In the newly designed subjects, the focus is on the product, which is presented in large format on a black background. The ads appear in international trade magazines and special interests.

Responsible at LK International: Daniel Schaffo (Marketing Management). Responsible at WVC Communications: Kurt Wettstein (CD), Damian Thür (graphics), Nicole Antonietti (desktop).
 

IAB President Ueli Weber on the new appointment: "We are pleased to have gained Jaromir Löffler, a competent specialist in digital marketing, to strengthen IAB communications. In the course of his work as Editor-in-Chief of Marketing & Kommunikation, he has always attached great importance to the topic and built up a professional network of experts".

 

More and more magazines will be printed abroad in the future, says Thomas Gsponer, Viscom Director to the newspaper Sonntag. This is because production is now up to half cheaper due to the euro exchange rate. That these fears do not come from nowhere is shown by the Sonntagspublikation with some current examples: For example, Tamedia's women's magazine Annabelle has been printed in Pforzheim, Germany, since last year and no longer at Zieglerdruck in Winterthur. The TV täglich program supplement, which Tamedia publishes together with Ringier, has also been printed in southern Germany since the beginning of the year. The previous printing plant in Zofingen had given up the corresponding printing area. And the magazine of the TV doctor Samuel Stutz, Sprechstunde Doktor Stutz, has also been printed in Germany for half a year. "Thanks to the lower prices, I save several hundred thousand francs per year. I can invest this money in editorial performance," he is quoted as saying in Sonntag. Stutz has thus created two new jobs and the magazine is now published six times a year instead of four.

Journalistic products are not the only ones to follow the euro-lock call. Most advertising brochures are now produced abroad, Lothar Dostal, head of Ziegler Druck, is quoted as saying. Two years ago, for example, the company was still printing the flyers and catalogs of Micasa and Melectronics. Today, they come from Germany and Austria. For some time now, all Kuoni and Hotelplan travel catalogs have also been produced abroad. Even 75 of the 125 editions of the Swiss telephone directories have been coming from Germany for two years. According to Sonntag, the publisher Local.ch, a joint venture of Swisscom and Publigroupe, justifies this with the lack of printing technology in Switzerland. And SBB produces the Bahn and Postauto course books in Germany, both with a print run of 50'000 copies each.

Gsponer does not want to simply leave the field to the foreign competition without a fight. "In April, we will launch a large-scale image campaign with advertisements and posters. "We must emphasize the Swissness of printed products," the Viscom director is quoted as saying in Sonntag. To this end, there are also plans to introduce a "Printed in Switzerland" label. This would stand for elements such as quality, collective bargaining agreements, environmentally friendly production, training and minimum wages - factors that are not always given abroad. In view of the upcoming elections, all Swiss parties have been contacted and asked to print their election brochures sustainably and in Switzerland.
 

Infront is best known as a marketer in soccer and winter sports, as the Sunday newspaper writes in its current issue. The company's figureheads are Günter Netzer as a member of the Board of Directors and President and CEO Philippe Blatter, the nephew of Fifa President Sepp Blatter. The main shareholder is Jacobs Holding. Sales are around 750 million Swiss francs.

The new 50:50 investment company will be called InfrontRingier for short and will have its headquarters in Zug, as the Sonntagszeitung continues to write. It is expected to become operational in the middle of this year. The recently founded artist and sports agency Poole Position will also be brought into the joint venture. Poole Position is also a 50:50 joint venture with Germany's Kickmedia, the largest management agency in the German-speaking world.

Subject to the necessary approvals, the joint venture will be launched in mid-2011. Armin Meier will take over as managing director from July 1, 2011, Ringier announced on Monday. Until then, Bruno Marty, Infront's CEO of the Winter Sports division, will lead the new joint venture. Armin Meier has been director of marketing and sponsorship at Ringier Switzerland and a member of the extended management board at Ringier Switzerland and Germany since October 1, 2010. Until the start of the joint venture, Meier will oversee the handover of current projects and continue to market the Rose d'Or Festival.

 

The magazine, which is published every two months in German-speaking Switzerland with a circulation of 80,000 copies, will be even edgier editorially without losing any of its lifestyle character, according to a press release.

The cover story is now always about a personality who is committed to a sustainable lifestyle with exciting ideas or projects. Zurich-based people photographer Geri Krischker puts these people in the right light. He has been enlisted for the 2011 cover series. The series kicks off with Frank M. Rinderknecht, who is constantly reinventing mobility with his company Rinspeed.

Ecolife has also been operating an online portal for some time now. At Eco-life.ch the contents are clearly accessible. An eNewsletter provides regular information about new topics on the website. With a pool of around 7,500 eNewsletter subscriptions and rapidly increasing usage figures on the online portal, Ecolife offers an attractive advertising platform with the print/online combination, it continues.
 

Heineken sent a few pretty girls to bars in Amsterdam. They’re delighting all the patrons who happen to have a bottle of Heineken right in front of them with a warm hug. This is the company’s way of saying thank you for the many «likes» on Facebook. And in doing so, it’s bringing Facebook from the virtual world out onto the streets. The men, at any rate, seem to be enjoying it—so much so that they’d rather not let go of the blonde angels at all.

(Source: Wuv.de)

 

The person-specific usage data - so-called PIN data - are raw data which are collected by means of telecontrol equipment and record the viewing habits of TV viewers. Until now, it was not possible in Switzerland to plan advertising on the basis of PIN data. This is now to be possible. This requires a new planning tool that can work with this PIN data. It is called EvoAd and is marketed by Public Data.

Public Data, which is part of the Mediapulse Group, has taken over the marketing of the PIN data determined by Mediapulse, evaluated an associated software together with the potential buyers and had it adapted to the peculiarities of the Swiss media and advertising market. This was done at the express request of the advertising market, as Public Data writes in a statement. Based on the findings of the last few months, Publica Data has now decided to launch the PIN data for the advertising market, including a currency-secure reporting tool, which has found great acceptance among marketers and agencies alike.

For the time being, the completion and marketing of the originally planned additional software modules for forecasting and planning TV advertising services will be abandoned. The experience of recent months has clearly shown that the expectations and requirements of potential buyers of this software are not only very complex, but also inconsistent, the statement continues. The jointly selected EvoAd, a software that is also used to some extent in Germany and Austria, cannot meet the requirements of the Swiss market, even after extensive further development. Due to this initial situation, further involvement in the area of the two modules forecasting and planning would no longer be expedient.

The PIN data will therefore be sold together with the reporting module of the EvoAd software. Publica Data will specify its offer in this regard in the coming weeks and present it to the market in the course of April.
 

The marketing planner (SAWI), certified business economist (GSBA) and apprentice trainer (Zug Vocational Training) was project manager for youth/event marketing & sponsoring at a major bank, head of multimedia at a multimedia agency and project manager for corporate communications at an international tourism company. After that, Rolf Hertzog was responsible for national cinema sales and a member of the management board at Cinecom, and was Key Account Manager TV Sponsoring at Swiss Television. In the past two years, he was an independent online and affiliate marketer and acquired knowledge in the field of Internet marketing.

 

Several leading government critics have been charged with endangering the state. This was announced by the organization Chinese Human Rights Defenders CHRD on Friday. The ongoing crackdown may be one of the most severe actions by the government against Chinese activists in recent years, explained CHRD head Renee Xia.

According to the organization, the writers Ran Yunfei and Liang Haivi are accused of endangering the state, while the dissidents Ding Mao and Chen Wei are accused of inciting subversion. A fifth activist, Hua Chunhui, is accused of betraying state secrets.

Since last week, Chinese exile groups have repeatedly called for people to take to the streets against the rule of the Communist Party and for freedom of expression and the rule of law. However, a call for protests in 13 cities across the country on Sunday was little heeded after the police significantly increased their presence on the streets.
 

As a provider of premium photo books, the company is always looking for the best print quality - and Stämpfli Publikationen offers this thanks to its latest-generation digital printing presses, says Bernhard Ammann, Managing Director of Book4you, explaining the new collaboration. The photo books from Book4you have won several awards, most recently from PC Tipp in October 2010 for the best print quality and the most user-friendly design software.

This threatens not only a significant reduction in jobs in the film industry, but also a loss of photochemical infrastructure and the disappearance of know-how in the preservation and restoration of Swiss films. As Egli Film writes in a press release, its order volume has fallen in recent years due to the digitization of cinemas and the use of digital production formats. The management is therefore forced to close its Bern site, probably at the end of 2011.

In January 2011, the Federal Department of Home Affairs decided to financially support the digitization of cinemas with around CHF 1 to 2 million per year. It can be assumed that with this government support, the technical revolution will gain considerable momentum in the coming months and that 35mm film prints for cinema screenings are in danger of disappearing completely, as the press release from Egli Film goes on to say.

Of the original 5 Swiss film copying plants, 3 film labs had to cease operations in the 1990s. Increasing price pressure and the high investment costs involved in maintaining a modern service operation meant that the long-established Schwarz Film had to give up operations in Bern in 2009. Egli Film subsequently took over the copying plant and has since continued to run it with a reduced workforce. Egli Film has been operating a film copying plant in Zurich for 40 years At present, around 30 specialists are still working at both sites, including around 7 people with many years of photochemical experience.

If the digitization of the film industry continues at this pace, Egli Film assumes that it will have to cease operations in the next few years, based on economic criteria. Closing the company would not only mean laying off employees, it would also mean losing know-how, particularly in the area of restoring historical archive material.
 

The man himself had not placed any pirated copies online. However, he provided information on his homepage about currently available films and games and offered hash links on the website that led to file-sharing networks (P2P networks) or to the computers on which the sought-after data was stored. In 2010, the Thurgau High Court convicted the man of aiding and abetting the infringement of copyright on a commercial basis. It punished him with a conditional fine of 90 daily rates of CHF 30 each and a fine of CHF 2,000. However, this sentence also included a conviction for pornography.

The Federal Supreme Court has now dismissed the man's appeal. He had essentially argued that the information he provided should be understood as harmless everyday actions. Otherwise, the circle of possible accomplices would be opened up immeasurably. In the opinion of the judges in Lausanne, however, his contribution to the downloading and uploading of pirated copies was rightly assessed as active assistance and therefore as aiding and abetting copyright infringement. This is because it does not matter whether the users still
would have had to install a P2P program in order to carry out the download process. Furthermore, according to the court, the existence of commercial activity was also rightly affirmed. Finally, the person concerned could not invoke a prohibition error: Admittedly, an earlier criminal case concerning the same matter had been written off. However, this was only due to the withdrawal of the
penalty application.