According to the press release, they have honed their language as a creative tool and examined the mechanisms and criteria according to which the Swiss media function.

The CAS course in Science Journalism is led by Beat Glogger and is supported and recommended by the Swiss Academy of Sciences Scnat. The next course with 4 times 5 attendance days starts on August 22, 2011 and lasts until November 25, 2011.

certificates were received in March 2011:
Corinne Hodel, Tele M1
Claudia Hoffmann, Agroscope Reckenholz-Tänikon
Monika Lusser, North-South Center of ETH Zurich
Andrea Matt, AM Design AG
Isabelle Not
Sabrina Oesch, ETH Zurich
Martina Pletscher, University of Lucerne
Markus Seifert, Südostschweiz Radio AG
Bernd Wilke, Swiss Reinsurance Company
 

Thanks to the gratuitous cooperation of various well-known artists, an unusual implementation could be realized far above budget, the agency writes in a statement. In addition to TV spots on the leading Swiss private TV stations, radio spots on the national stations DRS 3 and Rouge FM, presence on Tilllate.com and ads in 20 Minuten/Friday, the official website Swissmusicawards.ch not over.

Those who were unable to get hold of any of the tickets for the awards ceremony can watch the show from March 4 on Pro Sieben, Star TV or or Rouge TV in a two-hour TV broadcast.

Responsible at Swiss Music Awards: Oliver Rosa (Executive Producer). Responsible at Zurich Tokyo: Daniel Donati (CD), Raphael Kunz (AD), Laura Donati (consulting), Judith Stoletzky (text), Manuel Rickenbacher (photography), Yves Spink (direction), Alex Kleinberg/Visualpark (co-direction/editing), Alex Biondi/Visualpark, Miriam Rivas/Visualpark (production), GFX (3D animation), Luzian Schlatter (animation), Darko Linder/Peter Bräker (sound).
 

Goldbach Media already upgraded its out-of-home advertising offering in December 2010 with the launch of the Migrol/Shell ad screen network, according to a press release issued on Wednesday. Now, with the launch of the "Valora Instore TV network", the national ad screen offering has become much more attractive.

The ad screen portfolio thus comprises more than 600 locations with over 2,300 screens. The Valora network comprises 164 locations in German-speaking Switzerland. These include 100 K Kiosks, 53 Avec outlets and eleven Press & Books bookstores. These are equipped with a total of 487 screens. The range is rounded off by 37 service screens at selected locations.
 

From the beginning of March, the tourism umbrella organizations will undertake to coordinate their marketing activities and expand their activities, according to SDA. The core element is a marketing performance mandate from Heidiland Tourism to Graubünden Ferien. Summer tourism in particular is to be strengthened.

Touristic Heidiland has been in existence for two years and comprises the regions of Walensee, Pizol and Flumserberge. The Bündner Herrschaft, where the story of Heidi and Geissenpeter takes place in Maienfeld, also joined at the beginning of 2011. According to the press release, the affiliation of Bündner Herrschaft with Heidiland Tourism was the catalyst for the collaboration between the two organizations.

The first visible sign of the cooperation is the takeover of the La butia information point in the Heidiland highway service area by Heidiland Tourism. It has been operated by Graubünden Ferien since it was founded 20 years ago.

Graubünden Ferien has an annual budget of ten million francs at its disposal, while Heidiland Tourism has 3.4 million. Both organizations employ around 30 people each.
 

The 100-second advertising run will consist of a mix of infotainment (weather, news, sports) as well as communication from Coop and advertising, according to a statement. As an advertising offer, 10-second spots will be aired weekly at a gross rate of 16,100 francs in all stores. Only four advertising companies in addition to the privileged Coop partners will have the opportunity to be present every week, it adds.

Neo Advertising is also planning combined offers consisting of Coop Pronto TV and the existing Shopping TV network in shopping centers as a complete solution at points of sale.
 

In previous years, smaller companies and start-ups have always made it to the final round, as detailed in a press release. This year is different: the big national Swiss companies and brands account for a total of ten of the twelve projects nominated by the jury for the Master's Choice. Including Ex-Libris, Migros made it into the final twelve five times. Postfinance is in the running with two projects and Swisscom, SRF and SBB with one each.

Another constant that characterizes the 2010 vintage as a whole: Web 2.0 and the topic of social media. Pascal Sieber, President of the Online Marketing category, comments: "Last year we were desperately looking for projects that showed how to use social media. This year, integration with social media platforms seems to have become standard. This finally gives online marketing what it has always been looking for: Interaction between customers and between customer and provider."

> To the shortlist

The opinion of the Netzticker readers of Netzwoche, the Swiss ICT magazine for business decision-makers, and the audience at the Best of Swiss Web Award Night is now being sought. The online vote on the Netzticker will take place on Thursday, the Best of Swiss Web Award Night on March 31 at the Kongresshaus in Zurich.

Tickets for the Award Night can be ordered at the following e-mail address: [email protected]

Flowcube's mandate covers corporate communications including brand PR, taking into account all Betty Bossi's communication channels. Flowcube Communications operates internationally and advises clients from the lifestyle, fashion, jewelry, design, architecture, real estate, tourism, hotel, retail and health sectors. The PR agency is headquartered in Zurich and has a branch office in Milan and a partner agency in Munich. The agency currently employs eight people
 

The good news is that emails were not lost at any point, Google's vice president of engineering Ben Treynor said in a blog post on Monday. Things should be back to normal for everyone soon. The fix is taking longer than originally expected, but is progressing. A programming error in a software update related to e-mail storage is to blame, Treynor writes. As a result, an estimated 150,000 Google users worldwide lost their emails. According to estimates, a total of around 200 million people use the US company's free e-mail service.
 

The Freischütz is now produced by the Triner printing company in Schwyz (SZ). Newspaper publisher Heller Media had had the paper printed in Lenzburg since 1996. Heller Media wrote in Freischütz that they wanted to offer readers added value with color printing and meet the needs of advertisers. The editorial office remains in Muri.
 

Reto Wüthrich is Managing Director of the information agency Pepper. Pepper is the editor-in-chief of the trade magazine Handel heute and the new title Swiss German Magazin. Wüthrich is also editor-in-chief of the print edition of Eco-life.