With the new corporate communication, Ghisleni Planen Bauen wanted to visualize and communicate the high standards of its own work to the outside world. This was achieved thanks to a simple design and a reduction to clear contrasts, which provides the ideal platform for presenting the buildings realized.

Responsible at Fetzer&Weibel: Claudia Fetzer (creative direction, photography and concept), Oliver Weibel (overall technical responsibility, programming, production). Responsible at Ghisleni Planen Bauen: Stefano Ghisleni (overall responsibility).Responsible at Zintzmeyer Consulting: Clea Zintzmeyer (consulting and conception).
 

Zattoo also adds MTV and Joiz to its channel lineup in Switzerland. With N24, the provider of live web TV further enhances its range of German-language financial and news channels. In addition, distribution agreements were signed for international channels of the Spanish public broadcasters. The channels TVE Internacional, 24 Horas and Telemadrid Sat can now be received via Zattoo. Zattoo thus offers native Spanish speakers a service outside Spain.

Jörg Meyer, Vice President Content & Consumer at Zattoo, comments on the latest contracts: "The distribution contracts concluded in the last few weeks show that the broadcasters have great confidence in Zattoo.

In Switzerland, Zattoo already launched the new interactive youth channel Joiz in March and MTV Switzerland in April.
 

Google Search is to be expanded to 19 additional languages. The company announced this in its official blog. Social search is an application that links regular search results with publicly accessible data. This comes from the social media activities of friends, which includes people who are in a user's Google Talk lists and Google Contacts. It also includes people you follow on Buzz and Google Reader, as well as other networks linked to a Google account.

Social search was recently an issue when Facebook reportedly hired a PR firm to publish negative stories about social search in the press. As Mashable.com writes, Facebook is of the opinion that Google's practices are worrying in terms of privacy. Facebook is also unhappy that Google can use data from the social platform without Facebook's consent.

The social search should now be available for use in 19 languages next week. Further languages are planned.
 

In this way, APG intends to strengthen its position as the leading concession partner for the largest Swiss shopping centers. In recent weeks, APG has signed contracts with other large shopping centers. These include the Säntispark in Abtwil, the Rosenberg Center in Winterthur and the Lyssbachpark near Burgdorf.
 

The aim of the mailing is to generate test drives and increase sales. Under the motto "Profit squared - 4x4x4 special models for special leasing", this offer is staged on an oversized, square poster folded four times. Each time the poster is unfolded, a new striking message is presented - from the leasing conditions to a complete overview of the highlights of the four special models Freelander 2 Sport, Defender RAW, Discovery 4 Black & White and Range Rover Sport Silverstone. A competition is to provide an increased response incentive.

Responsible at Jaguar Land Rover Switzerland: Stephan Vögeli (Managing Director), Karin Held (Deputy Director Marketing, PR & Sponsoring), Sladjana Mitrovic (Communications Manager). Responsible at Republica: Bala Trachsel (CEO, overall responsibility), Oliver Kirschbaum (consulting), Chris Morgan (creative direction), Rita Steinauer (concept/text), Katja Dürig, Rico Adamina.
 

At Elmercitro.ch you can already get an insight into the photos submitted: Happy friends, sporty families or an original couple posing contentedly with their drink in the sun, in the snow and in the mountains. This photo competition is intended to capture beautiful moments of families and friends during sporting activities in the great outdoors or now in summer while hiking or picnicking, explains Marco Imfeld, Head of Marketing & Sales at Ramseier Suisse.

After the closing date for entries, the best moments will be judged by a jury including Swiss Sportswoman of the Century and long-time Elmer Citro representative Vreni Schneider. The competition prizes are particularly geared towards families: The main prize is a week's vacation for the whole family at the Märchenhotel Braunwald. This hotel is completely geared towards the needs and wishes of children, but luxury and comfort for parents are not neglected either.

In addition to the photo competition, which is accompanied by advertisements and online activities, Elmer is implementing various marketing and sponsorship activities in 2011. For example, various events will be supported as the main sponsor, such as the Mad Mountain in Elm or the Glarus city run. Elmer Citro also supports clubs and individuals in the region. For example, the Elm original Vreni Schneider has been an Elmer Citro ambassador since 2000.
 

At the Riesbach kiosk on Monday, June 13, 2011 from 12.00 noon to 4.00 pm, you have the opportunity to elicit an ice cream from the Smile-O-Mat with a beautiful smile. The Smile-O-Mat is an ice cream machine specially developed for Lusso that uses a camera to recognize a person's true smile and rewards them directly with an ice cream. Since 2009, it has traveled almost all over the world and has delighted ice cream fans in Portugal, Singapore, France, Italy, England, the Netherlands, Turkey, Greece and Mexico. In 2010, the Smile-O-Mat won the UL Outstanding Comms Award as the most innovative invention.
 

While at the first festival there were 40 different posters with the characterizations of the individual stations and countries, this year they have gone one step further. With the support of Markenfilm Schweiz and director Rolf Hellat, a film was realized that is now running on the Internet, on the festival website and on the channels RTL, RTL II, Super RTL and Vox. This was made possible by Goldbach Media (Switzerland).

Dramatized was the creation of the festival key visual - a transistor radio with countless antennas. The music for the film was provided by Heidi Happy and Kirschner Music.

Responsible International Radio Festival: Darryl von Däniken, Miguel Alvarez. Responsible TBWA\: Andy Hostettler (Consulting, CEO), Eunike Pilz-Heil (Account Manager), Magnus Sambo (Executive CD), Frederick Rossmann (CD Art), Johannes Dörig (Graphics), Christina Bürgin (Art Buying). Responsible at Markenfilm Switzerland: Uli Scheper (Executive Producer), Rolf Hellat (Director), Jan Mettler (DOP). Recording studio: Kirschnermusic gmbh. Composition: Heidi Happy. Actors: Jonas Oster, Alex Wildi, Raphi Bruegg.

With the redesign, the editorial team has also completely revised the structure and editorial concept of this interdisciplinary magazine for the mechanical, electrical and metal industries, according to a press release issued on Thursday. At the same time as the realignment, the previous editor-in-chief Martin Gysi is handing over editorial management to Eugen Albisser, who has been working at AZ Fachverlag since January 2011. Albisser was previously deputy editor-in-chief at Technische Rundschau. Martin Gysi will continue to work for the Technica editorial team and will also take over the management of the further expansion of the online platform Market review.

Technica is a monthly interdisciplinary specialist publication for the Swiss mechanical, electrical and metal industry. It is aimed at technical managers in the fields of mechanical engineering and toolmaking, manufacturing technology, the supply industry, electrical engineering/drive technology, electronics, control and automation technology, industry-specific services, engineering and welding technology.
 

The campaign, designed by Saatchi & Saatchi Zurich, was presented today, Thursday, in Zurich. It includes print motifs, online banners, a Facebook presence, a microsite and surprising ambient campaigns such as clothes hangers, which are distributed in dry cleaners with the message "So that you too can return from your vacation in top form". Club Med is also using events to draw attention to its repositioning: today Jennifer Ann Gerber, Miss Switzerland 2001 and presenter of the "Golfers Only" program on SSF, played mini-golf with passers-by on Zurich's Hechtplatz. A similar event will also take place in Basel. Both events will be filmed and incorporated into the campaign. All subjects, banners and campaigns refer to the microsite The-new-club-med.chwhich explains what "the new Club Med" actually is.

All-inclusive at a high level

With the new campaign, Club Med wants to move away from the image of being a provider of club vacations for everyone, where every guest has to take part in all the activities on offer, and become the first address for premium vacations on five continents - still all-inclusive, but at four- and five-star level. Holidaymakers can also book private villas in Mauritius with a pool, butler and private golf and tennis courses at Club Med. They are exactly the opposite of what is commonly thought of as a "club vacation" - and fit perfectly into the travel provider's new strategy. "By 2012, we will have upgraded the majority of our 80 resorts to premium level and built more luxury resorts," emphasizes Pierre-André Gremaud, Marketing Director of Club Med. "Our core message is that in future, Club Med will offer everyone a luxury vacation tailored to their needs."

Tailor-made and playful

The campaign subjects visualize this message with images of dreamy sports, romantic and family vacations projected onto the clothing of the testimonials - because tailor-made vacations feel as good as a shirt tailored to your body. The microsite also plays with this idea, where you can click on who would like to book the vacation and what needs this person has: from a varied sports program with golf, tennis, sailing etc. to pure romance and a luxury SPA, everything is available. The travel provider even offers childcare for children from the age of four months. Once users have made their selection, they are offered various Club Med resorts that fulfill their wishes. And if you're already in vacation fever, you can even upload a photo of yourself, swap your face for that of the testimonial and take a look at your dream surroundings.

For the realization of the campaign, Club Med has found a partner in Saatchi & Saatchi Zurich that is very familiar with German-speaking Switzerland and can assess the needs of the target group well, says Gremaud.

Anne-Friederike Heinrich

Jennifer Ann Gerber playing golf on the Hechtplatz in Zurich.

Celebrity girls in dream vacation dresses.

(Photos: Anne-Friederike Heinrich)
 

"Everyone wants to participate, but very few know how," says Ueli Weber, president of IAB Switzerland. According to Weber, a lot of important data and recommendations are missing. For example, the advertising impact in the area of social media marketing has hardly been researched. Companies obviously see themselves in a bind, but without knowing the path and goal of the adventure. Although there are some top-class social media experts in Switzerland, each of them only has data and information on individual aspects. In the future, the knowledge and experience will be bundled in the IAB task force. Mike Schwede, Florian Wieser, Remo Prinz, Manuel P. Nappo, Markus Popp and Thomas Hutter will provide the relevant know-how. The project is headed by Stefan Obwegeser.

The findings will primarily be available to IAB members, but the entire online and marketing industry is also expected to benefit through expert contributions and events. The work of the new group will start in June, and the first results are not expected to be long in coming.
 

Which photographer has taken the best Swiss picture will be decided on Friday evening. Awards will also be presented to six category winners, who will each receive 5,000 Swiss francs, including photographers from the fields of advertising, fashion, press and architecture.

The presentation of the Swiss Photo Award is also the prelude to the week-long exhibition of the best Swiss photographic works at Zurich's Unterwerk Selnau. The exhibition is accompanied by several side events for professionals and amateurs, including the 1st Zurich Photo Night. It will take place on May 27 and 28 and will feature a special program of guided tours and parties. (SDA)