High voltage: wild subjects created with make-up
In November, the Visagistique Makeup School chose the Zurich-based advertising agency Hochspannung to raise awareness of its course offerings and makeup bar. Among other things, the agency has now designed a new advertising campaign under the slogan «Give Others a Face.».
From this, the slogan "Gib dir ein Gesicht" (Give yourself a face) was derived to advertise the make-up bar located in the same place. The subjects of the new campaign were created by the Zurich advertising agency Hochspannung. Make-up served as the creative element, first and foremost cosmetic powder, which creates faces as if out of thin air. To ensure a perfect visual implementation, the agency engaged photographer Sandro Diener and as well as Linus Schneider from Pixelprinz.
The subjects are used in and around Kloten as posters and cinema slides. Furthermore, flyers and mailings are used to draw attention to Visagistique. All advertising measures lead to the newly created website Visagistique.com, where all offers can be found.
Responsible at Visagistique Make-up School: Maria-Grazia Rainone Strässler. Responsible at Hochspannung Werbeagentur Zurich: Tom Fäh, Marco Huber, Cécile Maurer, Matthew Katumba, Elisa Stahel, Alex Taiganidis, Angela Van der Sman. Photographer: Sandro Diener. Image editing: Linus Schneider.
