In January, Axe launched the new Axe Excite product on the market. In the commercial for the campaign, you can see the heavenly beings on earth searching for the source of the seductive scent of Axe Excite. On Friday, March 11 and Saturday, March 12, 2011, some of the Axe angels will land in the shop window of Manor on Bahnhofstrasse in Zurich to present the new fragrance.

With the help of an innovative, interactive game, the angels also bring prizes to the people. For example, if you want to win a trip to the City of Angels - Los Angeles - all you have to do is walk past, grab a scented card and hold it up to a camera. The 3D animation will reveal whether you are one of the winners.

The campaign will be held virtually on Facebook accompanied. And the campaign has already had an effect, at least on the social media platform. Even if users there only rarely pay homage to the new fragrance or praise the commercial - the angels are well received. Yesterday, the wish was already expressed to immortalize the angels on posters.
 

As Head New Business, Will will be responsible for the development and implementation of new offerings and for bringing them to market. The six-strong network will include professionals from the radio, TV, event and concert sectors. This was announced by Ringier on Tuesday.

Will has held various positions at Ringier since 1999. As Head of New Business, he is part of the management of Ringier Entertainment, which comprises all radio, TV, event and concert activities of Ringier Switzerland with a good 400 employees.
 

BWI offers practical leadership experience and management knowledge in the areas of leadership, project management, management techniques and supply chain management in public and in-house intensive courses. The seminars are intensive and demand everything from the participants, the agency writes in a press release. Weber Harbeke Partners dramatizes this fact with pointed headlines. The advertisements are intended to position the BWI as a rigorous training ground for prospective and experienced managers and at the same time draw attention to specific courses on offer.

The campaign is regularly featured in the daily and business press in German-speaking Switzerland.

Responsible at ETH Zurich BWI Management Weiterbildung, Zurich: Jürg Kuster (Managing Director), Urs Lenzi (Deputy Director), Lilly Hauser (Seminar Planning, Marketing), Lucienne Falorni (Administration). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Christian Sidow, Marc Schwitter (text), Karin Both (consultant).
 

The festival, at which the audience jury also selects its favorites in parallel to the expert jury awards, will take place on 24 and 25 March 2011 at the Congress Center Rosengarten
in Mannheim. Festival directors Peter Frey and Thomas Falkenstein are responsible for the program. Spotlight is supported by the City of Mannheim, the Baden-Württemberg Film Fund, the Landesanstalt für Kommunikation LfK and the Baden-Württemberg City Ministry. The scientific partner is Pforzheim University.
 

Andy Lehmann was brought in as an external consultant to accompany the evaluation process. With him, 6 network agencies and 10 independent Swiss agencies were analyzed in depth at the beginning of the process and a pre-selection was made with five candidates who were invited to an agency presentation. This writes the agency in a statement. In a final presentation, Mediatonic from Geneva then prevailed against one competitor.
 

The 15 entries in the running for the Audience Award, made possible by sponsor AZ Direct, are already among the winners: they were nominated by visitors during the three-day dialog marketing exhibition for the "Audience Award" category. Now you can vote at Facebook.com/dmpreis the favorite can be chosen. Two tickets for the Award Night on May 27, 2011 will be raffled off among all voters.

The number of submissions increased by 15 percent compared to the previous year. The number of submissions in the "Digital dialog measures" category even doubled.
 

The new joint stock company, with state-of-the-art newspaper printing and processing facilities at Hochbergerstrasse 15 in Basel, is thus set to become the most important newspaper printing company in northwestern Switzerland, according to a statement from Basler Zeitung Medien. Felix Bitterli, the former head of the Basler Zeitung printing center, will be responsible as chairman of the management board. The company employs 102 people.

The company's Board of Directors comprises Moritz Suter, Chairman, Beat Meyer, Vice Chairman, Marcus Herren, CFO National Zeitungen and Basler Nachrichten, and Daniel Merkel, Managing Director Birkhäuser+GBC. Basler Zeitung Medien thus stands on three pillars as of April 1: National Zeitung and Basler Nachrichten, with the "Basler Zeitung" publishing house and its marketing and subsidiary companies, Birkhäuser+GBC and Die Zeitungsdrucker. All three companies are wholly owned by Basler Zeitung Medien.
 

Fain.ch is the local model of the sharing, work and communication web services from the USA. The new service is suitable for companies that lack the infrastructure for their own intranet, as well as for work groups, organizations and associations looking for a solution for shared document editing and secure web communication. This was announced today on Presseportal.ch. A social media service can now be used without violating Swiss data protection law and without large American companies analyzing the data.

Fain costs a one-off fee of 150 francs to set up the private web space. After that, monthly rental costs of five francs per registered participant are due. The rental costs cover all maintenance and support costs for the private web space. If the data and discussion contributions are to be made available on CD-ROM during the rental period or after termination, the cost of producing them is CHF 150. The easily calculable costs for Fain users also finance the development and programming of the platform, as no private data is analyzed and sold on for marketing purposes compared to foreign providers.

Fain is a word from J.R.R Tolkien's Sindarin language and means "cloud". The name of the platform thus refers to cloud computing, which stands for web-based computer work. Fain was developed by the Lucerne agency Präsenz und Effizienz P&E. Agency owner Daniela A. Caviglia is responsible for the concept and development, while P&E employee Jonas Knaus is responsible for programming and design.
 

The new website of the Swiss Workers' Relief Organization SAH Zurich Sah-zh.ch has a contemporary, modern and functional look. It is intended to create a basis for multimedia communication with the various interest groups and thus do justice to the different target groups, as A-sign writes in a press release. People looking for help can find support quickly and easily. By highlighting project successes and testimonials, existing and new patrons and donors receive information. In addition, the public sector can find opportunities for project assignments.

In future, SAH Zurich will report regularly on the projects and their successes and will create the basis for e-fundraising with its new website. Interested parties can make earmarked donations for individual projects or a general contribution that will be used where support is most needed.

The advertising agency A-SIGN supported SAH Zurich with the content and visual concept as well as the development of the new Typo3 website. The agency contributed 30 percent of the project costs.
 

Compliance with the license was questionable for around eight percent of the SRG's online offerings examined. This was announced by the Federal Office of Communications Bakom on Tuesday. It had commissioned the study "SRG Online Observation" for the second time. Compared to the previous year, the contributions in the gray zone decreased by about 1 percent. According to the license requirements, the SRG's online offering has the function of supplementing and deepening the television and radio offering. If the online offerings have no direct connection to a radio or television program, they do not fulfill the conditions of the license.

In total, the researchers assigned 168 cases to a gray zone, as they write. These included editorial content, interactive offers, advertising, self-promotion and corporate information. On SF's website, the contributions came primarily from the sports, entertainment and SF Meteo sections; on Radio DRS, from the news. The people program glanz & gloria, for example, provides a celebrity database on the Internet that has no direct connection to a program, the researchers noted. Also in a gray area were results tables for sports that were not reported on in a timely manner on the radio.
 
In the case of interactive offerings on SRG websites, the study authors found fault with various blogs - such as posts on the Aeschbacher blog or the kulturplatz blog. The proportion of unclear cases was significantly higher in the area of user-generated content than in the other categories. For more than 85 percent of all user-generated content reviewed, no broadcast reference was apparent, the study says. SRG's websites also sell articles that have no direct reference to a program. In the DRS radio kiosk, for example, the authors classify 9 out of 10 products - CDs and books - in the gray zone.
 
Despite the shortcomings identified, Bakom is satisfied with the study results, as Jost Aregger, head of research at Bakom, said in response to an inquiry from the SDA news agency. SRG is on the right track, he said. However, the potential for improvement should be used, he said. Bakom is therefore seeking dialogue with SRG. The study does not have any political implications.
 
At SRG, they note that these gray area cases are primarily in the areas of interactivity and sales/shop. This was announced by the company on Tuesday. The study confirms that SRG is playing by the rules. Not a single offer was identified beyond the permitted perimeter, writes the SRG.

Hanspeter Lebrument, president of the Swiss Media Association, disagrees. SRG has crossed the line, he says. It is in the process of making online a medium of its own, he said in response to an inquiry from SDA. He cited the live tickers on the events in Libya as a current example of crossing the line. That is the business of the private media, he maintained. The publishers have already begun talks with SRG, Lebrument said, adding that a public statement on the subject would be made at the end of March.

The study "SRG Online Observation 2010" is part of a research package to monitor the programming quality of radio and television. Under the direction of Michael Latzer, researchers from the Institute of Mass Communication and Media Research at the University of Zurich examined the online offerings of Swiss Television SF, Swiss Radio DRS, the French-speaking Swiss radio and television stations RSR and TSR, and the Ticino radio and television station RSI. The study cost 78'600 Swiss francs.

Ambitious summiters can apply to be a team leader during the recruitment phase by creating a virtual 3D mountain. Once the mountain has been created on the Mammut website has been created, the mountain founders can look for supporters among friends and in the community who will help the mountain grow to the heights with their photo. The higher the mountain, the higher the chance of making it to the next stage. Depending on the country and allocated summit quota, a number of the mountain founders with the highest mountains will be invited to the team building phase. Each team leader is allowed to put together a team of two to six people. The teams are then scrutinized again by a panel of experts. Those who clear this final hurdle are allowed - with mammoth equipment and mountain guide - to embark on one of the 150 anniversary tours.

Mammut advertises with customers for customers

Sekan Kee solves Luise Diem who headed OMD See for over ten years, and will take over as Managing Director of Carat Switzerland in July 2011. Sekan Kee will also join the management team of OMD Switzerland in her new role as Managing Director, the company announced on Monday.