She had thus created "a life's work that brings more diversity to the highly concentrated Italian media landscape", said Frauke Gerlach, Chairwoman of the Board of Trustees of the "Médaille Charlemagne" association, explaining her decision.

Since 2000, the "Médaille Charlemagne pour les Médias Européens" has been awarded to European personalities or institutions who have made a special contribution to the process of European unification and the development of a European identity in the field of media. Previous winners include the director Fatih Akin and the organization Reporters Without Borders.
 

With more than 20 years of experience as an advertiser, a professorship at renowned communication and business schools and a consultancy mandate for the consumer program TTC on French-speaking Swiss television TSR, Franck Bélaich is omnipresent in the advertising world, the agency wrote in a press release on Thursday.

He began his career as a copywriter at Saatchi & Saatchi Paris, then at Publicis Paris, before moving into strategic planning. In 1997, he co-founded Publicis Cachemire in Lyon and took over the management of the creative pool. He discovers Switzerland through a course instructor mandate and then joins Grey Switzerland, where he is appointed CD and later CEO. Individual mandates for Jaeger-LeCoultre, Loterie Romande (Euro Milllions), Intras Assurance, Tribune de Genève, Le Temps - and a Grand (Jury and Audience Award 2006 for TSR's TV/cinema campaign) seal the French advertiser's successful landing on Swiss territory.

According to the press release, the people pictured were asked for their consent beforehand. The campaign has doubled the number of Bilanz fans on Facebook.

Just nothing, except breathing and other vital things, of course. Not so? Then it's time for you to indulge in this experience too. One last click and you're in:

> www.donathingfor2minutes.com

He has been thinking about how we spend every waking minute of the day with access to an unlimited supply of information, website owner Alex Tew - some may be familiar with the "Million Dollar Homepage" he launched - told Tech Crunch. There is also evidence that our brains are being rewired by the internet, "because we get a little dopamine kick every time we check our emails or Faceboo and Twitter statuses". So we all suffer a little from attention deficit disorder, which has a negative impact on our productivity, says Tew. The fact that there is a meaningful background behind this approach, which at first glance seems a little strange, is shown by the fact that site users actually find it extremely difficult to do nothing for the entire two minutes. The average amount of time that users manage to do nothing is just 54 seconds.

(Source: Press release)

The 43-year-old from Bern Dominique Hofer took over the management of Radio Förderband in 2001 and completed the brand change to Radio BE1 with the team, according to a press release. From 2007 to 2010, he managed Radio BE1 as program director.

Michael "Grosi" Grossenbacher, a member of the now defunct comedy a cappella group Bagatello, will be working as a presenter. The 37-year-old from Bern previously presented on Radio 32 and was also the station voice of Radio BE1 for several years.

Also recently joining the Capital FM team are Melanie Friedli and Adrian Schmid. Melanie Friedli is the new Head of Marketing Communications. She moved from the marketing department of the Stade de Suisse to Hauptstadtradio. In addition to his
After working as a news editor, he was also responsible for sports. His path to Capital FM led via Radio Emme and Radio 32.

It's not just the bosses on the top floors who deserve fat bonuses, the agency writes in a statement. Ford, thanks to the low euro exchange rate, is now offering one-off CHANG€ bonuses for everyone, it says, making the beginning of the year the ideal time to think about switching vehicles. The campaign consists of a touring wrap and strip ads in the daily press that address the familiar January slump at the turn of the year.

Responsible at Ford Motor Company (Switzerland): Danijel Dizhic (Marketing Director), Duri Sulser (Head of Communication & Events). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Priska Meyer (AD), Markus Sidler (text), Theresa Wagner (consulting),

The die is cast: 20 renowned jury members from advertising, culture and design met on December 15, 2010 to select the Swiss Poster Award 2010. The jury evaluated a total of 1,350 subjects, which is more than double the number of the previous year.

In addition to the main prize of the Swiss Poster Award 2010, the committee headed by Christian Brändle will again award the Gold, Silver and Bronze prizes in the respective categories. These are: "Commercial National Campaigns", "Commercial Local and Regional Posters", "Public Services" and "Culture". Also back: the "Poster Innovations" category, in which a special prize will be awarded.

The shortlist at a glance:

Commercial posters national campaigns" category
- "Olma 2010", Olma trade fairs St. Gallen (Tachezy Kleger Fürer, St. Gallen)
- "Max Women", Max Shoes, Karl Vögele, Uznach (Jung von Matt/Limmat, Zurich)
- "Heineken: Collage", Heineken Switzerland, Lucerne (JWT+H+F, advertising agency, Zurich)
- "Mercedes: linesman", Mercedes-Benz Switzerland, Schlieren (Jung von Matt/Limmat, Zurich)
- "Floralp Butter, Grittibänze" , SMP Swiss Milk Producers Berne (Spillmann/Felser/Leo Burnett, Zurich).
- "Migros-Genossenschafts-Bund, M-Budget", Migros-Genossenschafts-Bund Zurich, (Jung von Matt/Limmat, Zurich).

Category "Commercial posters local and regional".
- "Hiltl: buck teeth", Hiltl, Zurich (Ruf Lanz advertising agency, Zurich)
- "HWZ, the way leads ...", HWZ School of Business, Zurich (Spillmann/Felser/Leo Burnett, Zurich)
- "Belcafe: Knabenschiessen", Bellgrill, Zurich (TBWA Switzerland, Zurich)
- "Pastorini toys", Pastorini toys, Zurich (Lesch+Frei advertising agency, Zurich)
- "Uetliberg: Mountain vacations in Zurich", Hotel Uto Kulm, Zurich (JWT+H+F, advertising agency, Zurich)
- "Hiltl: Vitamin pills", Hiltl, Zurich (Ruf Lanz advertising agency, Zurich)
- "VBZ: Mörgeli/Jositsch", Transport Services of the City of Zurich (Ruf Lanz Advertising Agency, Zurich)

Culture" category
- "Theater Biel Solothurn: Ezio", Theater Biel Solothurn, Biel (Atelier Stephan Bundi, Boll)
- "Museum of Design Zurich: Make Up," Museum of Design, Zurich (Hi Visuelle Gestaltung, Lucerne).
- "Film poster Sennentuntschi", Kontra Filmproduktion AG, Zurich (eyeworks GmbH, Zurich)
- "Monde du Cirque Genève 2010", Monde du Cirque, Lausanne (Atelier du Nord, Lausanne).
- "Theater Biel Solothurn: Against Progress", Theater Biel Solothurn, Biel (Atelier Stephan Bundi, Boll)
- "Read on!", Luzern bucht/Literature Festival, Lucerne (Lucerne University of Applied Sciences and Arts/Design & Art, Lucerne)

Category "Public Service
- "Genève: Ma ville cesse d investir", Ville de Genève/Finance & Logement (LaFabrique, Genève).
- "HEKS: giving help", HEKS Hilfswerk, Zurich (Advico Y&R AG, Zurich)
- "BFA: Food Poker", Bread for All/BFA, Lucerne (Spillmann/Felser/Leo Burnett, Zurich).
- "Zoofäscht Züri: Everyone would like to be a flamingo", Verein Zoofäscht Züri, Zollikon (Ruf Lanz Werbeagentur, Zurich)
- "Suva: Crash Shoes", Suva Swiss Accident Insurance Fund, Lucerne (Ruf Lanz Advertising Agency, Zurich
- "Suva: No alcohol at football scrimmage tournaments", Suva Swiss Accident Insurance Fund, Lucerne.
(Ruf Lanz Advertising Agency, Zurich)

Category "Poster Innovations" - Special Award
- "Nature and Animal Park Goldau: Otter Action", Nature and Animal Park Goldau (Advico Y&R AG, Zurich).
- "Citterio: Wafer-thin," Giuseppe Citterio, Zurich (Advico Y&R AG, Zurich)
- "Reporters without Borders: no news," Reporters without Borders, Bern (Wunderman, Zurich).

> More information
 

Seven personalities from the Swiss advertising scene were nominated for the title. The subscribers of Werbewoche voted for their favorite. The winner of the Campaign of the Year 2010 will also be honored.

Further information and registration here.  

As a long-standing employee of the Mars Group, the 40-year-old has a broad track record in various marketing and sales management positions, according to a press release issued by SDA on Thursday.

Mars Switzerland is a subsidiary of the American family-owned company Mars, which generates annual sales of around 30 billion dollars with brands such as Pedigree, Whiskas, Sheba, Catsan, Mars, Snickers, Twix, M&M's, Uncle Ben's and Ebly.

(Photo: Mars.de)

Director Rupert Sanders, who has already been awarded a Grand Prix in Cannes, tells the story of angels who - tempted by the new Axe Excite fragrance - fall to earth. They fall to the marketplace of a small town on the Mediterranean. There they set off in search of the source of the fascinating scent: a boy who unsuspectingly becomes the center of attention for the supernatural beings. The film was produced by MJZ, who represent Rupert Sanders and Spike Jonze, among others. The Mill, whose references include the visual effects of Ridley Scott's "Gladiator", visually staged the angels in post-production.

A new remix of the hit "Sexy Boy" by the band Air accompanies the images. The campaign was developed by BBH, London. Dokyo, Hamburg, is responsible for the German adaptation of the campaign.

In Switzerland, the film was released on February 14, 2011 as a 60-second film in cinemas and as a 30-second film on TV.

The job cuts over three years would save 46 million pounds (around 69 million Swiss francs), the BBC said according to SDA. With this measure, the BBC is preparing for the loss of funding from the British Foreign Office, said the Director of World News, Peter Horrocks. In future, the program will be financed by the licence fee. This is a painful day for BBC World Service, he explained.

The broadcaster was founded in 1932, costs 272 million pounds a year and reaches 180 million people worldwide via radio, television and the internet. Of the programs in 32 languages, Macedonian, Serbian and Albanian are being discontinued.
 

Götz Ulmer, Managing Director Creation Jung von Matt/Alster, will chair the Spotlight main competition. The deputy chairman of the jury is Johannes Bittel, Managing Director of Markenfilm. Gabriele Röthemeyer, Managing Director of MFG-Filmförderung Baden-Württemberg, traditionally chairs the jury in the Spotlight Students competition.

> To the complete expert jury list

The festival, at which an audience jury of up to 2000 people will vote on the submitted entries alongside the expert jury, will take place in Mannheim from March 24 to 25, 2011. The deadline for entries in the TV & Cinema and Web & Mobile categories has been extended to February 4, 2011.