With the Ibiza Cupra R210 and the Leon Cupra R310, Seat has launched two sporty models exclusively for the Swiss market. The godfather was Swiss racing driver Fredy Barth, who competes with the Seat Swiss Racing Team in the FIA World Touring Car Championship, the WTCC.

For the launch of the new special models, a TV commercial was shot with Seat ambassadors Fredy Barth and Myron (Sony Music) in addition to a print and online campaign. This was produced over two days at the Lausitzring near Berlin by Mediafisch and John Allen. The commercial is accompanied by the Myron single "Reaction".

The spot can be seen in selected cinemas and all TV stations from Monday.

Responsible at Seat: Andreas Huwyler (Marketing Manager), Marco Brütsch (Advertising Manager). Responsible at Mediafisch: Bjoern Hering (CEO). Responsible at John Allen: Chris Hanselmann.

The main competition is open to all formats of PR films that were developed for public relations or corporate communications and used publicly in the period from January to December 2011. Agencies, companies, productions, institutions and freelancers from Germany, Austria and Switzerland are eligible to enter.

The association has also launched a sponsorship award for young talent (born up to 1983). It is aimed at students at universities and film schools, up-and-coming directors, young creatives and trainees at TV stations, film productions and PR agencies. Both individuals and teams (2 people) can take part. Ideas (scripts) should be submitted, which will be evaluated by the jury and selected for production. The favorites will be determined via YouTube. Submission is free of charge and can be made immediately on Theflap.com take place.

In 2011/2012, the first year of the event, the PR Film Award is being held under the motto: Personal risk management in the car and road traffic sector. The aim is to describe the topic of risk management in an interesting way and to show the impact of the decision made on people and their environment.

Schwarzenegger has left the state of California with a budget deficit of 20 billion dollars, his marriage is at an end and he has put his film projects on hold for the time being. (The future of the planned Terminator sequel is uncertain!) We don't want to pick on Arnie at this point and instead present a small selection of commercials that prove it: Arnie is a true advertising star - especially in Japan. There's something to be made of that.

Well, maybe it's better to have another blockbuster. Mike Müller already presented the appropriate title on "Giacobbo / Müller" on Sunday: "Hasta la vista, it's my baby".

ZTE Switzerland will initially employ around 30 people, the Bernese Department of Economic Affairs announced on Monday. Around 100 jobs are planned in the medium term.

The Chinese ZTE Corporation, headquartered in Shenzhen, is one of China's largest telecommunications equipment suppliers with over 85,000 employees. ZTE's customers include more than 500 network operators in over 140 countries. ZTE has been active in Europe for ten years with over 30 branches.

The Chinese group examined various locations in Switzerland and finally decided on the canton of Bern, writes the cantonal economic directorate. The central location in Switzerland, multilingualism and proximity to customers in the telecommunications industry are likely to have tipped the scales in favor of Bern.

According to the press release, the Bernese cantonal government and the city of Bern are not only pleased about the new jobs. This settlement is also important because it strengthens the information and communication technology cluster in the canton of Bern.

Two years ago, the Chinese telecommunications equipment supplier Huawei Technologies set up shop in Bern-Liebefeld. According to earlier information, the number of employees there is set to rise to 49 by 2012. (SDA)
 

Daniel Pillard, Head of Ringier Romandie, confirmed a corresponding report from Comin magazine in French-speaking Switzerland when asked. So it's clear: Goldbach Media, which has been marketing all other Swiss advertising windows since the beginning of 2011, came away empty-handed this time - and Goldbach's monopoly in the private TV sector has already come to an end again.

As Pillard went on to say, this was the first time Ringier had bid for the marketing of an advertising window. Ringier had not yet participated in last year's pitch for the windows of Sat.1 (Switzerland) and kabel 1. "This is a purely French-Swiss project," Pillard said. "We acted quite opportunistically." With four magazines, Ringier holds a 60 percent share of the magazine market in French-speaking Switzerland, he said, so they were looking for other growth opportunities. "We probably looked at the digital area, but we kept hitting limits." In the meantime, however, Ringier is diversifying - and the entertainment sector, which includes TV, is one of its mainstays, he said. "We therefore saw a good opportunity here to open up new sources of money for Ringier in French-speaking Switzerland," Pillard said. He said it was quite possible that Ringier would one day "also look after other advertising windows" - and that its move into TV advertising could also set a precedent in German-speaking Switzerland. "Because selling is selling," Pillard said confidently. However, he does not want the step in the TV sector to be understood as a general entry into third-party marketing. The Head of Ringier Romandie expressly ruled out the possibility of Ringier offering to market non-publishing newspapers and magazines in the print sector, for example.

According to Pillard, his advertising manager Patrick Zanello got the TF1 marketing project off the ground. "Mr. Zanello has fought like a lion," Pillard said approvingly. He added that the advertising window would start from September 5, 2011, initially with an introductory offer, then a full offer from 2012. Ringier's new marketing department, headed by Zanello, has one sales office each in Lausanne and Zurich, he added. Of note: Starting in June, TF1 offers will be published on Publiplan, the planning tool of SRG marketer Publisuisse. In Switzerland, only two tools would be available - Publisuisse's and Goldbach Media's. "Since Goldbach is inferior, only the Publisuisse tool came into question," Pillard said.

Here are some current figures to finish: In April 2011, TSR1 came to a market share of 20.9 percent in French-speaking Switzerland, TF1 came to 13.8 percent and M6 to 8.5 percent (always 24h, 3+).

Markus Knöpfli

Image: Daniel Pillard (Ringier)
 

The largest children's and youth platform in Switzerland draws attention to its "Hip-Hop HiSkool" with an original viral clip.

How SBB managed to move tons of steel so acrobatically remains a company secret. Behind the name "Hip-Hop HiSkool" are rap and beatbox workshops offered by SBB in various Swiss railroad stations and led by national hip-hop artists.

Responsible at SBB Magic Ticket: Franziska Kellenberger. Responsible at TBWA\: Frederick Rossmann (Creative Director), Barney Rees (Art Director), Edith Swiezy (Account Director), Friederike Lehmann (Account Executive), Christina Buergin (Art Buying). Responsible at Combo Entertainment: Siro Antonio Micheroli (Director/Production), Mick Zimmermann (3D).
 

The commercial is a kaleidoscope-like interplay of reality and fantasy that lets the viewer sink like a fresh, ripe strawberry into creamy white cream and leads him through a real-fantastic dream world into the middle of a spinning, colorful bouquet of desirable delicacies. For all its playfulness and magic, the spot is also intended to convey the desired naturalness and authenticity of the glacé. The film is a choreographed combination of photorealistic and surreal visual elements, underpinned by the summery, catchy soundtrack produced especially for the Swiss new discovery of the year, Tinkabelle, by the hit suppliers of Hit Mill.

And so that it does not remain with the purely acoustic lip service of the refreshingly natural Tinkabelle singer, Tanja not only lends her voice to the Cornet, but even bites into it, in a sensual pleasure scene, which is to sweeten the viewer the emergence from the kaleidoscope dream permanently. As an extra treat, the long version of the Frisco soundtrack will be available under the name "Strawberries and Cream" on the Gold Edition of Tinkabele's CD from summer 2011.

Responsible at Nestlé Switzerland, Icecream Frisco: Andreas Rodel (Marketing Director), Reto Eggimann (Brand Manager). Responsible at Publicis: Sacha Moser (CD), Viviana Chiosi (Art Director), Andrea Zanzerl (Graphic Designer), Jan Krohn (Copywriter), Derya Derdiyok (Art Buyer), Muriel Asté, Olivier Pasche (Consulting), Isabelle Hettel (Strategy). Shooting and animation: Uncle, Berlin. Composition: Fred Herrmann, Roman Camenzind (Hit Mill).

To the spot
 

After a successful start and a second site already introduced, the SV Group now commissioned Blue Spirit with a new order of this kind. Once again, a pilot project will be brought to market readiness for deployment. The market launch is planned for summer 2011.

The work represents a contrast to our fast-moving times, said jury member Frank Bodin in response to a question from the SDA news agency. Meinrad Schade succeeded in giving abstraction a face. Schade traveled to the Semipalatinsk region in Kazakhstan, where the Soviets detonated almost 500 atomic bombs for testing purposes between 1949 and 1989, for his reportage, for which he also received an award in the "Editorial Photography" category.

The photo award in the category "Advertising" goes to Zoe Tempest. Her award-winning work "Horse Jumper" was created as part of last year's Christmas campaign for the fashion label Mayd Style, according to a statement. Sven Bänziger was honored in the "Fashion" category. According to the jury, his commissioned work for the fashion magazine Best Fashion was nothing other than a simply perfect piece of classic fashion photography. The prize in the "Architecture" category went to Katalin. In her work, she had understood how to capture the fleeting, everyday view of architecture. Joel Eschbach aka The Umbrella Kid wins the category prize "Fine Art" for his series about teenage skaters in a concrete architecture shown only in excerpts. Fred Merz wins the prize in the "Free" category. In his socio-politically engaged work, he portrays the 800 to 1,500 workers at South America's largest garbage dump in a suburb of Rio de Janeiro.

All award-winning photo series are on display until May 29 in the "Swiss Photo Award" exhibition at the ewz Unterwerk Selnau in Zurich. The show includes all 18 works nominated by the jury for this year's photo award from over 681 entries submitted.
 

Representatives of Europe's leading news agencies met in Berlin for the spring conference. At this conference, new members were appointed to the board. The EANA will continue to be chaired by Mika Petterson, Editor-in-Chief and CEO of the Finnish news agency STT-Lehtikuva, as SDA writes in a press release.

Under the title "From supplier to partner", the conference dealt with the question of how news agencies' customer relationships are changing. Agencies today are increasingly offering more than just pure news services. They are also trying to offer cost-effective IT services. For example, they are providing simple solutions for new developments such as tablets. The EANA representatives also discussed the impact of the increasing use of tablets on the news business and the
Possibilities of multimedia reporting.

The alliance comprises 30 agencies, including SDA, AFP (France), APA (Austria), dpa (Germany), PA (UK), EFE (Spain), ANSA (Italy) and ITAR-TASS (Russia). (SDA)
 

Based on the new club values, the communications agency developed a film idea, a storyboard and a design for a handball trailer reminiscent of a "Fight Night" production. An authentic location was found in an old, disused production hall on the Sulzer site in Winterthur, with the entire first team appearing as the protagonists.

As a production partner, Habegger developed a script and took on the production and sound design. The trailer will be shown in regional cinemas, on regional TV and on various web platforms.

Responsible at Pfadi Winterthur Handball: Adi Brüngger (Management), Reto Hähnlein (Marketing). Responsible at Dachcom.ch: Cris Almer (AD), Röne Bertschi (consulting/strategy), Otto Gmeiner (overall responsibility). Responsible at Habegger: Samuel Röthlisberger (Producer), Anina Lijaskowsky (Production Manager), Chris Hanselmann (Director).