The House Agency focuses on the fusion of online/offline with the aim of massively increasing the efficiency of campaigns, the agency writes in a statement.

 

The 45-year-old is currently Head of Agency Sales and Deputy Head of Advertising Market Consumer Media for the Beobachter Group and Program Media at Axel Springer Switzerland. At Swiss Equity Media, he will be responsible for sales of the entire platform, which includes the monthly Swiss Equity magazine, specialist books and conferences, according to the press release.
 

People are spending more and more time online. Now also on the move. For example, 1 million Swiss people surf the internet every day while on the move. "We want to show them that there is a whole other world than the online world - and it is much more relaxing," said Jürg Schmid, Director of Switzerland Tourism, in a press release. This is why Switzerland Tourism is running a major online campaign to give away vacations without Internet and cell phone reception. The prize is a week in the Seewli Hut in the canton of Uri. "There really is no cell phone reception there, let alone Internet," says Schmid. Nevertheless, the hut is never boring. There is a beautiful mountain lake nearby, lots of hiking opportunities and, above all, the winner of the competition can take ten Facebook friends with them. They might even become real friends in the mountain hut.

According to the press release, the "Holidays without Facebook" campaign is aimed at online junkies and is therefore also taking place online. Via Vacationwithoutinternet.ch Facebook users can connect with Sebi and Paul the two rustic mountain dwellers from last year's Steinträger and this year's Städtespot. Once you are connected to them, Sebi and Paul analyze your personal Facebook profile on their laptops: what you have posted recently or what pictures you have put online are revealed. Depending on personal usage behavior, the two then recommend the user to take part in the competition and take a vacation without the Internet. Or they give the user the most active Facebook friend who would benefit from a while without the Internet or a cell phone.

The campaign was created and implemented by Spillmann/Felser/Leo Burnett and the social media production company Smly.
 

The young couple named their daughter after the "Like" button on Facebook: Like is her name, the little one. Facebook is creating revolutions today, is the father's reason for choosing the name. But that doesn't necessarily have to rub off on his daughter - he doesn't necessarily want to raise a revolutionary. The new parents have other reasons in store: "It's my girl, my love and I like her. And that's not all: they say they chose the name as a precaution; if all their friends and acquaintances click the Like button as soon as they see the first pictures of the baby, they might as well call the girl that. So all in all, the reasons follow a rather restrained logic, one is inclined to say. But since when do parents have to justify the name of their offspring? Celebrities are allowed to name their children Sunday Rose, Faith, Pilot Inspector, Fifi Trixibelle, Peaches Honeyblossom, Moon Unit, Ireland, Speck Wildhorse, Apple, or Poppy Honey Rosie with impunity - and nobody asks "why". Yes.
 

From early summer 2011, the 2 Eichen property will be built in Zollikerberg - according to the agency's statement, an "impressive solitaire on a plot of 3200 m2 with six top-class condominiums." Matter & Gretener was entrusted by Hochstrasser & Pfenninger, who are marketing 2 Eichen, with the logo development and sales promotion measures for the project. The agency first realized the website 2eichen.ch as well as a brochure including a building description and floor plans.

Responsible at Hochstrasser & Pfenninger: Matthias Hochstrasser. Responsible at Matter & Gretener: Daniel Matter (CD & text), Julia Batzlen (graphics), Nicole Liebermann (consulting). Online implementation: Hausheer.

> Park im Bühl: Built on Matter & Gretener

 

The aim of the collaboration is to make a decisive contribution to the success of the repositioning through equally targeted and innovative communication, writes the agency in a statement. The repositioning is to be activated through a whole range of below-the-line measures.

Carlsberg is repositioning its premium beer in 140 markets worldwide. In addition to the brand vision and slogan, the Carlsberg image is also being modernized.
 

Coca-Cola is celebrating two anniversaries in May 2011 and is launching an iconic 0.33-liter glass bottle, whose design is based on the original shape of the original Coca-Cola bottle from 1886. The campaign, developed by McCann Erickson Zurich on the occasion of the new launch and consisting of two audience spots and a trade ad, has the task on the one hand of recalling the long tradition of the soft drink manufacturer, the agency writes in a statement. At the same time, however, the purist presentation of the product is also intended to revive Coke's premium character.

The TV commercials will be broadcast throughout Switzerland from June. The print subjects have been placed in the trade press since the beginning of May.

Responsible at McCann Erickson: Annika Seidel and Christiane Hahn (consulting), Folker Wrage (CCO), Denise Frech (AD), Sascha Borsai (text/concept), Constantine Wrage (producer). Responsible at Coca-Cola Switzerland: Alessandra Nicoletti (Marketing Manager Soft Drinks Coca-Cola Switzerland). Film / Post Production: Ultra Images (Sandra Monse, Andy Weimer, Tino Wohlwend, Oliver Newbould, Stephen Williams). Recording studio: Jingle Jungle (Sandro Palomba, Federico Bettini).
 

Sportplausch Wider has the world's largest selection of bicycles and bicycle accessories, the agency writes in a press release. Logically, the Swiss specialist sports store is known all over the world. This is dramatized with a multilingual radio commercial series, narrated by Toni Graber (picture). The Lucerne native has an extraordinary talent: he imitates languages. The Videosin which the winner of the hearts of the casting show "Die grössten Schweizer Talente" showcases his talent, went around the world and made him a star.

> Spot "Dutch"
> Spot "Russian"
> Spot "Spanish"

Responsible at Sportplausch Wider, Wallisellen: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam, Zurich: Markus Gut (CCO), Marietta Mügge (text), Selmi Tonstudio (production).

 

"It's allowed to be a bit spookey" - is what they thought when brainstorming for the concept development for this film, according to a press release from Who's Mcqueen Picture. Children playing the new Quizmania in the attic and perhaps diving deeper into the subject matter than initially assumed. Fortunately, everything dissolves in goodwill, because in the end you can see the Quizmaniacs together again happily.

The production was completed in just two weeks, including the conception phase, production, filming and production of the film, and with a lot of heart and soul, according to the press release. In addition to the brilliant idea, the casting of the actors and the location were decisive.
 

The consumer organization Foodwatch has nominated five products:

- Activiathe probiotic fairytale product from Danone. The yoghurt cannot simply regulate digestion, as Danone suggests, according to a press release. Minimal effects are inflated to the maximum and sold at a high price.
- Ferdi FuchsStockmeyer's salty mini sausages for children. The Ferdi Fuchs sausages contained too much salt for a children's product - yet Stockmeyer advertised them as a "daily contribution to a healthy diet".
- Gourmet pots of fine pickles - Tradition on the outside, state-of-the-art food technology on the inside. Although it contains colorants and flavorings, Kühne sells the gherkins as an artisanal product with centuries of tradition and "the best natural ingredients" at a premium price.
- Milk slice from Ferrerothe chocolate cream cake for in between. "Tastes light. Does not weigh you down. Ideal for in-between meals", according to the advertising slogan - in fact, the milk slice consists of around 60 percent fat and sugar. In contrast, even some chocolate cream cakes are a diet product.
- Nimm2 from Storcksweets that are not only sweet, but also healthy. Children would learn that they could meet their vitamin requirements with sweets instead of fruit and vegetables. The added, supposedly "valuable" vitamins in Nimm2 are superfluous - and do not make the sweets any better.

Voting is now open at Abgespeist.de.
 

René Eugster: What can you tell us about the history of the Miami Ad School?
Pippa Seichrist: Talking about the future of the school is more fun than digging into the past. But perhaps more interesting is our motivation that led to the founding of the school in 1993. My husband Ron and I were both creative directors and we had the idea: let's start the school that we would have liked to have attended ourselves before we entered the industry. We then searched all over America for a suitable location and finally found what we were looking for in South Beach. We wanted to realize our dream here. In earlier times, our school building was a Masonic lodge, a Jewish temple, a theater and a Hispanic Protestant church. The place had great karma.

What concept did you use to build your new school?
The school is very practically oriented. We offer on-the-job training from the very first day. All tasks are projects that a young student at our school would also have to supervise in an agency. The teachers are also experts in the industry. We have a very close relationship with agencies all over the world. They support us by offering internships to our students and also regularly have their specialized employees work as guest lecturers at our school. We even work on real projects with these agencies and their clients. We have worked for Wendy's, Yahoo, The New York Times, Saturn, Dunkin Donats, Apple, Mini and most recently Starbucks. For our students, the school is the bridge between their education and their desired job. For agencies, our graduates are profitable right from the start. Our graduates don't need much additional practical training later on. They can be immediately assigned to a project. It's a win-win situation for everyone involved.

Read the full interview in the current issue of Print edition of Werbewoche.

(Teaser image: Miamiadschool.com)

The game at Letzigrund was commented live on site by 48 Scrabble players, with various word combinations such as "Ole-ole-ole" or "We-will-be-champions". The Scrabble team from Ogilvy & Mather and Mattel included not only the creators of the campaign, but also an entire junior soccer team and numerous employees of the game manufacturer, according to a statement from the agency. After a training session of the team in the agency and a short rehearsal of the various game or word moves, the team had gone with their letters to the 48 seats near the Zurich south curve and there - directed by the game observer on the opposite side of the stands - laid their combinations brick by brick.

The campaign is intended to make it clear that Scrabble is still an extremely topical game even in the age of game consoles and online games.

Responsible at at Mattel: Bruno Gfeller (Junior Brand Manager). Responsible at Ogilvy & Mather: Gaby Zimmerli (overall responsibility), Patricia Ottinger (consulting), Thomas Bolliger (CD), Tino Heuter (AD), Markus Sidler (text).