The service is currently only available to users in the USA. However, according to the press release, Twitter is working on offering the function in other countries too. All you need to do to use "Fast Follow" is to send an SMS to the number 40404 with the message "follow" and the name of the Twitter account you want to be informed about in future. The short message service will then keep you up to date. The Twitter text messages can also be switched off and on again at any time by sending "on" or "off" to the same number.

Each of the unmoderated programs consists of three ten-minute segments. They each tell different stories and experiences with animals. They will be about a rescued guinea pig that finds a new home, for example, or a border guard dog that sniffs out a drug smuggler, as SF announced on Thursday.

In the first six months, the agency was able to acquire General Mills (Old El Paso, others), Pfizer (Prevenar 13), the International Radio Festival, Mars (Balisto), Micro Mobility Systems (Micro Scooter X-Treme) and Feralco (chemical company in the water chemicals sector) as new customers, as was reported in a press release on Thursday.
Most of the work for the new clientele is still in the design phase and will be published in the coming weeks.

According to a press release, the new corporate design is intended to express the qualities of the nationally and internationally important psychiatric institution. The "integrated care chain" is now accompanied by an "integrated experience chain".
The clinic portrait will also be relaunched soon and a redesign of the website is planned for 2011. The clinics will also be celebrating their 125th anniversary in 2011, which Eclat kommunikativ
is accompanied.

The man behind the new printed city guide is Lukas Füglister. The 33-year-old young entrepreneur has founded a company specifically for this purpose and recently acquired the license to publish the In Your Pocket Guides in Switzerland. In Your Pocket City Guides are already available in more than 50 cities in 23 European countries.
The concept is very simple, according to a press release: people who have lived in a city for a long time and therefore know it inside out write and produce the city guides on site. This gives travelers first-hand information and tips. And because In Your Pocket Guidebooks are published six times a year, they are always up to date. In Your Pocket Guides are mainly distributed in hotels and are financed by advertisements. All information can also be found free of charge on the Internet and the latest guides can be downloaded as PDFs.

This triggers significant changes in brand images and buying impulses. Despite distraction or inattention, purchase intentions increase after listening to radio commercials.
Neuropsychology has shown that there are two systems at work in the consumer's brain that absorb information and control purchasing behavior. One works consciously and is described in science by the term pilot, the other works unconsciously and is therefore also called autopilot.
If an advertising message on the radio has no effect on the consumer, it is not because it has not been heard, understood or believed, but primarily because the promise of reward is inadequate. These are the findings of a series of studies on the implicit advertising impact conducted by AS&S Radio and Radiozentrale together with decode Marketingberatung. "The advertising industry must not do the math without the brain when deciding on medium and creation," explains Lutz Kuckuck, Managing Director of Radiozentrale, to Pressetext.
Promising rewards for success
"As the autopilot is activated in over 90 percent of cases, brand success is primarily driven by rewards and less by attention or sympathy. Advertisers should therefore ask themselves first and foremost: Who exactly do I want to address and what reward do I have in store for this group in contrast to the competition?" says Kuckuck.
The autopilot evaluation scheme is based exclusively on rewards. People evaluate or buy brands based on the promise of rewards they contain, such as pleasure or safety. Reward patterns are best decoded by the autopilot when the incoming stimuli are strongly emotionalizing. This is achieved, for example, through goosebump-inducing voices, music or soundscapes and must be precisely tailored to the respective target group.

This is shown in the Media Focus Online Advertising Statistics Report 2010/01. Compared to the assessment at the beginning of the year, the growth forecast for the online job market and display advertising was revised significantly upwards. The estimates for the other forms of advertising and for the market as a whole remained almost unchanged.
Online's share of the overall advertising market is 6%, which is higher than the share of the teletext, cinema, digital advertising space and radio media groups. The print sub-group trade press also has a significantly lower share of the overall market than online. The consumer financial and business press is only around one percentage point ahead of online.
Seven sectors increased their online share by at least 1.5 percentage points compared to the same period last year. These include prominent representatives such as vehicles, food and beverages. No sector invests more than 10 percent of its gross advertising expenditure in display advertising. The top performer from this perspective is the telecommunications sector with a media mix share of 8.6%.
> To the detailed results of the semester report

A long-standing team member is thus returning to the runway of the agency at the airport after a one-and-a-half-year detour to the client side and a degree as a federally certified communications manager, according to a press release issued on Thursday. Egli joins the team with immediate effect as a consultant and copywriter.

The key finding of this study is that iPhone owners are significantly more sexually active than users of Android and Blackberry smartphones. The difference is most striking among women: iPhone users have on average twice as many sexual partners as their Android counterparts.
At first glance, these results would of course sound very cheeky, brand expert Markus Hübner told Pressetext. On closer inspection, however, he can well imagine that there is a kernel of truth behind it. As a rule, Apple customers are simply more extroverted and outgoing, whereas Blackberry users tend to fit the stereotype of the classic business type and Android users the introverted technology freak. Harsh words for all Blackberry and Android fans. But who knows, maybe this interpretation of the results is completely wrong and it is much simpler: the iPhone is sexy. In that case, all would not be lost for the classic business type and the introverted tech geek - buy an iPhone and all will be well.

On Wednesday evening, August 11, around 70 people, some of whom came together spontaneously, took part in a "wrestling flash mob" with special wrestling underwear from a Thurgau-based company on Pestalozzi-Wiese in Zurich: They formed a circle and started swinging. In doing so, they reminded everyone that the Swiss Wrestling and Alpine Festival is being held in the cantonal capital of Thurgau, Frauenfeld, this year.
The flash mob is the first of its kind to be organized for a canton. Due to the current situation, it was a supplementary and unusual location marketing campaign for the canton of Thurgau. It accompanies other measures such as poster campaigns, a website with a competition and the canton's world's largest guest pinboard at the wrestling festival, which were also launched by Koch Kommunikation.

The new book publication "Schweizer Standards - Aus bester Familie" presents 100 important Swiss family businesses for the first time, portraying their history and secrets of success while also representing a piece of Swiss economic history. The bilingual work, published in German and French, is a plea for a form of business that stands for tradition, stability and sustainability.
"Schweizer Standards - Aus bester Familie" was published in a print run of 5,000 copies. It is distributed by NZZ Libro Buchverlag.