The product is embedded in two human characteristics that express individuality: the fingerprint and the lifeline in the hand. The campaign was conceived for the medical trade press and appears worldwide.

Responsible at Zimmer: Christina Klepzig and Olivier Morax. Responsible at Ogilvy & Mather: Gaby Zimmerli (overall responsibility), Thomas Bolliger (creative direction), Jae Erne and Tino Heuter (art direction), Markus Sidler (text), Patricia Paulitsch (consulting).

A TV commercial depicts the development from tadpole to human being. Followed by the resolution: "We are all part of nature. Invest in Bank Coop's sustainable investment funds." Ruf Lanz conceived the spot and realized it in close collaboration with Markenfilm Schweiz and Hamburg-based production company Sehsucht.

Responsible at Bank Coop: Mathias von Wartburg (Head of Competence Center Marketing), Urs Uehlinger (Advertising Manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Danielle Lanz, Grit Wolany (Art Direction), Markus Ruf, Andreas Hornung (Text), Michael Gassler, Sabrina Luck (Consulting). Film production: Markenfilm Schweiz AG. Producer: Uli Scheper. Animation: Sehsucht Hamburg. Director: Ole Peters. 3D Animation Character: Jan Hofmann, Mick Grass, Producer: Stephan Reinsch. Music: Alex Kirschner, Jingle Jungle.

Each issue of Swiss Business focuses on specific sectors, offers market analyses, case studies and statements from business and opinion leaders. The July/August issue presents a list of international CEOs in Switzerland. Among those profiled are Brady Dougan (Credit Suisse), Mario Federico (McDonald's) and Hariolf Kottmann (Clariant). Swiss Business is one of three titles published by Immobilien & Business Verlags AG. The portfolio also includes Immobilien Business and Women in Business.

The newspaper supplement consists of original articles from the current issues of the New York Times on the topics of world politics, culture, life and trends. The first issue of the English-language supplement in the layout of the New York Times will appear on Monday, September 6. According to co-editor-in-chief Res Strehle, the partnership will further strengthen the Tages-Anzeiger's journalistic offering. Advertising customers will also be offered a high-quality advertising environment, says advertising manager Andy Bürki. After the Standard in Vienna and the Süddeutsche Zeitung in Munich, the Tages-Anzeiger is the third partner in the German-speaking region. The three newspapers have already been working closely together for some time in the area of international marketing.

Christoph Borer has experience in product and innovation management as well as in strategy development. After studying business administration at the University of St. Gallen, Borer worked for several years as a project manager at Namics and Swisscom before moving to Axel Springer Switzerland in 2007. At NZZ, Borer will join the Digital Media division under the management of Peter Hogenkamp. Since the beginning of the year, the NZZ media group has been reorganizing its online business as a group. The division comprises business development, online editorial offices, online sections and the news portals, which are combined under NZZnetz.

The John Caples Awards, named after the direct marketing pioneer of the same name, are regarded as one of the most important international creative competitions for direct marketing. Outstanding direct marketing campaigns are honored with gold, silver and bronze awards in various categories. Four additional categories were launched this year, focusing on new techniques in the field of digital marketing: "mobile app", "viral video marketing", "launch campaign" and "creative use of technology".
Entries can be submitted as of now. Entries must have been published between September 27, 2009 and October 3, 2010. The deadline for entries is September 27, 2010 and the winners will be honored at Caples Night in New York City in March 2011.

More information: Caples.org.

Contact person for questions regarding registration: Alex Schmid (Country Representation Switzerland).

As an independent magazine published in French and German, Luxe offers its readers innovations in the fields of watches, automobiles, fashion, new technologies, travel and wellness. The management of Luxe Finanz und Wirtschaft in Zurich is in the hands of Konrad Koch, who is currently responsible for Deluxe. Luxe par Bilan in Geneva will be managed by Emmanuel Grandjean, who will join the team in September 2010.
The quarterly magazine is distributed throughout Switzerland, to subscribers of the two publications and through newsstand sales. With a circulation of 65,000, 20,000 in French and 45,000 in German, it reaches over 240,000 readers. The first issue will be published in French on November 24 and in German on November 27.

Anyone who claims to be the Swiss among direct advertisers must also organize events befitting their status, according to a press release. Customers and partners experience a Swiss afternoon with customs, Kurt H. Illi and a small shooting festival on the Ballenberg. This will be followed by a trip to the Tell Festival in Interlaken. The invitation designed by the agency also reflects this motto: a feather-adorned Gessler hat, which also serves as a program and guide through the hollow alley.

Responsible at AWZ Bern, Zurich, Basel and Lugano: Marco Hinni (CEO), Lieni Sprecher (Head of Sales), Michaela Oesch (Marketing Specialist). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Krizia Frei (graphics), Patrick Lindner (text).

Former Blick sports boss Ilja Kaenzig is to become the new Delegate of the Board of Directors of Sport & Event Holding, based in Lucerne. The company owns the Stade de Suisse in Bern and the BSC Young Boys football club. The post of Delegate of the Board of Directors is being created at Sport & Event Holding AG, as announced by the company.
Kaenzig has headed the Blick Group's sports department since January 18, 2010. 37-year-old Kaenzig transferred the 30-strong team to the newly created newsroom in March 2010. Kaenzig was previously manager of Bayern 04 Leverkusen and then managing director and sports director at Hannover 96 before taking up his position at Ringier. Until his successor has been appointed, Blick.ch editor-in-chief Rolf Cavalli will take over the management of the Blick Group's sports department on August 23 in addition to his other duties.

The new banner campaign advertises 32 pleasure hikes that lead through wine regions, old towns or gorges. The online campaign focuses on the impressions you can gather on these hikes. You can also take part in a competition on the Switzerland Tourism website. The aim is to look out for photos of these enjoyable hikes. Users surf through the hiking routes presented and collect pictures and impressions in order to take part in the prize draw. On Myswitzerland.com all hikes can also be commented on and rated via a Facebook widget. The online campaign has also been integrated into the Switzerland Tourism Facebook page, where users also have the opportunity to share their hiking photos with other visitors. The campaign is running in Switzerland as well as in Europe.

About the campaign: Collector.myswitzerland.com/en.

The first step was to create the logo for the new fund brand. The focus was on seriousness with a twist, the advertisers write in a press release. The design of various communication materials is already underway.

The focus will be on how social media networks and new communication technologies are changing consumer behavior, what potential they hold for new business models and how marketing and advertising strategies need to be adapted. As a Swiss premiere and as a further development of the trade fair concept towards an interactive business networking platform, thirteen business speed networking sessions will be organized in the Network Arena. Online contacts will thus be conducted face-to-face offline. The lecture program consists of over 80 presentations and international keynotes. 350 exhibitors will present their solutions and products.

Suisse Emex'10:
August 24 - 26, 2010, Messe Zürich
Tuesday, 24.08.10, 12 - 18 o'clock
Wednesday, 25.08.10, 09 - 18 h
Thursday, 26.08.10, 09 - 17.30 h
Admission price: box office 50 francs (including all lectures, presentations & workshops).

Further information and registration: Suisse-emex.ch.