Flop of the week 1: Roger de Weck to put Natalie Rickli under pressure

According to Klaus Kappeler, CEO of Goldbach Media and thus Natalie Rickli's employer, the SRG director is said to have put pressure on the SVP National Councillor and SRG critic. He is also said to have demanded that Goldbach Media distance itself from Rickli.

With Rickli's help, the Gebührenmonster campaign collected over 140,000 online signatures for a petition to reduce SRG fees. In public, De Weck's arguments are level-headed and consensus-oriented. Behind the scenes, however, he acts much more aggressively, according to Kappeler. According to Tagesanzeiger. ch in an interview with the TA that de Weck had asked him to kill Rickli. He had told him: "I'm bringing Goldbach into play in connection with Ms. Rickli to put you under pressure." If Goldbach did not publicly distance himself from Rickli, he would bring Goldbach into play. "I know there's no connection, but I'm doing it anyway," Kappeler says, echoing de Weck's comments, according to Tagesanzeiger.ch. De Weck did not want to comment on Kappeler's statements to the Tages-Anzeiger. These statements are absurd, SRG spokesperson Daniel Steiner merely said

Goldbach Audience: Kitag new in the portfolio

Swiss cinema website Kitag.com has selected Goldbach Audience, subsidiary of the Goldbach Group, as its exclusive marketer in Switzerland.

According to the Net-Metrix Audit June 2011, Kitag.com is the leader among the film-interested target group with 1,680,129 page impressions. More than 280,000 users with member accounts and other visitors find out about current and upcoming films, as well as the cinema program. In addition to its wide reach, Kitag.com offers other attractive features for advertisers, such as online games, competitions and a newsletter.

Kitag Kino-Theater AG operates 90 movie theaters with more than 19,500 seats, spread across the cities of Zurich, Winterthur, Bern, Basel, St. Gallen and Lucerne. The cinemas house over 400 ad screens for the digital advertising communication system.
 

How to make short work of it

A court trial can be overwhelming for people without a legal background. The new «simplified procedure» is intended to change that. By Michael Krampf, lic. iur., attorney. Krampf works as a lawyer and editor at the Beobachter Counseling Center.

Court proceedings are complicated and run according to rigid rules with which lay people are not familiar. They are confronted with technical terms that they do not understand. And there is no help from the court, because it is up to the parties to present the facts of the case and the evidence. If a relevant fact or piece of evidence is forgotten, one risks losing the case. In short: As a layman, you are simply overwhelmed with the conduct of a court case.

This is now set to change with the "simplified procedure" introduced with the new Swiss Code of Civil Procedure at the beginning of this year. The new procedure applies, among other things, to disputes over claims of up to CHF 30,000 and is intended to enable laypersons to obtain justice themselves.

How does this procedure actually work? First, you have to go to the conciliation board. If no agreement is reached there, the conciliator issues a so-called authorization to sue. With this, you can file a lawsuit with the court within three months. In principle, the court at the defendant's place of residence or registered office has jurisdiction.

The complaint does not have to be substantiated in writing. It is sufficient, for example, to write: "X owes me 8000 francs, but denies this. I want it back, in addition X should pay the court costs and pay me compensation."

The court first checks various formal requirements - for example, its jurisdiction - and then decides whether to accept the claim at all.

Subsequently, the court will request an advance payment from the plaintiff for the presumed court costs. The amount of the court costs is determined by each canton itself. For example, if the amount in dispute is CHF 8,000, the court fee in the canton of Zurich is around CHF 1,500. If the advance payment is made, the court summons the parties to the hearing. At the hearing, the parties each have two opportunities to speak. It is important that all statements of the opponent that are not true are disputed, otherwise they are considered to be correct.

After the hearing, the court usually informs the parties of its assessment of the chances of litigation and submits a settlement proposal. This can be accepted or rejected. If no settlement is reached, the court must examine the evidence if relevant allegations have been disputed. Once the so-called taking of evidence has been completed, the parties are given another opportunity to comment. The court then passes judgment. If you do not agree with the decision, you can take it to the next court.

Even if you win the case, you do not automatically get your money. If the defendant does not pay voluntarily, a debt collection procedure must be initiated against him at the debt collection office at his place of residence.

Do you need legal advice?
The Beobachter Consulting Center offers you and your employees expert telephone consulting on legal issues concerning your company - 6 months for only Fr. 99.-. Order the consulting package for SMEs at www.beobachter.ch/kmu or 0800 83 0800.

News Corp with more annual profit

Despite the wiretapping scandal, Rupert Murdoch’s News Corporation was able to increase its profit by 7.9 percent to $2.74 billion in the 2010/2011 fiscal year. The U.S. conglomerate also posted higher revenue in the last quarter, but its profit plummeted. The media mogul insisted that the phone-hacking scandal was not to blame.

At around 683 million dollars, News Corporation earned around 22% less in the fourth quarter than in the same quarter of the previous year. However, both results were above market expectations. One of the main reasons for the slump in profits were costs of around 254 million dollars due to the favorable sale of Myspace. The wiretapping scandal of the now defunct tabloid News of the World had no financial consequences for the other business divisions, Murdoch emphasized. In addition to the Times of London and the Wall Street Journal, the Group also owns the film studio 20th Century Fox and the Fox television chain. In Europe, the pay-TV channel Sky is also part of the group.

Murdoch rejects responsibility for wiretapping scandal

 

Republica promotes young footballers

At the end of July, the «Foundation For Talents,» a foundation dedicated to promoting youth soccer, was presented to the media at the Stade de Suisse. The Bern-based agency Republica helped shape its content and visual identity.

The "Foundation For Talents" aims to promote football - in particular with projects for talented young footballers. The charitable institution is sponsored by the Presidents Club BSC Young Boys. With Adolf Ogi as Chairman of the Board of Trustees, the "Foundation For Talents" also has a strong leader on board.

At the heart of the new image is the unconditional will to persevere that is needed to pursue a career in football. An interplay of positive toughness, perseverance and optimism characterizes the face of the "Foundation For Talents". The foundation brochure and the online presence are primarily intended to convey how and with what components the foundation will provide support. Potential patrons and also future members of the Presidents Club BSC Young Boys are addressed, as a significant proportion of the club members' contributions flow directly into the foundation.

Responsible on the customer side: Beat Baumann-Darnutzer, President of the Presidents Club BSC Young Boys; Daniel Hinz and Marc Zuberbühler, Stade de Suisse. Responsible at Republica: Re Wilk (overall responsibility/CD), Youri Laubscher (AD), Simon Matz (graphic and web design), Oliver Kirschbaum (consulting). Photography: Michael Sieber, Thun. Online (technical implementation): Xentran Communications, Gümligen.
 

Basel West: New website and campaign for HKV Aarau

Basel West designed the new website for the KV Aarau Business School. Thanks to its modular elements, the site can grow dynamically and also allows for the integration of social media.

In addition, a newly designed newsletter provides regular information. At the same time, a local campaign with posters, advertisements and cinema commercials for the new school year publicizes the new website.

Responsible at the commercial school KV Aarau: Erich Leutenegger (Rector), Peter Bolliger (Vice-Rector). Consulting: Dimando, Zurich: Peter Kohlhaas. Responsible at Basel West Corporate Communications: Thomas Aerni (consulting, design concept), Markus Siegenthaler (editing),Frédéric Giger (photography), Yvette Bolliger (lithography). Programming CMS Drupal: Ayalon, Winterthur: Jonathan Minder.

 

Great Garbo Music with new web presence

The Zurich-based composer and producer team Great Garbo has launched a new website for film and advertising music.

Advertising agencies, production companies and directors receive Greatgarbo.com a quick and clearly structured overview of the team's field of activity. At the center of this new website are two main sections "Music for films" and "Music for commercials", which lead via a visual interface to the video containers with the work examples.

Since 2004, the multi-award-winning team around Nora, Diego and Lionel Vincent Baldenweg has been working with various domestic and foreign advertising agencies, directors and production companies. The content includes commercials for Mastercard, Braun, UBS, Swiss Post, Orange and films such as "Der letzte Weynfeldt", "Mein Name ist Eugen" and "180°".

garbo

TBWA\: Campaign realized for McDonald's Switzerland

The TBWA\ agency has developed a new campaign for McDonald's Switzerland. It addresses the fact that the fast food chain uses ingredients that are 80 percent sourced from Switzerland.

A solid partnership with local suppliers has always been a major concern for McDonald's Switzerland, the agency writes in a statement. Bell supplied the Swiss beef for the first burger in 1976. Overall, 80 percent of all ingredients come from Switzerland. McDonald's is therefore Swiss through and through. That's why the current campaign proudly displays the Swiss cross made of French fries and napkins.

The subjects can be seen on billboards and in full-page ads across the nation beginning in mid-August.

Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Aglaë Strachwitz (Communications Manager). Responsible at TBWA\Zurich: Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Thomas Ammann, Ondrej Maczko (CD), Sabine Grossmann (Graphics), Toni Rubera and Heiko Baumann (Postproduction/DTP), Agnes Meier (Production), S + K (Photography).

 

Divio becomes a public company and swallows Stadtfuchs

The Zurich-based internet agency Divio is converting from a limited liability company (GmbH) to a stock corporation and is acquiring Stadtfuchs. As a result, its capital will increase to over 152,500 Swiss francs.

In order to be able to grow further, Zurich-domiciled Divio GmbH has converted to a public limited company, according to a statement on Wednesday. The simultaneous acquisition of Stadtfuchs increases the company's capital to 152'500 Swiss francs. Stadtfuchs is a start-up specializing in software solutions. For Divio, this means the second acquisition within a year. The company had already acquired Zimtkorn in late fall 2010.

Divio's new composition is as follows: Simon Zmoos (Chairman of the Board of Directors), Philippe Willi (Member of the Board of Directors and Chief Financial Officer), Christian Bertschy and Adrian Locher (Members of the Board of Directors).

Divio started 2011 with a very good business year and is looking forward to a positive development, according to the statement. The team is to be further expanded in the coming months.
 

Roger de Weck to put Natalie Rickli under pressure

According to Klaus Kappeler, CEO of Goldbach Media and thus Natalie Rickli's employer, Roger de Weck is said to be putting pressure on the SVP National Councilor and SRG critic. He is also said to have demanded that Goldbach Media distance itself from Rickli.

With the help of Natalie Rickli, Aktion Gebührenmonster collected over 140,000 online signatures for a petition to reduce SRG fees. SRG Director Roger de Weck argues in public in a level-headed manner, seeking consensus. Behind the scenes, however, de Weck is acting much more aggressively, according to Klaus Kappeler, CEO of Goldbach Media and thus Natalie Rickli's employer. According to Tagesanzeiger.ch, Kappeler states in a separate interview with TA that de Weck had demanded that Rickli be killed. He had told him, "I bring Goldbach into play in connection with Ms. Rickli to put you under pressure." If Goldbach did not publicly distance himself from Rickli, he said, he would bring Goldbach into play. "I know there's no connection, but I'm doing it anyway," Kappeler reproduces de Weck's remarks, according to Tagesanzeiger.ch.

Goldbach Media markets, among other things, the Swiss advertising windows of foreign private broadcasters and has an interest in the largest possible and free electronic media market in Switzerland. However, this market is dominated by SRG and its subsidiary Publisuisse as the marketer. By claiming that Rickli is only politically implementing what her employer demands of her out of economic-political interest, one can undermine her credibility as a fighter for lower fees.

Roger de Weck did not want to comment on Kappeler's statements to the Tages-Anzeiger. These statements were absurd, said SRG spokesman Daniel Steiner only.

The Swiss Syndicate of Media Professionals SSM has been in a Opinion commented on this. The communiqué in the wording:

"Goldbach Media CEO Klaus Kappeler criticizes SRG Director General Roger de Weck for wanting to know in February (!) what the company thought of the anti-SRG campaigns of her manager wife Natalie Rickli. Kappeler criticizes SRG for putting Goldbach Media and Rickli under pressure. The SSM considers this absurd! The SVP politician Natalie Rickli attacks the SRG hard again and again and wants to weaken the broadcasting company massively. That is her political right. But Rickli is also professionally active in the media sector at the company Goldbach Media. There, she is not just any employee, but a member of the management of Goldbach Media in a management function. Goldbach Media markets advertising for major competitors (SAT 1, Pro 7, RTL) of SRG and would therefore benefit from a weakening of SRG. It is nothing but understandable and logical for the SRG director general to want to know from Goldbach Media what the company's position is on the anti-SRG statements made by its executive Rickli. Kappeler's late complaint looks like well-timed election campaigning by Natalie Rickli. The SSM demands that the media company Goldbach Media say where it stands on the media policy attacks against SRG by its executive Rickli."

(Image: Keystone)

> To the article on Tagesanzeiger.ch

 

&Sons strengthens team

Heike Gross joined the team at the Winterthur-based agency &Söhne in August as a copywriter and consultant.

Gross studied literature and media sciences in Constance, graduated from the copywriting school in Hamburg - and has now been copywriting for agencies in Switzerland for ten years. After working for Jung von Matt/Limmat, McCann Erickson Geneva, Metzgerlehner Worldwide Partners in Erlenbach and Startbahnwest in Zurich, Heike Gross is now looking forward to interesting clients and exciting projects at &Söhne in Winterthur, according to the agency.
 

Joiz: Nicolas Noth takes over marketing

Nicolas Noth joined Joiz on August 1, 2011. As Head of Sales & Business Development, he is responsible for marketing the cross-media platform.

Nicolas Noth will become a member of the Executive Board and support the existing management team in its strategic development and expansion in the Swiss market, according to a statement on Wednesday.

Noth studied economics and political science, holds a degree in business information technology and is a media manager. Since 1994, he has held various management positions in marketing, consulting and media. From 2004 to 2007, he was Head of Blick Online and a member of the Executive Board of Ringier's newspaper group, where he was responsible for the further development of the digital division and for the development of new products and ideas. After that, he led the Corporate Film & New Media division at Condor Films as a member of the Executive Board. Most recently, he was Managing Director Switzerland & Austria at Planetactive / Neo@Ogilvy, the full-service digital marketing agency of the Ogilvy Group, where he was responsible for leading the agency at the Swiss location.
 

get_footer();