Ideart has already completed orders for some of these customers, including Cimenti-Lipp Elektro-Installationen and the Medical Association of the Canton of Lucerne. More will follow in the course of the year.

 

True to the motto "Get your metal", there are gold, silver and bronze awards in ten categories as well as five special prizes to be won at the Swiss Dialog Marketing Awards. For the first time this year, awards will also be presented in the categories "Art Direction", "Production" and "Dialogue Strategy". 

The complete participation dossier is available at www.get-your-metal.ch. Members of the SDV partner associations ASW, BSW, Schweizer Werbung, SMC and Swissfundraising benefit from reduced participation fees. The Award Night will take place on May 27, 2011 at the Kongresshaus Zurich.

Dialog Marketing Award: Hard rockers and headbangers wanted

 

The complaint concerns the new publication of the crime novel "The Abduction" by Liechtenstein author Armin Oehri, which made waves in the Principality last summer. The publisher and author accused the Liechtensteiner Vaterland of boycotting the book because it addressed a sensitive topic in Liechtenstein history. The Press Council said on Tuesday that there could be no question of a boycott. It rejected the complaint on the grounds that it is at the sole discretion of an editorial office whether it reviews a book or publishes an interview with the author. In addition, it is standard media practice in hierarchically organized editorial offices for the editor-in-chief to decide what is published.

Günther Fritz, editor-in-chief of the Liechtensteiner Vaterland, had reacted in an editorial to boycott accusations by the rival paper and emphasized that he would not be dictated to publish a book review and/or an interview with the author. In the specific case, according to the Press Council, it has not been proven that the rejection of the book review and interview took place because a dark chapter from Liechtenstein's history should have been concealed out of consideration for a part of the readership. The Liechtensteiner Vaterland had referred to the book in June 2010 and published a detailed report on a public reading by the author in the fall.

Mini pogrom

The book "The Abduction" deals with the so-called "Rotter Affair", a story from the persecution of Jews by the Nazis. On April 5, 1933, Nazis from Germany and Liechtenstein had lured the former theater operators Fritz and Alfred Rotter and his wife Gertrud from their exile in a Liechtenstein hotel in order to abduct them to Germany. During the chase through the mountains, Fritz Rotter was able to escape, while Alfred and Gertrud Rotter fell to their deaths in the rocks below the village of Gaflei in an unexplained manner. In the trial against the four pursuers in June 1933, the court in Vaduz imposed very mild prison sentences. Even this verdict found offense. Over 700 people signed a petition for the early release of the perpetrators.

 

Bettina Mutter worked for 15 years as a political journalist and parliamentary correspondent for national media in Zurich and Bern. From 2008, she worked for the international consulting and communications company Burson-Marsteller active. In this role, she carried out lobbying programs and consultancy mandates for national and international clients in the food industry, banking sector, health and social services, transport and tourism.

Kaspar Loeb becomes Senior Partner of the Dynamics Group
Andreas Durisch leaves the Sonntagszeitung

 

The subjects make it clear: The 4Motion all-wheel drive system ensures that even the highest alpine weather conditions do not spoil the Grisons' pleasure of going out.

Responsible at Aamag Automotive and Motors: Sandra Grau (Head of Marketing VW PW), Giselle Vaugne (Head of Marketing Communications VW PW), Sina Neuhaus (Advertising Specialist VW PW). Responsible at KSB: Daniel Krieg (CD), Charles Blunier (AD), Nico Ammann, Yves Kellenberger (graphics), Samuel Knaus (text), Marco Serratore (consulting management), Roman Limacher (DTP). Image editing: Visiolink.

 

Swisscom IT Services is a full-service IT provider for outsourcing, workplace and SAP services as well as for IT services in the financial industry. Cloud computing allows companies to obtain computing capacity, data storage and software applications dynamically via a network and adapt them to their current needs. Swisscom IT Services operates a server infrastructure required for cloud computing that is located entirely in Switzerland and is therefore subject exclusively to Swiss law.

The communication strategy developed focuses on the five main advantages of the company's cloud computing offering under the headings of "Security, Swissness, Pay-Per-Use, Dynamism and Availability". Based on this, Prime Communications developed five basic messages that were staged on the various channels. Notch Interactive conceived, designed and programmed a microsite with surprising 3D animations (morphing) as well as the online advertising media for the launch of the new cloud services. Prime Communications developed the subjects for the classic campaign. 

To the site: Swisscom-cloud-computing.ch.

Responsible at Swisscom IT Services: Timur Tekyeli (Head of Marketing Services). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility). At Prime Communications: Markus Stadler (overall responsibility). 

Read also the article from the Werbewoche print edition about Peter A. van der Touw, founder of Notch Interactive: The seeker of meaning.
 

Inspired by the complaint, the Oltner Tagblatt decided that feedbacks attacking someone by name must in future be signed with the name. The Press Council has now taken the complaint as an opportunity to review its practice of printing anonymous readers' letters, as new forms of participation for readers have emerged in recent years with the development of the Internet and mobile communication. However, for the assessment of whether readers' comments may be published anonymously, it is irrelevant whether this is done online or in print. In principle, the Press Council is sticking to its previous practice, according to which the anonymous printing of letters is only permitted in justified exceptional cases.
 

In addition to this principle, however, the principle of proportionality must be applied. According to this principle, an editorial office may publish feedback from the readership without stating the name and location if, after careful examination, it comes to the conclusion that anonymity is not being abused to spread rumors, untruths and hurtful accusations under its guise. Accordingly, the naming of the sender of a letter is also exceptionally dispensable if it neither refers to a person nor could otherwise have a hurtful effect. The new rule for anonymous text messages adopted by the Oltner Tagblatt is a step in the right direction, according to the Press Council. However, in the case of the text messages specifically objected to by the complainant, the requirements for anonymous printing had not been met.
 

The magazine is produced in a print run of 3,000 copies and is always available on Switzerland-cheese.ch ready for download. The realization of further publications of the SCM by Culinea is in planning, communicated the agency on Monday.

Switzerland Cheese Marketing (SCM) is a non-profit organization that offers its marketing and communication services to market players around Swiss cheese. To this end, SCM operates in Switzerland as well as in the main export markets of Italy, France, Germany, Spain and the Benelux countries, where it has branches and teams of specialists. The head office is in Bern.

 

Digitization has permanently changed media production, according to a media release on Monday. Publishing continues to develop rapidly and is growing ever more strongly into various upstream service areas. The job description of the publisher is changing just as much as the environment. The traditional concept of an "industry" can therefore hardly be applied to digital media production. Today, media companies, as well as agencies and in-house productions, produce media products for print and digital channels in a wide variety of ways. That is why the association does not define itself by traditional industry boundaries.

The Entrepreneurs' Association is aimed at companies. Apprentices and professionals/students in training also have the option of free individual membership. Publishing Network regularly organizes evening seminars and information events on current technology trends in media production and keeps in touch with members and interested parties via e-mail newsletters, expert blogs and a Xing group. Members of the professional association also benefit from e-learning applications and teaching materials for basic and advanced professional training (polygraphy/media technology).

More information: Publishingnetwork.ch.
 

Sarah Dovlo studied business administration at the University of St. Gallen with a focus on media and communications. She started her career in the communications industry at the PR agency of Freddy Burger Management. Next stations were FCB Leutenegger Krüll and Contexta, where as a consultant she led accounts such as Beiersdorf (Niveau and Eucerin), Neue Aargauer Bank, Swisscom, 1818 or Cablecom.

After further training as a strategic planner, she returned to Draft/FCB Lowe Group in Wallisellen in 2009 and was entrusted with the development of the online unit in this function and as an interactive planner. Until her move to Blue Spirit, she looked after clients such as 1818, EWZ, Cailler and BMW in online matters, including corporate websites, online advertising and social media workshops.

 

At Basler Zeitung Medien (BZM), Manuel Staub headed corporate communications until the company was sold to Tito Tettamanti and Martin Wagner. Before that, he worked at Radio Edelweiss (now Basel 1), among others. The 36-year-old Basel native holds a master's degree in communications.

Baz: Manuel Staub becomes new head of communications

 

In the target group of 18- to 30-year-olds living in their first own apartment, frozen pizzas have a lot of fans, the agency writes in a statement. And the frozen pizza "Casa di Mama" tastes as if it were made by mom. But not only when eating, but also when washing, ironing, cleaning, etc., some people wish they could have their mothers and their helping hands back, it continues.

At Facebook.com/casadimamaschweiz fans are asked to upload original videos or photos, along with a short description, by the end of January 2011 to show when they miss their mom the most. The most original entry with the most votes wins. Pascal Remmert, Marketing Manager at Dr. Oetker Switzerland, is delighted with the lively demand: "After just four weeks, we already had over 2,000 Casa di Mama fans and we are sure that there will be a few more to come." In addition, the fan page offers fans the opportunity to be introduced to new product varieties at an early stage or to ask for new flavors.

Responsible at Ogilvy Interactive: Björn Schneider (overall responsibility), Benjamin Franken (CD), Simone Paulzen (text), Sandra Pellny (consulting).