The concept is based on the observation that mothers always keep the biscuits as far out of reach of their children as possible. The film shows two brothers training towards their personal peak from morning to evening: The little one spends the whole day on the shoulders of the big one, so that the two of them tower over their friends and schoolmates by quite a bit. All sorts of things happen in the process, and at the end of the spot they are rewarded with delicious Wernli biscuits, in keeping with the campaign motto "Me het de Wernli eifach gernli". The spot was directed by Jeppe Rønde and is running on TV throughout Switzerland.

Responsible at Hug/Wernli: Andreas Hug, Werner Hug (Executive Board), Bruno Winiger (Head of Marketing & Sales), Mike de Bever (Head of Consumer Marketing), Esther Stalder (Head of Product Management Wernli), Andrina Tschiemer (Junior Product Manager). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (Creative Director), Alexander Holtz, Diana Rossi (Text),Thomas Hinderling, Dominic Daeppen, Ariane Sonderegger (Consulting), Ilonka Galliard (Agency Producer), Pumpkin Film (Film Production), Jeppe Rønde (Director), Sebastian Blenkov (Camera), Simon Borch (Music).

Using the image recognition software Kooaba's Paperboy app, cards can be recommended or kept, and additional content can be discovered. A photo of the front of each card with the app is all it takes to post it on Facebook, for example, to spread it virally via Twitter, to collect it digitally in one's personal online library, to participate in contests, to watch video clips or to order products online. Starting in January 2011, Masani's Ambient Media will include Kooaba's basic services as a standard part of every Cards-For-Free campaign, the company announced Monday.

The mobile service developed by Kooaba (Paperboy App) can be installed on iPhone or Android smartphone. The use is free of charge for users.

Advertising Week Article to:
Masani's Ambient Media: Free art and culture 
Kooaba: New wide world 

 

Among other things, the federally certified sales and marketing manager will be available to customers as a consultant in all matters relating to digital and printed media and will be jointly responsible for the further expansion of the service package, the company announced on Monday. Founded in 1960, N C AG specializes in the development of media databases, cross-media and web-to-print solutions, as well as prepress services and various print-related services.

 

Anchors now have multiple locations to present the news and can also welcome two guests on the news. The expanded background also allows for driving shots with the three studio cameras, the station said. The basic color of the studio remains white. Additional real wood panels are intended to convey a warm undertone and evoke a modern apartment. The background is illuminated by a rear projection foil with various animated graphics.

The "Info" program is also recorded in the new multifunctional studio; it follows the news. The new program "Geld" (Money), which is programmed before the News, also appears in the same decor. The last redesign of the studio was over two years ago.

 

The "ComMonitor" is a social media monitoring system for communication or marketing managers. Through Dashboard, they are informed daily about the latest posts from social media (Facebook, Twitter, blogs, forums, Youtube) and online news. In ComMonitor, users can enter up to twelve search terms related to their own company, its products and competitors. The provider promises that the solution will be available within a few hours. For the time being, the service is only available in German.

Also newly launched was the "Social Media and News Report"which is configured via a search term (company, product or brand) and sent as a PDF every week. It contains web analyses as charts and tickers and, according to Netbreeze, is suitable for managers who want to get an initial impression of which social media platforms are used, how intensively their company is discussed, and who the most important opinion leaders are. The report will be available from mid-February.

 

The marmot "is house-trained, hand-tame, can dance, whistle, do somersaults on command and even enjoy - preferably products from Emmi," according to the agency's description. Via scan, the user collects points and, if the app is successfully completed by January 31, is entered into a vacation prize draw. Tips and tricks on how to get the Murmeli fit over the winter can be found by means of various dialog functions. For example, the app sends messages to the user if he is not taking enough care of his Murmeli, or posts humorous sayings on his own Facebook profile, which are intended to encourage pinboard dialogs within the Facebook group. In addition, the user is also supported there with photos, background information and an embedded how-to video.

The application is available free of charge via the iTunes Store available.

To the Facebook site: Facebook.com/Emmi.Murmeli

Responsible at Emmi Switzerland: Robin A. Barraclough (Head of Marketing Emmi Group), Marco Peter (Marketing Manager), Katharina Müller (Group Brand Manager), Nicole Koller (Brand Manager). Responsible at Scholz & Friends Zurich: Christian Sommer, Ivo Hlavac, Steffen Pejas, Sabine Bremermann, Andreas Villing (creation), Mathias Rösch, Irene Wurm (consulting), Dennis Lück, Suze Barrett (creation management), Wolfgang Steinhaus (management). SFX: Gravity-Rhino Group. Dotpulse Web Agency: Imre Sinka, Nathalie Hämmerli. Technical concept/ programming: Codecheck Services / Sukha IT GmbH.

Scholz & Friends Switzerland with new brand world for Emmi umbrella brand

 

The new image and the nationwide image campaign are intended to underscore Sunrise's focus on its business customer segment and position Business Sunrise as a full-service provider. The aim is to show that Sunrise offers individual solutions for business communications for both small businesses and international corporations. In order to substantiate the service promise, the telecommunications company will let customers have their say. At the same time, employees from the business customer area stand up for Business Sunrise in print advertisements with their name and personal mobile number.

The focus of the relaunch is on advertisements in Swiss print media and a new website at Business-sunrise.ch. In order to address the target group personally, roadshows are held in nine Swiss cities.
 

In 2006, polar bear Knut caused the number of visitors to Berlin Zoo to skyrocket and made a name for himself. Knut was not only used as a media star, but also as an advertising star. For example, the furniture store Höffner used Knut to advertise its furniture range of the same name with the "Knut tested" seal of quality. Now the ball is in Heidi's court. Her advantage: Heidi is not only cute, but also cross-eyed. A flaw that makes the possum look even cuter and turns it into a real celebrity: 250,000 fans on Facebook, an original song and countless appearances on TV stations.

But that's not all. Advertising experts attest that Heidi has a great future as an advertising star. According to an expert in a Vox report, anything from 0 to 6 figures is possible. Of course, Heidi could also be given a voice. This expert would find it particularly "charming" if Heidi had a lisp. The industry service W&V also asked and heard attributes such as "cute", "likeable", "interesting", "clumsy" and "loyal". Heidi is supposed to advertise navigation devices - after all, she has "a clear view". Ideal as an advertising figure for opticians! Sure, you could imagine a lot of things. But let's be honest: it doesn't take much imagination. You just have to be quick. The squint is probably caused by fat deposits behind the eyes and Heidi is now on a diet.

 

Urs Knapp, spokesman for Meteomedia, the weather service founded by Kachelmann, confirmed to the news agency SDA that there are plans for further presentations, according to Blick.ch. Kachelmann would not be able to present the weather every day, but it would be possible on Fridays.

Kachelmann has been on trial at Mannheim District Court since September on rape charges. His girlfriend of many years had accused the 52-year-old of threatening and raping her with a knife after an argument in February 2010. Kachelmann denies the crime.
 

Peter Heeb, CEO and sole member of the Board of Directors of Schweiz 5, told NZZ am Sonntag that the new "Arena" will start in April at the earliest, but in August at the latest. He is planning a program "with more pizzazz than the boring format of Swiss television", he is quoted as saying in the Sunday publication. Heeb names two preferred candidates for the presenter: Filippo Leutenegger, FDP National Councillor and former "Arena" presenter, and Roger Köppel, publisher and editor-in-chief of Weltwoche.

SVP chief strategist Christoph Blocher dedicated part of his Albisgüetli speech to SRG. He criticized the fact that the "Arena", based on Rudolf Matter's concept, dispensed with "real discussion" and debate. He called for the launch of an "own 'Arena'", with "real duels between distinguished political minds from different parties". This plan is now to be implemented soon with the program on Schweiz 5.
 

According to SDA, Klaus confirmed a corresponding report by NZZ am Sonntag that the focus is on advising executives, management boards and institutions on matters of strategy, leadership and communication.

As already announced, Eckmann will be leaving his position at SRG at the end of February. The consulting firm will then be launched at the end of March.

According to Welt.de, the man's name is Horace Dediu, he is a former employee of Nokia Oyj and describes himself as an "entertainer". And he has made the most accurate estimates for Apple in the past four quarters. He was better than analysts from companies such as Morgan Stanley, Citigroup or Deutsche Bank. And even after the presentation of the latest quarterly figures, Dediu is still ahead. This is shown in an overview compiled by another blogger, Daniel Tello.

The supposed disadvantages of bloggers, namely limited resources and less information, are actually an advantage, Dediu is quoted as saying on Welt.de. Those who do not have access to information that is not publicly available have to think in a more concentrated way. Dediu adds that he also evaluates the figures from the company's own reports with a little more attention. Dediu disregards the market share figures used by other analysts. These are too prone to error, he argues. And his success proves him right.