Last but not least: The online legacy

Worried about who will take care of your Farmville farm after you're gone? Or what will happen to the money you've won from your fellow players on the online poker site? There's no need to worry! Preserve your online achievements for posterity now.

Sign up for Legacylocker.com today. For just 30 dollars a year, the start-up company not only stores e-mail addresses, access data for PayPal or Facebook, but also backup copies of documents or videos in an online vault. And for just 300 dollars, it even does this for a lifetime! Messages can also be left for a specific group of recipients. So you can also share your poker tricks and make recommendations on how the farm should be managed in Farmville. The question remains as to what you can - or want to - leave for posterity.

SMG: Magazine on entrepreneurs and managers launched

The Swiss Management Association (SMG) is launching a new magazine under the title Management. In the publication, the association reports on entrepreneurs and top executives. The first issue appeared on Monday with Philippe Gaydoul, entrepreneur and president of Swiss Ice Hockey on the cover.

Editorially, the magazine sees itself as an open publication that is also intended to arouse interest among people interested in business and managers outside the company. Experiences and knowledge regarding leadership work are to be made accessible to a wider circle of readers. "There are enough publications in which specialist knowledge is conveyed," says Thomas Bergen, SMG president and CEO of the Get Abstract speaker service. Management goes beyond theoretical debates and brings portraits of people and their experiences gained in everyday management.
Management is published in an initial print run of 3,000 copies, which are mailed to SMG members and distributed to individuals and institutions. At least three issues per year are planned. In the team of SMG Managing Director Luc Estapé, Pietro Simmen (Simmen Wirth & Partner) is in charge of production and the entire project. Dave Hertig (Cecchetto & Hertig) is editor-in-chief and André Heller (Hellermeier, NZZ Group) is responsible for layout. Advertising sales (Peter Thomann, St. Galler Tagblatt AG) and printing (Multicolor Print) are also part of the NZZ Group.

> To the first edition

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About SMG
The SMG, which emerged in 1961 from the Institute of Management Sciences (BWI) of the ETH, is the association of Swiss executives from business and society. With 1,300 members, the SMG is a contact and further education platform for personalities who belong to upper management or are active as members of the board of directors. It offers its members events that serve to impart knowledge, exchange experience and cultivate relationships. A core element is the annual forum, which addresses relevant and current topics from business, politics and society.

SVIK rating: The most beautiful employee magazines wanted

The Swiss Association for Internal Communication (SVIK) is once again honoring the best internal media this year. The deadline for submissions to the 2010 SVIK Rating is August 15, 2010.

A jury consisting of 15 experts will evaluate the entries received and award the "Golden Feather" in various categories. This year's awards will be presented at a ceremony in Zurich on October 21, 2010. SVIK has been rating communications media for over 60 years. With this, the industry association wants to contribute to the professionalization and appreciation of internal communication.

Beni Thurnheer comments further

Bernard Thurnheer will probably also commentate at the next World Cup. The World Cup in South Africa will probably not be his last, SF spokesman Marco Meroni told the Sonntag newspaper.

Although opinions differ on Thurnheer, Swiss television is fully behind the trained lawyer and "Benissimo" presenter. If nothing extraordinary intervenes, "Beni national" will be back in Brazil, as he has been for the last nine World Cups. He will then be 65 years old and can retire with confidence. He did not wish to comment when asked by Sonntag.

Last but not least: Why it pays to be properly awake

It's worth being fully awake first thing in the morning. Otherwise, you might miss out on important things.

Very important things, as a current commercial from Axe shows. But take a look for yourself and be surprised:

Ringier and Tamedia plan joint pool for radio advertising

Ringier und Tamedia wollen einen gemeinsamen Pool für die Radiowerbung schaffen, um so die Konkurrenz auszubooten.

At the request of the Sonntagszeitung, Belcom boss Andrea Haemmerli confirmed that Radio 24 will terminate the previous contract with Radio Zürisee as a precautionary measure "to keep all options open". However, nothing has been definitively signed or terminated yet. Dani Büchi, Managing Director of Radio Energy from Ringier, is quoted in the Sonntagszeitung as saying that there is a lot of nervousness in the industry. Energy is the leader in Bern in terms of listeners and reach, but only in third place in Zurich. The Swiss Radio Pool contract, which includes 14 regional radio stations but not Energy Zurich, expires at the end of the year. Ringier would therefore be interested in forging an alliance with Tamedia (Radio 24 and Capital in Berne) in order to better market the large broadcasting areas of Zurich, Berne and Basel.

Board of Directors Frank B. Werner leaves Meteomedia

Meteomedia, Jörg Kachelmann's weather company, is undergoing a change in leadership: Board member Frank B. Werner is leaving the company.

According to the Sonntag newspaper, this was triggered by a dispute with the other two members of the Board of Directors, Jörg Kachelmann and Norbert Steffen. Werner has resigned from the Board of Directors as of July 1, as he confirmed to Sonntag. The formal change in the commercial register will take place shortly.
According to consistent reports from insiders, disputes arose within the Board of Directors regarding Kachelmann's future role. Werner wanted the weather presenter to resign from his posts in order to prevent damage to the company.
Kachelmann's legal fees also raised critical questions among the Board of Directors. One insider conservatively estimates that Kachelmann's legal fees to date amount to CHF 300,000. Werner wanted to prevent these costs from being financed by Meteomedia. According to Sonntag, he intended to remove founder Kachelmann, but the "coup" failed: Kachelmann is free again and has relative power: he holds 49 percent of the shares in Meteomedia, Werner had just under 40 percent,around 4 percent a minority shareholder. The remaining package is intended for employee shareholdings.

Tamedia: Verdict for abusive dismissal appealed

Der Rechtsstreit um die Entlassung des Journalisten Daniel Suter im Rahmen einer Massenkündigung beim Tages-Anzeiger geht in die nächste Runde. Tamedia akzeptiert den Entscheid des Zürcher Arbeitsgerichts nicht und zieht ihn weiter ans Obergericht.

In May 2009, the media company dismissed the long-standing Tages-Anzeiger journalist and Chairman of the Peko staff committee with effect from the end of October, while Peko was negotiating a redundancy plan with Tamedia. Suter then lodged an objection to the dismissal with the labor court and was upheld. He invoked special protection against dismissal as Chairman of Peko and claimed compensation for unfair dismissal. Tamedia cited economic reasons for the dismissal and argued that the law does not provide for absolute protection against dismissal.
The labor court's decision came as a surprise, said Tamedia spokesperson Christoph Zimmer in response to a report in the Tages-Anzeiger newspaper on Friday. The ruling contradicts previous case law of both the Labor Court and the Federal Court.
The case is likely to drag on for some time. Zimmer told the SDA news agency that regardless of how the high court decides, there is a high probability that one of the two sides will appeal the decision to the Federal Supreme Court.
www.sda.ch

Users of social communities pay more attention to advertising

Offenbar mögen User von Social Communities auch Werbung. Sie nehmen zumindest werbliche Botschaften auf manchen Kanälen deutlich intensiver zur Kenntnis als andere Personen.

This was the result of a study conducted by the Düsseldorf-based market research company Innofact. Via the Internet, 1,000 people were asked about their advertising preferences and whether or not they use social communities. Differences were particularly evident with TV commercials and poster advertising. Almost 80 percent of social network users pay attention to TV advertising, while around 63 percent are aware of outdoor advertising. The figures are 20 percentage points lower for community detractors.
However, the higher advertising acceptance does not apply to all media. The figures are roughly the same for customer magazines, daily newspaper advertisements and brochures. Advertising on Facebook and Co. However, it is not appreciated at all. It is only noticed by around 20 percent of users. Only promotions in discotheques fare even worse.
www.wuv.de

"theALPS": Alpine countries want to prepare for the future together

Der Alpenraum ist einer der grössten Tourismusregionen der Schweiz. Nun wird ein gemeinsames touristisches Handeln im europäischen Alpenraum in die Realität umgesetzt.

On September 13 and 14, "theALPS" will start in Innsbruck with a prologue in which the leading Alpine tourism destinations will reflect on their common strengths. This prologue and information event will lead to the first full version of "theALPS" in 2011, which will then additionally offer a sales platform with "theALPS - A new way of trading " and an award for outstanding tourist services with "theALPS - Best Experiences & Award".
The premiere of "theALPS" is supported by the initiators Wirtschaftskammer Tirol, Tirol Werbung with Land Tirol and Tourismusverband Innsbruck, as well as numerous national and international partners such as Österreich Werbung, Wirtschaftskammer Österreich, Tiroler Raiffeisenbanken, Feratel Media Technologies, the regional tourism organizations of the Austrian provinces Vorarlberg, Salzburg, Carinthia and Styria, Wallis Tourismus (Switzerland), Bavarian Alps (Germany), Autonomous Province of Bolzano - South Tyrol, as well as BOTA - Best of the Alps, the cross-border marketing association of alpine destinations such as Chamonix Mont-Blanc, Cortina d' Ampezzo, Davos, Garmisch Partenkirchen, Grindelwald, Kitzbühel, Lech Zürs am Arlberg, Megève, Olympiaregion Seefeld, St. Anton am Arlberg, St. Moritz and Zermatt.

tourismpress.com
www.pressezone.at
www.pressezone.tv

Stealth tool for Street View images

Ein neues Tool soll ab sofort Personen, die für Street-View gefilmt werden, unsichtbar machen und den Hintergrund automatisch ersetzen. Dies das ehrgeizige Ziel von Forschern der University of California in San Diego.

A team led by Serge Belognie and Arturo Flores has just presented a corresponding system. It recognizes people who appear in photos of a street scene, deletes them and automatically replaces the background, as Pressetext.ch writes on Friday. The Street View service from Google Maps in particular could benefit from this technology.
Google has been taken to court several times in the past for data protection reasons. The clothing, shape and size of a person's body are still recognizable. Recognition in connection with the address at which the person was photographed is therefore effortless in most cases. This is where the Californian scientists' system could help.
However, a complete removal of all people from Street View is technically very unlikely. This is because a computer first has to learn what people are, as Bastian Leibe from the Rheinisch-Westfälische Technische Hochschule Aachen told Pressetext. Some other problems will probably still have to be solved, such as the creation of bizarre scenes by retouching people. For example, stray dogs on a leash or bicycles without riders.
www.pressetext.ch

Axe: Because no girl is called "Ey du"

Axe has launched a new campaign in Germany that plays with slogans from youth language. To promote the Mach-Wach products, it takes aim at boys' forgetfulness of less important details.

The campaign can be seen on posters in Germany, on TV and on the web. The advertising for the Axe effect was designed by BBH in London and Dokyo in Hamburg.
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