In the creative interpretation, the focus fell on the tradition of the Kaijus (meaning "mysterious beasts"), which are deeply rooted in Japanese animistic mythology and, via the primordial monster Godzilla, invaded the comic and toy stores and art galleries of Japan via film. It was a stroke of luck for the creatives that the Zurich rock musician and restaurateur Martin Stricker collects Kaijus. Photographer and still life specialist Hans-Jörg Walter staged six Kaijus from Stricker's collection. The subjects were used by TBS Identity for posters, advertisements, web banners, an e-board for Zurich main station and as the cover of the program newspaper and pocket. The website designed by TBS Identity Theaterspektakel.ch stages this year's campaign motif.

Responsible at the Zurich Theater Spektakel: Sandro Lunin, Cornelia Howald, Werner Hegglin (Management), Esther Schmid (Communications and Public Relations). Responsible at TBS Identity: Michael Schädelin (consulting), Daniel Leber (CD/AD), Kathrin Treml (AD/screen design), Zahida Huber (web programming), Nadia Ermert (polygraphy), Marlen Gassler (project management).

The Federal Ministry of Defense announced on Monday that a special focus will be on the "operational reality of soldiers". The Channel is divided into six sections: Operations, Bundeswehr, News, Training, Family & Service and Classix. To start with, there are around 80 videos that can be rated and commented on - even if they are only released after they have been viewed by the editorial team. The launch comes just under a week after the Wikileaks leaks of over 92,000 Afghanistan documents. The new channel is therefore under suspicion that the Ministry of Defence does not want to leave the sovereignty of information on the internet entirely to organizations such as Wikileaks, according to the industry service Meedia.de.

Edwin Schmidheiny has worked as a creative director at agencies in Europe, the USA, the Middle East and Russia. His professional career has taken him to Landor Associates, Frog Design and Interbrand, among others. He has worked for brands such as Esso, BMW, UBS, BASF and Deutsche Telekom as well as the airlines Japan Airlines, Thai Airways, Swissair and Royal Air Maroc. He completed his training as a graphic designer in St. Gallen.

Graphic designer Stefan Sagmeister from New York City will exhibit his works for one evening. In addition, there will be regional and national acts by Philippe Desarzens, BlackYard, Trix Barmettler, Heyday and by Cosmic itself. For the first time this year, photographic works are also integrated into the exhibition. The photographers Anoush Abrar & Aimée Hoving, Dan Cermak, Luca Christen, Cortis & Sonderegger, Noë Flum, Désirée Good, Maurice Haas, Véronique Hoegger, Philippe Jarrigeon, Pierluigi Macor, Walter Pfeiffer, Andri Pol and Hans-Jörg F. Walter have each photographically staged a unique poster from Cosmic's collection. A 120-page magazine will also be published for the third soirée. With this cultural commitment, the agency wants to support and promote current graphic design.

> To the magazine

Friday, September 10, 2010, from 6 p.m. at Cosmic, Uferweg 15, 3013 Bern.
More info: Soiree-graphique.ch.

For the launch of Shrek 3D, the flagship of the cinema chain, the Bubenberg cinema, was equipped with 3D technology. Similarly, Advico Y&R also brought the poster advertising the film from the second to the third dimension: the bottom two corners detach and curl up to form Shrek's funnel-shaped ears.

Responsible at Quinnie Cinemas, Kino Bubenberg: Thomas Koerfer (Board of Directors), Elisabeth Marti (Managing Director), Robert Bucher (Marketing). Responsible at Advico Young & Rubicam: Thomas Schöb, Dominik Oberwiler (CD), Thomas Schöb (text), Dominik Oberwiler (AD), Pablo Koerfer, Julia Kull (consulting), Manuel Egger (production); Corinne von Tobel (APG/media planning).

The claim of the new campaign "Everything important can be found at the post office" is supported by the new key visual: The illuminated pen. The pen is the red or yellow thread that runs through the entire campaign, from the poster to the POP. The first posters have been on display since July 19. Other advertising media will gradually follow: advertisements, POP measures, website, CanalPoste spots, flyers, etc.

Responsible for post offices and sales: Sandra Jann (Head of Marketing Services), Andreas Etter (Head of Marketing Communications), Angela Hächler (Marketing Communications Consultant), Michel Teutschmann (Marketing Communications Consultant). Responsible at SFLB: Oli Kreienbühl (AD), Patrick Suter (CD/Text), Suzana Kovacevic (Art Buying), Rolf Zimmermann (Strategy), Petra Gayko, Patricia Fabbri, Manuel Schmid (Consulting). Illustrations: Harun Dogan. Photos: Diego Alborghetti. Media by Optimedia: Sascha Müller (Agency Director & Client Service Director), Raphaela Gut (Account Manager).

According to the advertisers, the opening is reason enough for everyone in Graubünden to give their notorious favorite subject, hunting, a break. Naturally, however, a Graubünden resident cannot take such a break for long, as can now be heard in a radio spot on Radio Grischa.

> To the spot

Person in charge at Amag, Schinznach Bad: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Advertising Coordinator Audi). Responsible at Exxtra Communication: Markus Gut (CCO), Marietta Mügge, Thomas Schöb (text), Jonathan Schipper, Tobias Schoen (consulting), Marietta Mügge (director), JingleJungle (sound studio), Gregor Rosenberger (sound engineering).

Posters in the formats F12 and F200 are used, inviting people throughout Switzerland to cool off.

Responsible at Mini: Patrick Cupelin (Head of Mini Switzerland), Eveline Bauert (Head of Mini Communications). Responsible at Lowe: Daniel Comte (ECD), Samuel Knaus (text), Fréderic Nogier (AD), Rolf Jeger, Martin Gonzenbach, Jasmin Jost (consulting).

For the current third quarter, Group CEO Tom Glocer announced last Thursday in New York, according to SDA, that revenue growth is on the cards again and confirmed his annual forecast for 2010. In the period from April to June, sales in the core business fell by two percent to 3.22 billion dollars.
The operating result fell by 17 percent to 655 million dollars within a year. Like other information service providers for banks, companies and the media, Thomson Reuters is struggling with the consequences of the financial market crisis. Banks around the world have made massive job cuts and reduced costs. This continues to dampen the business of Thomson Reuters and competitors such as the US agency Bloomberg, which provide their customers with news as well as trading platforms, databases and software products, mainly on a subscription basis.
Despite the decline in business in recent months, Group CEO Glocer remains optimistic. Thomson Reuters anticipates stable or at most slightly falling sales for the year as a whole. Glocer said that sales of new products in particular were encouraging. The Group was formed in 2008 from the merger of the Canadian media group Thomson with the British news provider Reuters.

The subject shows the scion of a traditional family in front of the paintings of his ancestors. But while they all had to put up with a bald head in the past, the scion smiles contentedly from under a thick mop of hair thanks to modern hair transplants.
Ruf Lanz has reserved the easy-to-remember URL Haarverpflanzung.ch for Formaxis, which redirects directly to Formaxis.ch. Detailed information is available here. The motif appears as an advertisement, as a poster and on postcards.

An employee uses an average of 24 rolls per year with a total value of 37.50 euros. If half of the total requirement is used during working hours, costs of 18.75 euros per year or 1.50 euros per month are incurred. Managed services for email security, on the other hand, only cost between one and a maximum of 1.30 euros per month without archiving, Retarus spokesperson Peter Kopfmann told Pressetext. But despite this fact, many companies still have some catching up to do when it comes to Internet security. Although over 95 percent of emails usually contain unwanted advertising or malicious code, ten percent of companies still do not use solutions to protect themselves against spam and malware. In addition to the security risk, many companies are also unaware of the impact of advertising emails on everyday working life, says Kopfmann. Unsolicited emails often act as a "brake on production". So, dear bosses: invest in your employees' email security - or is their supply of toilet paper really worth more to you?

According to SDA, the letter to shareholders published on Thursday states that international business has not met expectations. And the bottom is unlikely to be reached yet. The difficult situation has prompted the company to analyze its entire portfolio, with Greece as a priority. On balance, the Geneva-based company posted a profit of CHF 0.95 million. This is a drop of 84.3 percent compared to the same period last year. Half-year sales shrank by 14.6 percent to 141 million. francs.
In Greece, new laws made outdoor advertising more difficult. Customers of Affichage Hellas therefore cut their budgets. The ban on tobacco advertising also affected the company. Sales in Greece plummeted by 75 percent. Affichage is now forced to cut jobs in Greece. When reviewing its strategy, Affichage does not want to rule out any options, as CFO Ulrich von Bassewitz told the financial news agency AWP. A sale of the Greek business, a cooperation with a local partner, but also closure are conceivable.
But things were not going well in other countries either: in Romania - the country was hit hard by the economic crisis - sales fell by more than 40 percent. Overall, sales abroad fell by 49.9 percent to 24.5 million francs.
Small growth on the Swiss market
In its home market of Switzerland, however, Affichage recorded slight growth of 0.2% to CHF 116.5 million. However, growth in the first quarter flattened out again from April to June. June in particular was weak, said von Bassewitz. However, the situation looked better again in July. In Switzerland, Affichage has a good foundation, not least thanks to the poster company APG, according to the letter to shareholders. The company points out that APG has won a concession contract in Bern valid until 2018. This means that it remains in possession of all important city contracts in Switzerland.
Affichage was cautious about the outlook: while there are signs of an economic recovery in Switzerland, it is extremely difficult to make predictions for international business. However, the company aims to be in the black for the full financial year, as CFO Ulrich von Bassewitz said.