Participants include the founder of the social network Trendhunter.com and author of the bestseller "Exploiting Chaos" Jeremy Gutsche. He will give an insight into his work and the latest key trends that companies should pay attention to. The following experts will also be present:
 

• Prof. Dr. Philip Kotler - S.C. Johnson Distinguished Professor of International Marketing in a videocast from the USA;
• Prof. Dr. Christian Belz, Professor of Marketing at the University of St. Gallen and Managing Director of the Institute of Marketing;
• Prof. Dr. Holger Rust, Head of the Department of Economic Sociology and Member of the Board at the Institute of Sociology at the University of Hanover;
• Dr. Thorsten G. Truijens, Managing Partner, Controlling Partner St. Gallen AG;
• Urs Riedener, CEO, Emmi Group;
• Dr. Wolfgang Armbrecht, Senior Vice President Brand Management, MINI;
• Dr. Peter Felser, CEO and Partner Spillmann/Felser/Leo Burnett AG;
• Jürg Schmid, Director, Switzerland Tourism;

Further information and registration: www.marketingtag.ch

Marketing Day 2011: The Lucerne-Florida Connection

 

Just like the Spots so far this one also shows how life takes place around Micasa furniture. This time, the focus is on a lamp on a bedside table. The spot can now be seen on Swiss television and in Swiss advertising windows.

Responsible at Micasa: Matthias Wunderlin (Head of Micasa Specialty Store), Juliette Baumgartner (Micasa Market Development Project Manager). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Pablo Schencke, Johannes Raggio (creation), Andy Stäheli, Nino Zuberbühler, Carmen Jegge (consulting), Suzana Kovacevic (art buying), Max Vitali (direction), Condor Films (production).

 

The US magazine Busted, for example, pursues this strategy. It only publishes local mugshots. And this is completely legal. According to the Süddeutsche Zeitung, the publisher obtains the photos from the police, who also display them on their website - including the name, address and alleged offense. For a dollar, the "reader" learns which criminals are running around in the area. They are actually suspects. But since nobody seems to be interested in this, it's just in the small print.

Unfortunately, the Website of this provider is currently being revised. It therefore remains to be seen whether there will be more services online. However, the Google search returns the Busted Magazine website as an alternative. It seems to be about the same. And on Bustedmagazine.com there are exciting links. For example, you can order a complete background check on your neighbor or your daughter's new boyfriend. If the suspect is not photographed in the magazine, at least this offer will get to the bottom of it! Ironically, the magazine also does something for the criminals. There is a link to a guide on the subject "Survival in prison". This can also be downloaded immediately. Just in case...

(Image source: Süddeutsche Zeitung)

Defense Minister Ueli Maurer only appointed Adam-Zaugg as head of communications for the DDPS on 1 December 2010. She succeeded Jean-Blaise Defago, who has been Maurer's personal assistant since last summer. Defago will now temporarily take over Adam-Zaugg's role again. The new Head of Communications resigned at her own request during her probationary period, according to the DDPS press release. The lawyer and SVP cantonal councillor from Solothurn wants to work as a lawyer and notary again and reactivate her law firm in Derendingen, which was closed down in connection with her move to the DDPS. Defago did not provide any further information on Adam-Zaugg's departure when asked by the SDA news agency. She herself could not be reached on Monday afternoon.

Colette Adam-Zaugg becomes Head of Communications at the DDPS

 

With a print run of 30,000 copies, the current special edition offers a mix of well-known names and new talents. A total of 6,075 works from 69 countries were submitted, nominated by art directors or publishers. 71 illustrators from the last three editions have also made it into the publication this time. 129 new artists now join them. Among the illustrators this time are two from Switzerland: Anja Denz and Nora Fehr.

Lürzer's Archive 200 Best Illustrators Worldwide 2011/2012 will be available from mid-February. Werbewoche readers have the chance to win a copy. To enter, send an email with "Best Illustrators" in the subject line to [email protected].

 

The cover of the new issue is by the agency Taproot India, from Mumbay. This campaign for the client Transasia Papers was awarded the Golden Lion in Cannes in 2010.

 

In his new role, Thomann will Establishment of the online marketing agency in the local market drive forward. This includes expanding the consulting team in Zurich to cover all language regions, expanding the direct customer business and tapping into new customer segments.

Jürg Thomann comes from the digital network Isobar, where he was responsible for building up the full-service online agency in Switzerland as Managing Director. He previously worked for the advertising agency Metzgerlehner Worldwide Partners as Interactive Director and International Business Director.

 

Victorinox Swiss Army has its headquarters in Biel. The watch production is located in Porrentruy, Jura. In addition to watches, the Victorinox line includes the famous pocket knives, travel accessories, fashion and fragrances. 

 

The Facebook function allows users to redeem discounts and vouchers from local providers, restaurants and retailers while on the move. Available offers are displayed on "Facebook Places" within the iPhone or Android app with a small yellow sticker or can be viewed under Facebook.com/deals can be accessed. It is not yet clear when the service will be launched in Switzerland.
  
 

In mid-January, the 26 students of the ADC/BSW Creative School 2010/11 presented their final projects to the jury, consisting of Peter Brönnimann, Livio Dainese, Matthias Freuler, Walter Merz, Dominik Oberwiler, Urs Schrepfer and Philipp Skrabal. The work was done in groups of two and the task was to create a campaign to introduce the Segway scooter in Switzerland.

Gold goes to Adrian Merz and Christian Stüdi for their campaign "Free time for your feet".

Andrea Bolliger and Fabian Windhager win silver with the "Segway City Messenger".

One bronze cube each goes to Mike Surovka and Fabian Zahner for their work "This is so 2010" (image 1), and to Andrea Duttweiler and Wanda Michel for "Segway - lieber länger unterwegs" (image 2).

Explanations for image 1: "Stickers. With the launch of the teaser campaign, we distribute stickers. We place them in bars, clubs and other well-frequented locations. People decide for themselves where they want to put the sticker. It should be visible everywhere. This brings the phrase "This is so 2010" to life. Exactly what we want. Later, stickers can be ordered via Facebook and microsite."

(picture 2)

All the works of the young creatives can be viewed online: Creativeschool.ch/work.

ADC: The best advertising from the year 2010 chosen
 

After the call, it was mainly singing talents who contacted the station. However, this would not have required a new format - a new edition of "Music Star" would have sufficed. So SF asked artists and agencies and begged for applications, as Sonntag has learned. And even worse, they wanted to compensate the contestants and promised them they would not be gloatingly criticized by the jury. A candidate who had already taken part in the RTL show "Das Supertalent" was also requested. The search for candidates was actively extended to as many areas as possible in order to address artists who might not be reached via conventional communication channels, defended Sven Sarbach, head of events at SF. Makes sense. Sarbach also admitted that the jury had received a briefing. Among other things, the jurors were told to treat the participants with respect. This, too, is somehow understandable. After all, SF is not RTL. There is no need for the Dieter-Bohlen effect. But there is something good about it: Under these circumstances, it will probably remain with this one season.

 

"SRG journalists should reflect polarization in a factual way, but not contribute to polarization additionally for the sake of spectacle," de Weck said. The task of the Swiss radio and television company SRG, he said, is to reflect political conditions - not to shape them. He also wants to reinforce the tradition of investigative journalism at SRG, despite the cost-cutting mandate, and to delve more into the history of Switzerland: "In times of upheaval, many Swiss people are interested in their roots - in history. Here, too, we can set even stronger accents."

De Weck also wants SRG to distinguish itself more clearly from private providers, "across the board", because otherwise it would lose its legitimacy. This does not mean, however, that it has to do without star presenters. But the main competitors are not in Switzerland; they are the big broadcasters in neighboring countries. And Google TV, Apple TV and Microsoft TV will soon join them. SRG must be the guarantor of an independent Swiss offering in the globalization process - it just has to be left alone.

In an interview with the newspaper, de Weck calls on the private Swiss media houses to debate the future of Switzerland as a media center in globalization. Because Switzerland is a dwarf on a global scale, it is in the interest of all Swiss media houses to strengthen rather than weaken each other. That is why "coopetition," a mixture of cooperation and competition, is needed. "On the one hand, cooperation for mutual benefit, for example in advertising; on the other hand, competition in terms of what's on offer."

 

If continued employment of a management employee was not deemed "opportune, reasonable or possible," there was an immediate release from work with continued payment of salary for six months, Daniel Steiner, media spokesman for SRG's general management, told Sonntag. Those who could show enough years of service were allowed to count on a severance payment amounting to "a maximum of one year's salary." For the former director of Swiss Television, Ueli Haldimann, Sonntag calculates a severance payment of around 330,000 francs. The newspaper could not find out exact figures. One does not comment on individual cases, Steiner said. SRG and the beneficiaries of the social plan have also entered into an obligation of confidentiality regarding the severance modalities. There is no specific budget for severance payments, Steiner added. The SRG spokesman did not want to reveal how many people in total will benefit from the generous severance scheme. He spoke of "individual cases."