The displays take the viewer to the product's place of origin and tell them about the special features of the respective treat. For example, you learn that it is only possible to harvest the Moscato grape by hand or that a Brin d'Or contains exactly one liter of Race Normande milk. And that seals love New Zealand salmon just as much as Migros consumers.

Responsible at the Federation of Migros Cooperatives: Renate Korfmacher (Head of Brand/Label Management), Martin Haslinger (Senior Project Manager Brand Management Migros Brands), Nadine Geiger (Project Manager Media). Responsible at Advico Young & Rubicam: Martin Stulz, Dominik Oberwiler (CD), Sven Rufer (text), Fabienne Marcolin (AD), Petra Gayko (consulting), Annette Fischer, Bruce Connew, Hans Schürmann (photographers).

Andreas Schrag joined Goldbach Interactive on December 1, 2010 as Senior Consultant and Key Account Manager and is now responsible for the "Websites, Shops & Portals" division, which focuses on consulting, conception and development of corporate websites, e-commerce solutions and media portals.

Schrag previously designed communication measures as a senior consultant at Maxomedia and supported clients such as Best Western Hotels, Scout24, SBB and Wander in the implementation of online projects. He has many years of experience in team management and coaching from his work there as a consulting group leader. Prior to this, Andreas Schrag studied business administration at the University of Applied Sciences for Business and Administration HSW in Bern, specializing in marketing.

The competition comes with some changes. Among other things, the submission categories "Event Design," "Online Communication" and "Interface Design" will be supplemented with additional subcategories. For example, the menu navigation of digicams and navigation systems, online communities, outdoor posters and corporate events will be judged separately for the first time.

Registration for the Red Dot Award Communication Design 2011 is open until June 17, 2011. Those who enter early will receive a discount on the entry fee until April 30, 2011. The award ceremony will take place on October 7, 2011. The exhibition in Basel "Designwert - Design Values. Red Dot presents: Award-winning communication design 2010/2011" runs from April 5 to 27.

More information about the award and registration: Red-dot.de/cd.
More information about the exhibition in Basel: De.red-dot.org. 

Through TV commercials, advertisements, public reports and online teasers, women between the ages of 30 and 70 are invited to apply to Sbb.ch/sergio to register for the casting. The chosen one will win a joint appearance in the SBB TV commercial of the month of July as well as two tickets for an exclusive concert with Francine Jordi on the Rigi.
 

Vimeo.

The highlight of the newly created microsite sbb.ch/sergio is the flirting tips that singer Francine Jordi gives Sergio. For this purpose, three online spots were specially conceived and realized, which leave no doubt for a second that things will work out with a leisure companion for Sergio - somehow.

To the spots on Sbb.ch/sergio.  

Responsible at SBB: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications Leisure Campaign). Responsible at Contexta, advertising agency BSW, Bern: Moritz Staehelin (CD), Willem Baumann (AD), Vanessa Mermoud (graphics), Daniel Müller (text), Nadine Borter (consulting and overall responsibility), Jonas Steiger, Michel Sulser (consulting). Production company: Stories: Tobias Fueter, Christine Wiederkehr (direction/editing), Caspar Martig (photography). Online: Maxomedia, Bern.

In October 2010, the Sarganserländer reported on the health insurance companies' fight against insurance brokers who use questionable methods to persuade customers to switch insurers. The article also referred to a court ruling that had already been handed down in this case. It gave the impression that the Federal Court had classified a particular behavior of the brokers as unfair. However, this does not correspond to the facts.

What was special about this case was that the complaint was directed against the Sarganserländer and therefore against the secondary publisher of the erroneous article. This raises the question of whether the newspaper must take credit for the error. As the Sarganserländer did not explicitly point out that it had taken over the article from Südostschweiz, the Press Council decided that the editors had to take credit for the text as their own.

Complaint against K-Tipp

The self-regulatory body for media professionals also upheld a complaint against K-Tipp. The consumer magazine failed to refer to the provisional nature of a Federal Court ruling in a short report on the same proceedings.
 

Van der Touw also needs such a strong team. After all, the agency has a number of new clients to its credit. For example, Notch conceived, designed and implemented an online campaign for Ricardo subsidiary Tradus.ch, which went live at the end of March. Tradus.ch is a classifieds platform where private individuals can place ads for free for 60 days. The platform meets the growing need to sell dust catchers and cellar keepers in the region at a fixed price. Thus tradus.ch places itself under the slogan "There is money in it" in the growing classifieds market. In addition, Notch and tradus.ch will jointly tackle further online measures.

Notch also renews the Canadian Sandman Hotel Group Online Appearance. The hotel chain operates two hotel lines with a total of 40 three- and four-star hotels across Canada. Recently, the company has started its expansion into Europe with the upcoming opening of a hotel in Newcastle, UK. Awareness that the design and functionality requirements of an online presence are different in Europe than in Canada and America prompted the hotel chain to hire a European online agency to design and implement the two websites and the content management system behind them. Notch has been working on this assignment since January, and the two online presences will be realized in the summer. Subsequently, online campaigns are planned to make the offer known.

Notch has also recently added Sonova to its customer base. The company, headquartered in Stäfa, is the world's leading provider of hearing systems. Notch will work for Sonova in online marketing for an international market.

(afh)

The tool enables the search, filtering, analysis and distribution of business-critical content from the Internet. Netinsite's customers learn the essentials from around one million new entries on news portals, blogs and social media every day. The source list includes around 40,000 news websites from 180 countries - with a focus on the emerging markets of Eastern Europe, Asia and Latin America. Netinsite is a browser application. In addition to the real-time search with archive and automatic translation into ten languages, the tool offers comprehensive options for statistics, visualization, publication and distribution of search content.

(Caption: The invitation - a beer mat with mouths printed on it. After all, the agency was risking a fat lip by announcing the "office party of the year").

The summer evening, which was held under the motto "Bread and Games" and attended by around 200 customers and friends, served grilled sausages and freshly tapped beer. There were also table football tables and a ping-pong table for fun. As a highlight, &Söhne projected a video game specially designed for the evening onto the huge house wall in the backyard of the industrial area. The highlight: the retro-style game, which had the look of Nintendo 64 games, made direct reference to the wall. Using a keyboard, visitors were able to control spaceships that had to be navigated around the windows.

The occasion for the illustrious event was the presentation of the new CI of &Söhne - the new homepage www.undsoehne.ch has been online since April 1st - as well as the inauguration of the new agency premises. The agency occupies these premises with its partners Büro Fax (graphics) and Fries & Zumbühl (industrial designers). The six-strong advertising agency, whose clients include Isostar, Sulzer, UBS, Nike and Nabholz, has moved within the Sulzer premises. The new address is: & Söhne, Zur Kesselschmiede 29, 8400 Winterthur.

It is a company tradition to advertise with children's photos of employees during the weekly campaigns, the bakery's authorized signatory defends the advertising motifs to 20 Minuten. A comparison with the advertising motifs of the current campaign gives rise to the suspicion that company blindness was at play here: the aim seems to be to ensure that the advertised sweet and the photo have as many similarities as possible - especially in terms of color. However, the creators do not seem to have noticed that this approach had unintended side effects with the "chocolate dream".

In his welcome address, Lombardi made it clear that the GMK was not a group for or against SRG. Rather, he said, there was too little discussion in politics about media or even commercial communication, and that was something they wanted to change. Under the chairmanship of Filippo Leutenegger, publisher and member of the National Council (FDP, ZH), Kurt Imhof (Professor at the University of Zurich), Matthias Ramsauer (Vice Director of the Federal Office of Communications Bakom), Jürg Bachmann (President of the Association of Swiss Private Radio Stations) and Marc Friedli (Managing Director of Tele M1) then discussed the quality of the media and their financial viability. The discussion was based on two studies, on the one hand Imhof's study "Quality of the media"which is harshly critical of the Swiss media, on the other hand, the evaluation of Switzerland's licensed electronic media by the Bakom.

"And they didn't give each other anything, the participants in the discussion," commented Urs Schnider, communications officer at SW. Marc Friedli questioned the quality of the study: with this study set-up, Friedli said, any private TV station, which does completely without its own services, could have become the primus of this study, that couldn't be. "The study has damaged our product," said the managing director of Tele M1. And with the ratings that Tele M1 is showing, one can't be completely wrong with the program. Imhof then denounced the "rating fetishism": It was wrong to use only the ratings as a criterion for quality, he said. Tele Zueri and Tele M1 are the spearhead of trash - and their news programs are "pure trash," Imhof said ungraciously. 

The exchange of views took place in front of around 35 guests, parliamentarians from various parties and some publishers. One topic was also fee-splitting (RTVG). Jürg Bachmann finally offered a possible approach to ending the (blame) discussion: The problem was not quality, but the definition of quality. Here, the inspected and the inspectors would have to sit down together and work out criteria that would be checked with a watertight methodology.
 

Self-cannibalization and quality decall
(Guest commentary by Stephan Russ-Mohl, head of the European Journalism Observatory at the University of Lugano, on the "Quality of the Media" yearbook).

Energie Schweiz organized a pitch with four Swiss-German agencies for the design of its new image campaign, its various flagship projects and its new corporate design. Franz & René won the bid and was entrusted with a two- to three-year mandate. The new face of SwissEnergy will appear from October 2011, and the concept of Energyday Bingo will also be created in collaboration with the Bern-based agency.

After a pitch with three German and French-speaking Swiss agencies, the Losinger-Marazzi company also chose the agency. It is responsible for the new national communication campaign as well as for the graphic design of the website and all printed matter. The first measures will be implemented from summer 2011.

In addition, the Fribourg-based trade fair is placing its new brand identity and the associated communication campaign in the hands of Franz & René following a pitch with four agencies. The solutions, both classic and dynamic, will appear from September 2011.
 

The summer quiz "Die Millionen-Falle" will be different from previous quiz formats on Swiss television: The candidates are from Switzerland and host René Rindlisbacher will present in Swiss German. However, the studio is not in Zurich-Leutschenbach, but at ZDF in Cologne. Candidates and presenter travel to Germany for a week at the end of June and record six episodes there, which are then broadcast on SF1 during the summer months. Schweizer Fernsehen rents ZDF's infrastructure for this purpose.

Christoph Gebel, head of the entertainment department, explained the reason for outsourcing to Germany in Zurich on Tuesday: "We want to be able to try out more things and be more flexible. "Instead of us preparing and developing for a long time ourselves, we're now going where the infrastructure is already in place." If the show fails with the audience, Swiss TV can thus overturn it without major losses. "If the quiz catches on, we could also imagine it on Saturday night." Schweizer Fernsehen also plans to record other formats abroad at some point. (SDA)

More on SRF's annual media conference:
SRF: SF loses 0.7 percent market share, radio remains stable