Under the motto "Emmi. Swiss indulgence that enchants.", the campaign once again takes us into the magical Swiss world of Emmi with a TV commercial episode in which a marmot humorously shows how milkshake indulgence becomes the refreshment of the summer.

Responsible at Emmi Switzerland: Robin A. Barraclough (Head of Marketing Emmi Group), Marco Peter (Head of Marketing), Katharina Müller (Group Brand Manager), Isabelle Erne, Melanie Muri (Brand Manager). Responsible at Scholz & Friends Zurich: Christian Sommer, Ivo Hlavac, Jan Kempter (creation), Mathias Rösch, Irene Wurm (consulting), Suze Barrett, Dennis Lück (management creation), Wolfgang Steinhaus (management), Andreas Hoffmann (director). Film production: JERKfilms. Postproduction: Gravity-Rhino Group. Photographer: Oliver Schwarzwald. Postproduction: PX Group GmbH. Prepress: Digicom Digitale Medien AG. Media agency: Mediaedge:cia Switzerland.
 

Although the season got off to a good start with a market share of 29.4 percent, viewer favorability has declined sharply, an SF spokesperson told the news agency SDA. In the final broadcast on Monday, the market share was only 20.2 percent.

The program managers at Swiss Radio and Television SRF will now work with Betty Bossi and Ringier Entertainment Fernsehen to develop a concept for a new cooking show. "The topic of cooking should continue to have a slot on Swiss television," the spokesperson continued. From next Monday, SF 1 will be showing new episodes of the quiz show "1 against 100" at 8.05 pm.
 

Heinz Margot presents new SF cookery documentary

Melanie Schneider is a federally certified PR consultant and previously worked as a Managing Director of PR agency working for Jung von Matt/Limmat. There, she managed mandates with a focus on strategic corporate communications, cross-media campaigns and media relations from the service, consumer goods, health, tourism and non-profit sectors. Prior to that, she acquired a diverse range of communications expertise on the client side as Head of Communications in the private customer segment at Swisscom and as the person responsible for corporate communications, brand management, sponsoring and as media spokesperson for the Internet brand Bluewin.

About the agency

The communications and PR agency Open Up was founded in Zurich in 2001 by Urs Thaler and Kilian Borter and currently has eleven employees. The focus is on strategic communications consulting, media relations, corporate publishing and internal communications. The agency is a member of the Association of Public Relations Agencies in Switzerland (BPRA).

www.open-up.ch

 

To mark the 50th anniversary of the WWF, Migros has developed a special edition of Trivial Pursuit together with the environmental organization. Wirz was responsible for the design of the game as well as all communication measures around the "Quizmania".

From May 10 to June 20, 2011, Migros customers will receive a pack of five quiz cards with every purchase of 20 Swiss francs, each containing six questions and answers on the topics of "Forest and Meadow," "Mountain," "Climate," "Sea," "Nutrition" and "Man." In total, the game consists of 200 cards. Of these, 100 are aimed at children in their level of difficulty, and 100 at adults. The compact game with game board, game pieces, dice and a starter set of 20 quiz cards is on sale in Migros stores for 9.80 Swiss francs. For every game sold, one franc goes to the WWF climate fund. At Quizmania.ch Quizmania" can also be played online and on the go with the Quizmania app.
 
 
A viral spot also draws attention to the campaign:
Who's Mcqueen Picture: Viral spot developed for Migros. 

Responsible at the Federation of Migros Cooperatives (MGB): Oskar Sager (Head of Marketing Department), Marc Engelhard (Head of Marketing Communications), Markus Wanner (Head of Market Development SM/VM), Conradin Schaad (Head of Theme Promotions), Sabrina Bürgin (Project Manager Theme Promotions), Dirk Worring (Project Manager Social Media & Mobile Marketing), Philipp Marquard (Head of Media). Responsible at Wirz: Bianca Kury (text); Barbara Hartmann (art direction); Bianca Kury (text); Hanspeter SchweizerPhilipp Skrabal, Hanspeter Schweizer (creative direction); Nicole Suter, Fabienne Huwyler (art buying); Urs Hirschi, Jacqueline Lima, Merja Rinderli, Liliana Belchior (Consulting); Gordon Nemitz (Strategic Planning); Debora Botella, Michael Zwicker, Kathrin Aschmann, Hans Burkhart (Image Editing, DTP); Giovanni Bucca (Production); Illustration: Barbara Hartmann; Viktoriamarie Schiffler, Bianca Schaalburg; Online: station.ch Media: Christiane Jestädt, Annette Dielmann, Andreas Schenker (media planning, OMD).

 

Its marketing strategy, decentralized structure and cooperation with various agencies allow the company to adapt its campaigns to the respective conditions and cultural characteristics of a country, according to the statement. Over the years, Ikea has produced creative, unconventional and humorous advertising. The company has also been successful at the advertising festival: Ikea won a Cannes Lion for the first time in 1991. Since then, it has collected around 50 Lions.

Work by Ikea honored in Cannes:

(2009: Clothesbeast, DDB Germany)

Film Grand Prix in 2003 for "Lampe"

(2009: Billy, Grabarz & Partner, Hamburg)
 

In percentage terms, the sector with the lowest advertising pressure, "Tobacco Products," increased the most in April compared to the same month last year (+61.7 percent; + 666,226 Swiss francs). This development was mainly driven by the advertising of the Philip Morris brands "Chesterfield" and "Marlboro". Among the most intensively advertised brands in April 2011 were also "Parisienne".

Development of advertising print as of April 2011

(Table: Media Focus)

With an increase in advertising print of 36 percent (+1.3 million Swiss francs), the "IT + Office" sector reported the second-largest percentage increase year-on-year. In April 2011, the distribution of gross advertising print in this sector was 89.5 percent for "IT" (CHF 4.3 million) and 10.5 percent for "Office" (CHF 513,421). Within the "IT" product group, the segment with the highest advertising print was "Computer (laptop)". Advertising for laptops recorded a share of around 46.5 percent (CHF 2.0 million). By contrast, the advertising share for "Netbooks + Tablets" (7.3 percent; CHF 320,018) or "Desktop Computers" (2, 3 percent; CHF 102,390) was at a very low level.

Around a third more money was invested in advertising for "Telecommunications" in April 2011 (+ 29.5 percent; + 4.0 million Swiss francs). As usual, "Mobile" gobbled up the biggest share of advertising money (63.6 percent; CHF 11.3 million). According to Media Focus, the development of advertising for "apps" is interesting. Since September 2009, these have been actively advertised in traditional advertising media. Advertising pressure increased significantly since 2009 and reached its peak to date in December 2010 (CHF 3.1 million). At the beginning of the year, gross advertising print fell sharply, rose slightly in March 2011, but subsequently fell again and in April 2011 still generated gross advertising print of around 1.4 million Swiss francs. "Is this already the first indicator that apps have lost their appeal?

 

According to an internal industry regulation, tobacco and alcohol advertising must be at least 100 meters away from school buildings. However, random checks have shown that the leading outdoor advertising companies do not adhere to this regulation, writes the IG PRG on its website.

The IG PRG is campaigning for less poster advertising in the city and canton of Zurich. Further cases are pending with the Fairness Commission.

Clear Channel will respond to the complaint, Beat Sulzer, Head of Sales at Clear Channel, told the SDA news agency. "We want to make sure that things like this don't happen," he said. The company will review the locations of the billboards and adjust its computers accordingly.

The Swiss Fairness Commission serves as a self-regulatory body for the advertising industry. It is made up of consumers, media professionals and advertisers. Any person is authorized to complain to this commission about advertising that they consider to be unfair. (SDA)
 

According to the committee, over 143'000 people have signed the petition "Fee monster - 200 francs are enough!" - around 135,000 of them on the Internet. Natalie Rickli assured the media in Bern on Tuesday that measures had been taken to prevent multiple signatures as far as possible. The petition was supported by the SVP, the young parties of SVP, FDP, CVP and EDU as well as by "Bye Bye Billag", a Facebook group, which under this title is supporting the Abolition of Billag and is preparing a popular initiative to this end.

Rickli considers the SRG's offering to be too large. She says there is no need for so many radio and TV stations to fulfill the public service: "What private stations can do should be left to the private ones." The involvement of Rickli, who sits on the management board of advertising marketer Goldbach Media Group, raises questions. Critics accuse her of pursuing personal interests. Weakening SRG brought business to her employer, which markets private radio and TV stations. She considers these attacks "highly questionable," Rickli told the Tagesanzeiger, referring to the militia system.

No device-independent fee

In addition, the committee opposes the parliament's decision that in the future every household and every company should pay fees - regardless of whether a receiver is available. The petition committee considers these Obligation to pay fees for unfair. According to Francisca Brechbühler, initiator of "Bye Bye Billag," there are "several thousand" people in Switzerland who consciously do without radio and television. According to the will of the Federal Council, only socially disadvantaged people should be exempt from the fees, the Council of States wants to exempt small businesses from the obligation to pay fees.

Regarding the collection agency, the petition also contains a demand: Billag should have to refund all savings and unpaid fee money to the fee payers. The members of the committee reserve the right to launch a popular initiative, said Rickli. At the moment, however, they lack the human and financial resources to do so.

Swiss Syndicate of Media Professionals SSM criticizes petition

In a statement, the Swiss Syndicate of Media Professionals SSM criticizes the petition submitted on Tuesday. A demand for a fee reduction sounds good, because "who wouldn't like to pay less for an SBB ticket, less for a postal letter or less for waste disposal fees". However, a fee reduction of 57 percent would result in the disappearance of many popular programs, according to the union. It would also harm Switzerland, since the fees are largely used to produce programs in all four national languages. A weakening of the public broadcasting offer would also lead to a strengthening of foreign broadcasters in Switzerland.

Caption (from right to left): Nathalie Rickli and her helpers Brenda Mäder and Francisca Brechbühler. (Keystone: Lukas Lehmann)
 

To raise awareness of the campaign among parents and children, the creative team at the Y&R Group developed a summery commercial. It playfully illustrates how the collection promo works and makes you want to hop through the summer with Mini Babybel. The film and the promotion will start in mid-May.

Responsible at Bel Suisse: Barbara Frei (Head of Marketing), Sabrina Bernasconi (Brand Manager). Responsible at Wunderman (Y&R Group): Markus Gut (CCO), Fabienne Marcolin (AD), Marietta Mügge (Text), Cem Van der Schaar (FFF), Rahel Güttler (Senior Consultant). Who's mcqueen picture GmbH (Film Production): Philipp Petersson (Executive Producer), Clemens Petersson (Production Assistant), Jyri Pasanen (Director). Spacetrain (music), Jingle Jungle (sound design).

 

According to a report in the Nürtinger Zeitung, the company has engaged the services of Swiss sound designer and film music composer Peter Philippe Weiss, owner of Corporate Sound in Basel. As part of the project, employees are to search for sounds and noises that are typical in the manufacture of plastics and in the production of mixing and dosing systems. These are then to be acoustically staged in a workshop with Weiss.

The project, initiated by Professor Frank Dievernich from the Bern University of Applied Sciences, was presented on Monday. The event with Peter Philippe Weiss also marked the start of the "Innovation stars on the red couch" series at Rampf in Grafenberg. Guests who have taken bold, innovative paths will be invited at irregular intervals.
 

Among core gamers, Wog.ch already enjoys an excellent reputation as a competent provider of games for all consoles/computers, the agency writes in a statement. The aim of the new campaign is to significantly increase awareness among the general public and to position the company as the leading provider of games in Switzerland. The posters with two different subjects can be seen in the agglomerations of larger cities in German-speaking Switzerland.

As early as November 2010, the popular game characters won the first campaign phase won the title "Poster of the Month" in the online voting of the poster company APG.
 

Filmmakers, agencies, and all creative professionals are now invited to submit online films by September 11, 2011, to Viralvideoaward.com to submit. According to the announcement, the organizers are looking for videos with a message. Whether for or against brands, ideas, or images—whether political or promotional—what matters is the message and the intention to make it go viral online.

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