The agreements between publishers, Amazon and Apple led to uniform prices for many of the most popular e-books. In addition, competitors were forced out of business, the prosecutor stated. He is particularly bothered by a clause in the contracts according to which the publishers must always grant both Amazon and Apple the best price for e-books. This ensures that competitors hardly get any special conditions. Amazon is one of the pioneers in the electronic book market with its Kindle reading device; Apple has been able to win over many publishers for its new iPad tablet computer. Another major provider is the US bookstore chain Barnes & Noble with its Nook reader. The three have been engaged in a price war over devices for weeks - but the prices for bestsellers seem to have been cemented.

www.welt.de

The agreements between publishers, Amazon and Apple led to uniform prices for many of the most popular e-books. In addition, competitors were forced out of business, the prosecutor stated. He is particularly bothered by a clause in the contracts according to which the publishers must always grant both Amazon and Apple the best price for e-books. This ensures that competitors hardly get any special conditions. Amazon is one of the pioneers in the electronic book market with its Kindle reading device; Apple has been able to win over many publishers for its new iPad tablet computer. Another major provider is the US bookstore chain Barnes & Noble with its Nook reader. The three have been engaged in a price war over devices for weeks - but the prices for bestsellers seem to have been cemented.

Welt.de

As part of the relaunch, products from the white (dairy and fresh products) and yellow (cheese) lines will be placed under the same brand umbrella. From August 2010 and in the following weeks, around 150 products will be given a new,
uniform packaging. This includes products such as Toni yogurt, Emmi Birchermüesli, Emmi Griess Töpfli, Vorzugsbutter, as well as Winzer, Swiss Alp, Couronne and Emmi Raclette at the cheese counter. The brand pillars "Emmi Caffè Latte", "Kaltbach" and the "Wellbeing" division (Aktifit, Benecol) will remain independent. "As a Swiss company with products made from Swiss milk, we want to communicate the origin to consumers in a simple and understandable way," Robin Barraclough, Head of Marketing Emmi Group, is quoted as saying in a statement. The start of the classic campaign - TV, print and new online presence - is September 1.

Responsible at Emmi: Robin Barraclough (Head of Marketing / Katharina Müller, Group Brand Manager). Creative agency (for classic media): Scholz & Friends Zurich, Wolfgang Steinhaus (Managing Director). Packaging design agency: The Brand Union Hamburg, Elke Pietzsch (Consultant Director). Web agency: Dot Pulse Zurich, Imre Sinka (Managing Director).

(Assortment Switzerland)

(Assortment International)

"We wanted a buyer for Newsweek who, like us, is committed to quality journalism," said company CEO Donald Graham. The 91-year-old Harman, who runs a hi-fi components company, has agreed to take over most of the journalists. The Washington Post Company, which publishes the newspaper of the same name, will retain the pension fund and other financial obligations. Harman has announced a retread of the magazine, which was founded in 1933 and was part of Graham's company for 50 years. Newsweek employs about 300 people.

The contract extension was announced on Tuesday by the official marketing agency of the Swiss Football League, ISA International Sports Agency. Manor and Mobilezone will thus continue to be present on the turntables of the ten Axpo Super League clubs in the 2010/11 season.

From October 2010, Tanja Gutmann will be supporting Röbi Koller as an outside presenter on the Saturday evening show "Happy Day". The 33-year-old from Solothurn has gained experience as a television and event presenter over the past ten years. She currently presents the news program "Aktuell" on the private broadcaster Tele M1 and was previously the spokesperson for "News" on Tele Bärn.

The key visual can be seen as a push poster on shopping carts, as a 1/1 advertisement in the Bündner-Woche and as an F12 poster in the city of Chur. The campaign was conceived and designed by Amag Group Communication in collaboration with Stahelpartner.

Responsible at Amag: Michèle Tribolet (Management Assistant Amag Retail Chur), Camilla Hofer (Marketing Assistant Amag Retail Chur), Dino Graf (Head of Amag Group Communication). Responsible at Stahlpartner: Reto Zollinger (AD), Mark Stahel (text/CD). Responsible at Mediacom: Lars Hoffmann and Bianika Wiese.

Users are obviously prepared to pay for the content, as Ringier spokesperson Edi Estermann told the SDA news agency. Downloading the Blick app costs CHF 4.40. The subscription costs, which will be charged after the 30-day test phase, are not yet known. According to Estermann, the pricing model will only be defined in the next ten days. The internal discussions about whether Ringier wanted to rely on paid content for the Blick app or not were long and intensive, said Estermann. There was agreement that an app consisting only of news should not cost anything. "News is always available for free somewhere." However, if the product offers much more than news, it could also be a success for a fee.
Based on its initial experience with paid content, Ringier now wants to expand its range of paid applications: Sports apps are planned, for example a tennis app or a Formula 1 app. An ice hockey app, which is to be launched at the start of the ice hockey season, will definitely be realized. The football app, which the media group launched for the World Cup in South Africa and is now being fed with information from the Super League, will also remain in operation. According to Estermann, it is unclear how much the sports apps will cost in future.

The MBT shoes are not an eye-catcher. But you still have to look. The same goes for the new poster. The motif seems thrown together and somehow seems pointless. For example, what is the dog doing on the wooden walkway, why the diver, where is the woman going anyway and what is the point of the scrap of fabric that somehow had to be on it? Never mind, it doesn't have to be pretty. Informative is more important, and it certainly is (see picture below)...

The chalk graffiti consisting of ecological paint could be seen at the POS in front of Manor and Coop stores. The aim was to launch a new cosmetic product. Green Graffiti Switzerland was responsible for the creation and execution. The international network, headquartered in Amsterdam, focuses on sustainable advertising and primarily creates advertising on the ground using high-pressure cleaning machines. However, advertising messages are also applied to meadows, facades, snow or ice. The local branch is in Lausanne.

Twelve recommendations are intended to ensure confidence in social networks. For example, you can make some mistakes when choosing a network: "Think critically about which networks are suitable for you." The decisive factor here is whether the platform is used privately or professionally. Business partners or superiors who you wouldn't call "friends" in real life won't become such on Facebook either. In addition, no overly intimate information and not every emotional outburst needs to be posted online. Think first, then write. No clumsy confidences, always remain friendly and make sure you use the correct form of address and a polite farewell greeting. Also be careful with users who have as many contacts as possible on their list. The etiquette advice knows: this is not necessarily a sign of quality! Now there's not much that can go wrong. Still unsure? Etiquette helps further.

Ralph Hutter has been responsible for e-banking and online activities at Graubündner Kantonalbank for the past eight years. In doing so, the computer scientist with an MBA degree relied on tools such as blogs, podcasts and webcasts. Previously, Hutter helped build up e-banking and the web presence at the Raiffeisen Group. During the introduction of the then new Raiffeisen e-banking, he was responsible for communications. In Swiss net culture, Ralph Hutter is known as blogger and twitterer "Pixelfriend.ch". He is also active as a speaker at congresses and as a lecturer at universities of applied sciences. At Namics, Hutter, together with the team consisting of Nicole Blum (Senior Marketing Manager), Susanne Franke (Corporate Communications Manager) and Nina Studer (Marketing Assistant), wants to strengthen and maintain the dialog with stakeholders in the future.