugees UNHCR, is launching a nationwide (German/French) awareness-raising campaign with the aim of making it easier for refugees to integrate, primarily in the job market.
With the current campaign, Spinas Gemperle wants to show that the more than 46,000 people living in Switzerland as refugees or temporarily admitted persons with a regular residence status are more than just social parasites, the agency writes in a press release. They have talents and skills that they would be only too happy to put to use on behalf of an employer if given the chance.
The campaign includes a TV commercial as well as two posters and advertisements, which naturally focus on the talents of refugees.
> To the spot
Responsible at the Swiss Refugee Council SFH: Adrian Hauser (Head of Communications), Rahel Trechsel (Public Relations). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Wanda Michel (concept/AD), Andrea Duttweiler (concept/text), Gaby Füchslin, Stephanie Müller (consulting), Sergio Beti - Visiolink AG (image editing), Christine Wiederkehr (director), Rosas'n'Co Films (production). The campaign is supported by the Federal Office for Migration FOM (TV spot) and the United Nations High Commissioner for Refugees UNHCR.

La Folie is delighted to have gained ZKB as a new client and is now starting to organize the 2011 staff and pensioners' party, which will be attended by up to 4,600 guests, the agency wrote in a press release on Friday.

A carpet of sound made entirely of tools - from rhythmic hammer blows to scratching hand trowels and whining drills - runs through the commercial, which advertises the online tradesman platform of the provider of internet-based solutions for the Swiss construction industry.
> To the radio spot (mp3)
Responsible at Olmero, Glattbrugg: Oliver Behnen, Markus Schulte (Management). Production radio spot: Lobster Studios, Schlieren. Sound: Steve Noi. Responsible at Renzen Communications: Hanno Lietz (CD), Claudia Trombini, Frédéric Renzen (consulting).