The TV and poster campaign, which was launched on April 1, 2011, focuses on the company's 40-year presence on the domestic market on the one hand, while on the other hand showcasing its connection with the Swiss and their customs, as the agency writes in a press release. The various fresh colors and the Danish-inspired typography of the visual implementation are intended to underline the unconventionally relaxed yet professional nature of the company. Jyske Bank is not only rethinking wealth management, it is also living it - be it by providing advice at eye level or by using the latest communication tools such as its own TV station on the Internet.

In addition to the ATL measures described above, various mailing campaigns are carried out several times a year in the BTL area.

Responsible Jyske Bank (Switzerland), Private Banking: Koma, Jens Skov, DK-Silkeborg. Responsible at Tangram for Brand & Communication Zurich/Vaduz: Nicole Wenger-Schubiger, Willy Tanner (consulting), Tabea Ritter (project management), Sandra Böni (art direction), Armin Hoop (text). Production TV commercials: Jingle Jungle, Zurich (sound), Ultra Images, Zurich (animation, post-production).

The new page should not only manifest the agency's orientation as an integrated service provider, but also offer a new, unique feature, as Freicom writes in a press release. With the "Competence finder" gives interested parties the opportunity to find work from the agency according to relevant skills. You can also put together a team based on the skills you choose yourself.

Claivaz is currently responsible for several communications projects at SBB, according to an SBB release Wednesday. She studied political science at the University of Lausanne. She has worked for SBB Communications since April 2005 and has held various positions at both the Berne and Lausanne sites. In recent years, she has managed several communications projects, including the festivities celebrating the 150th anniversary of the Lausanne-Geneva railroad line.

Her predecessor Jean-Louis Scherz was SBB's media spokesman for French and German-speaking Switzerland in Berne for the last 15 years. He worked for SBB for a total of 46 years, holding numerous positions in railroad operations and central services.

In addition to Patricia Claivaz in Bern, the two media spokespersons Frédéric Revaz and Jean-Philippe Schmidt in Lausanne will continue to be responsible for media relations in French-speaking Switzerland from September.

(Photo: Mct.sbb.ch)
 

Strong brands convey an experience, they transport an attitude to life and create identification. But how does professional and practice-oriented brand management work? What are the processes and success factors? The Branders Academy aims to impart the necessary knowledge. It focuses on the close connection between theory and practice and on the holistic linking of strategy and creation. This is how the courses differ from classic marketing or pure design courses. After all, there is hardly any integrating training in the field of branding.

To kick things off, the Branders Academy, in collaboration with the Center for Human Capital Management at the Zurich University of Applied Sciences (ZHAW), is offering a one-day course on employer branding on May 25, 2011. Over time, further offerings will be established around the focal points of brand strategy, brand creation and brand management. The courses will take the form of presentations and workshops.

As the British industry portal Brand Republic reported with reference to insider circles, Twitter users will be able to use a new form of profile pages in the future, which are somewhat reminiscent of the corresponding Facebook feature "Facebook Pages" and will significantly facilitate and improve communication with Internet contacts and potential customers. However, it will probably be some time before the new feature is officially rolled out by Twitter. At the moment, the company only has "no comment" when it comes to the corresponding plans.

Engagement on Twitter, Facebook and the like usually pays off for brand companies. As a report by the advertising agency DDB shows, having their own pages can increase sales and promote awareness through more word-of-mouth. However, these benefits also come with a relatively high level of support. Those who do not continuously fill their social web presence with fresh content run the risk that their own profile will soon only live a shadowy existence.
 

In doing so, the Swiss national and Basel regular presents his new soccer shoes, the Mercurial Vapor Superfly III from Nike with the claim: "Be fast - fall on" and additionally challenges the young target group to react with "Bestick Deinen Schuh". Anyone who currently buys a top model from the Nike football shoe collection at Ochsner Sport can have it embroidered with a name or the national flag of their choice free of charge until May 31, 2011. Xherdan Shaqiri had his new soccer shoes embroidered with his last nameb Shaqiri and the three first names of his siblings. A name on each side of each foot.

The campaign will run from April 1 to May 31, 2011 with print ads, online banners, retail execution at Ochsner Sport, Facebook and PR.

Photographer: Markus Ulmer
Stylist: Diana Fischer
Advertising agency: P+S Advertising, Bachenbülach
Media agency: Mindshare Zurich

No, dear readers, this is not an advertisement for an Ayurvedic wellness program or an instrument manufacturer. Nor is it for an environmental organization dedicated to saving the forest. Instead, it is an advertisement for a Japanese cell phone manufacturer promoting its latest device equipped with a wooden casing. What exactly the movie is trying to tell us is not clear and leaves room for speculation: Do you go into the forest more often instead of exposing yourself to dangerous cell phone radiation? Reaching a friend with your new cell phone can take as long as the ball bounces over the xylophone? Was the tree that had to give its life for your new cell phone standing in such a beautiful forest? Or is the message perhaps not so profound, but quite simple: wooden ball touches wooden xylophone, non-wooden hand touches wooden phone? Either way, one thing is certain: the commercial is very beautiful, very long and so calming that it almost has a meditative effect.

In the pitch to win the budget for the group of companies, Plan.Net Suisse was able to prevail over three other agencies, according to a statement on Wednesday. The national budget is for the maintenance and further development of the websites of Bosch, Siemens and Gaggenau. As consumers nowadays primarily obtain information on the Internet before buying household appliances, special attention is being paid to optimizing and expanding the Group's websites, the statement continues.

The conception and creation of display campaigns are part of the long-term cooperation between BSH and Plan.Net. Additional concepts for search engine optimization are also developed and implemented specifically for the Bosch and Siemens sites. In addition to strategic and conceptual consulting, the tasks of the Swiss agency include the implementation of the proposed optimization as well as regular competitor analysis and the picking up and implementation of trends and current developments.

Responsible at BSH Hausgeräte: Lea Goldblum (CRM/Online Manager), Marc Wiefel (Head of Marketing Bosch/Siemens/Gaggenau Switzerland). Responsible at Plan.Net Suisse: Yvan Piccinno (Managing Partner), Kevin Hansen (Account Director), Jolanda Häberli (Account Manager).
 

Formerly working in various functions at Goldbach Media and most recently as a management consultant in the field of new media at Migros Genossenschaftsbund, Zimmermann's responsibilities at The Eyecatcher include client relationship management, online conception, e-mail marketing, media and communication.
 

Swiss television and DRS radio continue to be the most popular stations in the country, SRF announced at its annual media conference in Zurich on Tuesday. The German-speaking Swiss audience used SRF's offerings for an average of 14.4 hours per week in 2010. The six radio programs reached more than 2.9 million people daily in 2010, with an average age of 50.4. The three TV stations posted a combined market share of 32.6 percent; the average age of the TV audience was 55.1.

While the usage figures for radio and TV programs have remained stable over the last ten years, consumption of multimedia offerings has increased: Since 2009, monthly accesses (visits) to Sf.tv have risen by 52 percent to around 12.5 million, while Drs.ch achieved a 35 percent increase in the same period (around 1.6 million visits). The content available regardless of time and place, which includes audio and video-on-demand, podcasts and mobile apps, is attracting younger people in particular. On average, users of the radio and TV websites are 37.8 years old.

Program priorities 2001 - Elections and forest

In addition, SRF provided information on Tuesday about the program for the current year. One of the main topics will be the elections. Two major, trimedial programs - "Treffpunkt Bundesplatz" and "Decision 11: Election Day" - are devoted to the national and Council of States elections.

SRF is leading the way through the summer with various in-house productions. Among others, the "DOK" series "Als die Schweiz den Atem anhielt" (When Switzerland held its breath), which looks back on seven important events, is broadcast. For "Grüezi Deutschland," which can be seen on SF1, HD Suisse and 3sat, Frank Baumann goes to our big neighbor. There are also broadcasts on the thematic focus "Forest" (Forest.sf.tv).

The aim is apparently also to improve regional language exchanges, which have so far been According to the Federal Office of Communications (OFCOM) was given short shrift on SRG radio. Starting on June 20, "DRS 3 chez les Welsch" first looks at German-speaking Switzerland through the eyes of the French and then goes on a voyage of discovery in French-speaking Switzerland.

On radio, television and the Internet, SRF has been focusing on the cultural theme "Max Frisch: On the 100th Birthday of an Uncomfortable Man" since April 4, 2011. The launch on the 20th anniversary of the author's death will be followed by theme weeks from May 2 to 15, 2011, with broadcasts and features on DRS 1, DRS 2, DRS 3, DRS Virus, SF 1 and SF zwei. A hinge function between the radio and television content is to be provided by the complementary multimedia platform Maxfresh.srf.ch take.

According to the advertisers, they were looking for a positive message with a likeable, humorous implementation and came up with the dog. The St. Bernard is known and loved by young and old as a lifesaver in the mountains - just like Rega. His only disadvantage: he can't fly. But this is exactly what he wants to change in the new Rega communication. Equipped with a pilot's cap and pilot's headphones, he tries to emulate Rega's rescue pilots and save people in places where others cannot go. With great dedication, but without success. This failure is intended to make Rega's achievements even greater and to show the viewer how important his patronage contribution is. All the advertising material is concluded with the headline "Rega is needed until he learns to fly" and the invitation "Become a patron now."

The basic advertising media - TV commercials, posters and banners - will be used at the beginning of April. They accompany the fund-raising mailing. They are supported by occasional ads, a flyer, cards-for-free and social media measures.

Responsible at Rega: Sascha Hardegger (Head of Communications and Patrons), Maria Betschart (Communications). Responsible at Lesch + Frei Zurich: Thomas Lüber (CD and text), Matthias Kadlubsky (AD), Irene Stutz (consulting), Barbara Meier and Désirée Guzzo (polygraphy). Responsible for the film: Glass Film, Hamburg: Christian Aeby (director), Stephanie Martens (producer). Responsible for the photography: Scheffold Vizner.
 

Planning work has begun, the agency announced Tuesday. Implementation will take place in the second half of 2011. 

Volg Konsumwaren is part of Fenaco, a Swiss agricultural company. Also under the Fenaco umbrella, fuel is sold under the name Agrola. Agrola operates around 60 service station stores in Switzerland, the "Top Shops".