Press Council reprimands Weltwoche: picture of a Muslim woman misused for criticism of Islam

The Press Council upheld a complaint filed by a Muslim woman against *Die Weltwoche*. In its issue 19/2010, *Die Weltwoche* had published an article critical of Islam that included a partial quote from the Quran with the headline: «Kill them wherever you find them.».

The author concluded in his article that "the Muslim faith is not compatible with the rule of law and democracy" and "consequently" should be banned. The main picture accompanying the article showed some Muslims demonstrating on the Bundesplatz in Bern. One of those pictured, whose faces were clearly recognizable, filed a complaint with the Press Council: The picture had been taken several years earlier at a peaceful demonstration against the Danish Mohammed cartoons and appeared here out of context.

In its statement, the Press Council acknowledged the right of the media to express fundamental criticism of Islam and all other religions. However, a medium may not illustrate such an opinion piece with any archive pictures from a completely different context. The main picture of Weltwoche was not a symbolic picture; moreover, the people depicted had not given their consent for a renewed publication in this completely different context. A person who demonstrates peacefully for his religion does not have to accept that his picture later serves as an illustration of an article that denounces this religion and thus also the person depicted as potentially violent and anti-constitutional. "The negative statements of an article inevitably fall back on the persons depicted in it," the Press Council said. And no one would have to be liable as a scapegoat with his face for accusations that have nothing to do with his person, nor with the situation in which the picture was taken. Weltwoche had also violated the privacy of the complainant with the publication of the picture.
 

Ogilvy & Mather: Fruits staged ready for Hollywood

Raspberries bounce and roll in from all directions, forming a heart. That’s how Hirz promotes its new TV commercial, «Love Means…,» created by Ogilvy & Mather Zurich. The commercial announces a heart-themed promotion that begins on April 11.

For the film, more than 300 raspberries were photorealistically modeled in 3D and animated via keyframe. The spot was produced by Boutiq Film Production in Zurich. It will run on high-reach stations in Switzerland from March 28, 2011. The resolution will follow in a follow-up spot, which will start in calendar week 15.

Responsible at Lactalis Nestlé Fresh Products Switzerland, Zug: Daniel Langenegger (Marketing Manager), Seraina Tschiemer, Etienne Schumpf (Brand Manager). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Tino Heuter (Art Direction), Marc Schwitter (Text), Theresa Wagner, Sabine Furrer (Consulting). Responsible at Boutiq AG Film Production: Mike Huber, Philipp Zünd (Director), Luana Derungs (Production), Semir Saleh, Margit Gassner, Bettina Gruenefeldt (3D Artists), Pascal Schelbli (Motion Design).

 

Street View: Google must blur all faces

Google must manually blur all faces and license plates that are still recognizable on Street View. The Federal Administrative Court has largely approved the measures demanded by the Federal Data Protection Commissioner (EDÖB), Hanspeter Thür.

Thür demanded measures from Google in September 2009to improve the protection of privacy in Street View. Because the majority of Google refused to implement the proposals, the Federal Administrative Court had to rule on the matter following a complaint by the FDPIC. The judges in Bern have now come to the conclusion that Google must comply with almost all of Thür's demands. At the heart of this is Google's obligation to manually make the faces of people and vehicle license plates completely unrecognizable. According to the FDPIC, only around 98 percent of all faces are currently blurred automatically.

Complete anonymity must be established in the area of sensitive facilities, such as women's shelters, prisons, schools, courts, social authorities and hospitals. In addition to the face, Google must also remove other individual characteristics such as skin color or clothing. Google must also provide information in local newspapers about planned recording trips and the uploading of images online instead of just on the Google Maps homepage, as was previously the case. According to the court, it is also inadmissible to view courtyards and gardens that would not be visible to "normal passers-by".

The decision can still be appealed to the Federal Supreme Court in Lausanne. According to the current ruling, every person has the right to their own image. This means that, in principle, no one may be depicted without their consent. This also applies to images in which people only appear as an accessory, as on Street View.

Additional expense to cope with

This right to one's own image must take precedence over the economic interests of Google as well as those of the users. Google is currently accepting the violation of personal rights for the sake of its success. This could be avoided with post-processing, whereby the additional costs obviously do not jeopardize Google's existence. Furthermore, it cannot be ruled out that the additional costs could be passed on to the users of Google Street View. Finally, it should not be forgotten that this is not about a ban on Google Street View.

According to the court, Google only does not have to fulfill one of Thür's demands. It concerns recordings made from private roads. Thür wanted such recordings to be posted online only with the consent of the authorized parties. Google countered the data protection officer's demands at the court hearing at the end of February by arguing that nobody was really interested in the few faces that were still visible. Thür's demand was disproportionate.

Moreover, it is not clear why Google should be banned from doing what others are allowed to do on the internet and in the media without further ado. There is great public and private interest in Street View. Ultimately, the data protection officer's complaint was made for purely political reasons. (SDA)  

Google and data protectionists argue before federal administrative court

 

Last but not least: Independent pension provision - with Le Temps and Rentes Genevoises

Starting immediately, Le Temps is offering a section on its website dedicated to retirement planning. What raises some eyebrows, however, is an «exclusive and unprecedented partnership» with Rentes Genevoises.

For the first time, a section of Letemps.ch is reserved for a single partner in terms of visibility, the company said in a press release. Rentes Genevoises has full legitimacy for such an operation, as the company is a recognized player, the partnership is justified. The newspaper does not believe that its editorial independence is at risk: "As both partners are guided by the same strict standards in their respective fields, it goes without saying that the Le Temps editorial team will maintain its full independence and editorial autonomy when dealing with pension issues." The hope remains that the "exclusive and unprecedented partnership" will not break down any walls.

letemps

The corresponding section on the Letemps.ch website: on the right, a Rentes Genevoises logo and the words "in collaboration with" above it indicate the partnership.

 

Aroma: Creation competence expanded

Aroma is strengthening its creative team with the addition of Art Director Michael Hollstein and stylist Tatjana Glemser.

Michael Hollstein studied scenography, Tatjana Glemser worked as a stylist for the program "Schöner Wohnen mit SF". At Aroma, they complement the creation team led by Creative Director Roger Stämpfli. Tara Welschinger is the new head of consulting. Senior Consultant at Aroma since June 2009, she takes over this function from Managing Director Jeannette Bours.

Aroma specializes in three-dimensional communication. The agency employs around 47 people and gives companies, brands and products spatial identities: communication and trade fair design, event architecture or interior design.  

 
Aroma.ch

Ruf Lanz wants to make Delizio coffee the talk of the town

Ruf Lanz is the new agency for Delizio, Migros' coffee system. 

The Delizio system includes capsules with coffees, machines as well as accessories such as milk frothers, cups or capsule dispensers. Ruf Lanz was commissioned to design the new brand identity. The first results of the new collaboration will be seen in October 2011.

 

Publigroupe: Publicitas Publimedia and Web2com merge

Advertising marketer Publigroupe is merging two of its subsidiaries. Publicitas Publimedia is being merged with Web2com, a Publigroupe company active in digital marketing. The new business unit will operate under the name Publimedia in the future.

The head of the new unit is 49-year-old Andreas Gedenk, who formerly ran the media agency Zenith Optimedia in Zurich managed. Ueli Weber, previously Managing Director at Web2com, will assume the function of Chief Operating Officer (COO) and become Deputy CEO of Publimedia. Moreno Cavaliere, a long-standing member of the Management Board of Media Sales, will continue as Head of National Sales (Publicitas, Publicitas Publimag, Publicitas Publiconnect, Publicitas Swiss Press and Publicitas Mosse) and as Managing Director of Publicitas Cinecom. He will also be available to the new Publimedia in an advisory capacity.

The merger will not result in any job cuts, the advertising marketer announced on Monday. The new Publimedia will commence operations at the beginning of May 2011 with 35 employees and will present itself on the market with four different service divisions:

  • Media Services: Information, planning, booking and reporting services.
  • Marketing Services: Market analyses, evaluation of customer contact points (touch points), etc.
  • Special Services: Digital conception and production
  • Network Services with access to the services of all Group companies.

The existing services of Publimedia and Web2com will be continued and successively expanded. These include an "AdMarket", an interactive marketplace for advertising space with offline & online offers, interface between supply (publishers and other platforms) and demand (advertisers), which will be launched in fall 2011 as a central service of Publimedia.
 

Award-CC: Voting for the Award Social Media is open

The seventh round of the Corporate Communications Award (Award-CC) has begun. Voting is now open for the newly launched Social Media Award.

Once again this year, innovative communication concepts and their successful implementation are being sought. A new member of the jury is the current Advertiser of the Year: Nadine Borter, owner and managing director of the advertising agency Contexta in Bern and Vice President of BSW Leading Swiss Agencies.

The Award Social Media runs on the FB fan page Facebook.com/ awardcc. Favorite campaigns can still be entered here. The prerequisite for this is the integration of social media measures. The expert public voting will run until mid-August 2011, when the nominated campaigns will be available for the final vote.

 

Goldbach Interactive: Relaunch of the Ricola website

Ricola.ch, the Swiss corporate website, has been given a fresh new look. Goldbach Interactive was responsible for the redesign. The agency was fully in charge of the redesign, revising and producing the design and content, optimizing the page and navigation structure, and implementing a new CMS. 

A showroom and teaser area invites visitors to Home to discover the site. Access to the Ricola products is via the product lines and, on the second navigation level, via the flavors. The user thus finds all products combined in one showroom.

A central element of the website is now the magazine "World of Herbs", in which everything revolves around the company's raw materials, the 13 herbs. The site also features information about the company and an entertainment section: In addition to commercials, the current company video, ringtones and wallpapers, the latter also contains two games integrated into the site - the herb memory and the herb quiz.

After the launch in Switzerland, the roll-out of the international websites will follow in the next few months. According to Goldbach Interactive, the CMS Kentico allows flexible administration of the country pages, which will be gradually adapted to the new design. 

To the website: Ricola.ch.

Goldbach Interactive wins Ricola as new customer

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Prestige Media: Luxury travel magazine launched

Prestige Media, publisher of Prestige magazine, is launching a new magazine on the Swiss market. Imagine promises «travel experiences of the highest caliber.».

With a circulation of 12,500 copies, the travel magazine offers travel reports, interviews and photo series from special destinations four times a year. It is edited by Lone Halvorsen, who has already contributed articles to Prestige magazine. Tina Itin, who has worked at LZ Verlag for various magazines for many years, has been appointed Sales Manager.

As with Prestige magazine, Imagine also features a Authentication by the Wemf is being sought. According to the publisher, the magazine will be registered this year. The magazine will also benefit from Prestige's long-standing market presence in terms of distribution. The new travel magazine will be available in the lounges of over 85 5-star hotels in Switzerland and at major VIP events in Switzerland. Thanks to a collaboration with Swiss Air Lines, the magazine can also be found in Swiss lounges in Zurich, Basel, Geneva, Chicago, New York, Newark and Moscow.

At Imaginemag.ch an interactive reading sample is provided in the form of an e-mag.

French-speaking Switzerland: Five newspapers now with a joint jacket section

Five regional newspapers in French-speaking Switzerland will be published on Tuesday for the first time with a uniform layout. They will now produce the national sections of the newspapers jointly in Neuchâtel.

The Journal du Jura, the Vaud local newspaper La Côte, L'Express from Neuchâtel, L'Impartial from La Chaux-de-Fonds NE and Le Nouvelliste from Valais have joined forces. The whole thing was initiated by the Hersant Group (Editions Suisse Holding), owner of these regional newspapers with the exception of the Journal de Jura, which belongs to the Biel-based Gassmann Group. A new joint platform called "Agence romande de presse" was founded in Neuchâtel. Here, eight journalists produce the joint cover consisting of the Swiss, foreign and business sections.

Reorganization without job cuts

According to Nicolas Willemin, project manager and editor-in-chief of L'Express and L'Impartial, the entire reorganization could be carried out without job cuts. However, some editors from Sion now have to work in Neuchâtel. Thanks to the reorganization, more resources are now available, which in turn will be used for an additional background page in the regional section, Willemin added.

According to Willemin, the aim of the new arrangement is to benefit more from in-house services and be less dependent on agency texts. In addition, an agreement has been concluded with the conservative French daily Le Figaro, which allows the regional newspapers in French-speaking Switzerland to use its articles. (SDA)

 

33rd Caples Awards: Gold, silver and bronze for the Y&R Group

The agencies Futurecom, Wunderman, and Advico Young & Rubicam—all part of the Y&R Group—won four medals at this year’s Caples Awards. The agency at the airport, which was also among the finalists, remains with two shortlist placements.  

Futurecom won gold in the Online category with Reporters Without Borders "No Comment". Wunderman received two medals for the project "The Value of a Franc" for Terre des Hommes: silver in the Out of Home category and bronze in Ambient/Guerrilla. Advico Young & Rubicam received a silver medal in the Ambient/Guerrilla category for Supreme Security. The two works by the agency at the airport did not receive awards. It was nominated in the Direct Mail Customer Retention category with "When the Newsletter is Turned into a Shopping Bag" for the textile logistics specialist Alois Scherrer and in the Print Ad category with its work for the Zurich public transport company "Advertising Which Sticks Out". Wunderman is also represented on the final shortlist with "The fastest hearing test in the world" for Phonak.
 

Here you will find a List with all winners.

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