According to a statement on Thursday, Neue Luzerner Zeitung AG has agreed with the new owners to continue printing the "Region" at the Luzerner Druck Zentrum in Adligenswil and to support them logistically in the publication of the weekly title. For the time being, the editorial office of the "Region" will remain on the premises of LZ Medien at Maihofstrasse 76. The aim of the new ownership is to maintain and expand the traditional newspaper of northern Lucerne in the long term.
 

Jana Wenzel has been working in the media industry for over 14 years, according to a press release issued on Wednesday. During this time, she has worked for Ringier Switzerland, Media Punkt and the Espace Media Group, among others. As an experienced key account manager, she is very familiar with both the Swiss media landscape and the needs of customers, the press release continues. Wenzel will take up her position on February 1, 2011.

"What do you think about falling in love?" This is how Lucerne residents are currently being addressed in large letters on the street. Another poster speaks indignantly from the poster site: "I'm not a real pig." And yet other subjects make mysterious and poetic proclamations: "By the way, Bindschädler, there must be November light over the brain forest in the evening."

The poster series with quotes taken from the advertised pieces was designed and implemented by TBS Identity. The bold, black and white posters are intended to stand out from the colorful randomness of our visually flooded world, the agency writes in a press release.

Responsible at the Lucerne Theater; Dominique Mentha (Director), Martin Windolph, (Head of Public Relations). Responsible at TBS Identity, Zurich: Michael Schädelin (concept/consulting), Daniel Leber (CD), Yvonne Pfister (project management), Nadia Ermert (polygraphy).
 

He will therefore assume responsibility for the sale of all branded digital offerings of Axel Springer Switzerland, as detailed in a press release issued on Wednesday. These include all stationary and mobile digital offerings of Beobachter, Bilanz,
Handelszeitung, Stocks, Tele and the trade journals. In this function, Christoph Schneider reports directly to Ralph Büchi, CEO Axel Springer Switzerland.

Christoph Schneider studied Business Communication in Berlin and St. Gallen and completed a part-time Master's degree in Leadership in Digital Communication. In the course of his professional career, he has worked for Coca-Cola, Young and Rubicam, ZDF and Axel Springer, among others, most recently as Deputy Head of Key Account at the former Bild.T-Online.de AG. Since 2007, he has been the founder and Managing Partner of Nexxter Game Advertising in Munich and Berlin.
 

Of the 412 signatures submitted, 398 are valid, as the city announced on Wednesday according to SDA. The referendum is scheduled for May 15. With its referendum, the SP wants to prevent the Stadt-Anzeiger from remaining the official gazette of Opfikon for another four years.

The resistance was triggered by the Sale of the sheet to SVP Vice President and car importer Walter Frey, who already publishes five neighborhood newspapers in the Zurich region under the umbrella of his company Lokalinfo. The SP now fears that the Stadt-Anzeiger will develop into an "SVP-Anzeiger" under the new owner. It would be naïve to believe that Walter Frey is only buying newspapers throughout the canton of Zurich for purely financial reasons.

City council does not share concerns

If the referendum is accepted by the electorate, there are two possible solutions for the SP: either the city looks for a new provider for the official publications. Or the newspaper would have to be sold on to an owner who is independent of party politics. The Opfikon municipal council does not share the SP's concerns: in December, it gave its approval for the Stadt-Anzeiger to remain the official gazette of the city of Opfikon for another four years.

The paper has a circulation of 1,800 copies and is published once a week. Once a month, the newspaper is distributed to all households as a large print run. Former publisher Theophil Maag retired for reasons of age.

> City of Opfikon: Over 300 signatures against official gazette

A winning application will be awarded for each of the three operating systems on October 3, 2011, according to a statement. These will be presented to around 1.5 million readers in Swisscom's store magazine. In addition, each developer of a winning app will receive an iPad or Samsung Galaxy Tab of their choice, including a prepaid card with 100 francs in credit.
 
 The most important criteria for selecting the winning apps are their innovative strength and customer benefits, according to the statement. In addition to Swisscom's internal jury of experts, the community also votes on Swisscom Labs.
 
Further information on the competition and an online entry form are available at www.swisscom.ch/labs.

More than twice as many young children are better at using smartphone apps than shoelaces. One in six can use an iPhone app. And 44 percent of toddlers know how to play a computer game - only 43 percent can ride a bike. A whopping 69% can use a mouse, 63% can switch on a PC and one in four can open a web browser. In contrast, only one in five can swim or make an emergency call. As I said, times are changing. And that's a good thing. Nevertheless, the results of the study are astonishing - because the children surveyed indirectly via their mothers are not five or six years old, no, the smartphone pros and computer cracks have just two or three years under their belts ...

(Source: 20min.ch)
 

Last year 4500 new employees were already added, but 2011 will be "the year of the most new hires in the company's history". "We will hire as many smart and creative people as we can," explained Google manager Alan Eustace.

Competitor Yahoo, on the other hand, is continuing to cut jobs: Around 140 employees, around one percent of the workforce, will have to go, as company boss Carole Bartz announced on Tuesday (local time). The turnover of the former Internet pioneer is declining.

Google is looking for new employees for "some of the most difficult challenges in computer science", wrote manager Eustace in the company blog, according to SDA. The new employees would work in small groups - "really like start-up companies". Google currently employs 24,400 people. In the crisis year of 2009, the company laid off employees for the first time ever, but hired new people again in 2010. In the meantime, Google is fighting against the exodus of employees: in November, the company increased salaries by a whopping ten percent after around 200 employees moved to its up-and-coming competitor Facebook. Google can afford the new hires: last year, the company made a profit of more than 8.5 billion dollars and had more than 13 billion dollars in its coffers at the end of 2010. Turnover reached almost 30 billion dollars.

Yahoo with decline in sales

Yahoo, on the other hand, was unable to increase its turnover, which fell by two percent in 2010. In the fourth quarter, Yahoo even recorded a drop of twelve percent - and sales are not expected to grow at the beginning of the year either. However, profits more than doubled to 1.231 billion dollars last year. The reason for the fall in turnover is the cooperation with Microsoft on the search engine offering agreed in 2009, Yahoo explained. Since then, the revenue from this has had to be shared. Group CEO Bartz defended the job cuts as a "redistribution" of resources. "We need people where we need them." She promised that Yahoo would have more staff at the end of the year than today.

Yahoo is looking for a strategy to counter the dominance of Google and Facebook on the Internet. Bartz said that Yahoo is an online company that presents each user with their own personal content. The vision is to be able to offer 630 million different pages so that every user can find what is right for them. The right advertising could then be added.

The agency has been commissioned to develop the new image campaign for Groupe E and its sister companies, according to a statement on Wednesday. Subsequently, corporate, promotional and editorial measures are to be implemented.
 

Patrick Ensslin, previously the sole managing director, will in future devote more time to conception and creation in addition to consulting, according to a press release. The agency intends to strengthen existing areas, optimize structures and develop new business areas with a new dual management team.

Michael Stuber began his career working for radio, television and print. He then moved to the USA for almost a decade. After studying at Emerson College (audio/radio) in Boston, USA, he focused on sound design, audio branding and sensory brand management. As the owner of an audio branding agency, he later advised clients in the USA and Switzerland on brand strategy and identity.
 

Lehmann has resigned as of the end of January and is leaving the company of his own accord, Ringier announced on Wednesday evening. He wishes to pursue a new challenge.

43-year-old Michael Perricone began his journalistic career in 1991 as co-head of the Zurich youth newspaper Toaster and joined the founding team of the Tages-Anzeiger's youth supplement Ernst in 1995. As a VJ and producer, he worked for TeleZüri/Tele24 for three years starting in 1997, and for one year as head of editions for the news sections of both stations. From 2002, he worked for two years at Kassensturz and was then a reporter and producer at 10vor10 for six years. In addition, he also worked as a special foreign correspondent for Swiss television. Since December 1, 2009, Perricone has been deputy editor-in-chief of Blick am Abend. He will take up his new position at the latest at the beginning of March 2011.

Jürg Lehmann held several senior positions at Ringier, including Editor-in-Chief of Blick for four years from 1999. On June 1, 2009, he took over the management of the Hans Ringier Foundation's School of Journalism and was responsible for the professional training of young journalists at Ringier Switzerland. Lehmann also initiated the professional training of journalists in the newsroom and worked as an author before taking over as head of the political section on October 1, 2010.