Depending on the occasion, whether for the Gurten Festival, the 2 for 1 campaign or the festive season, the thematically appropriate subjects can be seen.
Responsible at Coiff your success: Pino Zinna (owner). Responsible at Cosmic Bern: Thom Pfister (CD), Tamara Janes (graphics), Isabella Jungo & Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Lukas Liechti (consulting). Photography: Beat Schweizer.

The company needed a sufficiently large plot of land for its printing machines. In Wabern, Fischer moves together with its subsidiaries Ast & Jakob and Vetsch, as Bernerzeitung.ch writes. Among other things, the Emmentaler Nachrichten, later the Berner Zeitung, is printed at the new site.
Fischer was sold by BZ to Espace Media Groupe in 1990 and later to Tamedia Zurich. Today, the company specializes in printing advertising material, magazines and publications from various sectors.
www.bernerzeitung.ch

To demonstrate the suction power of the Siemens Z 6.0 vacuum cleaner, the Zurich agency has it literally walk up the wall. A life-size dummy of a cleaning specialist can be seen running up the wall while vacuuming. To make the illusion perfect, the mounted vacuum cleaner is functional and is switched on regularly using a timer.
The 10×5.5 meter 3D poster installation will be on display in the transverse hall of Zurich's main station until August 16.
Responsible at BSH Bosch and Siemens Hausgeräte: Marc Wiefel (Head of Marketing Bosch/ Siemens/ Gaggenau), Sandra Brack (Brand Communication Manager Siemens). Responsible at Scholz & Friends Zurich: Joerg Jahn, Christian Sommer, Ivo Hlavac (creation), Uli Geiger, Mathias Rösch, Irene Wurm (consulting). Prepress: Digicom Digitale Medien. Production: Paron.

Since March 2008, Dominik Lämmler has been involved in setting up the news network of Basler Zeitung, Berner Zeitung BZ, Der Bund, Tages-Anzeiger and Thurgauer-Zeitung together with editor-in-chief Peter Wälty. Previously, the trained marketing planner, who had already completed his commercial publishing training at Tamedia, worked for Adlink, Pro&motion and Uphighmedia, among others. From 2003 to 2007, he also worked in sales at 20 Minuten Online, which he took over the management of in 2006.
www.tamedia.ch

Faced with the challenge that Burn was not present in any clubs at the time, a concept was developed that would make Burn known to the target group in a short space of time through its own events in off-locations. This is how the idea of Burn Studios was born. Burn Studios is intended to be a platform on which creative and daring projects are supported under the claim "We get the fire started, you keep it burning". These campaigns are accompanied and documented by a film team from Arsonfilm so that they can later go viral via social media such as Facebook and YouTube.
The agency also launched the idea of 24-hour parties. Two people are given 24 hours and 2,000 francs to organize "the party of their lives". To fulfill the task, the candidates need enough guests, an act, music and drinks. At another Burn Studios event, 8 teams were given the task of designing a room in a condemned building in the heart of Zurich with 500 francs each within 12 hours. The rooms were then used for a vernissage and later a party. In addition to these events and large main events, Burn is also always present at off-location parties.
Responsible at FS Parker: Benjamin Franz (AD), Lukas Hess and Michael Achermann (project management). Responsible at Coca Cola: Jessica Müller (Marketing), Alex Maycock (Marketing).
www.fsparker.ch
To the movies
Burn Studios

Turnover increased by the same amount to 6.4 billion dollars. Group CEO Jeff Bewkes spoke of strong figures on Wednesday in New York, according to SDA. Turnover had grown faster than at any time in the last two years.
Among other things, the Group owns the Warner Brothers film studio and the TV news channel CNN. The company is also active in the magazine business with the Time publishing house and publishes Sports Illustrated and the gossip magazine People, among others. The Group has since divested its cable (Time Warner Cable) and Internet business (AOL).

The Mucho mascots enliven displays, posters, flyers and window stickers, according to a press release from the agency. The groundwork was laid by eight TV commercials that ran on the SF, TSR and TSI channels during the World Cup. Immediately after the final whistle, the quick-witted mouths of the Mucho chatterboxes went into action. In the corporate sector, the new identity is also being rolled out on sales clothing, company vehicles, pre-paid cards and business cards. Benefit from the cool Mucho offer for your hot mega-blabla in summer. The campaign will continue after the vacations!
Responsible at Agence Trio: Sonia Duperret (consulting), Jesus Gonzalez (AD), David von Ritter (text), Yvo Hählen (graphics). Directed by: Sapristi Studio, Jean Deppierraz. Sound: VPS prod, Jérôme Cuendet. Responsible at BeeOne Communications SA: Hélène Bernard.

Under Google's previous guidelines in Europe, trademark owners could file a complaint to prevent third-party ads from being displayed when their own trademark was entered. With the new trademark policy, the internet service provider is adapting its approach in Europe to that in most other countries around the world.
This is Google's response to a decision by the European Court of Justice (ECJ) in March regarding the Adwords service. The ECJ confirmed that it is permissible for advertisers to bid on keywords that correspond to the trademarks of other companies. Keywords trigger the placement of an ad as soon as a user enters the term into the Google search mask.
However, the ECJ also insisted that the internet user must be able to clearly identify the manufacturer or provider of the advertised goods or services. Google explained that it would therefore remove ads that falsely give the impression of belonging to the trademark owner or selling protected trademarked products or services. So if a brand owner believes that another company is confusing users with an ad, they can complain to Google.

"If we predict the weather correctly, we are gods, but if we don't, all hell breaks loose!" he says in the latest issues of the TV magazines Tele and TV-Star. Meteorology has undergone enormous development in the last 30 years - today you can predict the weather five days in advance as accurately as you could the next day. According to Bucheli, the public unfortunately doesn't appreciate this enough: "People have unreasonable expectations. We are expected to predict the weather exactly for the next two weeks. That's absolute nonsense!"

This will allow Swisscom to "further cement its market dominance", Orange wrote on Tuesday, according to SDA. Due to Swisscom's high market share, most connections from the fixed network or other mobile networks go to the Swisscom mobile network, it added.
As a result, Swisscom collects fees for over 1.8 billion terminated call minutes - around three times more than Orange. Swisscom is even paying "a lion's share" of the fixed and mobile network charges into its own pockets at the expense of its fixed network customers. Orange had proposed a significant reduction in its own termination fees in the double-digit percentage range as of January 1, 2011 and demanded that Swisscom also reduce its fees to an appropriate level. As termination at Orange also generates higher costs than at Swisscom, Orange has also proposed maintaining the current difference of three centimes per terminated call minute.
This proposal is supported by an expert report commissioned by the Federal Office of Communications (OFCOM) in 2009. However, the negotiations with Swisscom to date have not been successful, writes Orange.
Swisscom defends itself against accusations
Unlike Orange, competitor Sunrise continues to rely on negotiations. This is the easiest way to reach an agreement, a spokeswoman told the financial news agency AWP. Talks are underway and the existing offers from Swisscom and Orange could certainly be "brought down to a common denominator".
Swisscom defended itself against Orange's accusations. Following the failed merger of Sunrise and Orange, the company has once again taken the initiative to reduce termination fees, as it did in 2009, and has been conducting intensive negotiations with Swiss fixed and mobile network providers for months. Swisscom has had the lowest termination fees of the Swiss mobile providers for years and therefore makes annual net payments to its competitors Sunrise and Orange in the double-digit million euro range, it added.

In the song "C'est réel", the Swiss rapper raps about the importance of biodiversity and thus once again hits the pulse of time.
That Coop has spared neither expense nor effort for the campaign, See in the advertising week on Star TV at 19:45 clock on Star TV or as a stream on Startv.ch.

Swisscable counted around 680,000 digital TV customers in the first half of 2010, as the industry association wrote in a press release on Wednesday, according to SDA. The Football World Cup, which began on June 11, prompted many customers to switch from analog to digital television.
Swisscable's almost 250 cable network companies recorded an influx of customers despite an elaborate advertising campaign launched by competitor Swisscom. Swisscable has sought a ban on an advertising letter in which Swisscom draws an inadmissible comparison in Swisscable's view. At the end of June 2010, Swisscom had 317,000 TV customers.

Stagnation in the number of cable TV connections
However, the growth in the number of digital TV customers continues to be offset by stagnation in the number of cable TV connections. At the end of June, Swisscable counted 2.88 million cable TV connections, almost the same number as in the previous year. This means that just over one in five households with a cable connection makes use of the digital TV offer.
More customers than a year ago also used the Internet and telephony via their cable connection. Cable Internet was used by 766,000 customers (+3.6%) and cable telephony by 379,000 customers (+6.3%). The half-year data is based on a survey of the largest cable network companies.