The internationally active Rabbit eMarketing will support Mayoris in particular in the area of consulting for large corporations. The portfolio of services will be significantly expanded, particularly for customers with complex and larger consulting and total solution projects. Mayoris is thus consolidating its position as a provider of e-mail marketing solutions in Switzerland, according to a Mayoris press release. In return, Rabbit eMarketing is gaining an innovative and agile "Swiss Made" software partner in Mayoris, which is one of Europe's leading companies in the development of new systems in particular.
 

They address their message to the people. And the message in relation to energy is: "Choose green electricity". The message is spread via mailings and posters.

Responsible at Energie Wasser Bern: Florian Knapp (Head of Marketing Communications). Responsible at Polyconsult: Silvio Truffer and Roger Ghezzi (CD), Karin Hirschi and Ramon Niederhäuser (graphics), Caroline Bühler (consulting); Croci & du Fresne (photo); MediaPlus (media).
 

Advertising revenue, on the other hand, rose by five percent to 319 million dollars, not least due to the purchase of the internet newspaper Huffington Post. As the company announced on Tuesday according to SDA, the losses in the quarter ending June 30 amounted to 11.8 million dollars. In the same period last year, the figure was 1.06 billion dollars.
 

So that the dear AWZ customers could be distinguished from the bad guys on the swinging ground in Oberdiessbach, a personalized "non-swinging trousers" was sent out as an invitation. Strapped on, these also served as a comfortable seat on the wooden benches. A record number of participating AWZ customers were the result of the rustic invitation mailing.

Responsible at AWZ Bern, Zurich, Basel and Lugano: Hinni Marco (CEO), Sprecher Lieni (Head of Sales), Oesch Michaela, Marketing Specialist. Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Christos Karachristos (Graphics), Patrick Lindner (Text). Swinger pants production: Baldoni, Wittenbach.

Angela Leutwiler Hüssy started her career in 1996 at Switzerland Tourism in New York. She returned to Switzerland at the end of 1998 and has worked as Financial Controller at Switzerland Tourism in Zurich since 1999. In her new position as Head of Human Resources, she assumes responsibility for the worldwide implementation and further development of Switzerland Tourism's human resources policy.

The previous Head of Human Resources, Corinne Hafner-Frei, has started her maternity leave.
 

The highlight of the evening was the vernissage of the book "Turning the Wheel of Time - Stories from the Surroundings of Modern Buildings", which Schneider Communications wrote, designed and published for Baubüro Egli. Agency owner and author Bernhard Schneider described the illustrated volume as a book to browse through at your leisure. The historian has woven reflections on the cultural development of Switzerland since Roman times into the representative selection of buildings by Baubüro Egli - a history of the fusion of cultures.
 

In a joint venture with the Lucerne marketing agency Premotion, Allink.Creative has developed a comprehensive new branding to communicate these values credibly. From the logo to an image brochure to the website, all components of the corporate design were created.

To coincide with the reopening in May 2011, the Hotel Villa Honegg is presenting itself with a new visual identity.

Responsible at Allink.Creative: Dave Zangger (Creative Direction), Lea
Defranceschi (graphics), Silvan Spross (programming), Jérémie Blaser (programming). Responsible at Premotion: Sacha Johann (project management), Carmen Sanchez (consulting). Responsible at Hotel Villa Honegg: Peter Durrer (overall responsibility).
 

The project promotes up-and-coming talent in music, photography, journalism, styling, video and production. Participants compete for votes from the online community by submitting a letter of application and a music, video or photo entry. Those who make it into the top three in their category in the online voting (the top six in the "video maker" category) will be able to demonstrate their talent to a jury at a three-day workshop in October. The jury is made up of people from all specialist areas: These include Roman Camenzind (producer of Bligg, Baschi, Adrian Stern), Birgit Kraner (styling for Friday, Vogue Germany), Benoit Rossel (professor at ECAL Lausanne, videos for U2) and Adrian Bretscher (photo shoots for Stress, Baschi, Bligg).

The participants who convince the jury will fly to the Caribbean island of Cayo Levantado for eight days in January 2012. The winning team will produce a song with everything on "Bacardi Island". The registration period runs until August 26.

In 2012, Mammut celebrates its 150th anniversary. This anniversary is the occasion for a major summit project. By August 2012, 150 summits will have been climbed worldwide. The brilliant starting signal was given at the beginning of August 2011 on the Jungfraujoch, where VIPs from sport, politics and business joined 40 international mountain guides at the Mammut Basecamp. PPR Media Relations is responsible for the worldwide distribution of images and text for the gigantic kick-off event. The agency will also provide Mammut with image PR support for other selected summit ascents.

Kessler is a snowboard brand of the 2010 Olympic Games and the 2011 World Championships. PPR Media Relations has now been entrusted by Kessler Ski & Snowboards with a PR mandate that includes PR consulting, text and image support as well as media relationship management.

SDA Informatik, which was founded by SDA and the Austrian news agency APA, offers IT solutions for third-party companies that are active in the media and media-related sector in Switzerland. PPR Media Relations produces various communication tools such as flyers, presentations and internal print documents for SDA Informatik on an ongoing basis. The agency also writes and sends out media releases.

PPR Media Relations is a subsidiary of Keystone.
 

The campaign focuses on the dreams of the younger generation and shows how smaller and larger wishes can be realized with the help of Valiant.

A competition on Facebook and the Valiant platforms for young people and students draws attention to the bank's offer and motivates people to save. Young people were able to suggest a personal savings goal. The six best savings goals will be supported with a total of CHF 11,000. Voting is currently underway: users decide which suggestion will receive the most money. The competition is being advertised with social ads and offline with posters, streetcar posters, flyers and on-screen advertising on public transport.

The campaign's goal of having over 3,500 likes on Facebook by the end of August was already achieved in July. Almost 250 young people addressed the topic of saving and took part in the competition with a personal suggestion.

Maxomedia has been implementing innovative campaigns in the youth segment for Valiant since 2007 and is responsible for the conception and realization of all measures.
 

The catalog with the main theme of quality of life is distributed to over one million households. The catalog is supplemented with information on Pfister's services. From home advice, delivery and assembly to the made-to-measure service and the sleep competence centers.
 

The specialist for e-mail marketing and online market research has developed two sub-studies in order to get a complete view of the subject under investigation. On the one hand, a consumer survey, which examines how consumers deal with the new media. And secondly, a survey of marketing executives on the use of these media and its opportunities and risks for companies. 1,000 consumers and 100 marketing decision-makers took part in the study and revealed what contribution new media make to business and society.

It has been shown that social networks and recommendation functions have a far greater influence on purchasing decisions and thus offer more opportunities for companies to increase sales than previously assumed, Promio.net said of the study. In addition, the importance of rating and comparison portals as well as online marketplaces is clearly underestimated by companies.

The lack of success monitoring prevented companies from exploiting the potential of new media for increasing corporate success and from thinking outside the box. Up to now, these media have only been seen as a further operative communication instrument instead of integrating them intelligently into the overall strategic process.

The study also provides information on consumer attitudes toward data privacy on the Internet, the reasons for and ways of using social networks and mobile media, factors influencing online purchases, and future forecasts by consumers and companies. In addition, decision-makers provide information on the importance of market transparency and integrated communication, as well as on budget allocation for new media.

The complete study