Did Heidi chug around on the yacht "Indian Empress", on the "Va Bene" or even on both? And what about the photos showing Heidi with her husband Seal on the beach at Porto Venere? Wait, or was it Portofino after all? If you want to know exactly, it's best not to read about it in Bunte and co. After all, it's not just the travel costs and size of the crew on board that the magazines have differing opinions on. Blogger Antje Tiefenthal has taken a close look at the individual reports and reveals the issues. Click here for the Entry.

How is success defined and how can it be achieved? This year's Bern Marketing Day is dedicated to the success factors of brand management, innovation culture, market orientation in sport and the topic of sales strength. The speakers include Philippe Gaydoul (CEO Gaydoul Group), Sina Leemann (Marketing Director Nestlé Nespresso) and Professor Marcus Schögel from the University of St. Gallen, who will present theories on the targeted use of new distribution channels. Former ski racer Markus Wasmeier, SCB CEO Marc Lüthi, Stefan Niedermaier (YB CEO until August 2010) and NZZ sports journalist Daniel Germann will also discuss the question of how much commercial interference top-class sport can tolerate.

Registration and program: Bmt.ch.

We are interested in your input - click here Survey.

The product benefit was transferred 1:1 to the advertising. Whether poster, advertisement, web, sales brochure or bar display: the respective advertising medium itself (or its editorial content) was mixed. The ads could be seen in Blick am Abend, Friday, Film Demnächst and 20 Minutes, the overpage banner (implementation: Futurecom) on 20min.ch and Ausgang.ch. The teaser posters apparently caused particular confusion: according to the advertisers, the poster company received many calls wanting to draw their attention to the "incorrectly" pasted posters.

> To the spot

Responsible at Bacardi-Martini (Switzerland): Sibylle Valeggia (Marketing Director), Roman Küng (Senior Brand Manager). Responsible at Exxtra Communication: Dominik Oberwiler (CD), Benny Goldstein (AD), Martin Stulz (Text), Sarah Paul, Lukas Wietlisbach (Graphics), Rémy Müller (Account Director), Nathalie Jakober (Account Executive). Responsible at Futurecom: Dario Bernardi (consultant), Alberto D'Angelo (Flash). Photography: Markus Weber

Corinna Scholz has been Head of Program Strategy and Planning at Schweizer Fernsehen since 2007, as well as Channel Manager HD Suisse. After completing her degree in communication sciences at the University of Munich, the now 41-year-old worked in various positions, including as a manager and director at NBC Universal Global Studios Networks Germany with stays abroad in New York and South Africa.
At Ringier, Scholz will gradually take over Fibo Deutsch's tasks for Presse TV, Sat.1 Schweiz and Teleclub, as well as responsibility for the business areas of the former Ringier TV department. The current Head of Ringier TV, Mathias Ruch, will leave the company at the end of September; 70-year-old Fibo Deutsch will continue to advise the management on television and journalistic projects as Senior Advisor.

The departments
In future, the new Television division will consist of six departments: Entertainment & Fiction, Press TV, Web TV, TV Investments, Production Center and Business Productions.
The newly created department Entertainment & Fictionwhich develops formats and programs and is responsible for the implementation and production of TV entertainment formats, will be headed by Corinna Scholz on an interim basis. For example, the formats "5 against 5", "al dente" and "Die grössten Schweizer Talente" are produced for SF.
As before, Benno Zimmermann is responsible for the Production centerwhich offers its services internally and externally and produces sports studio programs for Teleclub and Swisscom TV, for example.
The department Business Productions is being strengthened and expanded. Corporate communications solutions, TV commercials and image films as well as communications training are offered here.
The department Web TV headed by Pascal Fessler, produces multimedia content for Blick.ch and Schweizer-illustrierte.ch, among others.
Fritz Spring is also Editorial Coordinator in the new organization Press TV Programmes that are organized by Ringier. These include "Gesundheit Sprechstunde", "Motorshow", "Cash TV" and "Sonntagsblick Standpunkte".

(Image: SF)

What at first glance looks like an advertisement for Viagra turns out to be a subscription campaign. Freicom also created the two additional subjects "Fridge" and "Hairdo" to go with the basic idea "Get out of the daily grind". These show how subscription holders can escape the daily grind at least once a week. The first wave of the campaign hit Eastern Switzerland in early summer, with the second to follow in the fall. The St. Gallen Theater's subscription offer is being advertised in parallel with advertisements, posters and on the Internet.

Responsible at Theater St. Gallen: Werner Signer (Executive Director), Ann Katrin Cooper (Head of Communications). Responsible at Freicom: Christian Ruppanner (overall responsibility), Nadja Grabher (consulting), Karina Swierzy (art direction), Antonio Lopez (text), Angelo Ressegatti (graphics) Roche Hufnagl (polygraphy), Nicolas Duc (photography).

Gerry Flückiger informed the Board of Directors and the Executive Board last year of his intention to leave Blue Spirit in the medium term. On Monday, Flückiger handed over his duties to Alban Haas. Haas has been with the company for around eleven years and has been a member of the Executive Board for eight years. The full-service communications agency has its headquarters in Schlieren and a branch in Lausanne. It currently employs over 40 people.

Pro Juventute wants to ensure the long-term survival of the organization with a far-reaching realignment. The optimization of the internet presence plays an important role in the repositioning. The foundation's offerings and services are to be more clearly highlighted on the web than before. In a multi-stage selection process, Neuwerk Interactive, a company of St. Gallen-based Cactus AG, has been entrusted with the development and implementation of the new Internet strategy. The first results of the collaboration will be available online at the beginning of next year.

Mario Aldrovandi will be the new Head of Program at TVO. The 55-year-old television journalist has already worked at SF DRS ("10 vor 10", "Rundschau") and Tele Züri. In addition to journalistic management, he will primarily be responsible for program development as well as training and further education at Eastern Swiss Television. He will be assisted by Tom Bächle as Head of News. The 32-year-old has been with the broadcaster since 1999. At the same time, the previous Head of Editorial Office Felix Merz is leaving to take up a new challenge in the communications sector.

According to a report in the Los Angeles Times, the new service could launch as early as the end of the year. The newsroom will be overseen by Jesse Angelo, editor-in-chief of the New York Post—which is also part of News Corp—and will draw on that paper’s editorial staff. Content will also come from the Dow Jones news service. In addition, several dozen reporters and editors could work for the new publication. Unlike the company’s own Wall Street Journal, whose content is available online for a fee, the new offering is intended to appeal to a broader readership. With this digital daily newspaper, Murdoch is competing with other national publications such as the New York Times and USA Today.

(Image: Keystone)

The advertisers have sent two unequal opponents onto the sawdust. True to the festival's motto "Everyone's a king", the message is: "There's a wrestler in everyone". And so the blond youngster in the manufacturer's underwear succeeds in driving the bulky wrestler to despair. Pinax designed the packaging, POS material, advertisements and PR kit.

The "Lobster Studios" have a total of 1,500 square meters of studio space with a photo/film/broadcast studio, a green screen studio and a motion control system for special shoots. The client list includes Mercedes Benz, Omega, Ikea and Gillette.
"Level Two" is the new name for the post-production unit. Its digital artists from the areas of editing, compositing and 3D animation create visual worlds for media. The integrated sound studios also enable the entire production process to be handled completely in-house.
The TV business, also under a new name, will be handled by the "Content Park". For the Swiss market, the producers from Schlieren produce the television formats "Wohntraum.tv" and "Kochen.tv". The content producers are now also focusing on the production of corporate movies and portraits, as well as web and mobile applications.
Under the label "Video Copy Center" the media production company will continue to provide its authoring services for DVD and Blu-ray productions.