Inspired by Philipp Halsmann's "Jump Pictures", the black and white photographs by Daniela Kienzler have not been edited, the agency writes in a press release. The reduced color concept of this year's campaign is based on the play posters of the current season, a pure typo solution in black and white, which was very well received. TBS Identity is using the Jump motif not only in the recently published season booklet, but also as a series of posters at the start of the season next fall.

Responsible at Luzerner Theater: Dominique Mentha (Director). Responsible at TBS Identity: Michael Schädelin (consulting/concept), Daniel Leber (CD/AD), Yvonne Pfister (project management), Nadia Ermert (polygraphy). Photography: Daniela Kienzler, Lucerne.
 

As the company is headquartered in England, the agency also coordinates translations from English into German and vice versa, according to a press release issued on Wednesday.

Aberdeen Asset Management manages assets for institutional investors and private clients in its offices around the globe.
 

The collaboration between Gamper Werbung and the A-Welle tariff association came about after a thorough evaluation, the agency writes in a press release: three agencies were invited to present their ideas at a competitive presentation.

Twice a year, A-Welle will provide information and entertainment in a new 32-page magazine. A customer brochure containing all zone and fare plans as well as tips on how to save money with subscriptions is published every time the timetable changes. The websites are also designed and conceived by Gamper A-wave.ch and Nightwave.ch. The contract is initially limited to three years. "We hope it will continue because this work gives us immense pleasure," Stefan Gamper is quoted as saying in the press release.
 

The outstanding new attraction this year will be the tipi village with large authentic tipi tents, including the famous tipi of Kleine Scheidegg (this will probably be this trade) and with "real Indians". The SDA news agency wanted to find out more and asked the organizers what the real Indians were all about. The event spokeswoman said that the group had been discovered by chance. According to her, the Indians have been touring Europe for a long time. "They wear original costumes and feather decorations, smoke pipes and play music every now and then." Certainly a fun little group.

As it is generally known nowadays that Indians are not all the same and that there is a Huge number of different strains some readers may be interested to know exactly what kind of indigenous people the festival attraction involves. However, the press spokeswoman was unable to answer this: "As far as I know, they come from different tribes, but that's all I know." It doesn't matter, what counts are the feathers, the pipe and the red skin. That should guarantee an authentic Wild West feeling at the festival.

(Picture Indians: Keystone, Mathias Dietze)

For example, the network in the German-speaking region generated Ebitda of 5.6 million euros in the first quarter of this year. This is an increase of 70 percent over the previous year's figure. Total sales rose by 24 percent to 15.7 million euros. At around 36 percent, the Ebitda margin was also significantly higher than the previous year's figure of 26 percent. Profit increased by 114 percent year-on-year to 2.7 million euros. This is the highest quarterly result in the company's history, according to a statement.

Dynamic member growth in the German-speaking core markets continued in the first quarter. The number of users in Germany, Austria, and Switzerland rose by 215,000 to around 4.7 million. Compared to the previous year, the number of members in the German-speaking region grew by 20 percent. Overall, Xing was able to increase the total number of users from 9.2 million to 10.8 million in the first quarter. The number of paying members rose by 14,000 to 759,000.

The number of members in Switzerland is just under 400,000, with Xing clearly stronger in German-speaking Switzerland than in French-speaking Switzerland. In the last twelve months, the network has grown by 25 percent in Switzerland, thus achieving greater growth than Germany and Austria. In proportion to the population, Xing is practically as widespread in Switzerland as it is in Germany.

Information architecture redesigned

On June 6, the site will undergo a relaunch. The redesign had become necessary because Xing had become too complex over the years, the company writes. Over the years, more and more features have been added. This is difficult to master, especially for newcomers.

The information architecture is being completely redesigned. With "in-depth interviews, concept tests, card sorting, eye tracking and usability tests," Xing has optimized the platform and made it more user-friendly. In addition, the service has been optimized for access via mobile devices.

> The most important innovations at a glance
 

Board members Pascale Lehmann, Lehmann Horat Partners, Eva-Maria Bauder, Spitäler Schaffhausen, Grazia Grassi, Denner, Nathaly Kratzer, Antalis, Peter Müller, Change Communications, Dominik Allemann, Bernet PR, Holger Rungwerth, OC Oerlikon Balzers, and Michael Loss were also re-elected for a term of one year, according to a statement.

After four years in office, Luca Roncoroni, Hev Zurich, has left the board. His successor Matthias Wipf, Speakers.ch, was unanimously elected as a new member of the ZPRG board.

"In the last year, we organized nine events with a total of around 1,000 guests. This could not be financed with membership fees alone. That's why we are very grateful to our sponsors," says president Christian Wick. The association is supported by the main sponsors Axpo and Orange. Other partners are Argus the Press, Eventframe, Lobster Studios and Syntax Translations.

With over 680 members, ZPRG is the largest regional society of PR Suisse, the national umbrella organization of the Swiss Public Relations Association (SPRV).
 

The collaboration between an innovation team from the international Aegis Media network and researchers from the MIT Media Lab Digital Life Consortium is expected to yield insights from and about the future of media, and to develop and implement new innovations, according to a statement on Wednesday. As a consortium sponsor of MIT Media Lab, Aegis Media will receive licensing rights to newly developed technologies resulting from the collaboration.
 

The Bündner Anzeiger with a circulation of 70,000 copies will be published in cooperation with the weekly newspaper Rheinzeitung of Liechtensteiner Volksblatt AG, announced Chur publisher Stefan Bühler on Wednesday. Both papers will appear on Wednesdays with identical advertisements, but are editorially independent. (SDA)
 

Daniela Schmuki was already working as a presenter on the roof during Sandra Boner's two extended absences due to pregnancy and has now offered to take over Cécile Bähler's vacant position completely, as was reported in a press release on Wednesday.

Thomas Bucheli, Editorial Director of Meteo, is very happy about this solution: "Daniela Schmuki has put her heart and soul into the presenting role with great commitment and has already established herself very well on the station and with the audience. She was also Cécile Bähler's specialist supervisor. It is therefore obvious that we have chosen Daniela as her successor."

This internal appointment also makes economic sense, it continues. As a meteorologist, Schmuki does not require specialist support; the editorial team will thus gain additional meteorologist capacity that can be deployed elsewhere. With the departure of Cécile Bähler, no new position will therefore be advertised.
 

Since 1982, net sales have been collected by the Advertising Statistics Foundation directly from the media by means of written surveys. Only the figures for direct advertising are based on an extrapolation. However, the trade fair association left the Foundation in 2010 and no longer provides its figures. In addition, the turnover from direct advertising is based on a new calculation basis. For these reasons, the overall result presented today by the Swiss Advertising Statistics Foundation is around CHF 425 million lower than in 2009.

Comparable sales increased by 5.3 percent

However, the results for most media categories remain comparable. For example, net press sales rose by 4.5 percent to CHF 2.001 billion in 2010, TV increased by 12.4 percent to CHF 669 million, outdoor advertising revenues grew by 1 percent to CHF 608 million, radio remained stable at CHF 135 million, the address books now show CHF 227 million, an increase of 5.6 percent, and the other media (teletext, cinema, ad screen) amounted to CHF 40 million, 8.1 percent more than in 2009. In short, these still comparable media generated total net advertising sales of CHF 3.68 billion in 2010, 5.3% more than in 2009. However, there is one fly in the ointment: In 2010, total comparable net sales are still 6.6 percent below their 10-year average of just under CHF 4 billion.

That leaves direct advertising: according to the new calculation system, it amounts to CHF 1.019 billion, compared to CHF 1.215 billion in 2009. Advertising turnover from the Internet industry is still not included in the advertising statistics. This sector has so far been neither able nor willing to provide data that would be comparable with the other categories. The table (see below) therefore includes Media Focus gross sales as a benchmark.

Print: upward trend in all categories

Following a 20.4% decline in net advertising sales in the print media in 2009, they rose again by 4.5% in 2010. However, the press is still 17.5% below its 10-year average of almost CHF 2.4 billion. The largest increase in 2010 was recorded by the special press (primarily thanks to the Migros and Coop customer newspapers), which grew by 12.6%, followed by the general press (+7.7%), the financial and business press (+6.3%), the Sunday press (+3.1%), the daily press (+2.9%) and the trade press (+2.4%). Only the regional weekly press remained stable at +0.1%.

TV: Record sales in 2010

A total of CHF 669 million was generated from television advertising and sponsorship of programs. This means that TV as a medium is not only 11.6% above its 10-year average of just under CHF 600 million, but is also reporting record revenues. At +16.9%, the biggest jump in revenue in 2010 was achieved by the private Swiss broadcasters - 3+ and Schweizer Sportfernsehen (SSF) send their regards. SRG broadcasters were able to increase their revenues by 13.9%, and foreign advertising windows increased their net advertising revenues by 12%.

Cinema and teletext remain below the line

And where do the other media stand in 2010 when measured against the respective 10-year average? The radio medium is doing relatively well in this respect, as it is 1.1% above its long-term average. Out-of-home advertising is also slightly above the average at 0.9%, with billboard advertising sales 8.5% below the average and traffic advertising sales 22.5% above the average. Cinema sales, on the other hand, remained 23.1% below the 10-year average despite growth in 2010, and teletext sales were even 43.7% below the average.
Markus Knöpfli

According to the announcement, the sale of this business division is part of the simplification of the Publigroupe Group structure. As a result of this reorganization, Custom Publishing has no longer been a separate business segment since 1 January 2011. Publigroupe will now focus its activities on the three segments Media Sales, Search & Find and Digital & Marketing Services.

The other activities of the Asia-based Emphasis Group in the area of custom publishing (Emphasis Media) have been integrated into the Media Sales segment of its Asia division, which has been managed from Singapore since January 2011. According to the press release, this integration has further strengthened marketing and sales activities in this region for the benefit of local media partners.

The agreement between Publigroupe and Advanced Inflight Alliance was signed on May 17, 2011. The contract is expected to be concluded in June 2011.
 

Social media and the resulting loss of control by companies over their employees' communications are increasing interest in managing the corporate brand internally even more systematically, Heads writes in a statement. Nevertheless, there is still relatively little information available on "brand management from the inside." That's why Heads launched a knowledge platform on behavioral branding on the Web this week. At Behavioralbranding.info contains theoretical and practical examples to show the opportunities and possibilities offered by this still relatively young marketing discipline.

The agency is convinced that it pays to communicate internally just as professionally as externally, it continues. It is not only since the advent of social media that companies that build a culture of trust and continuously promote the company's goals to their employees have been more successful.