"Who painted?" The Italians, of course! For centuries, they have practiced painting like a craft, the agency said in a statement. Knowledge and skills have been passed down through generations. Stylish and with a good pinch of cordiality. The agency at the airport has placed this passion at the center of the new campaign for the Famiglia Ruggiero.
Advertisements, mailings, Internet presence, reference booklet, car fleet "and whatever else is needed" are used as advertising media.
Responsible at T. Ruggiero & Söhne GmbH, Wil: Ivan Ruggiero, Capo. Responsible at Agentur am Flughafen AG, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics, production and media), Patrick Lindner (text). Photo: Ammann + Siebrecht, St. Gallen and Northern Italy.

At Online game 1811 Bingo! a prize will be raffled off every day at 6.11 p.m. sharp until November 18, 2010. The stars of the poster, print and online campaign are the balls 18 and 11, which are celebrated frenetically on a stage in the introductory motif. Further subjects will follow in late summer and fall, presenting 18 and 11 in a new, seasonal setting. Incidentally, real 1811 telephone operators are responsible for announcing the bingo numbers drawn on the Internet.

Swisscom had already announced in May that the subsidiary had to make provisions amounting to 70 million euros due to VAT proceedings in Italy. The half-year profit of the Swiss market leader was also burdened by provisions and currency effects.
Operating profit before depreciation and amortization (EBITDA) fell by 2.4 percent to CHF 2.29 billion, according to the press release issued by SDA on Wednesday. Excluding Fastweb provisions and currency effects, EBITDA increased by 2.8 percent. Swisscom's revenue rose by 0.5 percent to CHF 5.95 billion. Calculated in euros, Fastweb generated 1.7 percent more revenue, while Swisscom alone grew by 1.9 percent.
Successful TV business
Swisscom once again recorded very strong growth in the TV business: the telecommunications group gained 85,000 new TV customers in the first half of the year, with a total of 317,000 customers watching television via Swisscom at the end of June.
In the cell phone business, the number of customers rose by 219,000 to 5.7 million. According to the press release, Swisscom was able to make up for the lower minute prices with new customers and higher volumes in mobile data traffic, among other things. The company sold 585,000 cell phones in the first half of the year, almost half of which were smartphones. Since the end of July, Swisscom has also been offering the new iPhone 4 from Apple.
Swisscom had 1.79 million broadband connections, 0.6% fewer than a year ago. Swisscom was able to provide 8.5% more connections to end customers, while the number of wholesale customers, which include resellers, fell from 130,000 to 260,000.

Like Myspace, Restorm.com also focuses on music. In addition, the free network is technically up to date and more clearly laid out than the previously popular US service. According to the press release, Restorm.com currently has 16,000 registered members as well as 5,500 bands and almost 700 labels. Until now, the service was exclusively geared towards German-speaking and specifically Swiss users. Since last weekend, however, there is now also an English-language version - a French version will also go online soon. Visually, the Zurich start-up resembles the social network Facebook. Each user profile shows a wall, an activity feed and tabs with additional functions. In addition, restorm.com adapts to Twitter's follower principle - unlike Myspace and Facebook, where contacts have to accept each other as friends.
The aim of the new music platform is to link content objects and offer filters. For example, users can keep track of upcoming concerts by their favorite bands. In addition, a small player at the bottom of the page allows users to play songs uploaded by artists and create playlists.
The company currently employs twelve people. Managing Director Philippe Perreaux wants to put the artist back at the center of music with Restorm.com. It remains to be seen whether the relaunch planned by Myspace in the fall can keep up - especially as the young Swiss company now wants to put a lot of pressure on the popular music community.

Senn joined Tele Bielingue in 2008 and over the past two and a half years has been responsible for expanding the program and positioning Tele Bielingue as the leading station for Biel, Seeland, Bernese Jura and the See/Murten district, according to a press release. During his term of office, the schedule of Tele Bielingue's main program was updated, a number of broadcasting features were redesigned and new, modern broadcasting technology and the switch to the 16:9 format were implemented in mid-2010.
The Board of Directors of Tele Bielingue AG will now define the profile and criteria for Senn's successor and begin the search process at an early stage.

This—let's call it an "original"—short film makes it crystal clear: If you don't drink enough fluids, you're really in for a world of trouble. So, kids: Drink enough water—or Juicy Drench—or you'll end up just like this man.
You can either love the commercial or hate it. One thing is for sure: It's somehow… different.

Customer numbers increased in all digital product groups, as the cable network company announced on Wednesday. In digital television, the number of customers increased by 18,000 to around 415,000 compared to the first quarter. The company recorded an increase of 3,000 to 496,000 customers in the Internet category and of 6,000 customers to 318,000 for telephony services. However, the number of analog television customers fell by 21,000 quarter-on-quarter to 1.1 million and the total number of television customers fell by 3,000 to 1.5 million.

She has been working as a concept designer at Rufener Events for five and a half years, during which time she has also managed the graphics studio, according to a press release.
Debbie Zedi replaces Maximilian Souchay, who is leaving the agency at his own request to pursue new opportunities.
tasks and challenges.

According to the organizers, the focus of interest will be on the trend topics of digital marketing: e-mail marketing, search engine marketing, affiliate marketing, online business, performance marketing, web analytics, mobile marketing and online research. The series of events is aimed at marketing decision-makers from SMEs as well as large corporations and agencies. Further information and registration: Marketing-on-tour.de.

Multimedia functions such as 360-degree animations, videos (in layout or full-screen format), image galleries, live content, hotspots (hyperlinks to websites that open without closing the app) and intuitive navigation are designed to offer readers added value that goes beyond just reading. AIF received technical support from Topix, a Swiss provider of IT solutions for media production. Topix is an integration partner of the German publishing system provider Vjoon. The Credit Suisse client magazine is published five times a year in four languages and has a total circulation of 148,050 copies. The iPad version, which appears shortly after the printed edition, includes an excerpt from the English, international version.

On the one hand, it concerns the preliminary draft of a revised Price Disclosure Ordinance (PBV) of May 7, 2010, which also provides for changes to the provisions on price disclosure in advertising (Art. 13 ff. PBV) and the regulations on misleading price disclosures (Art. 16 ff. PBV), which also relate to advertising. As a tightening up of the existing provisions, a new Art. 14 para. 3bis stipulates that the specifications under this article must be easily visible and clearly legible on a neutral background. According to the explanatory notes to the draft ordinance, these criteria are to be defined individually for each advertising medium. On the other hand, the consultation procedure for the total revision of the Alcohol Act has been launched. The consultation period runs until October 31, 2010.
According to SW, both revision efforts are going in the completely wrong direction on individual points. The perfidious thing about the consultation texts is that both come across as "wolves in sheep's clothing". If you ask around in the industry, it is astonishing and frightening to hear: "That doesn't affect us." However, it is true that both consultation texts contain new nonsensical regulations that run completely counter to a liberal stance. The SW will campaign vehemently for the interests of the sector, draw up a consultation text in both cases and make it available with the aim of getting as many players as possible involved in opposing further tightening.
After all, even in 2010, it is not primarily the "weight" of the sender that is decisive in the consultation process in federal Berne, but rather that, as in a game of cards, "lines" are drawn in order to state at the end that "so and so many are against; so and so many are for". This is grotesque, but cannot be changed in a hurry. That is why as many "tally sticks" as possible must be made against further tightening.

Felser's sober way of communicating, addressing things calmly and getting to the point is the only thing he likes, writes SW in a press release. For example, Felser stated at a panel discussion of the Eastern Switzerland Advertising Club this year that advertising is a people business. You have to "like people" and be able to admit that "we are actually all salespeople". You have to sell yourself, your ideas, your strategies, your agency etc. again and again. According to Felser, those who have recognized this and understand how to implement it are already well equipped to survive in this exciting industry in the long term. In an interview with Persönlich.com this July, Felser said: "Business life is not a pony ranch. Our industry will continue to face major challenges in the future. I don't think it will get any easier. However, I am optimistic that Switzerland's leading agencies will be able to assert themselves in the difficult environment - thanks to good quality." The advertiser goes on to emphasize quality as a factor for sustainability. Nothing more needs to be added.