In addition to its headquarters in Chur, Newmedia has a site in Ilanz and one in Glarus. Now another one is being added: The agency is now offering consulting services from Neugasse 10 in Zurich, while the technical implementation of projects will continue to take place at the three existing locations.

The internet agency, which, like Werbewoche, is part of Südostschweiz Medien, started out ten years ago with ten employees. It currently employs around 35 Internet specialists. Web presences for companies are designed and created on the basis of the CMS software Typo3 and Drupal - for example, the portal Suedostschweiz.ch in addition to that of Werbewoche. For small companies, associations and organizations, Newmedia also offers a package for simple websites under the title "Everyweb".

Caption: Andreas Kemp (Head of Newmedia), Gaby Wildhaber (Head of Projects) and Claudio Cathomen (Projects and System Administration) (from left) in front of Newmedia's new location in Zurich.

 

The Canton of Bern's Nature Promotion Department is responsible for the management of over two hundred nature reserves in the canton. Raising awareness among visitors is a central aspect of this work. Junghäni's was commissioned to launch a campaign to encourage young people in particular to show more consideration for animals in nature reserves. Instead of confronting young people with prohibition signs, the agency created a poster and advertising campaign with three entertaining subjects, as detailed in a press release. The images show animals being disturbed in intimate situations by onlookers.

The posters are displayed in the vicinity of various schools. At the same time, the teachers are contacted by post. On Naturfoerderung.ch pupils learn more about the nature reserves and can take part in a competition.

Responsible at the Nature Promotion Department of the Canton of Bern: Urs Känzig-Schoch (Head of Department), Erwin Jörg (Head of Support). Responsible at Junghäni's: Julien Junghäni (AD/CD), Martin Arnold (text), Crocidu Fresne (photography), W. Gassmann AG (printing).

 

The accusations made by Foodwatch are unfounded and mislead the public, writes Danone in a statement available to Werbewoche.ch. Danone works on the basis of recognized research and studies: The effect of Aktivia on intestinal well-being mentioned in the communication is based on extensive and long-standing research. The communication is based on the results of 17 scientific studies (randomized, double-blind, placebo-controlled efficacy studies) with the product in humans. "The studies show significant results for the effect of Activia on intestinal well-being," the company continues. The studies and their results have been reviewed by independent scientists and published in renowned scientific journals. And customers have confirmed through their own experiences what has been scientifically proven in the studies.

According to Horizont.net, the Berlin-based confectionery company Storck, whose Nimm2 fruit candy is one of the candidates for the "most audacious advertising lie of 2011", also rejects all accusations and more or less bluntly accuses Foodwatch of being financed by the competition and therefore not acting independently. In a statement, Storck justifies the accusation with the fact that Foodwatch was founded with a donation of 250,000 euros from the confectionery manufacturer Alfred Ritter. "The debate about our product therefore comes from an organization that has been very significantly financed by one of our company's main competitors," Storck's Head of Communications Bernd Rößler is quoted as saying on Horizont.net - and accuses Foodwatch of simply being biased.

> "Golden Windbag 2011": Consumers vote for the most audacious advertising lie

 

The aim is to motivate and encourage commuters to make a stop at one of the approximately 135 stores, restaurants or service providers, as the agency writes in a press release. "Très Bons" was launched last week and will be available in Shopville-Railcity Zurich until the end of May.

The "Digital Moms" research study provides in-depth insights into the online information and purchasing behavior of mothers in Switzerland. 93% of mothers use the internet every day. 44% use the internet even more than before pregnancy. 19 percent use TV less when a baby needs to be looked after. 37% of 25 to 55-year-old women in Switzerland own a smartphone and a further 19% want to buy one soon. And on top of all this: Families in Switzerland spend 84 billion francs a year on private consumption. 75 percent of purchasing decisions are made by women. Mothers make decisions in all product and service categories - except for car insurance, consumer electronics and sports equipment. In these areas, men are still allowed to pass on their knowledge to women.

More information on the trends in online shopping and other surprising details can be found in a summary of the study, which is available for a fee from Media-use-indox.ch can be ordered. pan
 

On the one hand, the unit, which now employs over 20 people, provides classic prepress services such as image processing, image finishing, final artwork, data preparation and proofreading. On the other hand, Wirz Medienrealization also employs specialists for production consulting and processing as well as for the purchase of external services.

Wirz Medienrealization has been producing all of Migros' advertising in-house for some time now. This mandate includes, for example, the realization of the price flyer, which is produced weekly in over 90 formats, offer and language variants. For others, the unit is also responsible for the development and implementation of publishing solutions based on a complete media asset management system. 

 

For this, it is offering 88.90 Swiss francs net per registered share and 444.50 Swiss francs per bearer share after deduction of the planned dividend payment, as the publishing house announced in a communiqué on Tuesday. The Lamunière family currently controls 87.3 percent of the share capital and 93.4 percent of the votes.

The takeover bid was the consequence of the sale of Edipresse's Swiss business to Tamedia. Since the Merger with the Tamedia business under the Zurich umbrella was to be completed this year, it no longer made sense to list Edipresse on the stock exchange after the sale of the most important part of the company. Originally, the merger was not planned until the beginning of 2013.

The buyback offer is now intended to enable minority shareholders to exit the shares on reasonable terms before they are delisted. The tender offer is expected to run from June 17 until 4 p.m. on June 30, it said.

At midday on Tuesday, bearer shares were still trading at 480 Swiss francs, well above the buyback price, despite a 4 percent drop; at the same time, registered shares with a par value five times lower still cost 96 Swiss francs. (SDA)

 

The 25-year-old Cappellini has been working as a journalist in the "Entertainment" section of 20 Minuten for six years. As the person responsible for nightlife content, Cappellini is the ideal candidate, Tilllate.com said in a press release. In his new role, he will report to Marco Boselli, Editor-in-Chief of 20 Minuten and 20 Minuten Friday.

Tilllate.com has been owned since January 2011 to the media network 20 Minuten and will be expanded editorially in the coming months. The party pictures will be supplemented with journalistic content from the "Nightlife, VIP, Lifestyle and Fashion" subject areas. This will be closely interlinked with the other products of the media network (20 Minuten Print, Online and Friday).

 

Walker wins gold twice at the Clio Awards in New York. The SP's "What Zurich Needs" campaign won a gold Clio in the Integrated Media category. And in the print category, Amnesty International won a gold Clio for its "What Zurich Needs" campaign. Small ad campaign received one of the golden statues. Rega can also look forward to an award. In the Film category, the spot "Heaven Can Wait" is honored.

Two silver and one bronze Clio wins Jung von Matt/Limmat. "Brake heads" for Mercedes-Benz receives a silver Clio in the "Print" category. The campaign dramatizes the benefits of Adaptive Brake Assist and the resulting reduced braking time. Drivers consist only of head and foot.

In addition, the jury awarded "One Minute of Silence" for Caritas with silver in the category "Innovative Media" and bronze in the category "Interactive".
 

Four bronze medals go to Advico Y&R: The iPhone case for the Leica digital camera wins in the "Direct Mail" category, "Diary" for Blue Cross in the "Radio" category. 

The posters for Sudden Rush Surf Travel (pictured below) will be honored in the "Out of Home" and "Print" categories. 

Bronze also goes to "Print Saatchi & Saatchi Switzerland for "Let the sea help you breathe" for the nasal spray Otrivin.

All works and all winners are available on the website Clioawards.com available. 
 

On the one hand, Komet was awarded the overall budget of the French outlet Aubonne, which offers top brands at low prices with about fifty stores. Outlet Aubonne is part of the Inter Ikea Centre Switzerland.

On the other hand, the agency won the pitch for a product launch from Ypsomed. The Burgdorf-based company is active in the field of diabetes and self-medication. The agency has already been active for several years in the corporate business, which includes the design of the annual report.

 

The coverage before, during and after the Champions League match is highly professional and has a refreshing effect thanks to the moderation, according to the Audience Council. However, the 45-minute pre-match coverage tends to be perceived as too long. Some of the intermission discussions were rather superficial and the analysis too predictable. However, in the opinion of the Audience Council, this is more down to the guests than the presenters.

The Audience Council also sees potential for improvement in the use of language: while the commentators stick to the standard language, the moderation in the studio is conducted entirely in Swiss German. Compared to other sports, there was also a lack of experts as co-commentators - an element that worked very well at Euro 2008, for example. In contrast, the summaries of the matches taking place at the same time that were not broadcast live at the end of the broadcast made a positive impression.

"Eco" makes business understandable and tangible

According to the Council, "Eco" shows economic relationships in a very understandable way, sheds light on the background and points out discrepancies. Above all, it shows the impact of economic processes on people. It is also considered positive that "Eco" gives a lot of space to Swiss topics and always makes reference to Switzerland when dealing with topics that concern other countries. However, several council members put question marks behind the company portraits, which deliberately do not contain any critical tones. For the viewer, the message that these contributions are intended to convey is not recognizable.

The graphics, which illustrate economic relationships and mechanisms and make them understandable, left a positive impression. The moderation by Reto Lipp was largely appreciated. Eco" also received a lot of praise for its website. It provides information that can hardly be found anywhere else on the Internet in such a well-prepared form. The Council also welcomes the fact that users can suggest topics.

 

After appearances on the radio and in the print media, "Shike Diva" is now flickering across the screen. He was seen for the first time on Tele Züri on Tuesday. For a new Italian Motor Village advertising program, he tracked down the vibrations of the new Fiat 500C...

driveTV Italian Motor Village - Shike Diva from silverspot on Vimeo.

The car show is produced by the Presta Civatti agency in collaboration with Silversport.