The Preview Day on February 10 in Zurich will show all entries for the Swiss Photo Award - ewz.selection and the vfg Young Talent Award. For the first time, the event will be held at two locations due to the large number of participants, according to a press release: The entries for the Swiss Photo Award - ewz.selection in Fashion, Architecture, Advertising, Fine Art and Free will be on display at the ewz substation in Selnau, while those in the category Editorial Photography
as well as the works of the 15th vfg Young Talent Award in the event hall Media Campus at Baslerstrasse.

The Swiss Photo Award - ewz.selection is endowed with a total prize money of 45,000 Swiss francs. It will showcase the 18 best photographic works in Switzerland in the exhibition in May. The award ceremony will take place on May 20, 2011 at the ewz Unterwerk Selnau in Zurich as part of a Night of Swiss Photography.

During the development of the new Website the main focus was on structuring the constantly growing content for a heterogeneous user group, according to a statement. Whether researcher, publisher, advertiser or advertising customer - every user group should be able to reach the specialist information they are looking for with just a few clicks. To this end, in addition to the usual vertical structuring, a horizontal linking concept was defined, which makes the content accessible from different navigation areas.

Project Responsible: Hans Ott (project management), Benjamin Fritz (design), Markus Koch (programming).
 

Julian Assange said on Tuesday that he had already been able to gain around 20 media outlets as new partners in addition to the major international newspapers. This number should triple within the next three months. "We are striving for maximum impact for the material," the Wikileaks founder said in an interview about his future strategies, according to SDA. So far, only 2,658 of the 251,287 documents from American diplomatic circles that Wikileaks claims to possess have been published.

Country-specific forwarding of documents

Assange had recently expressed his disappointment at what he saw as the slow progress of the publications. In the future, Assange therefore plans to disclose documents on a country-specific basis. Cooperations have already been agreed with the Dutch NRC Handelsblad, the Norwegian Aftenposten and Dagens Nyheter in Sweden, among others.
 

This is what Tele and TV-Star write in their latest editions. One reason for this is the ratings, which have fallen by a third in the last five years alone for the Miss Switzerland competition. The last broadcast achieved a market share of 35.4 percent, compared to 48.9 percent in 2005. The figures for the Mister Switzerland competition have also plummeted, reaching 27.7% in 2010. Christoph Gebel, the new head of entertainment, confirmed to TV magazines that there are plans to do so. Broadcasting is secured for 2011, "then we will answer the question of whether yes or no."

The online network introduced its "Sponsored Stories" service on Tuesday, which allows advertisers to highlight users' Facebook entries. Entries such as "Like" or check-in registrations at a branch can then be used as highly visible advertisements in a user's Facebook profile, Facebook explained in a video, according to SDA. The rule is that only the user's Facebook friends see the ad, i.e. those who have received the information anyway. However, such entries are easily lost in the flood of Facebook messages, hence the new offer.

At the beginning of the month, Facebook caused an uproar when the network wanted to make it easier for website operators to access members' addresses and phone numbers. After criticism from users and data protectionists, the U.S. company put the plan on hold for the time being and announced improvements. Critics had feared that careless users might unknowingly agree to their data being passed on.
 

The website is being developed in close cooperation with Redmouse, the IT unit of W. Gassmann. The structure and content of the website will be geared more closely to the information needs of the largely regional target group. The aim is to make the websites Bielertagblatt.ch and Journaldujura.ch as the "leading news and information portal in the region".

Goldbach Interactive will develop the new portals on the Drupal content management system (CMS). Existing functionalities such as the real estate, job and car markets will be retained and integrated into the sites. The first results of the collaboration are expected at the beginning of July 2011.

Simone Döhring is moving internally from sister agency Carat in Wiesbaden to Vizeum Switzerland. The 38-year-old studied philology and business administration. After 3 years of experience at a media agency, she joined Carat in Wiesbaden in 2004, where she was promoted to Director Communication Consulting in 2006.

The presentation with award ceremony will take place on Tuesday, April 19 in the Arena Film City and the Event Lounge next to it. For the first time, Xaver will start in the afternoon. Under the motto "Learn from the best" the nominees will present their project including content and challenges. The new concept is intended to give the award a new look and appeal to a broader target group, writes the association in a communiqué. 

Projects and services that were implemented between January 1 and December 31, 2010 can be submitted. All companies in the live communication industry registered in Switzerland that have implemented projects as contractors or have had projects implemented as clients can take part.

For more information and project submission details, visit:
Expo-event.ch/xaver.html. 

Just last November, Berlusconi appeared on a Rai Tre political program to explain his views and - once live on air - to berate the presenter (see video 1). This Monday, the head of government called the private channel La 7, which was reporting critically on his sex affairs. He insulted the presenter as "despicable, vile and disgusting" and described the program as a "disgusting TV brothel" (see video 2). What else can you say? Publicity for the broadcaster. 

In addition to his ambitious program for the G20 presidency, Sarkozy also made headlines. For a short time, his Facebook account that he was stepping down as president. Wrong of course, Sarkozy is not the first president to announce his resignation via a social network. He was merely the victim of a hacker attack. Luckily for him, the hacker apparently had a problem with spelling. The message was quickly recognized as a hoax and disappeared again after 15 minutes. Perhaps the attack will at least lead to Sarkozy visiting his account more often in future. A few more messages couldn't hurt. Micheline Calmy-Rey for example, is much more diligent.

Emotionalization - outrage - scandalization: Not only the media, but also companies use this communication strategy. The Communication Summit will therefore focus on the following questions: Can this work in the long term? Doesn't the outrage mania wear off and boomerang? Is it even possible to reach responsible media users with such campaigns? What role does social media play in scandalization? And how is PR work changing in the face of this trend?

Following a keynote speech by Peter Röthlisberger (editor-in-chief of Blick am Abend), Reto Lipp ("Eco", Swiss Television), Karl Lüönd (publicist), Marlies Prinzing (communications researcher) and Sacha Wigdorovits (PR consultant) will join Peter Röthlisberger in a discussion on principles and outrage as a recipe for media success.

Participation is free for members of ZPRG and Impressum, guests pay CHF 50. Please register by e-mail to: [email protected], stating "ComSum" and your name and employer. Further information and program: Zprg.ch.

www.presseverein.ch
www.presseportal.ch

The software was developed at Saarland University. They were looking for a way to use social networks and still retain control over their personal data, explains Michael Backes, Professor at Saarland University. For young people today, social network profiles are a matter of course. But very few of them realize that embarrassing party photos can still be found years later.

The protection can be applied via an additional program (plug-in) in the Firefox browser. The photos are encrypted when they are uploaded to the Internet and are given an expiry date via a menu. As soon as this date is reached, the security server deletes the key. The uploaded photo can then no longer be viewed on the Internet. The protection has already been tested for social networks such as Facebook, Flickr and Wer-kennt-wen.

The technology is marketed under the name "x-pire!". Anyone who wants to use the software pays around two euros per month. For the time being, the service is only available for photos. In future, however, it should also be possible to use the process for documents, such as PDF files or entire websites.

At Farner, Tobias Kistner has been responsible as a PR consultant for clients in the telecommunications, IT and technology sectors, among others, since 2006. The qualified translator FH, who completed his studies in intercultural communication at the Zurich University of Applied Sciences (ZHAW) in 2005, will work in his role as media spokesman mainly for German-speaking Switzerland and Italian-speaking Switzerland, and as deputy to Roger Schaller as media spokesman for French-speaking Switzerland. In addition, Kistner will perform tasks within Sunrise's communications department in the areas of corporate communications, investor relations and product PR.

In his role, Kistner will report directly to Natasja Sommer, Head of Corporate Communications. With the appointment of Tobias Kistner, Natasja Sommer will relinquish her interim role as media spokesperson and in the future focus again on the strategic management of Sunrise's corporate communications.

As of February 1, 2011, the Sunrise media team consists of:

• Sevgi Gezici (German-speaking Switzerland)
• Tobias Kistner (German-speaking Switzerland and Italian-speaking Switzerland)
• Roger Schaller (French Switzerland)